Geely Colorful sold 18,261 vehicles in December, a record high, and won the title of independent small SUV sales for three consecutive years

　　International online car channel news: Recently, the sales data released by Geely Automobile shows that Geely Automobile’s total sales in 2021 1.328 million vehicles, and its production and sales have exceeded one million vehicles for five consecutive years. Among them, the sales of "trendy series" continue to lead the independent brand small SUV market. In December, 18,261 units were sold, setting a new monthly sales record since its listing. Colorful is like "Generation Z who refuses to be defined". It has a distinct personality and is not afraid of challenges. It writes its own annual keywords with strength.

Geely Automobile Sales

　　The hot-selling "global champion car" is full of young people

　　In 2021, with the "Guochao" revival, Generation Z young people have gradually become the main consumer, and Chinese auto brands have ushered in a good situation of increasing sales and market share at the same time. According to the data of the China Automobile Association, as of November, the sales of passenger cars in the Chinese auto market 19.06 million, an increase of 7.1% year-on-year. Among them, the market share of independent brands reached 44.1%, an increase of 6.4 percentage points year-on-year, the highest in history. In the small SUV market, which has long been dominated by joint venture brands, Colorful is even more sought after by Generation Z young people.

Geely Binyue

　　In 2021, Colorful won the sales championship of its own brand small SUV for three consecutive years, ranking among the top three in the small SUV market. In December, it sold 18,261 units, up 6.9% month-on-month, setting a new historical monthly sales record again. In August 2021, the newly advanced Colorful with its trendy color scheme, hard-core power control and leapfrog intelligent configuration accurately gained insight into the needs of Generation Z young people and mastered the key to winning the young market. Not only that, Colorful also sold well in 20 countries around the world, including the Philippines, Kuwait, Saudi Arabia, Russia, Belarus, Qatar, Lebanon, Malaysia, Myanmar, Costa Rica, Chile, etc., making the "China tide" attract worldwide attention.

　　"Refuse to lie flat" Insight into people’s hearts, and product strength is fully advanced

　　Geely Binyue, who "refuses to lie flat", has become the dream car of many Generation Z in 2021. As the first SUV model of Geely’s BMA architecture, its natural good foundation gives Binyue more room for evolution.

Geely Binyue

　　Outstanding power, with 1.5TD + 7DCT and 1.4T + 6DCT/6MT three sets of golden power combinations, the 1.5TD version model’s 100-kilometer acceleration of 7.9S far exceeds the same level, and the 1.4T version’s comprehensive fuel consumption is as low as 6.1L for 100 kilometers. At the same time, it also provides driving fun combinations such as ejection start, track mode, and exhaust sound waves to meet the needs of different types of users. It is rich in technology and configuration, with more than 20 intelligent safety configurations including AEB & AEB-P urban pre-collision system, ELKA lane emergency avoidance, and RPA remote control parking. The latest upgraded Geely Galaxy OS system virtual assistant is online in real time, making Colorful a travel partner of Generation Z.

　　"Generation Z" co-creates and creates "champion word-of-mouth"

　　Since Geely Binyue has been listed for 38 months, the market heat and word-of-mouth praise have been high, confirming the success of Binyue’s product strength and youthful strategy. In 2021, the landing of Geely’s first user co-created brand "We" interpreted Geely Automobile’s "user-centered" concept. There are also a series of youthful communication strategies, which continue to deepen the "battle" spirit of Binyue. In the New Colorful Basketball Rising Star Selection Finals held in September 2021, the national men’s basketball coach Du Feng and CBA star player Fang Shuo attended the scene to watch and guide, providing young people who love basketball with a chance to realize their dreams. It is also a deep interaction between New Colorful and Generation Z young people.

Geely Binyue

　　From the go-kart field test drive, the 999 yuan Bing tide change challenge to the national basketball star tryout, Bing Yue has held a series of exclusive events for young people. What Generation Z plays, Bing Yue will do, and grow into a big star in the rim with a group of undefined Generation Z. At present, Bing Yue’s global users have exceeded 430,000, and these users are like Bing Yue, brave to try, fearless of challenges, and shining in their respective fields.

　　Buy is earn, Colorful becomes the "King of Preservation"

　　The refinement of young people lies in spending money on points. Generation Z people pay attention to personality and trends when buying a car, but they will not ignore the value of the vehicle itself. According to the "2021 China Car Value Retention Rate Ranking" released by Autohome, SUVs in the used car market have long been more value-preserving than cars. Among them, Binyue has been the "king of value preservation" of small SUVs with a three-year value retention rate of 60.95%. On the way to growth, Binyue has always encouraged young people to dare to think, do, and try more. Whether it is a single youth or a young family buying a car, a car with a good value retention rate will give users more security.

Geely Binyue

　　Dripping water through stone is not a day’s work. As the sales responsibility in Geely’s "trendy series", Binyue has set new sales records again and again in the fierce stock market competition, with excellent product strength and accurate insight into Generation Z. December 18,261 historical monthly sales record is a small step for Geely Binyue to challenge itself, and it is also a big step for Chinese brand small SUV to break through the joint venture. (Image source: Geely Automobile)