2022 ＂Dare to be the China Star of the Times＂ with Geely Automobile.

　　International Online auto channel News: A country’s prosperity and development can’t be separated from people who work hard for it. Since the reform and opening up, China has gradually realized the rise of a great country and the rejuvenation of the nation. Behind it are generations of enterprising strugglers who have gathered their strength and influenced and changed our times. On New Year’s Day, 2022, China Star, a high-end series of Geely brand CMA, joined forces with The Paper to launch a video short film of time portrait character recording — — "Dare to act, be the China star of the times", spread the voice of the times, and let the public better perceive and convey the spirit of "Dare to act".

Geely automobile

　　"Dare to act" is the epitome of China’s courage to challenge and surpass itself. Under the background of great powers in the new era of dreaming, China needs more spirit of "dare to be a man" and "dare to act" to constantly challenge and break through. On the occasion of New Year’s Day in 2022, the film invited five "dare to be pioneers" in different fields — — Media person Yang Lan, China team male gymnast Xing Aowei, "Top Ten Most Beautiful Paramedics" Yu Yifei, legless warrior Xia Boyu who successfully climbed Mount Everest, and post-80s car boss Gan Jiayue have interpreted the spirit of "daring to act" in many dimensions through their oral statements and deeds, giving every ordinary person the power of the times: daring to act and being the China star of the times. At the same time, this is also the first time that Geely China Star released its "Dare to Do" value proposition during the 11th period of 2021, and once again took "Dare to Do" as the key word of the 2022 New Year, responding to the call of the spirit of the times and playing the strongest voice of the times.

　　In the name of "dare to act", the China stars of the times shine.

　　Every era has its heroes, and every era has its "China Star" that shines on it. Today’s China has a prosperous culture, flourishing science and technology, and prosperous city. Behind the development of the times, there are countless "China stars" emerging from all walks of life. These people dare to challenge, explore, innovate, take the lead in the world and constantly lead the times.

　　The five "dare to be pioneers" in this film, whether athletes, mountaineers, doctors, media people and autobots, have all made contributions in their respective fields and played a leading role in social stability, economic development and a better life with the spirit of "dare to act" such as persistence, responsibility, struggle, exploration, breakthrough and innovation. The film tells the life stories of these five China stars and their understanding of "dare to act", and interprets the "dare to act" spirit of the times with the "dare to act" spirit of the characters.

　　At the end of the film, Geely Automobile’s first post-80s CEO— — Gan Jia read a monologue from a representative of the national automobile, telling the enterprising spirit of Geely Automobile and explaining the persistence and innovation of the national automobile industry. Finally, Gan Jiayu, together with other big coffees from all walks of life, deepened the spirit of "daring" of the times, and said in the film, "The most beautiful scenery in China is the 1.4 billion enterprising people in China, and the most powerful force of the Chinese dream is the gathering of thousands of strugglers in Qian Qian".

　　Geely Automobile’s "Dare to Do" Road, Fighting for the Value of China Automobile.

　　At present, China has become the most important arena in the global automobile industry, hunting at home, with China as the leading force. As the global leader of China automobile, looking back on Geely’s 25-year car-making process, we will find that Geely has been breaking through and constantly innovating, which will eventually become impossible. Now, the dual export of power products and technologies to overseas high-end brands is realized. Geely Automobile has gone from weak to strong, from small mountain villages to the world, relying on the "dare to act" spirit of all Geely people. In mastering the core technology, we will spare no expense to invest heavily. In the decade of 2021, Geely will invest more than 140 billion in R&D, and research and develop whatever is not working. After five years’ development, Raytheon Intelligent Engine Hybrid has completely surpassed Japanese Hybrid in key technologies such as thermal efficiency and fuel saving rate, breaking the long-term monopoly position of Japanese Hybrid, and will realize "China Power Supply to the World" for the first time.

　　In addition, Geely is the only car company in China with four world-class modular architectures: CMA, BMA, SPA and Vast. Building a car with this architecture will ensure that Geely’s products always remain the world leader. The "China Star" series, which was born in CMA architecture, assembled all the best technologies of Geely at present, completely surpassed the strong joint venture brand products, and made the popularization of high-end products a reality.

Geely xingrui

　　"China Star" is a high-end series of Geely brand CMA released by Geely Automobile in 2021. At present, it includes China Star flagship SUV Xingyue L, China Star high-performance SUV Xingyue S and China Star flagship sedan Geely Xingrui. With the listing of Xingyue in 2019, it broke the inherent cognition of users’ distrust of the three major pieces of China cars; By 2020, Geely Xingrui will go public, breaking the long-standing China family car standard dominated by foreign brands; In 2021, Xingyue L went public and redefined the new standard of SUV. In the past three years, China Star’s three high-end series products built by CMA framework have formed the strongest flagship lineup in China.

Xingyue l

　　The mission of "China Star" is to bravely challenge the world’s mainstream cars on behalf of the China brand with the spirit of the times, fight for the value of China cars, and make China cars bigger and stronger. "China Star" series broke the habit of traditional independent brands and took "high cost performance" as the strategy, but really competed with other competitors with "high value". Since its release, "China Star" has won praise from the market and consumers by virtue of its product strength and high value far exceeding the joint venture brand. At present, the total sales volume of China Star has exceeded 200,000 vehicles. More than 60% of the users of China Star choose high-end vehicles, 52% of the sales volume of China Star comes from the demand for replacement, and more than 40% of the users have joint venture experience.

Xingyue s

　　Therefore, "dare to act" is not only the pioneering spirit of the pioneers who broke through the shackles and struggled forward, but also the important spiritual core of Geely Automobile’s development from a little-known private car company to a big country brand. In the film, Gan Jiayu said confidently that it is the responsibility and mission of China Autobots to fight for the value of China cars and let China cars travel all over the world. Now it is at the critical point from making cars to creating cars, which is the only way for China to become a powerful country from a big automobile manufacturing country. This road is difficult to walk, but it is precisely because it is difficult to walk that we have to walk, and more people who dare to think and dare to walk together.

Geely automobile

　　Everything in the past is a preface. When the bell rings in 2022, in the face of the changes of the times and the rapid changes in the world, only by daring can we climb higher mountains and achieve more brilliant achievements. As Gan Jiayu said at the end of the film, "In an era of courage, when everyone is thinking and working hard, no matter how difficult the mountain is, you can climb it and enjoy the beautiful scenery." Looking forward to the future, I hope that everyone in China can be bold and work together to promote the development of the new era. In 2022, together with 1.4 billion China people, we will dare to be the China star of the times. (Source: Geely Automobile)