[car home News] A few days ago, a Tesla China owner asked Musk on social media, "I expect Tesla FSD (fully autonomous driving) to enter China as soon as possible. I don’t know when it will be realized. When can HW3.0 system model images in 3D? When can the new parking assist be pushed to the owner of Tesla HW3.0 in China? "In this regard, Musk replied that "it may be realized soon.".At the same time, we can see that Tesla’s website shows that Tesla has reduced the price of fully automatic driving (FSD) package from $12,000 to $8,000 in the United States.

　　Since March this year, Tesla has started to deploy its software update to promote the latest FSD V12.3 beta version, which was integrated into the software update of 2023.44.30.25. Tesla CEO elon musk bluntly said: "This is a major release, and it can be said that it should be called V13."

　　Since its first launch on October 20, 2020, FSD has only been available in Beta in North America. Tesla released new software updates through beta to verify its latest autonomous driving technology and improve performance. At present, the system can’t realize full automatic driving, and it needs the supervision of the driver.

　　Last November, it was reported that Tesla FSD Beta was about to enter China. Tesla China official website updated the owner’s manual of China with FSD Beta, which indicates that FSD will soon land in China. Taking the new Tesla Model 3 as an example, it costs 64,000 yuan to install the FSD. After the installation, it can realize the functions of recognizing and responding to traffic lights and stop signs, and automatically assisting driving in urban streets.

　　Tesla has made a lot of preparations before landing in FSD in China. In 2021, a data center was established in Shanghai. All data generated by China business, including production data, sales data, service data and charging data, are completely stored in China to meet regulatory requirements. In addition, Tesla set up an FSD operation team and a data labeling team in Shanghai, and sent engineers from this department to do training. However, Tesla China once responded to the domestic media that "it is really in progress at present". (Compile/car home Wang Yin)

　　First, the overall design

　　Activity name: China (Henan) Pilot Free Trade Zone International High-end Management Talent Exchange and Cooperation Forum (hereinafter referred to as "Free Trade Zone High-end Talent Forum").

　　Theme of the event: Carry forward the spirit of Henan merchants in the new era and create a high-quality open highland.

　　Activity time: October 26th from 14: 30 to 18: 00.

　　Venue: Hall 3, Zhongyuan Grand Ballroom, Sheraton Meisheng Hotel

　　Activity scale: 200 people

　　Organizer: Henan Provincial Department of Commerce and Henan Pilot Free Trade Zone Work Office.

　　Co-organizer: Administrative Committee of Zhengzhou, Kaifeng and Luoyang in Henan Pilot Free Trade Zone

　　Second, the participants

　　Provincial government leaders; Responsible comrades of leading group member units; Director, deputy director and relevant personnel of Zhengzhou, Kaifeng and Luoyang administrative committees of Henan Pilot Free Trade Zone; Representatives of district enterprises; News media.

　　Invite well-known Henan entrepreneurs and senior executives of financial institutions at home and abroad, representatives of other influential enterprises and innovation and entrepreneurship projects at home and abroad, and representatives of experts, scholars and high-level talents at home and abroad to attend the meeting.

　　III. Agenda

　　Moderator: To be determined

　　The first session is from 14: 30 to 16: 00: Main Forum.

　　The first agenda: broadcast the propaganda film of Henan Pilot Free Trade Zone (10 minutes);

　　The second agenda: Speech by the leaders of Henan Province (6 minutes);

　　The third agenda: Zhang Yanming, Director of the Henan Provincial Department of Commerce, introduces the free trade zone and publishes the policy advantages of talent projects (10 minutes);

　　The fourth agenda: Introduce the policies for attracting talents (projects) and policies for attracting talents, and release the demand for key talents (projects) (24 minutes);

　　The fifth agenda: speeches by domestic and foreign experts and scholars, Henan entrepreneurs and financial executives (3, 10 minutes each);

　　Agenda 6: On-site signing (10 minutes);

　　Adjust the venue of the rostrum and place the sofa (5 minutes);

　　The second session: 16:05-18:00: Two rounds of live dialogue sessions.

