[XCAR domestic new car, original]

　　　　On March 2, 2015, XE officially announced the listing price. The new car is divided into three models.The price range is 47.8-68 8,000 yuan.According to previous reports, the car will be domestically produced in the future, and it is currently available for pre-order only.

　

　 　 In terms of appearance, the Jaguar XE uses a family-style front face, the L-shaped LED lights are more fashionable, the lower bumper uses a large-size air intake, and is supplemented by a honeycomb grille, plus a sporty surround, which is a typical performance model design style. It is also worth mentioning that the XE is built with Jaguar’s lightweight iQ [Al] platform, and a large number of high-density aluminum materials are used for rear-wheel drive.

　　　　The car also features an original chassis system, with an aluminum front double wishbone independent suspension for the front suspension and an enhanced multi-link independent suspension for the rear suspension, which strikes a better balance between comfort and handling by ensuring lateral and longitudinal rigidity. Most of the components of the enhanced multi-link suspension are made of cast or hollow aluminum for better lightweight performance while maintaining strength.

　　　　The XE is also equipped for the first time with Jaguar’s newly developed electric power steering system. Make steering more accurate and feedback more timely. Its advantages include variable steering shock absorption, convenient low-speed handling and the ability to adapt to Jaguar’s driving control system settings. The electric power steering system (EPAS) also enables a range of active safety and driving auxiliary features.

　　　　In addition, the Jaguar XE is also equipped with the latest All-Road Adaptive Control System (ASPC), which provides better grip for rear-drive vehicles on smooth roads and prevents the vehicle from slipping.

　　　　In terms of power, the XE will be powered by a variety of Jaguar engines, such as the INGENIUM series of 2.0T four-cylinder engines, 3.0L supercharged engines, and 5.0L supercharged engines.

　　　　Editor’s comment:Now that luxury brands are moving down their product lines, the XE will also become an entry-level product for Jaguar, making it more attractive at a price. Its main domestic competitor points to Li, but it may not pose much of a threat to the 3 Series until it is domestically produced.

　 　 Review of relevant content:

　 　　Car body, sports car heart, Portugal test drive the new Jaguar XE

Yes, Dongfeng Peugeot is a joint venture between DONGFENG MOTOR CORPORATION and the French Peugeot Group.

Since its establishment in 2003, Dongfeng Peugeot has continuously pursued innovation, and after more than ten years of intensive cultivation, it has developed rapidly in the Chinese market.

At present, a variety of high-quality products have been launched into the Chinese market, including 508, 408, 308S, 308, 301 and other sedans and 4008, 3008, 2008 and other SUV models, fully covering various market segments and meeting the growing demand of Chinese consumers.

Peugeot 508 is the flagship model of Peugeot Automobile, positioned as a medium-sized sedan. The length, width and height of the new generation of domestic 508L are 4870/1855/1455mm, and the wheelbase is 2848mm.

In terms of power, the new Peugeot 508L will be equipped with a 1.6T engine code-named 10UF01 5G02, with a maximum power of 167 horsepower. The transmission system is expected to match the 8-speed automatic transmission. The new car is expected to be officially launched in China in spring 2019.

Is Dongfeng Peugeot a domestic car? Not a domestic car, Dongfeng Peugeot Co., Ltd. is a joint venture car company, and the cars it produces are also joint venture models. Peugeot’s most successful models in the Chinese auto market include the 508, 408, 308 and 301, all concentrated in the sedan sector.

Among them, the Peugeot 508 is positioned as a medium-sized car, and the 408, 308 and 301 are all positioned as compact cars. The Peugeot 301 is an entry-level compact car, and its competitors at the same level include Ford Forrest, Chevrolet Cowards, Buick Yinglang, Volkswagen Santana Jetta and other joint venture entry models.

In addition to the above joint venture models, but also face competition from domestic brands, including Geely Emgrand GL, Binrui, BYD Qin, Chery Arrize 5, etc., at the price of 100,000 yuan, the joint venture brand has lost its competitive advantage.

On August 29, 2018, the 2019 Peugeot 408 was officially launched. The new car launched four models with different configuration levels, and the official price range was 11.97-16 9,700 yuan. In terms of power, the 2019 Peugeot 408 continued to provide 1.2T and 1.6T power options, and the whole system was equipped with automatic start-stop function.

The 1.2T three-cylinder engine has a maximum power of 136 horsepower and a maximum torque of 230 Nm. The 1.6T twin-turbocharged engine has a maximum power of 167 horsepower and a maximum torque of 245 Nm.

　　Huawei’s triple-folding screen phone has finally landed.

　　At the extraordinary brand ceremony held by Huawei and the new product launch conference of Hongmeng Zhixing, Yu Chengdong, executive director of Huawei, chairperson of end point BG, and chairperson of smart car solutions BU, brought Huawei’s latest three-fold screen product, Mate XT. After the product is unfolded, the thickness of the 3.6-mm screen is 10.2 inches, and the price starts from 19999 yuan.

