Technological innovation helps Chinese path to modernization

"Daqi" doll.

　　Heilongjiang Daily, June 24 A cute calf wearing a chef’s hat, combed with bangs and thumbs up, and marked with Qiqihar’s barbecue logo on the chef’s uniform attracted many tourists to take pictures at the scene of the 2024 Longjiang Food Culture Festival and Qiqihar Barbecue Food Festival.

　　The popularity of this cartoon calf is not only due to its cute and lovable image, but also because of its unique title – the IP image of Qiqihar Grilled Meat. This "Grilled Meat Master" with a mission has a domineering name, the big name is "Daqi", and the small name is "Daqi Real Cow".

　　Barbecue has long been a business card of Qiqihar. How to empower Qiqihar with creative design? With such thinking, "Daqi True Cow" was born.

　　In the Qiqihar barbecue merchandise exhibition car, there are nearly 30 products with "Daqi" elements, such as figures, brooches, refrigerator stickers, keychains, etc., not only have moral and beautiful designs, but also exquisite packaging. Each one is loved, and each one is the "endorsement" of Qiqihar barbecue.

　　Zhang Xiao, a staff member at Heilongjiang Qiheyuan Cultural and Creative Co., Ltd., said that the image of Daqi was born in 2023 and is a cultural symbol of the Qiqihar barbecue brand, representing hospitality, quality service and delicious food. In Qiqihar, a food capital, it has become a unique city card, providing unforgettable city memories for citizens and tourists.

　　Zhang Xiao said: "The cultural creativity of’Daqi ‘has empowered the Qiqihar barbecue industry, becoming a business card for Qiqihar barbecue that can stay and spread out, and helping the promotion and sustainable development of Qiqihar barbecue. During this year’s Travel and Development Conference, the barbecue and food festival was launched simultaneously, and there was an endless stream of tourists who came to taste, and they all loved’Daqi Real Cow’ very much, which made us more confident in the future development. I believe that’Daqi Real Cow ‘will definitely bring Qiqihar barbecue to the world."