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　　China Youth Network, Beijing, April 20th.(Reporter Liu Shangjun) In today’s world, the information technology revolution is changing with each passing day; In contemporary China, the cause of online information has developed by leaps and bounds. Internet has also made remarkable achievements in promoting the inheritance of Chinese excellent traditional culture, and has become a booster to stimulate the cultural innovation and creativity of the whole nation and build a socialist cultural power.　　

　　Culture is best passed down when it touches the "net"

　　This is a shocking online media interview to explore the memory of human civilization.

　　In September, 2017, a large-scale network communication activity of "Celebrating the 19th National Congress of the Communist Party of China" was launched. Nearly 100 central news websites, local news websites and commercial websites, as well as more than 200 editors and journalists from new media and traditional media in some cultural fields, went to Guizhou, Shanxi, Fujian, Hubei and other provinces, and used graphic, webcast, short video, panoramic VR display, drone aerial photography, H5 communication and other media.

　　When the camera focuses on the media friends tasting the lingering expression of Xiaogan rice wine, when the video shows the melodious and magnificent singing of Guizhou Dong people’s great songs, and when the pictures reveal how the lifelike Xiamen lacquered line carvings were made, these wonderful Chinese "intangible heritages" distributed in all ethnic groups in various regions of the country also made a stunning appearance in front of hundreds of millions of netizens for the first time through the east wind of the Internet, and brushed up a wave of cultural upsurge on the Internet.

　　In the report of the 19th National Congress of the Communist Party of China, General Secretary of the Supreme Leader called for promoting the creative transformation and innovative development of Chinese excellent traditional culture. In today’s "internet plus" era, the production and dissemination of phenomenal online cultural products is the fruitful fruit of creative transformation and innovative development, which strongly promotes the promotion, inheritance and development of Chinese excellent traditional culture.

　　"The biggest problem facing the inheritance of China’s excellent traditional culture is its complexity. In the current environment, simple and interesting things are more easily accepted. This has brought certain challenges to cultural heritage. " Speaking of the inheritance and development of Chinese culture in the new era, Zhou Yijun, an associate professor at the School of Journalism and Communication of Peking University, is very much looking forward to the collision between it and the application of trend technologies such as VR and short video. "Using new Internet technologies and expressions can not only show the whole process of intangible heritage, but also give the audience a tactile angle."

　　"When we show a complex antique, its making process and mystery will be greatly concerned." For example, he said that the previously popular "I am repairing cultural relics in the Forbidden City" may not be very attractive if it only shows the achievements of cultural relics, but when we show the process of its production or restoration, it will arouse people’s great interest. "The audience not only sees how the master does it from the perspective of observation, but also seems to have experienced the production of a cultural relic."

　　On March 16, 2018, the National Youth VR Short Video Contest of "Implementing the 19th National Congress of the Communist Party of China" was held in Beijing. The young people who participated in the event experienced VR glasses on the spot, and the most fashionable technology collided with traditional crafts to explore new ways of inheritance. Trainee reporter Chen Xinyi photo

　　Culture even "net" goes out to sea by boat

　　The attraction of Chinese culture on the Internet is not only reflected in the traditional cultural types. At present, China’s online cultural products, represented by e-sports, online literature, online music and online film and television dramas, are increasingly going to the world, and there are countless "circles" in today’s global interconnection.

　　Through the Internet, China’s excellent cultural products are more and more known and loved by foreign people. According to statistics, up to now, nearly a thousand domestic e-sports products have been exported overseas. At the same time, China’s online music products can be downloaded and played in most countries in the world, and some countries’ online music platforms also specially set up China music columns. In addition, in the past year, nearly 200 works of China’s online literature were authorized to be downloaded by foreign online users, and some online film and television works adapted from online literature were welcomed by foreign people.

　　"Facing the future, we should be inclusive, harmonious but different, strengthen cooperation in the fields of culture, education, tourism, youth, media, health and poverty reduction within bilateral and multilateral frameworks, promote mutual learning among civilizations, and make mutual learning among civilizations a bridge to enhance friendship among people of all countries, a driving force for social progress, and a link to maintain regional and world peace." On April 10th, the 2018 Annual Meeting of Boao Forum for Asia opened in Boao, Hainan Province. In his keynote speech entitled "Opening up, Creating Prosperity, Innovating and Leading the Future", the Supreme Leader of president emphasized cultural cooperation and civilized exchange.　

　　On this point, Wang Yimin, a young director from the mainland of China, felt deeply. After his micro-video work "Children of Tianshan Mountain" went abroad and won more than 20 foreign awards, in recent years, he also began to pay attention to and try the innovation and development of online film and television dramas. He believes that the Internet has spread the good story of China’s cultural feelings to all countries in the world, and it has been sought after, which shows that it is not that we don’t have good works, but that good works have not been spread.

　　The awarding ceremony of "Children of Tianshan Mountain" at the Chinese Film Festival in Berlin, Germany.

　　On November 30th, 2016, General Secretary of the Supreme Leader delivered an important speech at the 10th National Congress of the China Federation of Literary and Art Circles and the 9th National Congress of the Chinese Writers Association, stressing that we should persist in not forgetting the original, absorbing foreign countries, facing the future, transforming in inheritance, surpassing in learning, and creating more excellent works that reflect the essence of Chinese culture, reflect the aesthetic pursuit of China people, spread the values of contemporary China, and conform to the trend of world progress, so that our literature and art can have distinctive China characteristics. "

　　"The general secretary’s speech pointed out the direction for literary and artistic work and put forward higher requirements. The film shows the cultural heritage and connotation of various countries, and understands and trusts each other in exchanges. " Wang Yimin said that with the rapid spread of the Internet, online film and television works should stick to the "red line". As young creators, we should shoulder the responsibility, create excellent realistic works, pursue innovative practice, face real life, and spread the good story of China with our true feelings. Reflect the spirit of the times, not blindly cater to the market and cater to the audience.