　　In addition, Yu Chengdong also officially announced the five-seat version of the Wenjie M9 at the press conference. It is reported that from September 2024, Hongmeng Zhixing has upgraded the Huawei ADS 3.0 intelligent driving system, which can be opened nationwide. At the same time, the positioning pure electric coupe SUV Zhijie R7 also opened today.

　　When a reporter from "Science and Technology Innovation Board Daily" visited the official direct-operated stores of Hongmeng Zhixing, they found that the exhibition cars of the M9 big five-seat version and Zhijie R7 had not yet arrived at the store. Store sales said that the exhibition cars would not arrive until the end of September, or even after the National Day.

　　It is worth noting that the reporter found in the second-hand trading platform that the current market premium of Mate XT is relatively confusing: there are remarks that the premium is pending, there are prices of about 40,000 yuan, and even prices of about 80,000 yuan. Some store sales told the "Science and Technology Innovation Board Daily" reporter that the first batch of Mate XT supplies is more, and the follow-up will distribute the goods according to the store volume and specific retail conditions.

　　The three-fold screen experience machine arrives at the store, and the price of the second-hand market is chaotic.

　　According to the parameters disclosed by Yu Chengdong, the world’s first three-fold screen mobile phone Huawei Mate XT extraordinary master has a total of two color schemes: Ruihong and Xuanhei.

　　According to reports, the machine unfolds with a 10.2-inch screen, making it the largest folding screen mobile phone in the world. At the same time, it is only 3.6 mm thick. The machine is equipped with Huawei Tiangong hinge system to achieve dual-track linkage and achieve internal and external bending for the first time. Inside the fuselageIt is the thinnest in the industry, with only 1.9mm, three equivalent 5600mAh capacity, and supports 66W wired fast charging and 50W wireless fast charging.

　　Yu Chengdong said that the cost of this product is very high, and it may decrease with the improvement of yield. On Huawei’s official mall, the number of people booking to buy has exceeded 3 million, and this data does not includeTmall, Huawei offline authorized stores.

　　A reporter from the Science and Technology Innovation Board Daily visited Huawei’s official direct-operated stores in Shenzhen and found that the Mate XT prototype has arrived at the store and is open for display to customers in the store, but the hands-on experience is not allowed for the time being. The store clerk said: "If there is a need for hands-on experience, you need to make an appointment in advance. At present, the earliest time you can make an appointment is tomorrow."

　　In terms of price, the Mate XT Extraordinary Master 256GB version is priced at 19999 yuan, the 512GB version is priced at 21,999 yuan, and the 1TB version is priced at 23,999 yuan. It will be officially released at 10 am on September 20.

　　The reporter found in the second-hand trading platform that the current market premium of Mate XT is relatively chaotic: there are notes that the premium is pending, there are prices around 40,000 yuan, and even pricing around 80,000 yuan.

　　Some store sales said that the first batch of Mate XT supplies is large, and the goods will be distributed according to the store volume and specific retail conditions in the future. "At present, the direct-operated stores are the most well-stocked, followed by the living hall. Authorized experience stores will also distribute different goods according to different internal ratings."

　　Previously, when reporters visited offline stores, some sales said that the current booking of offline stores is only for intention registration, and customers will be notified of offline purchases in the order of intention registration after the product is listed. Some dealer stores have bluntly stated that Mate XT needs to be bundled with HUAWEI CARE +, and even other wearable devices for sale.

　　Ask the world M9 large five-seat version to open the reservation, and the smart world R7 exhibition car has not arrived at the store yet.

　　The other two main characters of this conference are the five-seat version of the Q World M9 and the Smart World R7.

　　At the press conference, Yu Chengdong said that Huawei asked the world M9, which has been listed for more than 8 months and will break through 130,000 vehicles, and has won the sales champion of more than 500,000 models in the Chinese market for 5 consecutive months.

　　Compared with the six-seat version previously released, the five-seat version of the Q Jie M9 cancels the third row in the car, and has been upgraded in both intelligence and hardware. The five-seat version debuts the owl’s enhanced steering technology, with a maximum steering of 41.75 ° on the front wheels and a large steering angle, which brings a very small turning radius. With a length of 5.23 meters, its turning radius is only 5.8 meters.

　　Yu Chengdong announced at the press conference that as of August 2024, HUAWEI ADS has added a total mileage of more than 200 million kilometers in a single month, and all models of Q Jie M9 and Hongmeng Zhixing will be upgraded to HUAWEI ADS 3.0 one after another from now on.

　　According to the introduction, HUAWEI ADS 3.0 and AR-HUD are deeply integrated, and the user interaction in the intelligent driving scene is upgraded in an all-round way. Traffic light countdown, turn signals, omnidirectional safety warning lights, lane change obstruction, lane change confirmation, and deceleration motion graphics are added. At the same time, for the human driving scene, the side blind spot real function is added. AR-HUD can display 37-inch side blind spot real video when turning and lane change, and the parking ability has also been further upgraded.

　　At the press conference,President He Liyang said that the delivery cycle of the five-seat M9 is controlled at about 6-8 weeks. There are three versions of the five-seat version of the M9, including the Max extended range version starting from 469,800 yuan, the Ultra extended range version starting from 529,800 yuan, and the Ultra pure electric version starting from 569,800 yuan.

