Car sales in September： BYD Qin L won the runner-up, while Sylphy and LaVida missed the top three.

In the traditional peak season of "Golden September and Silver 10", coupled with the support of subsidy policy, consumers’ purchasing enthusiasm is high, and the domestic auto market continues to improve. According to the sales data released by the Association, the sales volume of narrow passenger cars in September was 2.109 million, up 4.5% year-on-year and 10.6% quarter-on-quarter. Specifically, the car market sells 974,000 cars, which is one of the best market segments. In this market segment, a number of hot-selling models have emerged, with more than 30 cars selling more than 10,000 cars a month and 12 models selling more than 20,000 cars.

Among them, BYD is still the best performer, with five models in the top 15, and the best performer won the championship with the sales volume of 47,915 vehicles, becoming the sales king of the car market in September. Since its listing, Seagull has quickly won the favor of consumers with its excellent cost performance and brand influence. BYD Qin L DM, which has just been listed, followed closely with the sales of 39,490 vehicles and won the runner-up. The sister model BYD ranked third with sales of 37,155 vehicles, showing its strong competitiveness in the car market.

In addition, BYD Qin PLUS DM and BYD Qin Plus DM also have good market performance, with sales of 24,608 vehicles and 20,106 vehicles respectively, ranking 7th and 12th, respectively. The two models are sister models, which are the entry-level sedan models of BYD family. After the release of Qin L DM and Seal 06, they can still keep selling well, and their strength can be seen.

In addition to BYD’s five models, Hongguang MINI EV, Panda, Panda and other new energy models are all on the list. Except Model 3, the other three models are all pure electric scooters, which have high cost performance and excellent practicability. As for Model 3, it is a frequent visitor to the list, and it is also the most expensive model on the list. It keeps selling well. On the one hand, it is the brand influence. On the other hand, Tesla does have advantages in the three-electric system and smart driving.

Compared with the bright performance of the new energy market, traditional fuel vehicles are facing greater market challenges. Nissan, Volkswagen and other former sales kings still maintain good sales, but under the impact of new energy vehicles, their market share is gradually being eroded. In September, the sales volume was 33,404 and 28,486 respectively, ranking fourth and sixth respectively, and missed the top three. In addition, with the continuous progress of new energy vehicle technology and cost reduction, the competitiveness of new energy vehicles will be further enhanced in the future, and the market pressure of traditional fuel vehicles will be further increased.

The increasing pressure of traditional fuel vehicles has the greatest impact on the joint venture. Although it still occupies a certain share of the market, its traditional advantages are gradually weakening in the face of rapid changes in the new energy market. For example, Sylphy and LaVida have fallen in the rankings. Although they were popular in the past, their sales volume is not optimistic, and they are not as good as before. As for the luxury brand BBA, there was no model on the list in September, and it was under great pressure.

In order to meet this challenge, joint venture brands are also actively seeking transformation. On the one hand, they enrich the product line by introducing new energy vehicles to meet consumers’ demand for new energy vehicles, but the effect is limited and it is difficult to compete with independent new energy sources; On the other hand, they are also improving the intelligence level and quality sense of their products, so as to enhance their market competitiveness. For example, Passat PRO, which was recently listed, even used three large screens and DJI Smart Drive. However, the transformation of joint venture brands in the field of new energy and intelligence is not achieved overnight, and it requires continuous investment of time and resources.

In the car sales ranking in September, BYD swept the top three, while Nissan Sylphy and Volkswagen LaVida missed the top three. This change not only reflects the fierce competition in the current car market, but also reflects the changes in China’s automobile market. With the leading edge in the field of new energy, the sales volume of independent brands has achieved rapid growth; The joint venture brand was hit, and sales declined. New energy vehicles continue to maintain a strong growth momentum and become an important part of the car market; However, fuel vehicles were hit and sales declined.

Generally speaking, the ranking of car sales in September not only reflects the current market competition pattern and changes in consumer demand, but also provides important reference and enlightenment for the future development of car companies. In this market environment full of opportunities and challenges, only car companies that constantly adapt to market changes, strengthen technological innovation and product research and development, and enhance product competitiveness can be invincible in the fierce market competition.