　　Cultural "net" warms the soul.

　　In the report of the 19th National Congress of the Communist Party of China, General Secretary of the Supreme Leader proposed to strengthen cultural self-confidence and promote the prosperity of socialist culture, and called for strengthening the construction of Internet content, establishing a comprehensive network governance system and creating a clear cyberspace.

　　According to statistics, the large-scale network communication activity of "Ode to China in Cultural Context" has read more than 50 million topics in Weibo, and many netizens have left messages saying:

　　"The context is the national context, and the literary movement is the national movement."

　　"The long history and splendid culture of the Chinese nation are endless, and no matter how big the wind and rain are, they will never fade."

　　"Excellent traditional culture and beautiful rivers and mountains are our pride, and we must continue to inherit and carry forward."

　　… …

　　Paying attention to intangible cultural heritage, spreading intangible cultural heritage and inheriting intangible cultural heritage, the most dazzling "national style" has gathered on the Internet to further create a strong public opinion atmosphere for promoting Chinese excellent traditional culture in the whole society. These phenomenal online cultural products are enough to prove that the spread era of "internet plus culture" has arrived. The close combination of the two will boost the endless beauty of culture, and also play the leading role of socialist core values in national education, the creation of spiritual civilization and the creation, production and dissemination of spiritual and cultural products.

　　Behind every cultural product, there are deep hidden ideas, humanistic spirit and moral norms contained in Chinese excellent traditional culture. As the main position of Internet content construction, culture also integrates socialist core values into all aspects of social development and transforms them into people’s emotional identity and behavior habits.

1905 movie network news It is reported that the seventh film series will return in the summer of 2019.

"On January 1, AD 2110, there are still 3,650 days before the earth’s energy is completely exhausted. In order to solve the earth’s energy crisis, human beings have created a self-contained robot and a space energy exploration spacecraft, Sail, to find the endless energy guarded by the legendary mysterious elves. " This animated prologue can be said to be familiar to the fans of Sail. Nowadays, it is just the tenth anniversary of the launch of the spacecraft in 2009. Many fans ridicule that "the earth’s energy is about to run out", but at the same time, they are full of expectations for how the story of Saier can break through itself. The upcoming seventh film digs into mystery and madness, and I believe Taomi Animation Studio will bring you more in-depth stories and more exciting screen experiences.

From classic games to the series "Sail" to create a classic representative of Guoman.

There are two major explosions in domestic animated films. One is the series "Bears Come and Go", which has been released once a year since 2014, and each one has achieved considerable box office results. As the representative of the animated film in the Spring Festival, Bear Haunted has injected great vitality into the Guoman market. At the same time, the movie "Sail" with 300,000,000 fans has made outstanding contributions to the Guoman market, and together with "Bears Come and Go", it has strongly occupied the film market in winter and summer vacations.

It has been ten years since the Sail set sail in 2009. In the past ten years, "Sail" has successively launched a series of works such as games, cartoons, big movies and peripheral derivatives, and has become a close partner to accompany the post-90 s and post-00 s from childhood to adolescence. It is commendable that, from the first movie to the sixth movie, on the basis of bearing childhood memories, the animators have been silently insisting on making new creations without repetition. I believe that "The Sail Movie 7" will also return in the summer vacation with a brand-new attitude.

Series of animations have repeatedly set ratings records, and big movies have set off summer vacation files.

Since 2011, the animated series "Saier" has never been absent every year. At present, it has been produced and broadcast to the ninth season, covering 1.3 billion people in Greater China, and it has been broadcast by more than 350 TV stations including CCTV, Kaku, Hyun Dong, Golden Eagle, Youman and Jiajia (Taiwan Province Youyou) CETV. The cumulative broadcast volume of the whole network exceeded 10 billion, of which "Fire in the Sky" (the sixth season) exceeded 250 million times in four months, and the ninth season of "Sail" became the excellent domestic TV animation program in the second quarter of 2018, and it was ranked first in the iQiyi animation list for many times.

The "Saier’s Big Movie" series also achieved good results in the summer vacation, and the film won the box office champion of children’s animated films for four consecutive years. In the summer of 2017, the sixth big movie released won 110 million box office, and the cumulative box office of the series of big movies has reached 400 million, ranking among the top three 3D animated movies in China, and it is the most popular animation IP for primary school boys. As a representative of Guo Man who has occupied the summer file for a long time, The Sail 7 movie may have become more than just a movie, but also a feeling.

Ten years of friendship and companionship are full of positive energy.

As the leader of contemporary domestic animation, "Sail" has become the best childhood companion in the eyes of this generation of children and a benchmark of justice that this generation will never forget. Xinhua Net Comment: Sail is based on the concept of health, happiness, exploration and wisdom, with wonderful stories and excellent animation production as the carrier, which has successfully attracted hundreds of millions of loyal fans, which is a classic and model in the competitive animation TV industry.

After the release of "The Great Sail Movie 5: The Rise of Raytheon", many parents said that "The Great Sail Movie" has positive guiding significance. In the film, Ray’s brother told Ray that "no matter what happens in the future, you need to be strong" to become a golden sentence for children’s inspirational growth. The small and medium-sized robot competition in Sail Movie 6: Invincible Saint, and the courage and justice of Calulu and Ateda also taught children to unite with their friends and cherish friendship.