　　The intelligent R7 jointly built by Hongmeng Zhixing and Chery also made an appearance at this conference and opened the interior display. Yu Chengdong said that the intelligent R7 is specially designed for young people and young families, and it needs to exceed the specifications and performance of Model X and surpass Model Y.

　　It is reported that the intelligent R7 directly targets theModel Y won the championship of China’s passenger car delivery from January to August 2024, with a cumulative delivery volume exceeding 354,000 vehicles. The official announced that the five-year interest-free financial policy will be extended until September 30.

　　At present, the intelligent R7 has opened a small order, the pre-sale price 268,000 yuan. Huawei Hongmeng Zhixing official direct-operated store store sales told the "Science and Technology Innovation Board Daily" reporter that the current intelligent R7 exhibition car has not yet arrived at the store, it is expected to arrive at the store at the end of September, the official time may be October, and Mate70 series mobile phones are listed together for sale.

A few days ago, FAW revealed that it will bring new energy products EH7 & EHS7 to the 90th Paris International Motor Show in France, and will start pre-sale in Europe at the same time. This is another highlight moment for the Hongqi brand in the European market after the Goodwood Festival in the UK.

As the first model launched after the independent operation of the new energy sub-brand, it is based on the new FMEs "flag" super architecture, with a maximum cruising range of 820km. The front of the car is designed with a closed front face, highlighting the attributes of new energy. The "L" style light groups on both sides of the front are integrated with the longitudinal ventilation openings on both sides of the front surround to form an integrated design. The front surround is also equipped with an arc-shaped double-layer heat dissipation opening in the middle, which makes the overall shape quite visual impact.

In terms of power, Hongqi EH7 offers single motor and version options, including a version with a combined power of 455kW, an 85kWh and 111kWh battery pack, with a cruising range of 640km and 760km respectively. The single-motor version has a maximum power of 253kW and is equipped with 75kWh, 85kWh and 111kWh battery packs, with a cruising range of 600km, 690km and 820km respectively.

Officially launched at the 2024 Beijing Auto Show, it is positioned as a pure electric medium and large SUV, equipped with front and rear dual motors, optional lidar, and air suspension depending on the configuration.

Hongqi EHS7 is a medium and large pure electric SUV that adopts the new design concept of Hongqi New Energy and is equipped with the "flag" super architecture to provide a "peace of mind and intelligent enjoyment" travel experience. Inheriting the safe and reliable genes of the Hongqi brand, it provides users with national car-level safety protection and solid battery life.

In terms of body size, the length, width and height of the Hongqi EHS7 are 4925/1950/1680mm respectively (the height of the whole vehicle is 1665mm when the air spring suspension is optional), and the wheelbase is 3000mm. In the battery part, the matching capacity of the Hongqi EHS7 is 111kWh, the two-wheel drive version has a cruising range of 730 kilometers, and the four-wheel drive version has a cruising range of 680 kilometers.

This time, the Hongqi EH7 and Hongqi EHS7, which will be pre-sold in Europe at the Paris Motor Show, have excellent handling flexibility, long battery life and excellent driving stability, demonstrating strong innovation strength and exquisite manufacturing technology.

Welcome to [Autohome Hefei Promotion Channel], especially to report the latest car market trends for you. Currently, the most talked about models are enjoying an unprecedented promotion in Hefei. According to the latest information, car buyers can enjoy a cash profit of up to 40,000 yuan, which means that the starting price of some Peugeot 5008 models has been reduced to 143,700 yuan, which is very tempting. If you are interested in this model, don’t miss this excellent time to buy a car. Click the "Check the car price" button in the quotation form to act now and strive for more affordable car purchase discounts.

The exterior design of the Peugeot 5008 shows a perfect blend of modernity and power. The front face features an iconic roar-like design, and the air intake grille is exquisitely chrome-plated to complement the LED headlights, showing a combination of elegance and movement. The overall style is tough and dynamic, and the body lines are smooth, giving a strong visual impact, which fully reflects Peugeot’s pursuit of detail and aesthetics.

The Peugeot 5008 outlines the perfect combination of movement and power with its elegant and smooth body lines. The body size is 4670mm x 1855mm x 1655mm, and the wheelbase reaches 2840mm, which provides a solid foundation for the interior space. The careful design of the front wheelbase of 1579mm and the rear wheelbase of 1608mm guarantees the stability of the vehicle. In terms of tire specifications, it is equipped with 225/55 R18 tires, which are matched with exquisite wheel rim design, which not only enhances the visual effect, but also provides good grip and comfort for driving.

The interior design of the Peugeot 5008 is full of modernity and comfort, using exquisite French craftsmanship to create an elegant interior atmosphere. The exquisite leather steering wheel provides a good grip, supports manual up and down + front and rear adjustment, not only to ensure the convenience of control, but also to meet the driver’s personalized settings. The 10-inch central control screen is clear and powerful, integrates multimedia system, navigation and phone functions, and easily realizes convenient operation through automatic speech recognition technology. In terms of seats, imitation leather materials are used to provide front and rear adjustment, backrest adjustment and high and low adjustment. The main and passenger seats support 2-way adjustment to adapt to the needs of different drivers. At the same time, the rear seats support front and rear adjustment and proportional reclining, providing flexible space utilization for passengers.