　　Moderator: Chen Kaijie, member of the Party Group of the Provincial Department of Commerce and deputy director of the Free Trade Office.

　　16:05-17:00 Henan businessmen do business after their return to China.

　　17:05-18:00 Financial elites talk about free trade.

　　The third link on October 27th, 09:00-12:00.

　　Investigation and investigation in Zhengzhou area

　　Fourth, the venue design

　　The venue covers an area of 500 square meters.

　　1. The main background board is a 7X3.5 HD LED screen. The propaganda film "Welcome to Open Henan" was broadcast before the event, and the cultural and trade industry matchmaking fair in Henan Pilot Free Trade Zone was displayed during the event. When presenting and speaking, display PPT synchronously.

　　2. The podium is equipped with a podium, a desktop microphone and a wireless microphone.

　　3. The first two rows of the seats are desk-shaped, with seat tags. The first row is the provincial leaders, department leaders and important guests, and the second row is the leaders and speakers who came to the stage to promote. The third row is arranged in a theater style, with about 200 seats.

　　4. Media seats: Media seats will be set up behind the participants for the use of participating news media reporters.

　 　 　 　 CCTV News:According to the website of the General Administration of Customs, Guangzhou Customs recently informed the outside world that on June 23, 2016, the customs launched a code-named "313" investigation operation, severely cracked down on illegal and criminal activities of smuggling high-value commodities and prohibited imports, and arrested 16 suspects suspected of smuggling, including the principal offender Zeng. Four containers involved were seized on the spot, with a case value of 110 million yuan, cutting off a "multi-gang, multi-line, multi-method, and multi-method" However, this smuggling case with complicated case should start with a simple Internet advertisement.

　 　 　 　　High-profile advertising "tax package" company is miraculous

　　"Our company imports goods at a low price, including tax, with unlimited types, convenient customs clearance and no risk. Please call 138 * * * * * * * Chen Sheng. " At the end of 2015, similar Internet advertisements often appeared in mobile social software, which attracted the attention of the anti-smuggling police of Guangzhou Customs. In these online advertisements, the anti-smuggling police found that the company not only promised that customs clearance would be absolutely safe and smooth, but also dared to undertake any goods (including controlled knives, etc.) and "got it right".

　　What kind of company can be so "miraculous"? The anti-smuggling police of Guangzhou Customs investigated it, and found that there were conversations like "Customs clearance succeeded, easy", "Come to collect money" and "Continue next time" in addition to the advertisement of "tax package", and its capital transaction flow also showed that the company was really "extraordinary".

　　When the anti-smuggling police checked the customs declaration materials, they found that the company not only had a large business volume and a variety of goods, but also had a "personality" in customs declaration. In addition to the normal customs declaration method of directly importing overseas goods from Hong Kong from Guangdong port, the customs declaration goods were often allowed to come for "domestic tourism" — — All the way from Hong Kong to the Yangtze River Delta, customs clearance, and then circuitous to Guangzhou, and then sold to other provinces in China from Guangzhou.

　　How can this seemingly "far-reaching, time-consuming and expensive" import achieve the miraculous effect of "low price tax package"? There must be something fishy behind it, and the Guangzhou Customs Anti-smuggling Bureau decided to find out.

　 　 　 　　"Pay attention to" the technique and carefully design to evade investigation.

　　"Boss, the goods have been cleared."

　　"After the freight is delivered to the destination, throw away the mobile phone card."

　　"Roger that!"

　　This is not a movie bridge, but a real situation within this "miraculous" company. The anti-smuggling police of Guangzhou Customs found that although the advertisement of this gang was simple and rude, the smuggling process was very "exquisite". The consignee will ask multiple drivers in the transportation link to purchase new mobile phone cards specially, and constantly change their contact information during the implementation of smuggling activities to avoid customs investigation.