　

[car home Shihezi Preferential Promotion Channel] Recently, there has been a sharp price reduction activity in Shihezi area, with the highest preferential amount reaching 15,000 and the lowest starting price of only 122,200, which has attracted the attention of many consumers. If you are interested in this car, you may wish to click "Check the price of the car" in the quotation form to get a higher discount.

The design of Xingyue L is atmospheric and full of strength. The front face adopts a family-style shield-shaped air intake grille, which is matched with a sharp headlight group, making it more fashionable and recognizable. The body lines are smooth and the side contours are tough, which shows the stability and domineering of SUV. The overall style is fashionable and luxurious, which meets the aesthetic needs of modern consumers for appearance.

The body size of Xingyue L is 4770*1895*1689mm, the wheelbase is 2845mm, and the front and rear wheel tracks are 1610 mm.. The lines on the side of the car are smooth, with 245/45 R20 tyre size and dynamic rim style, creating a strong sporty atmosphere.

The interior design of Xingyue L adopts a simple and fashionable style. The center console is equipped with a 12.3-inch high-definition touch screen, which supports voice recognition control of multimedia system, navigation, telephone, air conditioner and skylight. The steering wheel is made of leather, which feels comfortable and supports manual adjustment up and down and back and forth to meet the needs of different drivers. The seat is made of imitation leather. The main driver’s seat has various adjustment functions, including front-back adjustment, backrest adjustment, height adjustment (4-way) and lumbar support (4-way), and is equipped with heating, ventilation and massage functions, while the co-pilot’s seat provides front-back adjustment and backrest adjustment. The front seats are also equipped with headrest speakers. In addition, Xingyue L also has electric seat memory function, and both the driver’s seat and the co-pilot seat can be personalized. The second row of seats supports backrest adjustment and can be laid down in proportion, providing more flexible space utilization. The car is also equipped with multiple USB and Type-C interfaces and wireless charging function, which is convenient for passengers to use various electronic devices.

Xingyue L is equipped with a 2.0T 238 horsepower L4 engine with a maximum power of 175 kW and a maximum torque of 350 N·m, which is matched with an 8-speed automatic manual transmission. This engine has excellent performance and power output, which provides abundant power performance for the vehicle.

It is said that the overall appearance of Xingyue L is still relatively atmospheric, and the silver paint looks very beautiful, but the only fly in the ointment is that the front face design is slightly ugly, which affects the overall face value.

　　CCTV News:

　　[Strong wind raid] Strong wind days prevent "wind" risks

　　According to CCTV-1 "Evening News", recently, Beijing was attacked by strong winds, and the maximum wind force in the urban area reached 8, and there was a 12-level gust equivalent to a typhoon in some mountainous areas of Yanqing. Strong winds not only blew down trees, but also affected aviation and road traffic. The wind shear caused by strong winds seriously affected the take-off and landing of flights, making it impossible for more than 50 flights to land at the Capital Airport that day. In addition, some flights experienced severe bumps during the take-off and landing. Some passengers described that the strong wind made the plane seem to stumble in the air.

　　Life is a matter of life, and paralysis is not allowed. Just a few days after the National Disaster Prevention and Mitigation Day, this year’s theme is "improving disaster prevention and control capabilities and building a life safety defense line". A word "defense" resonates with people, taking the initiative to prevent, actively preventing and controlling, and being good at protection. When the security line is solid, life is more secure. There are many kinds of disasters, wide geographical distribution, high frequency and heavy losses, which are the basic national conditions of our country, but it does not mean that we are completely powerless in the face of disasters. There are people who are ruthless in disasters. From building a scientific and effective disaster prevention and mitigation system to building a "fist" force for emergency rescue, to strengthening popular science propaganda and promoting field drills, only when the heavy hammer of disaster prevention and mitigation "hits" into the public’s mind can we better care for public safety.

　　[The girl who lost her legs] uses her hands to "walk out" of the inspirational life path.

　　According to CCTV-13 "24 Hours" report: Recently, this video on the Internet became popular. The protagonist of the video is a beautiful girl. Her name is Wei Mei, and she is 30 years old. At the age of 3, she lost her legs in a car accident, and even more unfortunately, she was abandoned by her family. But this beautiful girl who was abandoned by the Weihe River and whose name is homophonic with "beauty" did not give up on herself. From the initial shyness when selling clothes live, to the calmness now, Weimei women not only have a relatively fixed income every month, but also gain confidence in facing life.

　　Wei Mei has no legs, but she can go to Shanghai alone from Baoji to work hard, relying on optimism and strength, daring to fight, and refusing to accept her fate and admit defeat. With this tone, one hand can also make a sky and open up a wonderful life path. The stage is as big as the heart. The stage that Wei Mei’s daughter built for herself exceeded the definition and imagination of others. When others say, "You look beautiful when you work hard", in fact, she has also gained happiness in "laughing at life". When fate pushes you to the abyss, whether to sink or PK with it, Wei Mei gives the answer with her story. I’m actually quite lucky when I think about it.

　　[Eyes in the hotel room] There is something fishy in the router.

　　According to CCTV-12 "Hotline 12", Yunfei (a pseudonym), a citizen of Hangzhou, booked a room on the platform of a hotel during the May Day holiday. On the night of check-in, he found that the camera hidden in the router made him shudder.

　　The camera discovered by Yunfei (pseudonym) this time is very typical, but the location where the camera is installed is varied, including air conditioner, smoke alarm, power supply, charging head, etc. In addition, the illegal sale of sneak shots has formed an industrial chain, and the cameras in real cases are becoming more and more hidden.

