2021 cinema movie preview report： 262 new films to be shown. Who are you pick？

Special feature of 1905 film network Before the Double Eleven, domestic fans had entered the carnival mode.On October 29th, 2020, at the 20th National Cinema Domestic New Film Promotion Conference, more than 500 people gathered in Hengdian, Zhejiang, including 51 cinemas, over 50 film investment companies, distributors and production representatives. China Film, Huaxia, Bona, Wanda, Huayi and other upstream production companies have collectively promoted more than 100 outstanding domestic new films (including co-productions).

According to the information such as the promotion film list and the preparatory film list released by major film and television companies, it is accumulated that 262 new films will have or are expected to land in the cinema market in 2021. Among them, 242 films were made in China, accounting for 92.37% of the total, and 20 films were co-productions.

Movie Channel Merging Media, together with 1905 Movie Network and M Big Data, released the "2021 Cinema Foresight Report", and made a comprehensive inventory of 262 new films from the perspectives of film types, themes, IP and production companies.

What secrets will this report tell the audience behind the new film?

New films: plot, animation and comedy account for the largest proportion.

262 new films to be released, what state the progress bar is in, is one of the most concerned issues for the audience.

Judging from the current shooting progress, after rough statistics, there are 68 films in the preparatory stage, 112 films in the shooting and production stage, and 68 films have been completed and finalized. The proportion of new films in the shooting and production stage is the largest, reaching 42.75% of the whole.

Among the films that have been booked, at the 20th National Cinema Domestic New Film Promotion Conference, three relay films were booked for the Spring Festival in 2021, which pushed the market sentiment to a climax. The three films just correspond to animation, comedy and plot types respectively, which is highly consistent with the portrait data of the new film types to be released.

After counting the main elements of 262 new films to be shown, it can be found that the film list types cover 26 categories. Among them, the number of films with plot elements is 101, accounting for 22.1%, ranking first in the film genre. Animation and comedy genre films followed closely, reaching 47 and 45 respectively, accounting for 17.9% and 17.1% of the total.

The number of new animated films ranks second, which is closely related to the national craze caused by high-quality domestic animated films such as, and so on. The comedy film has always been one of the evergreen films in the world.

In the top ten genre films, except for the above three, the number of new films about action, suspense, love, fantasy and crime is above 30. In recent years, these types of films have not run away from many box office dark horses and have a certain audience base.

With more new films being produced and finalized, China audiences will have more choices on the big screen in 2021. For cinema managers, these new films also indicate that cinema revenue has a basic guarantee.

New trend: the main melody melody is in full bloom.　

In recent years, with the right climate and the right people, the main melody blockbuster has become the new favorite of the market.

,,, etc., organically integrated the theme of the times with commercial value, achieving a double harvest of box office and word of mouth. Facts have proved that the main melody blockbuster skillfully integrated with commercial elements is easier to be digested and absorbed by the audience.

Among the new films to be released in 2021, the theme film is still an important part worthy of attention. Among these films, there are not only the 100th anniversary of the founding of the Party, but also the theme of resisting US aggression and aiding Korea, as well as red classic films.

In addition to reviewing history, many main melody films follow the pace of the times, praising China spirit and carrying forward patriotic feelings. For example, Shenzhou, which is the theme of manned spaceflight, Doctor China, which tells the story of China people’s war and epidemic, and China Flight Tester, which tells the story of China’s "test hero" Li Zhonghua, etc.

There are more realistic works based on real people and story prototypes. For example, the economic investigation film adapted from the "Fox Hunting Action" of the Ministry of Public Security, the story about the Jedi rescue of the frontier armed police, and the theme of getting rid of poverty.

Since the summer file in 2018, after the upsurge of realistic works was started, the strong sense of substitution and resonance of such works are more likely to give birth to box office dark horses and are more favored by capital. In 2021, the realistic works in the mainland film market are still at the peak of creation.

The market value of classic IP is reflected in many ways, such as sequels, adaptations and remakes. Among the 262 new films to be released, such as "manslaughter 2", etc., or will form a domestic series of films. Detective Chinatown 3, which will be released in the Spring Festival in 2021, has become one of the most concerned films in the sequel.

In addition, The Order of the Gods, which is based on the explosive mobile game IP, and The Blade of Wandering, which is based on the novel IP of Ghost Blowing Lights, remake the classic "Loyal Dog Eight Men" and other films with the same name, and it has been or is expected to be scheduled for 2021. Mature market awareness and broad audience base are important reasons why classic IP is popular in the market.