　　With the in-depth investigation, the anti-smuggling police judged that this was a smuggling criminal gang with strong anti-investigation consciousness and professional criminal characteristics. Most of the main members have the background of international trade, international logistics and cross-border transportation, and are familiar with international trade and import and export customs clearance rules; Or have the experience of being attacked by law enforcement departments, and be familiar with the procedures of handling cases in public security law. In addition, the gang set up a "shell" company dedicated to smuggling and customs declaration, confusing the anti-smuggling police.

　　Smuggling gangs are familiar with the handling mode of the customs anti-smuggling police, and put "smoke bombs" in a targeted manner, and the clues are caught in a "fog".

　　Every cloud has a silver lining. A message from the General Administration of Customs cleared the "fog" in front of the anti-smuggling police. On May 5th, the Customs seized a smuggling case of "switching packages" by cutting and closing the locks on the way from the Yangtze River Delta, seized 4 containers, arrested 18 people involved on the spot, and seized a batch of smuggled goods with a case value of about 20 million yuan. After the information of the collision case, Guangzhou Customs boldly concluded that the same smuggling gang was behind the scenes, but the smuggling routes and methods were changed. This smuggling gang headed by Zeng entered the vision of the anti-smuggling police of Guangzhou Customs.

　 　 　 　　The Pearl River Estuary confronts greed and smuggling.

　　Just as the customs is in full swing to conduct external investigation and evidence collection, a gang in Zeng has a strong response to smuggling setbacks. In order to recover losses, they continue to use Internet advertisements to solicit business, and a confrontation between smuggling gangs and customs anti-smuggling police is about to begin.

　　On May 25, 2016, the Golden Waterway in the Pearl River Estuary was full of ships. A secretly refitted "Sui XX" ship was loaded with containers, mixed in the legally operated ship flow and quietly entered the country. Guangzhou customs anti-smuggling police have already opened their pockets and dispatched anti-smuggling boats to intercept them in one fell swoop.

　　Boarding the intercepted ship, the anti-smuggling police found that some hull structures could not enter, inferring that there was a hidden compartment. After lifting the mountain of containers on the ship, I found the humble iron gate hidden in the side cabin, which contained some smuggled goods. Not only that, after careful investigation, the anti-smuggling police found that there were other sealed dark cabins on the ship and decided to cut them with electric grinding wheels.

　　"Zhi … …” Accompanied by the harsh cutting sound is a splash of iron flower, "through! Passed! " The anti-smuggling police in charge of cutting exclaimed with surprise, and finally successfully broke the dark cabin after fully consuming seven blades. The well-informed anti-smuggling police were also surprised by the "treasures" in the secret compartment. In addition to the traditional smuggled goods such as imported red wine, milk powder, power supply for communication equipment and waste tires piled up in a hill, there were actually a large number of controlled knives, air guns and military crossbows that were forbidden to be imported in the secret compartment. After counting, there were more than 180.

　　In this head-on confrontation, the smuggling gangs lost their troops, and the anti-smuggling police grasped the fact that the smuggling gangs smuggled a lot, laying a solid foundation for speeding up the investigation of the whole case. More importantly, the anti-smuggling police boldly speculated that this arrogant opponent who dared to brag and compensate the "customer" for the loss by "insurance" would definitely take risks again in order to make up for the loss.

　 　 　 　　The fog gradually dispersed and the customs attacked Huanglong.

　　Sure enough, less than a month after the confrontation, the smuggling gangs began to stir again and began to plan new smuggling routes.