　　White, a commentator on the Central Broadcasting Corporation, said that it is not easy to find out if something similar happens. If we want to solve the problem, we should treat both the symptoms and the root causes. The so-called "palliative" means that the platform should be strictly controlled, and at the same time, the hotel management should be inspected. "Cure" means that the sales channels are standardized, and the network platform can easily buy eavesdropping equipment and candid camera equipment. Who else will manage and clarify the responsibility, and which department is in charge of these special equipment for eavesdropping and stealing photos, and we must take the responsibility. Finally, it is necessary to increase the criminal cost of illegal personnel. The introduction of similar cases is more punished by the management law. In fact, there are clear provisions on corresponding issues in the criminal law, such as the crime of illegally using eavesdropping and stealing special equipment. However, if this crime is established, it needs to cause serious consequences, and what is serious consequences needs more judicial explanation or more details. It is necessary to treat both the symptoms and the root causes, so as to ensure the privacy and safety of every hotel guest.

　　[The man died after the conflict with the high-speed rail ticket inspector] Hainan Railway issued a notice to question the family of the deceased.

　　According to CCTV-12 Social and Legal Report: Recently, a news that "the person who sent the station and the ticket inspector caused a conflict and was beaten to death" triggered a heated discussion. Deng Damou, a 56-year-old man, sent his family to the station at Jianfeng Railway Station in Hainan, and had a dispute with the ticket inspector, causing a physical conflict. Deng Damou died after being rescued. A few days ago, Hainan Railway reported this matter. Deng’s family said that next, a civil lawsuit will be filed against Pei Moumou and the railway station.

　　White, a commentator on the Central Broadcasting Corporation, said that no matter who made mistakes or made mistakes in words and deeds, both sides should bear corresponding responsibilities according to law, which reminded both sides that, for example, as a passenger, did you strictly abide by the rules and regulations of riding, and it was obviously not allowed to say that there was an act of breaking into the safety barrier. For railway workers, there is no doubt that they work in their posts according to the law. If you go beyond the duties of your posts or really run to the square and have physical conflicts with others, how can you define it? In the final analysis, everyone should have a constraint on his words and deeds, which is the law and the management regulations of the corresponding departments. Besides, everyone should strengthen their awareness of obeying the rules. (Editor/Teng Xue)

　　This guide is updated and revised on the basis of the Technical Guide for Influenza Vaccination in China (2021-2022) by the Influenza Vaccine Working Group of the National Immunization Planning Technical Working Group of China CDC. The updated contents of the guide mainly include the following aspects:

　　First, new research evidence has been added, especially the research results in China, including the burden of influenza disease, vaccine effect, vaccine safety monitoring, vaccine vaccination cost-effectiveness and so on;

Special feature of 1905 film network Here it comes! Here it comes! The 2021 Spring Festival stalls are coming to us!There is less than a week before the Spring Festival. I believe that the audience can’t wait to rush into the cinema. Seven blockbusters will also appear at the same time on February 12, bringing a light and shadow feast to fans.

On this occasion, the 1905 Film Network and the Film Channel Media Center jointly released the "Preview Report of the 2021 Spring Festival Movies", which made an all-round prospective analysis of the 2021 Spring Festival Movies from three dimensions: market, word of mouth and industry.

Click here to browse the 2021 Spring Festival Movie Preview Report.　

On January 29th, 2021, seven films released on the first day of the Spring Festival started to be pre-sold, and the first day’s pre-sale box office lasted 32 hours. As of February 7, the total box office has reached 448 million, which has created a good start for the Spring Festival.

In 2021, the number of movies to be watched by each platform for the Spring Festival exceeded 16 million, creating the highest expectation value in recent years. Among them, Detective Chinatown 3’s total platform wants to see more than 11 million.

In 2015-2019, the number of Spring Festival movies on Douban platform wanted to see a steady increase. Since 2017, the number of tickets purchased by Cat’s Eye and Taobao Film has increased rapidly, and the marketing effect is fully reflected, which relatively broadly represents the audience’s desire to see.

According to statistics, the distribution of the expected value of the 2021 Spring Festival movies is not completely consistent with the proportion that the ticketing platform wants to see. Although Detective Chinatown 3 is far ahead in pre-sale and viewing, its comprehensive social media discussion is not far behind that of Hi, Mom and A Writer’s Odyssey. The Spring Festival movie "One Super and More Strong" has great box office potential.

In the past five years, the film market in the Spring Festival has released great potential, and the box office proportion in the whole year has increased year by year, reaching more than 9%, surpassing the Lunar New Year file and the National Day file to become the first schedule for holidays.

In the Spring Festival of 2021, the attendance rate of cinemas in China was limited to 75%, and the audience’s response to the "celebrating the New Year on the spot" initiative brought uncertainties to the film market. However, judging from the pre-sale situation this year, the attention of the whole people and the demand for watching movies, there is still a lot of room for growth.

In recent three years, the box office contribution rate of champion films has exceeded 30%. In 2018 and 2019, the box office of the top three films exceeded 1 billion, and the fourth and fifth films at the box office were about 500 million. The trend of box office tilting towards "head movies" is more prominent. Among them, all of them entered the top three box office during the release period.

In the past five years, there have been frequent explosions during the Spring Festival. During this period, it is normal for about 7 new films to be released, showing a collocation pattern of 3 comedies +2 fantasy and sci-fi genres +2 animations. The distribution of seven major films in the Spring Festival in 2021 is similar to that in previous years.

