Lantu Auto Italy is grandly launched, partnering with Natuzzi to create a new chapter of cross-border cooperation

[April 17, 2024, Italy] On April 16, local time, Lantu Automobile held a grand brand launch in Italy with the theme of "Designing Evolution – Design Evolution", becoming the first high-end new energy vehicle national team in China to enter the Italian market. Once Lantu Automobile made its debut, it attracted much attention, and the first batch of 100 cars were sold out quickly. In addition, Lantu Automobile also brought the i-Cozy concept car to Milan Design Week, which won unanimous praise from top designers around the world.

Lu Fang, CEO of Lantu Automobile, said: "At present, our country’s new energy vehicles are in a new, qualitative and upward stage, and the trend of intelligence, greening and high-end is becoming increasingly obvious. As a national team of central enterprises, Dongfeng Lantu has been committed to bringing China’s high-quality products and services to the global market. Today, Lantu Automobile officially landed in Italy, which is not only a new leap in speed and quality, but also an important step for us to deeply cultivate the southern European market and expand the European territory. In the future, we will rely on Dongfeng Group’s strong overseas resources to continue to promote the overseas landing of the whole value chain, build world-class Chinese brands, and lead Chinese brands to a wider overseas market.

During its Italian debut, Lantu also hosted an artistic feast for 7 days and 7 nights. The grand event kicked off at the Palazzo Serbelloni, which used to be Napoleon’s bedroom in Milan and is now the preferred venue for the launch of top global brands such as LV and FENDI. This time, more than 200 Italian political and business celebrities, cultural leaders, and film stars gathered to witness the glorious moment of Lantu cars in Italy.

Under the ingenious conception of the top design team of Landmap Automotive International, the atrium of the Selbeloni Palace has been turned into a garden where technology and humanities blend harmoniously. It not only showcases the latest technology and design concepts of Landmap Automotive, but also becomes a source of inspiration for the intersection of art and humanities.
Italian luxury and oriental ingenuity complement each other, the magnificence of classical palaces and the richness of modern technological elements coexist in harmony. After 7 days and 7 nights of careful preparation, the Lantu brand exhibition officially kicked off, bringing a rich and diverse experience to the public and tourists in Milan. Once the exhibition was launched, it attracted much attention, and the first batch of Lantu vehicles were snapped up.

Lantu has always won widespread praise from overseas users for its driving texture and safety quality comparable to traditional luxury cars in Europe. In Milan, Italy, where famous products are gathered, Lantu has attracted the attention of many celebrities. They believe that whether it is product design, interior space or decoration, Lantu cars are not inferior to traditional high-end brands in Europe, and they are looking forward to the test drive experience.

This time, Lantu Automobile launched in Italy with new, new and new cars, and the first 100 cars were sold out as soon as they were exhibited. BRUNO MAFRICI, CEO of Italian dealer CarMobility, spoke highly of Lantu Automobile: "Lantu Automobile’s products have excellent performance, comfortable ride, excellent safety performance, and comprehensive strength ahead of traditional luxury cars in Europe. We will work closely with Lantu Automobile to provide Italian users with excellent products and an unparalleled car buying experience."

During Milan Design Week, Lantu Auto, as the only invited Chinese high-end new energy brand, made a stunning appearance on Dourini Street with the i-Cozy concept car, which attracted the admiration of many top designers around the world. At the same time, Lantu Auto also cooperated with the well-known home furnishing brand Natuzzi to jointly exhibit the i-Cozy concept car and Natuzzi new products, which became a hot clock in Design Week.

In addition, Landmap has also collaborated with world-class artist Macantonio to perfectly integrate nature and industry, breaking down cultural barriers and showcasing the perfect combination of power and beauty.
Different species and unique creative sculptures became the highlight of the whole "show". [World-class artists join in, extraordinary artworks help Lantu Automobile break boundaries] Lantu Automobile integrates the vastness of nature, the flow of technology and human creativity through a series of exhibitions and activities, aiming to eliminate the barriers between different cultures, regions and ideas. Lantu Automobile’s products are not only a car, but also interpret the charm of oriental culture with unique Chinese aesthetic design. At the same time, combined with cutting-edge innovation and technology, it injects new vitality and creativity into the promotion of fashion, technology and environmental protection concepts.

As the only high-end new energy brand of central enterprises deeply cultivated in the European market, Lantu Automobile has successfully entered Norway, Finland, Denmark, the Netherlands, Bulgaria, the Czech Republic and other European countries in just two years since it went overseas. It has exported nearly 10,000 vehicles, becoming a model for China’s central automobile enterprises to go overseas. Italy, a country with a deep automotive history and cultural heritage, has continued to increase investment in new energy in recent years and is becoming the "blue ocean" for China’s new energy vehicles to go overseas. The entry of Lantu Automobile into Italy and its appearance at Milan Design Week once again demonstrated the cutting-edge strength of China’s automobile industry and the unique charm of Chinese culture.

In addition to introducing the new Lantu FREE, the new Lantu Dreamer and the Lantu Chaser, the hybrid models of Lantu Automobile will soon enter the Italian market, realizing the full-power mode of Lanhai Power. This year, Lantu Automobile will continue to deeply cultivate the southern European market led by Italy, actively integrate into the local value chain, and plan to expand to Slovakia, Germany, Spain, Portugal and other European countries. At the same time, Lantu Automobile will actively respond to the "Belt and Road Initiative" development initiative, bring products and services to more countries along the route, and show the power and charm of Chinese brands to global users.