Chery iCAR 03 was officially listed, with a price of 109,800 yuan.
On February 28th, 2024, all-aluminum electric four-wheel drive Chery iCAR 03 was officially launched, and the official guide price of six models was 109,800-169,800 yuan.
At the press conference, iCAR 03 announced that users can enjoy the lifelong vehicle and three-electricity warranty from now on, and free rescue (the first private user) for the four-wheel drive long-life intelligent driving version. Users will be given the right to enjoy the advanced driving assistance function for life for a limited time, and there are multiple benefits that really make users worry-free about buying a car. For details, please consult local iCAR user experience centers.
As a new brand of Chery’s new energy, iCAR will target young people and position itself as a brand for young people. At the launch conference of iCAR 03, Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, said: "iCAR should be in the price range of 100,000-150,000 yuan to be the coolest, most fashionable, safest and smartest, and it will definitely take advantage of the situation and become an instant hit."
ICAR 03 takes advantage of the design aesthetics of square box, breaks the tradition with tough lines and square shapes, integrates retro and modern, and realizes a new trend in the image of pure electric SUV.
ICAR 03 provides an intuitive operation interface by controlling the large screen with a 15.6-inch ultra-wide field of view, which is beautiful and practical. Moreover, it can realize L2++ level intelligent driving assistance function, and more personalized settings can be realized through later OTA. Zhang Hongyu, deputy general manager of Chery Automobile Co., Ltd. and general manager of iCAR brand division, said: Through the optimal combination of AI software and hardware, iCAR 03 can realize the equal rights of intelligent driving, which is to knock down the price of high-level intelligent driving for users.
The two-wheel drive version of iCAR 03 is down to 100,000, and the four-wheel drive version only needs about 130,000. On the four-wheel drive version with the most extreme performance, iCAR 03 is equipped with iWD intelligent electronic control four-wheel drive system, which can realize intelligent switching between two-wheel drive and four-wheel drive. The layout of front and rear dual motors provides a strong power guarantee for the whole vehicle, with a peak power of 205kW, a wheel torque of 4100N·m, and an acceleration of 6.5s at zero speed, making it easy to change lanes and overtake.
In the process of exploring and enjoying nature, we often encounter complicated road conditions. ICAR 03 meets the needs of all-weather travel in cities, and brings the leading all-terrain capability with iCAR’s original mixed-element super chassis. 8+X all-road driving mode, calmly dealing with most non-paved scenes, establishing the position of a strong cross-country at the same level, and bringing users an unexpected control experience.
Since the brand was founded, iCAR has written safety into the initial heart of the brand. In terms of body technology, iCAR 03 adopts all-aluminum body, and its torsional stiffness is 31812 n m/deg; In terms of configuration, it is equipped with sixteen active safety configurations of ADAS, providing the best protection for the occupants in the car in all directions; In view of the battery safety that new energy users are most concerned about, iCAR 03 adopts high-quality batteries provided by Contemporary Amperex Technology Co., Limited, and the sandwich battery pack can withstand 2.2 tons of extrusion without deformation.
At present, iCAR Ecology can provide users with services such as cloud consultation, scooter, free road rescue, etc., making driving more convenient and safe, and docking with users at a high level, especially young users’ desire for worry-free travel; In addition, a specially built user tribe has established a user co-creation group, invited users to join the product co-creation organization, paid more attention to the use scenarios based on their own needs for cars, innovated marketing models with user thinking, and built a new channel model to provide an unexpected experience and create the coolest brand in users’ hearts.
ICAR 03 is by no means a means of transportation for you to travel from point A to point B, it can be your companion on the journey or your playmate with personality. Since the delivery of iCAR 03, the brains of domestic refitting players have been wide open, and various ways of playing have emerged in an endless stream: outdoor cross-country style, exquisite coffee stalls, band tour cars … It can be said that there are almost no two identical ICAR 03s on the road, which fully demonstrates the profound refitting potential and playability of this car.
At the press conference, two owners of iCAR 03 who are in Everest delivered a speech by remote connection. They congratulated the listing of iCAR 03 and shared their high-energy car experience of exploring the journey. Zhang Hongyu said: "iCAR builds cars for young people to create desirable, cool and valuable cars."
As the first work of Chery’s new energy force iCAR brand, iCAR 03, with its unique product charm and innovative design concept, is expected to become an ideal choice for young consumers to pursue a new lifestyle and occupy a place in the market.