In the past five years, the word-of-mouth scores of Spring Festival movies were concentrated at 6-8, and 22 movies with word-of-mouth scores exceeding 7, accounting for 61.1%, with good overall strength. The eight films with high reputation and high box office area were all released after 2017, and the word-of-mouth of the Spring Festival movies rose overall.

In 2017-2019, the word-of-mouth of the box office champion films in the Spring Festival has increased year by year, and the proportion of the harvested box office to the total box office of the films has also increased year by year. High-word-of-mouth movies can not only win the top spot in the Spring Festival, but also have more and more room for box office improvement after the holiday.

In 2018 and 2019, Operation Red Sea The Wandering Earth, although the proportion of first-day film scheduling was not dominant, caused a heated discussion with its high reputation. During the screening period, the film scheduling and attendance rate continued to increase, and finally achieved high box office results. The average proportion of films is the intuitive embodiment of box office revenue. So, how big is the role of high word-of-mouth in driving the rise of film arrangement?

The Wandering Earth leads in word-of-mouth and average film arrangement, and wins the championship of the schedule. The first day of the second word of mouth ranked first, but the box office did not exceed it in the end. Word of mouth and box office performance do not always correspond completely.

The box office with higher reputation overtook the box office, while the box office with higher reputation in Operation Red Sea ranked third, and the growth space extended to the post-holiday. High-word-of-mouth films need certain conditions to quickly exert their potential to drive the box office.

On the eve of the Spring Festival in 2018, the heat index of "Catch the Demon 2" led and won the first day of filming. During the release period, Catch the Demon 2 dropped rapidly, while the popularity of Chinatown Detective 2 continued, reaching its peak in the middle and late Spring Festival. Operation Red Sea’s word-of-mouth effect played a slow role, and failed to surpass Chinatown Detective 2 within the schedule.

In 2019, The Wandering Earth’s M-Talk Index rose rapidly since its release, and the fermentation effect of word-of-mouth was remarkable. The word-of-mouth score of "Flying Life" is 8.1, which is slightly higher than the score of "Crazy Alien" of 7.7, but the hot discussion has been lagging behind. It can be seen that the continuous hot discussion during the release period is the key factor to improve the film arrangement and finally achieve box office success.

From 2015 to 2019, China Film Co., Ltd. took the lead in the number of films produced during the Spring Festival and the box office, followed by Bona Film. Most of the listed institutions are traditional film groups.

The multi-faceted layout of many film and television institutions in the Spring Festival of 2021. China Film Co., Ltd. participated in the production of three films, Huayi Brothers and Lianrui Film Co., Ltd. participated in the production of two films, and (Free Cool Whale Film Co., Ltd.) and the companies associated with the two directors also participated in the production of two films. In addition, Kung Fu Film, Light-chasing Animation, and Shanghai Yiyantang are all the first time to master the production of Spring Festival movies.

In the Spring Festival of 2021, some movies "New Forces" also tried to "enter the game" and participate in the "competing for the best" in this most important schedule of the year.

01

The ticketing platform is fully involved.

Of the 7 blockbusters released during the Spring Festival in 2021, 6 were jointly produced and distributed by Cat’s Eye and Taobao Film ticketing platform. "Crowd" is the only film that the two platforms are not directly involved in, and currently ranks fifth in pre-sale.

02

Internet film group is active.

In 2019, Alibaba Pictures ("Piggy Peggy’s New Year") entered the Spring Festival file as the first producer. In 2021, Alibaba Pictures was still active, and Youku Film, Netease Film and Lechuang Film also joined the production and distribution of the Spring Festival file in 2021.

03

New forces in the entertainment industry enter the market

ByteDance series was broadcast in 2019 and joined the Spring Festival again in 2021. ByteDance participated in the production of Detective Chinatown 3, Tik Tok (Xiamen) jointly produced A Writer’s Odyssey, and Tik Tok’s subsidiary Beijing Micro Broadcasting Vision jointly produced Boonie Bears:The Wild Life. For the first time, Billie Billie Films participated in the production of Spring Festival movies, and POP MART jointly produced the animated film "New Nezha", which brought fresh strength to the Spring Festival movie market.

In 2021, some new phenomena emerged in the announcement of the Spring Festival.

01

Try "Cloud Roadshow", which has a wider coverage and remarkable effect.

Hi, Mom invited thousands of audiences from 11 cities across the country to enter cinemas to watch the live situation of the cloud road show through the screen, and the cloud road show was also broadcast live online in Tik Tok. The topic of live broadcast exceeded 7 million, with a total of 1.567 million people watching, and the online sales platform wanted to see a substantial increase.

02

Short video and live broadcast are highly popular, becoming an emerging marketing platform.

On the vibrato short video platform, the cumulative number of seven major films in the Spring Festival in 2021 exceeded 9.22 billion times, and this figure was only 5.335 billion times in 2019. Except for two animations, the other five films of the Spring Festival in 2021 were promoted and sold through the live broadcast rooms in Li Jiaqi and Viya.

03

The release quantity of traditional materials is improved and the functionality is enhanced.

The number of trailers, MVs, specials and poster stills released in the Spring Festival in 2021 decreased compared with that in 2019. According to the statistics of Cat’s Eye Platform, the cumulative number of materials announced by seven films in the Spring Festival in 2019 was 102 times, while in 2021, this figure was only 26 times so far, which may be understood as the focus of the film’s announcement shifted to emerging platforms such as short videos. In 2021, seven major films added pre-sale (and countdown) posters for the first time, and the functionality of the released materials was enhanced.

04

The blind box around the movie appeared and warmed up.

In the Spring Festival of 2021, POP MART, as one of the producers in New Gods: Nezha Reborn, launched a blind box around the film on the eve of the Spring Festival to warm up the publicity for the film. This is also the first time that the peripheral products of the film have appeared in the announcement stage.