　　At this time, after several days of hard work, the anti-smuggling police have thoroughly mastered the personnel structure, division of labor and smuggling operation law of this smuggling gang with Zeng as the core. It turns out that a gang of Zeng used Internet advertisements to solicit import business at home and abroad, and colluded with professional smuggling gangs such as Huang and Zhang to smuggle a large number of high-value commodities and goods such as red wine, auto parts, integrated circuits and stereos, and even smuggled prohibited items such as controlled knives in the form of "layer-by-layer tax payment" by "shifting packages" during transit across customs areas, falsely reporting the names of goods and hiding small ships going to and from Hong Kong and Macao, which not only evaded state taxes.

　　"In order to avoid customs investigation, this gang is constantly changing smuggling routes. At present, we have as many as six smuggling routes. It is rare to design so many smuggling routes in just a few months." The relevant person in charge of the Anti-smuggling Bureau of Guangzhou Customs said, "Some of the goods involved were shipped from Hong Kong, detoured to the Yangtze River Delta, declared for import in the name of low-value goods, smuggled through customs, and then transported back to Guangdong to hand over to the shipper."

　　When the time is right, close the net immediately! On the morning of June 23, the unified investigation and arrest operation codenamed "3.13" was carried out simultaneously in Guangzhou, Shenzhen and other places. The customs anti-smuggling police formed several action teams, and at the same time appeared at the door of the suspect’s residence, the company building and the customs clearance site where the smuggled goods were located, and arrested 16 smuggling suspects such as Zeng; At the same time, a new batch of smuggled goods that just arrived at the supervision site were also seized by the customs on the spot.

The animated films in the hot show have inherited the system of "deifying" pioneered by other films, and taken another solid step on the road of building "China Animation School" in the new century with rich narrative content and distinctive artistic characteristics. However, its narrative defects have exposed the universality of domestic animated films in adapting myths and legends in recent years. It is of great significance to explore this issue in depth to promote the benign development of "China Animation School".

The new list of gods: Yang Jian takes the myth story of Aquilaria sinensis saving the mother as the core, integrates the relevant plots of Romance of the Gods, and integrates myths and historical stories such as the Goddess of Wushan and the warlord of Zhou Youwang, focusing on the mental journey of Yang Jian and Aquilaria sinensis seeking for themselves and resisting power, which is exactly the same as the previous similar works such as Ne Zha Legend of Deification weakening the collective ethical narrative and strengthening the personal growth narrative, showing the narrative and values of the "China Animation School" and traditional animation works in the new century. However, just like the controversy caused by Ne Zha’s release, the excessive reconstruction of The List of New Gods: Yang Jian under the shell of "a new story" is also worth pondering.

The most interesting thing in the film is the "blackening" transformation of the celestial groups represented by Yuding real person and the four heavenly kings. In the traditional story of the Three Notre Dames, the Lotus Lantern bears the spirit of Yang Chan and Liu Yanchang’s guarding and rebelling against love. This story was transplanted into the film, and it was adapted into the spirit of dedication to protect the world, and it was sublimated from "small self" to "big self" in value. However, with the development of the plot, the traditional narrative of Lotus Lantern gradually disintegrated: Yang Chan, the Three Virgin, who tried her best to suppress the mysterious birds, was just a chess piece ruthlessly manipulated by Yuding real people; While talking about "the great righteousness of the world" and "the sentient beings in the three realms", Yuding real people used Yunhua, the mother of Yang Jian, and Yang Chan, the sister of Yang Jian, to achieve their political goals, and the original touching friendship between master and apprentice disappeared. Whether Yang Jian split Taoshan or Agarwood split Huashan, it was the deliberate operation of Yuding real interest groups, and the ethical connotation of the story itself was greatly weakened.

The story after the "new edition" has multiple explosive points, such as court tactics, blood relatives fighting, loyalty and injustice, which undoubtedly enhances the readability and commercialization of the film. In fact, in recent years, many animated films adapted from traditional myths and legends have such a tendency. Ne Zha strengthened Nezha’s "anti-tradition" color of "disobedience and unfilial", and Legend of Deification strengthened the hero’s lonely heroic color of resisting the collective will for personal value. This adaptation conforms to the trend of pursuing individuality in the current youth subculture and has gained many fans. However, the subversive reconstruction of the traditional story system and the ethical system behind it implies the danger of falling into the quagmire of value nihilism from myth nihilism.