The Peugeot 5008 is equipped with a powerful 1.8T engine with a maximum power of 155 kW and a torque output of 300 Nm, which can provide abundant power. This engine is equipped with 211 horsepower and an 8-speed automatic transmission to ensure smooth and efficient driving.

All in all, the Autohome owner has praised the Peugeot 5008. He is impressed by its handling performance and chassis performance, especially the unique front design and bold headlights, which add to the car’s identity. These advantages, he says, make the Peugeot 5008 not only have an excellent driving experience, but also have an eye-catching appearance, which makes it stand out in the market. The positive reviews from the owners have undoubtedly provided strong confidence to potential consumers, indicating that the Peugeot 5008 is not only trustworthy in terms of performance, but also its design satisfies the pursuit of beauty.

[Autohome Hangzhou Discount Promotion Channel] brings you the latest first-hand discount information: In the Hangzhou area, a much-anticipated price reduction promotion is going on. Buyers now have the opportunity to enjoy a cash discount of up to 20,000 yuan, and the minimum starting price has been reduced to 244,800 yuan. This is undoubtedly a great opportunity for consumers who love this SUV to buy a car. To seize this offer, be sure to click "Check Car Price" in the quote form to get the most competitive car purchase price. Take action now and seize this price reduction opportunity!

The exterior design of the Beijing BJ60 shows a tough and retro style. On the front face, it uses a family-style five-hole air intake grille, each hole is full of power, and with the huge front bumper, it shows the domineering of the off-road vehicle. The body lines are smooth and solid, showing the practicality and power aesthetics of the BJ60. Overall, this model gives a visual impression of unyielding and tough forward, making it an ideal partner for urban and off-road travel.

The Beijing BJ60 is built with its fine craftsmanship, showing an elegant side profile. The body size is 5040mm x 1955mm x 1925mm, and the wheelbase is up to 2820mm, which makes the body proportionally coordinated and creates a solid body posture. The 1620mm front and 1640mm rear wheel bases are designed to ensure driving stability. The tire size is 265/65 R18, which not only enhances the grip but also gives the vehicle a unique visual effect. The wheel design style highlights the movement and power of the BJ60, which complements the body lines. Overall, the side lines of the Beijing BJ60 are smooth and full of power, which perfectly blends practicality and aesthetics.

The interior design of the Beijing BJ60 shows a refined and practical style, equipped with a 12.8-inch large-size central control screen, which is full of technology. The steering wheel is made of genuine leather, providing a good grip, and supports manual up and down + front and rear adjustment, which is convenient for drivers to adjust according to driving habits. There are USB and Type-C multimedia/charging interfaces in the car, with a total of 3 in the front row and 2 in the back row to meet the convenient needs of passengers. The wireless charging function of the mobile phone is located in the front row, which enhances the comfortable experience of driving and riding.

In terms of seats, the BJ60 is made of imitation leather. The main seat can be adjusted back and forth, backrest adjustment, high and low adjustment (4 directions), and fine adjustment of leg rest and waist support (4 directions) to provide passengers with a customized ride experience. The driver’s seat is also equipped with electric memory function, which combines practicality and luxury. The passenger seat also supports multi-directional adjustment and has waist support. The second row of seats supports backrest adjustment, which is convenient for passengers to rest during long-distance travel. The rear seats support proportional reclining, which makes space utilization extremely high.

For the Beijing BJ60, it is equipped with a 2.0T turbocharged engine that can output a maximum power of 120 kilowatts, corresponding to a maximum torque of 400 Nm. This engine provides 163 horsepower, which is matched with an 8-speed automatic transmission, providing a smooth driving experience for the vehicle.

After many comparisons and practical driving experience, the Autohome owner finally chose the Beijing BJ60, and he praised its spacious interior space, strong power performance and unique exterior design. The off-road performance of the BJ60 met his exploration needs, whether it was snowy mountain roads or complex landscapes, it was easy to deal with. The owner was also very satisfied with the after-sales services of the 4S shop, considering it one of the important factors in deciding to buy a car. Overall, the BJ60 has become an ideal choice for their families with its excellent cost performance and Beijingers’ trust in Beijing cars, becoming their right-hand partner and focus for travel.

　　News from the official Weibo of Haval SUV. The second-generation Haval H9 is now officially launched, with a total of 3 model versions for the first time, and the prices are as follows:

　　Exploration version: 199,900 yuan

　　Extension version: 215,900 yuan

　　Extreme Edition: 229,900 yuan

　　The second-generation Haval H9 is a medium and large SUV that combines hard design and modern technology. The new standard four-wheel drive power is priced at 19.99-22 9,900 yuan. The new car adopts Founder aesthetic shape, integrates Chinese aesthetics and hard design, and the lines are firm and soft, reflecting the Oriental philosophy of round, rigid and soft in the square. The exterior offers a variety of color options, including natural ore color with high calmness and saturation. At the same time, the interior layout is completely renovated, equipped with high-tech configurations such as 14.6-inch floating central control screen. It provides five-seat and seven-seat layouts, which are spacious and comfortable.

