SAIC Roewe D7 shines at Guangzhou Auto Show.

On November 17th, Guangzhou Auto Show arrived as scheduled. SAIC Roewe brought a number of models to the auto show. The most popular is D7, the first "D family" model just released on D DAY. At the scene, "the space of B-class car, the experience of B-class car, the price of A-class car." It has always been talked about by the audience, and it has become one of the selling points of Roewe D7, and even dubbed by Guangzhou residents as "BBA of 120,000 yuan".

In fact, before the auto show, SAIC Roewe D7 had set off a hot sale. With the listing of D7, "returning to the mainstream track" became the key word repeatedly mentioned by Wu Bing, general manager of SAIC Passenger Car Company, and Roewe team during the Guangzhou auto show. "I hope that the release of Roewe D strategy and the listing of D7 will enable Roewe to return to the main track. In the next few years, we will try our best to’ all-in’ new energy and fight the new energy track. " Wu Bing said in an interview.

"D family" dual power landed in Rongcheng

According to the D strategy released by Roewe on the eve of the auto show, in the next three years, with the "D family" as the core, Roewe will launch eight new energy vehicles one after another to achieve full coverage from pure electric to hybrid, from compact to mid-to high-end models, from cars, SUVs to MPV. On the evening of November 8, the Roewe D7 in the city was the first product of the "D family" series. The new car is positioned as a mid-to high-end sedan, which is divided into two versions: pure electric EV model and plug-in hybrid DMH model. The listed equity price is 143,800 ~ 170,800 yuan and 121,800 ~ 141,800 yuan respectively.

"The layout of the first car of Roewe’ D Family’ in the B-class car market is conducive to the opening of the’ D Family’ product sequence and the layout of all subsequent products." Park Chunxu, chief marketing officer of SAIC Passenger Car Company, said that the B-class car market, where fuel vehicles and new energy vehicles account for 73.5% and 26.5% respectively, is also one of the fastest markets to transform into new energy, so Roewe D7 has many opportunities. In terms of batteries, Roewe D7 EV is equipped with two Rubik’s Cube batteries with different capacities, namely 59.2kWh lithium iron phosphate battery and 68.5kWh ternary lithium battery. The cruising range of CLTC is 510km and 610km respectively, and it takes only 31 minutes to charge from 30% to 80% at the earliest, so it is not a problem to meet users’ daily commuting.

The most noteworthy thing is that Roewe D7 also launched the DMH model, which was also exhibited at the auto show. This is also a new generation of plug-in hybrid products launched by Roewe brand in recent years. Zhou Wei, general manager of Roewe Brand Division, is very optimistic about the future mixed growth trend. "The forecast data shows that by 2030, the market size of new energy vehicles will reach 21 million, and the market share ratio of pure electric, plug-in hybrid and fuel vehicles will form a pattern of 5:3:2." Wu Bing said. In terms of terminal sales, in October, the domestic plug-in hybrid sales volume was about 298,000, up 78.2% year-on-year and 9.9% quarter-on-quarter. The plug-in hybrid Roewe D7 DMH relies on the electromechanical integration architecture of SAIC Everest, and is equipped with 21.4kWh lithium iron phosphate battery. CLTC has a pure battery life of 125km, a comprehensive cruising range of 1400km with full oil and full electricity, and a fuel consumption of 4.3L per 100 km, which allows users to run far and economically.

If the long-distance demand of users is not so frequent, D7 EV is a very good choice, while if there is frequent long-distance demand, Roewe D7 DMH is more suitable. Based on the optimistic prospect, Roewe will build a number of new models around DMH technology in the future. According to Wu Bing, "Next year, Roewe DMH technology will be exposed in SUV, MPV and other car forms".

In addition to the powerful power configuration, Roewe D7 also has great space to leapfrog. Roewe D7 has a length of 4890mm, a wheelbase of 2810mm, a rear leg space of 933mm and a head space of 945 mm. With the backrest height and headrest width exceeding the same level, it is spacious, comfortable and sedentary. The zero-gravity cloud seat made of 9-layer materials, with ergonomic U-shaped embracing design and very thick soft foam, brings a very comfortable ride experience. In addition, the front seats also support the function of lying down, allowing drivers to take a nap in the car at any time. In terms of intelligence, Roewe D7 is equipped with a brand-new zebra intelligent driving machine system, and with double 12.3-inch long LCD screens, it realizes functions such as multi-lingual, seamless navigation of handcart, automatic planning of long-distance charging, and effective reply of diverse voices. The intelligent cockpit experience does not lose new forces in building cars.

In addition, as an old car manufacturer, Roewe D7′ s good handling is also a big selling point. It comes standard with five-link/multi-link independent rear suspension, and CST comfort braking system does not nod to avoid carsickness. It can be said that the Roewe D7 is a masterpiece of SAIC Roewe, and then a number of new energy vehicles will be launched.

Jinbo reception car auto show is sought after

In addition to the crowds in front of the D7 car, the author found that many visitors stopped in front of iMAX8. You know, many MPVs made collective appearances at this year’s Guangzhou Auto Show, but many visitors came to see iMAX8 EV, which was escorting the guests entering the Expo. As the just-concluded official reception car in China International Import Expo(CIIE), it represents "Shanghai Zhizao" and brings green, intelligent, comfortable and convenient high-quality travel service.

The design of iMAX8 has got rid of the traditional MPV style. Its front adopts a family-style design, and a large area of chrome decoration makes it look very noble. All-LED headlights are sharp and not dazzling, which makes driving at night safer. The side lines of the car body are smooth and the outline is concave and convex, showing a sense of movement and atmosphere.

On the whole, the design of Roewe iMAX8 is unique and can attract the attention of many consumers. Next, let’s go into the car to see the interior space of Roewe iMAX8. As soon as you step into the car, you will be attracted by its luxurious atmosphere. High-quality materials, leather seats are comfortable and rich in texture, plus a large number of wooden decorative plates and metal decorations, which make the whole interior space look full of advanced feeling. The spacious design of the seats provides passengers with spacious seating space, especially the second row of seats is more like a sofa, which is very suitable for family trips. The third row of seats can be flexibly adjusted to meet different needs. In today’s increasingly competitive automobile market, iMAX8 has quickly become a new star in MPV market with its unique design, luxurious interior configuration and excellent power performance. It is understood that if you order Roewe iMAX8 EV immediately, you can enjoy two years of zero interest, three power lifetime warranty, and up to 10,000 yuan replacement subsidy.

In addition, in the Roewe booth, consumers can also get close contact with hot-selling models such as i5 and RX5, which truly shows the brand-new Roewe brand image based on technology and speaking with strength. And Roewe models with three advantages of strong power, high intelligence and large space are also very competitive in the market. I believe that the brand-new Roewe brand will start a new chapter from Guangzhou Auto Show.