And Ne Zha have successively become explosions, which not only proves that the level of China’s film industry keeps pace with the times, but also sets off the creation fever of similar films.

At the 2020 China Science Fiction Conference held in early November, a set of data showed that under the leadership of The Wandering Earth, the total box office of domestic science fiction films reached 7,140.5 million in 2019, an increase of 212% compared with 2018. In the future, domestic sci-fi films such as "The Trilogy of Outer Space" directed by Chen Sicheng, supervised by Ning Hao and directed by Zhang Xiaobei will attract much attention from the market.

After the national cinemas resumed work in an orderly manner, the Opinions on Promoting the Development of Science Fiction Films jointly issued by the State Film Bureau and the China Association for Science and Technology strengthened the system construction of science fiction film production and personnel training from the policy level.

In terms of animated films, the new films to be released in the future are both young and adult. The series "Bears haunt", the permanent guest of the Spring Festival file, is the best choice for parents and children to watch movies. Adult-oriented animation, such as Phoenix and Nezha 2, adapted from classic fairy tales, shoulders the heavy responsibility of creating more glories for domestic animation.

It is worth mentioning that many domestic documentaries in the film list have international vision and production standards, and have certain box office potential. Directed by Jia Zhangke, after the world premiere of the special screening unit of the 70th Berlin International Film Festival, the audience gained online reputation. The first BRICS documentary film "Young People Without Borders" led by director Lu Chuan and the first water resource documentary "Zero Water Day" are all worthy of attention.

New mode: New and old film and television companies explore more cooperation modes.

The film and television circle has always been a vanity fair, and the participation of capital is indispensable behind many new films.

According to the current public information, a number of film and television production agencies have participated in the production and distribution of many new works. China Film Group, Huayi Brothers, WANDA CINEMAS and Enlight Media have exposed more than 20 reserved films respectively. By participating in the statistics of the number of projects, it is not difficult to find that the traditional film and television companies in the head are still in the leading echelon, and the new Internet film companies have grown into the backbone.

WANDA CINEMAS and Huayi Brothers, as the "big brothers" in the industry, give full play to the advantages of resource integration, not only participate in the production of Spring Festival blockbusters such as Detective Chinatown 3 and The Order of the Gods, but also actively arrange online film and television services such as online movies and online dramas, and actively explore more production modes and revenue channels.

As representatives of Internet film companies, Alibaba Pictures, Cat’s Eye Film and Tencent Film have an average reserve of more than 15 films. In the past, the lack of master explosion movies has become a collective pain point for Internet film companies. Nowadays, with the resources and experience accumulated by deep participation in publicity and development, these companies are testing water more and more times.

In addition to the increasing number of master works, the types in the company’s film list are more and more diversified, and both commercial expression and author’s style are equally important, which has become one of the content characteristics of Internet film companies participating in film production. At the beginning of the announcement, these companies took advantage of big data and launched more new models.

There are more and more cases in which traditional film companies and Internet film companies strengthen cooperation and give full play to their respective advantages. For example, among the producers of 1921, Fox Hunting, and other films, there are both traditional and Internet studios. In addition, new cross-border forces, represented by POP MART cultural and creative companies, are increasingly appearing among new film investors.

In the creation of big-screen works, besides the blessing of capital, the participation of filmmakers is essential. Judging from the creative information of new films to be released in 2021, many heavyweight filmmakers are active in all aspects of film creation.

Among them, three directors, Ning Hao, Jia Zhangke and Wu Ershan, all participated in the creation of five films. Their identity, from director to producer to actor, can be described as omnipotent. The change of different identities can also see the help of mature directors for the younger generation.

Among these films to be released, M Big Data sorts out the ten works that are most expected by netizens. Among them, six films, such as Detective Chinatown 3, Japanese and Korean, have been booked for the Spring Festival in 2021.

Detective Chinatown 3 ranks first in the M-fever list of 8 works scheduled for the Spring Festival next year, followed by The Rescue and Boonie Bears:The Wild Life. According to previous market experience, Detective Chinatown 3, which has the highest popularity before the screening, will lead the box office competition for the Spring Festival. Whether this film can break the curse of "the front runner can’t be the total box office champion" is worthy of attention.

In the future, 262 new films will meet the audience one after another. The collective booking and release of these new films indicates that the China film market has recovered its former vitality and will create more glories.