　　The second-generation Haval H9 has strong off-road performance, built on a non-load body architecture, equipped with front and rear differential locks and a central differential. It also offers a variety of off-road configurations to meet all-terrain driving needs.

　　International online car channel news: Recently, the sales data released by Geely Automobile shows that Geely Automobile’s total sales in 2021 1.328 million vehicles, and its production and sales have exceeded one million vehicles for five consecutive years. Among them, the sales of "trendy series" continue to lead the independent brand small SUV market. In December, 18,261 units were sold, setting a new monthly sales record since its listing. Colorful is like "Generation Z who refuses to be defined". It has a distinct personality and is not afraid of challenges. It writes its own annual keywords with strength.

Geely Automobile Sales

　　The hot-selling "global champion car" is full of young people

　　In 2021, with the "Guochao" revival, Generation Z young people have gradually become the main consumer, and Chinese auto brands have ushered in a good situation of increasing sales and market share at the same time. According to the data of the China Automobile Association, as of November, the sales of passenger cars in the Chinese auto market 19.06 million, an increase of 7.1% year-on-year. Among them, the market share of independent brands reached 44.1%, an increase of 6.4 percentage points year-on-year, the highest in history. In the small SUV market, which has long been dominated by joint venture brands, Colorful is even more sought after by Generation Z young people.

Geely Binyue

　　In 2021, Colorful won the sales championship of its own brand small SUV for three consecutive years, ranking among the top three in the small SUV market. In December, it sold 18,261 units, up 6.9% month-on-month, setting a new historical monthly sales record again. In August 2021, the newly advanced Colorful with its trendy color scheme, hard-core power control and leapfrog intelligent configuration accurately gained insight into the needs of Generation Z young people and mastered the key to winning the young market. Not only that, Colorful also sold well in 20 countries around the world, including the Philippines, Kuwait, Saudi Arabia, Russia, Belarus, Qatar, Lebanon, Malaysia, Myanmar, Costa Rica, Chile, etc., making the "China tide" attract worldwide attention.

　　"Refuse to lie flat" Insight into people’s hearts, and product strength is fully advanced

　　Geely Binyue, who "refuses to lie flat", has become the dream car of many Generation Z in 2021. As the first SUV model of Geely’s BMA architecture, its natural good foundation gives Binyue more room for evolution.

Geely Binyue

　　Outstanding power, with 1.5TD + 7DCT and 1.4T + 6DCT/6MT three sets of golden power combinations, the 1.5TD version model’s 100-kilometer acceleration of 7.9S far exceeds the same level, and the 1.4T version’s comprehensive fuel consumption is as low as 6.1L for 100 kilometers. At the same time, it also provides driving fun combinations such as ejection start, track mode, and exhaust sound waves to meet the needs of different types of users. It is rich in technology and configuration, with more than 20 intelligent safety configurations including AEB & AEB-P urban pre-collision system, ELKA lane emergency avoidance, and RPA remote control parking. The latest upgraded Geely Galaxy OS system virtual assistant is online in real time, making Colorful a travel partner of Generation Z.

　　"Generation Z" co-creates and creates "champion word-of-mouth"

　　Since Geely Binyue has been listed for 38 months, the market heat and word-of-mouth praise have been high, confirming the success of Binyue’s product strength and youthful strategy. In 2021, the landing of Geely’s first user co-created brand "We" interpreted Geely Automobile’s "user-centered" concept. There are also a series of youthful communication strategies, which continue to deepen the "battle" spirit of Binyue. In the New Colorful Basketball Rising Star Selection Finals held in September 2021, the national men’s basketball coach Du Feng and CBA star player Fang Shuo attended the scene to watch and guide, providing young people who love basketball with a chance to realize their dreams. It is also a deep interaction between New Colorful and Generation Z young people.

Geely Binyue

　　From the go-kart field test drive, the 999 yuan Bing tide change challenge to the national basketball star tryout, Bing Yue has held a series of exclusive events for young people. What Generation Z plays, Bing Yue will do, and grow into a big star in the rim with a group of undefined Generation Z. At present, Bing Yue’s global users have exceeded 430,000, and these users are like Bing Yue, brave to try, fearless of challenges, and shining in their respective fields.

　　Buy is earn, Colorful becomes the "King of Preservation"

　　The refinement of young people lies in spending money on points. Generation Z people pay attention to personality and trends when buying a car, but they will not ignore the value of the vehicle itself. According to the "2021 China Car Value Retention Rate Ranking" released by Autohome, SUVs in the used car market have long been more value-preserving than cars. Among them, Binyue has been the "king of value preservation" of small SUVs with a three-year value retention rate of 60.95%. On the way to growth, Binyue has always encouraged young people to dare to think, do, and try more. Whether it is a single youth or a young family buying a car, a car with a good value retention rate will give users more security.