The reason why these "new stories" can be established in narrative logic is that the system of China’s myths and legends is complex, which leaves enough space for the current reconstruction, but the ethical system behind it is complete and firm. Whether it is a personal narrative that praises love and exalts family ties, or a collective narrative of self-sacrifice and resistance to power, it contains the national spirit condensed by the Chinese nation in the long process of agricultural civilization evolution. This national spirit not only cherishes personal values, but also vigorously promotes family, family-centered collectivism values and community consciousness.

However, from Legend of Deification in The Big Fish Begonia to The New List of Gods: Yang Jian, this collectivism value and community consciousness have been gradually deconstructed in the artistic world of "New Stories". For example, the concept of "love is above everything else" in Big Fish Begonia and Legend of Deification’s concept of "individual is above the collective" clearly declared this tendency, while The New List of Gods: Yang Jian quietly hollowed out the core of social and ethical relations such as mentoring and friends through the blackening of Yuding real people, leaving only the trust and willfulness of the relationship between individuals and blood relatives, which undoubtedly fell into the pattern of individualism.

Animated films conform to the growth track of the younger generation, express the value appeal of young people, and also reflect the value confusion of young people. Domestic animated films with "new stories" are put into the "new wine" of youth culture with "old bottles", but the educational and guiding functions of film art as an important category of popular culture are ignored. Although traditional stories have their limitations of the times, there are also defects and misunderstandings in youth subculture. The significance of "new story compilation" is not only to endow the traditional narrative with new connotation of the times, but also to guide the audience to establish "new value" in the new era with "old stories". If we blindly obey and cater to the aesthetic preference of the market and abandon the responsibility and mission of socialist literature and art, the development of animated films will inevitably be mired in the quagmire of commercial reproduction.

Needless to say, with its exquisite artistic presentation and complicated narrative construction, The List of New Gods: Yang Jian has become the most eye-catching animated film this summer, and will certainly become one of the representative works of "China Animation School" in the new century. However, how the "China Animation School", which is characterized by the "new story compilation", establishes the value benchmark of the new era in the "new story compilation", organically combines the construction of the nationality of animated films with the modernization of the national spirit, and makes domestic animated films become an important participating force in the creative transformation and innovative development project of excellent traditional culture, which is still an urgent problem for China animators.

"Fast Love" actor Daniel Bruhl or join Captain America: Civil War

　 　 1905 movie network news Foreign media have recently exposed the progress of Marvel Comics’s work. The reporter not only revealed that the film will be filmed in Atlanta and Georgia in April, but also claimed that Captain America: Civil War’s villain is "Baron Zemo" and actor Daniel Bruhl will join in.

　 　 "Baron Zemo" Heinrich was one of the top scientists in Nazi. Later, he was forced to wear a mask to hide himself because of the global wanted. Later, he was accidentally hurt by the "super glue" he developed in the battle with "Captain America". Not only was his face disfigured, but his mask was completely glued and could not be taken off. Therefore, Heinrich became enemies with "Captain America" and he died in a landslide.

　 　 The second generation of "Baron Zemo" is the son of Heinrich. He was disfigured by "super glue" in the process of attacking "Captain America" and also needed to wear a mask. Although there have been rumors that Daniel Bruhl will join Captain America: Civil War, the news has not been officially confirmed by Marvel Comics, so fans need to wait patiently. In addition, the synopsis of Captain America: Civil War’s plot has also been exposed.

　 　 "In the Captain America: Civil War, billionaire Tony Stark and the captain are tit for tat. They have different opinions on the superhero registration bill issued by the US government, which requires all people with super powers to report to SHIELD and register with the government."