　　Zhongxin. com, Hangzhou, May 12 (Fang Kun Fan Yubin) With the unprecedented new talent policy and the job demand of right-handed bloggers, Shangyu District, Shaoxing City, Zhejiang Province, joined the nationwide "battle for talents" with both hands in the graduation season of colleges and universities. On the 12th, a special press conference for the 2018 Shangyu Talent New Deal and Talent Recruitment Conference was held in Hangzhou, Zhejiang Province. Shangyu District of Shaoxing City took 80 enterprises into Hangzhou to hold a talent recruitment conference for college graduates.

　　"One who works in a key enterprise in Shangyu ‘ Double first class ’ Undergraduate students in colleges and universities can receive a government living allowance of up to 180,000 yuan (RMB, the same below) within five years. " The policy of "Implementation Measures for Promoting Employment and Entrepreneurship of College Graduates in Shangyu District of Shaoxing City" promulgated in April this year is the strongest among the talent policies of county-level cities in Zhejiang Province.

　　"At present, ‘ has appeared all over the country; Rob people ’ The importance attached to recruiting talents and attracting talents is unprecedented. As a county-level city, Shangyu has its own unique advantages. " Pan Chaoying, member of the Standing Committee of Shaoxing Shangyu District Committee and Minister of Organization Department, said that with the continuous warming of the "Greater Bay Area" economy, Shangyu’s location advantage is more prominent. Compared with the unfavorable factors such as high housing prices in Shanghai, Hangzhou and Ningbo, Shangyu is a valuable place for innovative entrepreneurs.

　　At the press conference, Hu Wenwei, member of the Standing Committee of Shangyu District Committee of Shaoxing City, said that in order to attract more professional and skilled talents to take root in Shangyu, Shangyu has intensified its policies and amplified its comparative advantages in deepening cooperation between schools, housing security subsidies, life security services, strengthening entrepreneurial support, guiding talent gathering, and introducing skilled talents.

　　To this end, in April 2018, Shangyu issued ten new policies for college graduates’ employment and entrepreneurship (hereinafter referred to as "new ten"), which blew the talent assembly number with unprecedented scale. The "New Ten Articles" have made clear commitments and provided strong guarantees for housing, life, entrepreneurship and other issues that college graduates are generally concerned about.

　　It is reported that full-time doctoral students who graduated after January 1, 2018 or were newly introduced to work in Shangyu District for the first time, signed a five-year labor contract and paid social insurance for one year according to law, will be given an annual subsidy of 50,000 yuan, 30,000 yuan for full-time master students, full-time undergraduates and senior technicians in "double-first-class" universities, 20,000 yuan for other full-time undergraduates in ordinary universities, and 15,000 yuan for full-time professional (higher vocational) students and technicians, with the longest period of five years.

　　In addition, the "New Ten Articles" also stipulates that ordinary full-time college graduates with bachelor’s degree or above can settle down and get re-employment when they come to Shangyu. For those college graduates who settle down first but are not employed, 1000 yuan will be given a job-seeking subsidy every month, but the longest period is no more than 6 months, and employment recommendation will be given. For graduates who come to Shangyu to participate in recruitment exchange activities, Shangyu will provide free accommodation and transportation subsidies of 300-1,500 yuan according to the distance.

　　Hu Wenwei pointed out that the "New Ten Articles" intends to gather talents in advantageous industries and key enterprises in the region, and comprehensively evaluate the four priority industrial enterprises, invisible champion enterprises and industrial enterprises in the region, Class A enterprises, enterprises where science and technology innovation centers are located, and industrial innovation service complexes. The units absorb college graduates and skilled talents, and their living allowances are increased by 20% according to their academic qualifications and skill levels.

　　"In addition to high-level technical talents, the development of enterprises needs skilled technicians." Chen Rongrong, director of the Human Resources and Social Security Bureau of Shangyu District, Shaoxing City, said that in order to alleviate the "talent shortage" of technicians, Shangyu adopted a model of joint construction of government and enterprises to encourage technicians to upgrade their skills. For the first time, it obtained a subsidy of 5,000 yuan for senior workers, 10,000 yuan for promotion to technicians and 20,000 yuan for promotion to senior technicians.

　　The "New Ten Articles" also clarifies that college students who come to Shangyu to start a business or are introduced by enterprises will be given housing subsidies of 500,000 yuan, 300,000 yuan, 200,000 yuan and 100,000 yuan respectively to doctoral students, master students and double-class undergraduates, ordinary undergraduates and college students in short supply according to their academic qualifications.

　　"Shangyu has always paid attention to the investment in talents. In 2008, it started the housing subsidy for high-level talents." Zhu Xuheng, deputy head of Shangyu District, Shaoxing City, said that by the end of 2017, 961 high-level talents with a master’s degree or above had enjoyed housing subsidies in Shangyu, and a total of 172 million yuan of financial funds had been cashed in to solve the enrollment problem of 537 talented children.

　　It is reported that in April this year alone, 1,330 college students were newly employed in Shangyu, including 76 with master’s and doctoral degrees. The introduction of the "New Ten Articles" has made the policy system for supporting college students’ employment and entrepreneurship in Shangyu take shape, and made it possible for everyone to become a talent and give full play to their talents.

For example, Disney is in Hong Kong and Shanghai, and Chimelong is in Guangzhou and Zhuhai. It is particularly important to create a super IP for cultural tourism in the process of shaping city business cards. Located at Oujiangkou, the theme park "Oriental Star" created by Fanhua Sports, a leading domestic sports enterprise, is currently under intensive construction, and it is expected to be put into operation in one and a half years, and the matching residential project Xingyuhai will also usher in the opening, and a complete and modern cultural and tourism complex integrating literature, travel, business and residence will soon surface.