Geely Binyue

　　Dripping water through stone is not a day’s work. As the sales responsibility in Geely’s "trendy series", Binyue has set new sales records again and again in the fierce stock market competition, with excellent product strength and accurate insight into Generation Z. December 18,261 historical monthly sales record is a small step for Geely Binyue to challenge itself, and it is also a big step for Chinese brand small SUV to break through the joint venture. (Image source: Geely Automobile)

　　When there are more and more electric vehicles on the road, consumers’ pursuits are also diversified, maybe it is the freshness of personality, maybe it is the fun of driving at will, or the hard-core technology that can sense the future in advance. As a result, the definition of "good car" is constantly being broken and reshaped.

　　A good product needs time to be meticulously crafted, remaining cutting-edge in technology and experience, and ultimately highly in line with consumers’ inner value expectations. As a pioneer in the electrification of luxury vehicles, Lexus continuously surpasses itself in the dimension of product and brand value, and uses technological innovation to drive products to better and more advanced directions to meet the changes and upgrades of users’ travel needs.

　　On February 14, two new products bearing the vision of "Lexus Electrified" – the new RZ, a native pure electric mid-sized luxury SUV, and the new generation RX, a medium and large luxury SUV, were officially launched. The new RZ launched a total of three models, with an official guide price of 369,900 yuan – 459,900 yuan, and the new generation RX launched a total of six models, with an official guide price of 405,000 yuan – 619,000 yuan. Such sincere and pragmatic pricing can be described as "reaching the hearts of the people." In the recent situation of price increases by independent brands and traditional luxury brands, it has increasingly highlighted the Lexus brand’s emphasis on the Chinese market and its determination to embrace electrification.

　　The new energy vehicle market has thus ushered in a heavyweight player. Powerful product selection, high-tech performance configuration, professional and warm service spirit have made the new RZ and RX stand out among similar competitors. Lexus has used a more unique way to integrate innovative technology and ingenious craftsmanship to inject a refreshing connotation into automotive products in the electrification era, demonstrating Lexus’ breakthroughs and evolution in exploring the road of multi-electrification.　

　　The new RZ sets a high value preservation benchmark　

　　The new RZ, as Lexus’ first BEV model based on the native pure electric platform, relies on the brand’s 30 years of electrification technology accumulation and cutting-edge technology to maximize the potential of the vehicle and reshape the driving texture. It marks a new step for Lexus on the road to electrification and starts a brand evolution with pure electric as the core.　

　　The new RZ integrates Lexus’ classic spindle design elements into the three-dimensional body, with a harmonious and dynamic posture and a long wheelbase of 2850mm for free and wide rear space. The simple and luxurious Tazuna reins concept cockpit design is centered on the driver, with a reasonable layout of the full-color head-up display HUD, LCD instrument panel and central display screen for efficient access. Large areas of environmentally friendly ecological materials create a natural and comfortable cockpit atmosphere, and the details show Lexus’s new aesthetic standards full of ritual in the electrification era.

　　Unlike the cookie-cutter pursuit of acceleration, large battery, and long battery life, Lexus does not play gimmicks and aims to bring users a driving texture that exceeds expectations. On the new RZ, it is equipped with a series of innovative technologies, including the DIRECT4 electronic dynamic four-wheel drive system. The overall handling and vehicle response can faithfully reflect the driver’s wishes, enhance control confidence, and allow users to enjoy the pure electric driving fun. It is not difficult to see from this that Lexus’ profound insights into the concept of building cars in the electrification era have brought consumers a completely different and beyond the previous product experience in the increasingly homogeneous electric vehicle market.　

　　The "kind" price of the new RZ is also surprising. As an imported luxury brand, the price of the new RZ in China is already in a low-lying area globally. Taking Europe as an example, the price of the new RZ in Spain is 73,000 – 88,000 euros (about RMB 510,000 – 610,000 yuan), and the starting price has exceeded the Chinese market, which reflects Lexus’ great sincerity for Chinese users and optimism about the world’s largest new energy vehicle market.

　　Lexus, which has long been a god of value preservation, has launched a sincere high-value preservation promise for used cars in order to eliminate consumers’ anxiety about purchasing pure electric vehicles: users who buy a new RZ can enjoy up to "90% within one year, 80% within two years, 70% within three years, and 60% within four years" when replacing Lexus brand models. It has to be said that such a value preservation service can be called "the conscience of the industry", which is a "new business card" for Lexus in the Chinese market, pushing the concept of high-quality service to a new height. 　

　　It can be said that the new RZ has revolutionized users’ previous perception of pure electric vehicles with its all-round evolutionary product value, unique new configuration and new performance. Coupled with the high value preservation commitment of the "ceiling" level, it has formed a more significant differentiation advantage, which coincides with the pursuit of Chinese users. The luxury electric vehicle market pattern is expected to be broken by Lexus.　

　　A new generation of RX "mixed" to new heights

　　With a forward-looking vision for electrification transformation, Lexus’ hybrid products have long been sold well around the world. With multiple advantages such as efficiency and performance, they have become the best choice for consumers’ low-carbon travel. As the core model of the brand, the RX series has been deeply loved by users around the world, including in China, since its launch in 1998.　