　 　 According to foreign media reports, Captain America: Civil War will shoot from April 4th to August 8th, and the film will be released in North America on May 6th, 2016. Chris Evans, Robert Downey Jr. and other actors will return to play.

　　China News Service, Jinhua, February 14th (Qian Chenfei)
Xu Zhengda) From February 9 to 14, more than 40 teachers and students from many universities in Taiwan Province walked into Hangzhou and Jinhua, Zhejiang, to carry out in-depth cultural and artistic exchanges. In the meantime, Taiwan Province teachers and students watched the animated film "Nezha’s Devil Children Making a Sea" together.

　　"The first time I saw the Nezha series, it was wonderful and worth watching." After the movie, Wei Meijuan, a student from Taiwan Province, couldn’t calm down for a long time. In her view, the image of Nezha in the movie is very three-dimensional, and many people can’t do it, which also makes the movie more exciting.

　　Liu Jiazhen, a student from Taiwan Province, also spoke highly of the film. It said, "The Devil’s Boy in Nezha is a classic story from a new perspective. The film is exquisite and the battle scene is shocking, which makes people stare."

　　In Liu Jiazhen’s view, the film integrates the themes of affection, friendship and growth, and shows Nezha’s inner struggle and self-redemption. The emotional depiction is profound and moving, the role design is unique, and the special effects and music complement each other, bringing excellent viewing experience. "On the whole, this is a masterpiece of the country that combines blood, humor and depth. It can not only cause thinking, but also make people excited. It is worth seeing. I hope that more outstanding mainland film and television works can be released in Taiwan Province. "

　　It is understood that more than 40 teachers and students from Taiwan Province come from more than 10 local universities. During their stay in Zhejiang, the movie "Nezha’s Magic Children Making a Sea" was shown, and the box office of the film has exceeded 10 billion yuan.

　　"Cross-strait cultures are of the same origin, and themes such as Nezha and Feng Shen are part of Chinese culture, so young people in Taiwan Province are no strangers to this." A Taiwan Province teacher said. (End)

　　The picture shows British primary school students in class. Bright pictures/vision china

　　The picture shows a set of textbooks "Real Shanghai Mathematics". Information picture

　　The picture shows a primary school math teacher from Shanghai teaching in Britain. Information picture

　　The picture shows two British primary school math teachers who went to China to learn Buddhist scriptures taking photos with China students. Information picture

　　[Window of World Education]

　　Many children from China who come to school in Britain will inevitably be at a certain disadvantage in language at the beginning, but it is not difficult for them to find that they also have a great advantage that British children envy, that is, their math level. Anyone who is familiar with British education knows that children from China are often among the best in mathematics in primary school classes in Britain.

　　In recent years, in order to improve the mathematics level of primary school students, the British government has begun to look to China, hoping that Chinese’s "magic" mathematics education method can solve the "persistent problem" that English children’s mathematics scores are not ideal. Following the promotion of "Shanghai Mathematics Teaching Method" in primary schools in England from the second half of 2016, the UK is actively introducing mathematics textbooks for primary school students in Shanghai. A set of textbooks named "Real Shanghai Mathematics" will be published in the UK at the end of this year and early next year, and will enter the primary school classroom in the UK at the beginning of next year.

　　1. Thirty-six volumes of China textbooks help British primary school mathematics education.

　　As early as the first half of this year, some British media have reported that the textbook "Real Shanghai Mathematics" is about to enter the UK, but there are different opinions about when this textbook will be put into use. Recently, the reporter saw from official website, the British Collins Learning Publishing House, which is responsible for introducing this set of teaching materials, that this set of teaching materials is divided into teachers’ books, students’ books and students’ workbooks, with a total of 36 volumes, which will be published one after another from the end of November this year to the end of January next year. The reporter also saw on some websites in the UK that these textbooks can now be booked online. It is reported that at the beginning of next year, these textbooks will officially enter the classrooms of some primary schools in Britain.