Bird’s-eye view of "Oriental Star" paradise.

City "new landmark"　Commercial "new species"

At the end of 2019, Pan-China laid out the Oujiangkou New District closely following the urban development, and built a high-end property form of "Paradise+Commercial Street+Theme Hotel+Residence" with a grand scale of about 270 mu, creating Wenzhou people’s own "Disney" and building a rare paradise holiday life field in southern Zhejiang and northern Fujian.

The Oriental Star Cultural Tourism Project is located in the core area of Oujiangkou Industrial Cluster, and will be built according to the world-class paradise experience, combined with the cultural characteristics of Wenzhou, to create a new era cultural tourism landmark that meets the cultural and entertainment demands of the city’s all-age customers.

Theme Park and Wenlv Real Estate are land development and real estate property development based on tourism, leisure and vacation, which are formed around tourism behavior in tourist destinations. They are cross industries formed by the integration of tourism and real estate, but they are by no means limited to these two industries themselves. "We have seen the rich seaside tourism resources in Oujiangkou, but to keep the guests, we need this one-stop high-end hotel and paradise to support them." The relevant person in charge of Pan-China said that they are confident to build the best tourism complex in Oujiang Estuary, and they are full of vision for building a more perfect tourism, leisure and holiday industrial chain in Oujiang Estuary.

Pan-China Xingyu Sea is naturally the first project to receive the "paradise effect". With the help of the paradise complex, the location advantage of Pan-China Xingyu Sea is more prominent, the supporting facilities are more perfect, and the future value space is more infinite. At the same time, the park will gather a large number of people and bring a demographic dividend to Oujiangkou New District. The regional facilities will be subversive, which will promote a new upsurge of tourism in Oujiangkou and recreate new landmarks in the city.

Focus on "immersive" iteration "new gameplay"

In the era of cultural and tourism integration, the immersive travel experience is sought after by the market. In order to make consumers have a better immersive experience, the planning and design of Oriental Star fully embodies marine cultural elements and Wenzhou characteristic cultural elements, and redefines the concept of urban leisure cultural tourism complex. The theme park takes the legend and myth of fishermen as the story line, creating a unique hotel group, a city of the sky, an indoor water park, an outdoor theme park, a night tour park and a family entertainment center. The park covers 3 innovative product groups, 9 featured products and 23 amusement projects with multiple contents and forms, and the products cover all ages.

In order to cope with the change of user groups, Oriental Star attaches importance to the development of tourism destination content, IP and scenes, and meets the needs of large-scale people with its diverse product categories, refreshing people’s cultural travel experience. It is worth mentioning that the world’s first sky sports adventure complex, Sky City, will be built in the park, which will be integrated with the white castle and take its shape from Yandang Mountain. Based on the steel structure frame, there are hundreds of unpowered play units with different difficulties and forms and various adventure parent-child experience projects, such as air challenge (rope net climbing), cave exploration (hole exploration) and sky farm.

In addition, the Oriental Star theme park also includes an indoor constant-temperature water park of over 10,000 square meters to meet the play needs of all ages from children to adults; About 70,000 square meters of outdoor theme park, with four distinctive theme zones planned, presents a totally different amusement atmosphere.

The rise of a plate can not be separated from mature commercial facilities. The project has created an immersive and experiential business district of over 30,000 square meters, which will become the only large-scale pedestrian street in Oujiangkou, and has introduced internationally renowned commercial brands and children’s research and education platforms. The awning, interactive audio and video facilities echo the idea of creating a night tour park in Wenzhou, creating a unique theme cultural business street atmosphere.

Pan-China Xingyuhai is about to open.

Focus on "Xingyuhai" with its own "added value"

Compared with other simple tourism or real estate projects, the characteristics and advantages of theme park and Wenlv real estate are that it is a seamless grafting of tourism and real estate, with better natural landscape and architectural landscape, perfect supporting functions and high investment value, which plays an important role in promoting the development of regional economy.

As a part of the "residence" of this cultural tourism complex, Xingyuhai has its own aura before its appearance. Whether it is the internal configuration of the theme park or the over 30,000-square immersive business district, Xingyuhai has a more sense of life and human touch.

In 2021, Fanhua Xingyu Sea will be grandly opened. The project covers an area of about 76.98 mu, located in the living area on the south side of Oujiang Estuary and on the east side of Oriental Star Theme Park. It consists of 14 high-rise buildings distributed in array, with a total construction area of about 210,000 square meters. It covers a variety of apartment types with a floor area of about 88 square meters to 137 square meters to meet the transition from just need to improvement. There are both small-sized units that investors love, and they can provide one-step improvement for geographical customers.

It is understood that Pan-China Xingyuhai combines the essence of Chinese and Western gardening with world product creation standards to create an artistic aesthetic park of "one ring, two axes, four performances and five realms", where you can enjoy poetry and distance at your doorstep. About 100 square meters of Kangjian Square and 900 square meters of growth paradise make the old have fun and the young have fun. High-grade aluminum plate+first-class dry hanging stone+glass modern materials are selected for the facade of the building, and the international fashion texture is interwoven with the river view to rejuvenate the cover of Oujiang Estuary. "buy a house for a while, the property for a lifetime." High-end property management Greentown property provides the best service for the owners with wisdom and service standards, and respects life with courtesy.