　　Now, the new RX upgraded to the fifth generation is available in China for the first time in a full-range full-hybrid lineup, achieving another leap in product power and showcasing Lexus’ new achievements in exploring the path of multi-electrification, providing consumers with practical and environmentally friendly options.

　　The newly upgraded GA-K platform has greatly improved the basic performance of the new generation of RX. The RX 350h adopts Lexus’ fourth-generation full-hybrid technology, which is better in terms of smoothness, quietness, comfort and fuel economy. Unlike other PHEV models based on fuel vehicles currently on the market, the power system of the RX 450h + is based on the brand’s mature hybrid system. It is developed to match the e-Four electric four-wheel drive system. Whether it is handling performance or pure electric battery life, it is more outstanding.　

　　The new generation of RX introduces the first high-performance hybrid model, the RX 500h F SPORT Performance, with a parallel hybrid structure for the first time, and a 2.4T turbocharged engine matched with the DIRECT4 electronic dynamic four-wheel drive system, providing an exciting driving experience.

　　In addition to the comprehensive enhancement of power performance, the active safety function also further interprets the Lexus "people-oriented" brand concept. The new generation of RX series comes standard with Lexus intelligent safety system LSS + 3.0, which adopts anthropomorphic safety design for common car safety pain points, and allows intelligent technology to intervene under the premise of ensuring safety, anticipate in advance, provide multi-faceted safety protection, and better fit the user’s driving habits.

　　Under the premise that a number of important configurations are standard in all systems, the comparative advantages of the new generation of RX three models in terms of price are even more worthy of a book. The hybrid model RX 350h has no price increase, and the starting price is the same as the old RX 300. The plug-in hybrid model RX 450h + can enjoy the green card and the purchase tax exemption policy. The high-performance hybrid model RX 500h provides a richer and more flexible package, which is full of sincerity.

　　As the main selling model, the new generation of RX offers a wealth of electrification solutions to new and old users. Its excellent product strength and competitive price are expected to promote the replacement of electrified models with traditional fuel vehicles, and achieve Lexus’ continued leadership in the medium and large luxury SUV market segment.

　　Accelerating towards an electrified future　

　　Under the trend of carbon neutrality, the huge incremental market of electric vehicles will usher in a broader development space.

　　According to the data of the Passenger Federation, the new energy penetration rate of passenger cars in China in 2022 has reached 27.6%, and the market penetration rate of new passenger cars with L2 auxiliary driving exceeds 30%. On the other hand, the data of the National Bureau of Statistics revealed that the proportion of households with cars in China is only 41.67%. From the perspective of market consumption, pure electric vehicles focus on meeting users who have increased purchase needs, while hybrid vehicles effectively solve the first purchase and exchange demands of more users. New energy vehicles are gradually expanding, accelerating the substitution process of traditional fuel vehicles.

　　Industries and markets are changing faster than expected, and electrification has therefore become an important strategic direction for Lexus’ transformation. As the world’s largest new energy vehicle market, China has provided the stage and confidence for Lexus, which has formed the Pareto Principle in the luxury car sector, to accelerate the electrification transformation.　

　　With the release of the "Lexus Electrification Vision" in 2019 as an opportunity, Lexus has further focused on advanced electrification technology and continuously enriched its electrified product lineup, including full hybrid (HEV), plug-in hybrid (PHEV) and pure electric (BEV) models, to continue to provide users with indispensable driving pleasure and a luxury experience that exceeds expectations.

　　In the future, Lexus will gradually evolve into a BEV-centric brand. In this transformation process, Lexus will continue to provide diverse power options according to the needs of different regions and users, to help achieve carbon neutrality goals.

　　Since entering China in 2005, Lexus has been attracting Chinese consumers with its unique luxury temperament and brand temperature. Starting with the launch of the new RZ and the new generation of RX, Lexus has further met the diverse needs of users for electrification. In the luxury electric vehicle market full of changes, its unique brand charm and product strength, high-specification luxury taste and hospitality will form a closer value resonance with more and more consumers, and stage a "unique view" in the luxury car market. (Text: Yang Xiaohong, Photo: Lexus)

[Introduction] With the announcement of the list of films for the main competition of the 37th Tokyo Film Festival, five Chinese-language films have successfully attracted the attention of film fans around the world with their unique artistic charm and profound social insight. This event not only highlights the important position of Chinese-language films in the international film industry, but also presents a cultural feast that transcends borders to the audience. This article will deeply analyze the storylines and themes of these five Chinese-language masterpieces, as well as the profound impact they may have on the festival. At the same time, it will reveal the enthusiastic response of the public and the media, and look forward to the bright future of Chinese-language films on the world stage.

Introduction: The Brilliant Imprint of Chinese Films at the Tokyo Film Festival

As one of the most influential international film festivals in Asia, the Tokyo Film Festival has always been committed to promoting multicultural integration and film art innovation. This year, when the curtain of the 37th Film Festival was slowly opened, five Chinese-language films were honorably selected for the main competition, once again confirming the strong influence of Chinese-language films on the global film landscape. These works not only carry the ingenuity of Chinese filmmakers, but also with their profound themes, delicate emotions and unique cultural perspectives, they have triggered a new round of attention and heated discussion on Chinese-language films in the international film industry.

