How to make pickup trucks live by selling 100 thousand Great Wall cannons a year
If you tell an American that "pickup trucks are life-oriented", he must be surprised, because pickup trucks were born to provide the greatest convenience for life and business, and they are life-oriented. In fact, however, the value of pickup trucks in China has been underestimated. Most domestic pickup trucks are regarded as commercial vehicles or special vehicles, which are far away from the lives of ordinary users. This market environment also causes the vacancy of domestic passenger pickup trucks.
Until the appearance of the Great Wall Gun, it redefined the domestic pickup truck. In terms of products and services, Great Wall Gun has subverted users’ traditional cognition of pickup trucks. More importantly, in the past year, the Great Wall Gun has continuously led the life of full-scene pickup trucks and successfully made domestic pickup trucks "live". So, how did the Great Wall Gun do it?
"Life-oriented" can not be separated from the users of the Great Wall Gun, and there are many deep players in all circles, which also brings vitality and diversity to the "life-oriented pickup truck". Take the Che Youhui with the Great Wall Gun — — As far as the "Artillery Alliance" is concerned, some people exchange cross-country experiences, while others discuss fishing skills. Some car owners meet for weekends and go riding in the mountains, and some team up to participate in cross-country running competitions. Deep players from various outdoor fields gather in the circle of Great Wall Artillery, which is also a rare phenomenon in the whole industry, and this team has been growing continuously.
With the establishment of the "Artillery Alliance" in Beijing, Tianjin, Hebei, Lujin, Heilongjiang, Henan, Jiangsu, Zhejiang, Anhui and Shanghai provinces, Guangdong, Guangxi, Qiongmin, Hunan and Jiangxi provinces, the chemical reaction of cross-border car play continues to penetrate. At the same time, the "APP with guns" was launched, and through the four attributes of "social", "off-road", "game" and "intelligence", it created a pickup truck experience for car owners without going offline for 24 hours. Online and offline amphibious force, Great Wall Gun builds a fair and just communication platform for riders, and jointly unlocks the life of the ultimate full-scene pickup truck, making playing pickup trucks a trend.
"Life-oriented" can’t be separated from the circle. In 2020, the Great Wall Gun will cross-border eight outdoor interest circles, including cross-country, cycling, luya, motorcycle and camping, to create a full-scene pickup truck life. In the past year, the cross-border of the Great Wall Gun has never stopped. Help the locomotive culture festival, tour the city with 100 locomotives, and interpret the collision between pickup trucks and locomotive culture; The strength helps cycling around Miyun Reservoir, flying freely around the reservoir with cycling enthusiasts, and leading the "4+2" new lifestyle; Escort the Himalayan extreme cross-country running, stage an outdoor drama with boundless cross-country, and realize the perfect integration of pickup life culture and cross-country running culture. This series of activities has gathered deep players in various fields and regarded the Great Wall Gun as the first car in outdoor life.
At the just-concluded 2020 Great Wall Gun Luya International Championship-Luya Pioneer Professional Tour Finals, nearly 100 Luya rowing boats, champions of various sub-races and nearly 200 top Luya masters drove the Great Wall Gun off-road pickup truck with a million-class off-road configuration to drag Luya boats and get rid of the terrain restrictions. The Great Wall Gun brand and Luya spirit are perfectly integrated to create a top-level event in the fishing circle. The Great Wall Gun proves to people that pickup trucks can be used for living and specialization.
"Life-oriented" is inseparable from the brewing of any culture supported by sales volume, and it must be based on a certain amount. Great Wall Cannon can promote the development of pickup culture and life in China, and it can’t be separated from excellent sales results. As of October, the statistics show that the sales volume of Great Wall Gun has exceeded 10,000 for six consecutive months, ranking first in pickup truck sales. On October 26th, the 100th Great Wall Gun rolled off the assembly line in Chongqing factory, only one year before the first one rolled off the assembly line. The Great Wall Cannon constantly sets its own record with "Great Wall Speed", making it a phenomenal product.
"Life-oriented" can not be separated from strong product strength. When we explore the reasons behind the life-oriented phenomenon of pickup trucks, we will eventually return to product strength. Co-creation by users, cooperation in circles and sales support are nothing more than a result of the strong products of Great Wall Gun. When the first model of Great Wall Gun was released, it created a number of industry firsts. Including it is the first domestic pickup truck equipped with 8AT gearbox, the first domestic pickup truck equipped with L2 automatic driving, and the first domestic pickup truck with multi-link rear suspension. In terms of product strength, Great Wall Gun took the lead in defining the appearance of the next generation pickup truck, and opened the era of multi-purpose passenger use of pickup truck 3.0.
Subsequently, the Great Wall Gun off-road pickup truck went on the market, which was an unprecedented combination of 11 top off-road configurations, such as three locks, crawling mode and tank U-turn, and became the first all-terrain mass-produced off-road pickup truck in China, which once again shocked the pickup truck market in China. Up to now, the Great Wall Gun has opened up three sub-categories of markets, including passenger, commercial and off-road, and developed N-type modified vehicles, bringing the potential of unlimited modification of pickup trucks to the extreme.
"Life-oriented" New Starting Point Releases Brand-new User Strategy At this Guangzhou International Auto Show, Great Wall Gun released a brand-new user strategy, announcing that it will take users as the center and join hands with users to build a co-creation, co-construction and sharing Internet user ecosystem. The specific contents include: let users participate in the product co-creation of the whole life cycle in all directions, not only the concept, shape and name, but also the peripheral products that users like; With the concept of fully upgraded digital user service, the APP+ artillery alliance motorists’ club will build China pickup culture base camp and grow together with users, making pickup a life, an attitude and a spirit; Let every user have the opportunity to become a shareholder of Great Wall pickup truck, crowdfunding cars and sharing dividends; Open up cross-border circles such as modification and outdoor, and build a pickup park, so that users can enjoy the life of high-quality pickup trucks. Through co-creation, co-construction and sharing, Great Wall Gun will better "play together" with users and "live" pickup trucks to the end.
The status of the industry is unshakable. 200,000 sales go global.
To sum up, Great Wall Gun firmly occupies the leading position in the industry in terms of product strength, cultural circle and sales performance, and constantly sets standards for the industry in terms of brand value and service system. The outstanding performance of Great Wall Cannon also helped the global sales of Great Wall pickup trucks to exceed 200,000 vehicles in 2020, and the global cumulative users reached 1.8 million vehicles, once again pulling domestic pickup trucks to an unprecedented new height. In the period of great changes in the automobile market, the annual sales volume of 200,000 Great Wall pickup trucks has brought more profound influence to the whole industry. With the help of the rising brand, Great Wall Gun has entered the global market, and has taken the lead in listing in Australia, opening up the global territory for pickup trucks in China, ranking among the top three in the world!