In addition to the strong supporting facilities of the project itself, it also has unique regional supporting facilities. The city is developing eastward, and the Oujiangkou plate, which is located at the mouth of the east of Wenzhou and occupies the intersection of Wenzhou coastal functional contact axis and Oujiang urban expansion axis, is rich in supporting resources such as transportation, industry, education and medical care because of its unique geographical core position.

In the future, the theme park with millions of people will become the engine power to attract people from the Oujiang estuary and drive the regional people flow; A fashionable street block covering leisure, shopping and catering will become the source of fashion in Oujiangkou. The theme park star-rated hotel will become a trendy leisure resort; Park-style residential area in the center of a prosperous body will usher in a new era of human settlement. (Reporter Wu Xiurong)

1905 movie network news In the last year of last century, the film market in China was still calm, with a total box office of only 800 million RMB.In such a year, which is not lively for China movies, CCTV6 Movie Channel launched the column "China Movie Report".

The 20th anniversary of China Film Report witnessed the prosperity and development of China films.

Zhang Wei, former producer of China Film Report:When "China Film Report" was first established, I was worried that the film resources could not support this column, and I was very anxious. Today, there are many topics for the development of "China Film Report". Many reporters take off every morning and come back every night. Countless movie news makes the whole reporting column brightly lit, and we also see the prosperity of China movies through the reporter’s busy degree.

Pan Yilin, former host of China Film Report:I hosted the first program of China Film Report, which was called China Film Trends at that time. Now, China Film Report has become an excellent column of our channel.

With a flick of a finger, twenty years flies.

"China Film Report" and China films have always shared the same fate, witnessing the magnificent turn and brilliant leap of China films from the annual box office of 800 million to the annual box office of 60 billion.

And "China Film Report" itself, therefore, braved the wind and waves, and developed with the surging China films, from weekly broadcast to daily broadcast, from 10 minutes to 20 minutes per issue, which belongs to our common more than 6,000 days and nights.

Special commentator Gao Jun:The 20 years since the growth of China Film Report is also the 20 years when the film market in China has developed rapidly. The box office has grown from less than 1 billion yuan to 60 billion yuan, and it may reach 64 billion to 65 billion yuan this year, which is dozens of times the growth scale. In fact, China Film Report has been quietly promoting it.

Every exciting growth point of China’s films is accompanied by China Film Report.

Film critic Zhou Liming:There are many bright spots in the development of China films in the past twenty years, and our China Film Report has basically grasped them. What impressed me most was Zhang Yimou’s, and later, and later, our China Film Report was never absent. It accurately captured the importance of these films at the first time and then presented it to the audience.

The 20th anniversary of the broadcast of China Film Report served as the communication vanguard for the development of China film industry.

As an important position of China’s film propaganda, China Film Report plays a leading role in the development of China’s film industry.

At the two sessions, there were reporters running; Nineteenth National Congress, with their eyes focused. Every regulation and policy related to China’s films is promulgated, and they all act as the vanguard of timely content dissemination and the mouthpiece for the correct film culture direction.

As the only full-film information column in China, China Film Report not only shares the information and experience with the audience before and after the movie, but also leads the audience to experience the colorful stories of China from cultural confidence with its unique professionalism.

Hu Jianli, Editor-in-Chief of Film and Television Vane and Director of China Film Criticism Society:The development of the film industry cannot be separated from the national professional film media such as China Film Report. The whole film industry is its whole industry, from the upstream production, to the presentation of various technologies, to the downstream publicity and distribution, as well as our reports, this is an industrial chain, which is indispensable.

Zeng Nianqun, Executive Editor of Youth Film Handbook:China Film Report has always been adhering to the original fair image, and it will bring forth new ideas almost every year. For example, in the past two years, "Traveling Movies" and "Parrot Voiceover" have been released, which are all good sections, and there are also refreshing large-scale topics launched from time to time, including these topics, which are very deep and powerful.

In addition to paying attention to the lubrication and operation of the film industry chain, China Film Report also pays attention to the upgrading of filmmakers and their ability and political integrity. It not only frequently looks back on the days we passed together with movies, but also looks to the future, depicting the sea of stars in the future of China movies.

The 20th anniversary of China Film Report has always shouldered social responsibility.

From 1999 to 2019, this is the 20 years of great development of China films, and it is also the 20 years of China’s standing at the forefront and triumphant progress. In the past twenty years, we have felt that filmmakers are united in their efforts to go to Wenchuan, and we have also felt that filmmakers show the world the originality of the Beijing Olympic Games.

"China Film Report" is turned into the eyes of hundreds of millions of people with a camera, and it beats with the voice of the motherland with every footprint and sweat. In this brand-new century, whenever the pace of the Republic is heroic or sonorous, there are China filmmakers in it, sharing weal and woe with this affectionate land.

Miao Yao, host of movie channel:China Film Report, as a national professional film channel information program, is completely different from other entertainment information programs, because it shoulders a sense of responsibility and is also helping the better development of China films.

After 20 years of light and shadow, we have experienced hardships and hardships. Sleepless for 6,000 nights, we walk with the light and the shadow.

Actor Guan Xiaotong:I hope "China Film Report" can get better and better, and then bring you more knowledge and communication about movies.

Film critic Zhou Liming:I believe "China Film Report" will also help China move from a big movie country to a powerful movie country.

Miao Yao, host of movie channel:I hope that you will continue to pay attention to China Film Report, not only on the small TV screen, but also through the media and the Internet, and you can interact with us at any time. I also hope that you will keep in touch all the time to help China films get better and better.　

Special commentator Gao Jun:I would like to witness the growth of China Film Report and the growth, prosperity and expansion of China film industry!