Main Competition Unit Chinese Film Overview: Star-studded, moving story "Little Me" – Director: Yang Linna; Starring: Jackson Yee, Lin Xiaojie, Jiang Qinqin, Zhou Yutong

The film focuses on Liu Chun, the protagonist with cerebral palsy, who breaks through physical and mental barriers with his tenacious spirit, realizes his grandmother’s dream stage, and also finds his own life positioning. In a hot summer, Liu Chun completed a gorgeous turn of life and embarked on a new journey. This film brings together the wonderful performances of the new generation of powerful actor Jackson Yee and senior actor Jiang Qinqin, creating an inspirational story full of strength and warmth.

"My Friend Andre" – Director: Dong Zijian; Starring: Liu Haoran, Dong Zijian

Adapted from the novel of the same name by Shuangxuetao, the film revolves around a series of touching stories triggered by Li Mo’s return to his hometown in Northeast China after his father passed away and his reunion with his former friend Andre. Liu Haoran and Dong Zijian co-starred as two young talents. With his affectionate performances and the precise control of director Dong Zijian, he vividly presented the human feelings and changes of the times in Northeast China.

"Dad" – Director: Weng Ziguang; Starring: Liu Qingyun

Based on the real murder case, the film deeply analyzes the intricate emotional entanglement between a father and son. With his profound acting skills, Liu Qingyun vividly portrays the image of a father’s love as a mountain but full of contradictions, leading the audience to explore the boundaries of family and redemption.

"Qiao Yan’s Mind" – Director: Zhao Deyin; Starring: Zhao Liying, Xin Zhilei, Huang Jue, Dong Gemstone

Adapted from Zhang Yueran’s novel "Big Qiao Xiao Qiao", the film tells the story of two sisters who stick to themselves, struggle to break free from constraints, and pursue freedom in the torrent of fate. The film has been released in China on October 26. It gathers first-line female stars such as Zhao Liying and Xin Zhilei to show the awakening and blooming of female power.

"Daughter’s Daughter" – Director: Huang Xi; Starring: Zhang Aijia, Lin Jiaxin, Liu Yier, Zhao Wenxuan, Lin Xiaozhan

Jin Aixia (Zhang Aijia) encountered an accident in the year of Ear Shun, her peaceful life was broken, and she had to face the challenges of past escape and current mother-daughter relationship. Zhang Aijia and Lin Jiaxin, two queen-level characters, joined hands to interpret the deep feelings of mother and daughter, and together sketched a life picture about growth, understanding and reconciliation.

Film Theme Analysis: Mapping Social Reality and Capturing the Pulse of the Times

With their diverse themes, these five Chinese films keenly capture the hot topics and deep emotions of contemporary society. "Little Me" conveys the tenacious life force and the warmth of family affection; "My Friend Andre" reveals the ups and downs of friendship and growth, as well as the unique charm of regional culture; "Dad" explores the complexity of the father-son relationship and the contradiction of human nature; "Qiao Yan’s Mind" focuses on the awakening of women’s subjective consciousness and independent spirit; "Daughter’s Daughter" takes the mother-daughter relationship as an entry point to explore intergenerational communication and the growth of individual hearts.

These works together demonstrate the outstanding contributions of Chinese films in reflecting social reality, exploring the depth of human nature, and inheriting national culture, highlighting the innovation and breakthrough of contemporary Chinese films in narrative skills, theme selection, and humanistic care.

The possible impact of the film festival: broad box office prospects and improved international reputation

The strong appearance of Chinese films at the Tokyo Film Festival will undoubtedly have a positive impact on the future of the exhibited works. First, the high exposure of the international film festival is expected to enhance the popularity of the film and inject a boost into its box office performance in domestic and overseas markets. Second, the shortlisted films will have the opportunity to be recognized by industry authoritative awards, further enhancing the brand value and influence of Chinese films in the international film industry. In addition, the screening and exchange activities during the festival will also provide valuable international cooperation opportunities for Chinese film creators and promote the internationalization of the Chinese film industry.

Public and media response: buzz, expectations soar

As soon as the announcement of the five Chinese-language films was announced, the public and the media immediately responded enthusiastically. On social media, discussions about the film’s storyline, cast, and directing style continued to rise, and fans’ expectations for their favorite films continued to soar. The mainstream media gave high praise to the performance of Chinese-language films at the Tokyo Film Festival, considering it not only an affirmation of the artistic achievements of Chinese-language films, but also another milestone for Chinese films to go global.

Conclusion: The international influence of Chinese films is increasing day by day, and the future is promising

The splendid appearance of five Chinese-language films at the 37th Tokyo Film Festival not only showcased the rich connotation and artistic charm of Chinese-language films, but also foreshadowed their continued brilliance on the international film stage. In the future, we have reason to expect Chinese-language films to further broaden their international horizons while maintaining their local characteristics, respond to the expectations of global audiences with more diverse and profound works, and continue to shine brightly in the vast starry sky of world films.

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