　　"Real Shanghai Mathematics" has been translated into English almost word for word from Shanghai primary school mathematics textbooks, with one rare minor change: the RMB symbol in the mathematics topic has been replaced by the pound symbol. According to Fayona McGlade from Harper Collins Publishing Group, a subsidiary of Collins Learning Publishing House, Shanghai’s mathematics textbooks are "excellent" and "need no improvement".

　　At present, there has been a special introduction about "Real Shanghai Mathematics" in official website, Collins Learning Publishing House. According to the publishing house, "Real Shanghai Mathematics" is a set of mathematics courses for primary school students from grade one to grade six, with high-quality textbooks as the core. These immersive educational resources, translated from the best-selling mathematics course in Shanghai, will enable every student to master mathematics knowledge and develop their infinite potential. "

　　At the 2017 London Book Fair held in March this year, Harper Collins Publishing Group signed an agreement with Shanghai Century Publishing Group to translate and publish the mathematics textbooks for basic education in Shanghai. Colin Hughes of Collins Learning Press called the signing of the agreement "a historic moment". Hughes said, "As far as I know, textbooks written for China students will be translated and used by British schools. This has never happened." He said that the move "aims to improve the quality of mathematics education in Britain by adopting the method of making Shanghai a world leader in mathematics education." He said that compared with the current textbooks in Britain, the original Chinese textbooks are "much more demanding".

　　The entry of Shanghai mathematics textbooks into Britain has attracted the attention of many western media, including American and British media. For example, in August, the website of The New York Times reported on this matter with the title "Britain turned to China for help in improving its math scores". The British newspaper The Guardian described this textbook cooperation between Chinese and British publishers as a "historic agreement". According to The Guardian, China’s developed cities, such as Beijing and Shanghai, have trained the world’s top pupils in mathematics, while British students are far behind their Asian peers.

　　It is reported that this is not the first time that Harper Collins Publishing Group has introduced China mathematics textbooks. In 2015, the publishing house translated and published the mathematics textbook "One Lesson and One Practice" for primary schools in China. Ms. Fayona McGlade told the media that this textbook has received very good feedback from British teachers and students.

　　2. 8,000 primary schools learn the "Shanghai be adept at Teaching Model".

　　The introduction of Shanghai mathematics textbooks is the latest step for Britain to learn China’s mathematics teaching experience in an all-round way. In July 2016, Nick Gibb, Secretary of State of the British Ministry of Education, announced that Britain would invest 41 million pounds to implement the "Shanghai Mathematics Teaching Method" in 8,000 primary schools. He said: "We will witness the revival of mathematics education in our country. In the past, we heard too many British people say ‘ Can’t count ’ This will become history. "

　　Britain decided to introduce "Shanghai Mathematics Teaching Method" because of the results of two Pisa (Program for International Student Assessment) tests. PISA is an evaluation test of the learning level of 15-year-old students all over the world, which is planned by the Organization for Economic Cooperation and Development. In 2009 and 2012, 15-year-old students from more than 70 countries and cities, including Britain and China, took the test twice. The first test takes reading as the main test, mathematics as the auxiliary test, and the second test takes mathematics as the main test. In the results of the two tests, Shanghai students ranked first, while British students performed poorly. The test results show that English students of the same age are three years behind Shanghai students in mathematics.

　　In addition, some international tests in recent years also show that compared with some Southeast Asian countries, the proportion of 15-year-old students in Britain who don’t understand basic operations is more than 10%.

　　Chinese, who lives in Britain, will find that the British people’s mental arithmetic ability is weak. Take a simple example: a bill of 8.5 pounds. If you pay 10.5 pounds, the waiter sometimes can’t respond. Speaking of the mental arithmetic ability of the British people, it is often mentioned that former Prime Minister David Cameron was asked by reporters how much 9 times 8 equals, but he could not answer the result. In English schools, many formulas don’t need to be remembered, and sometimes you can bring a calculator to the exam.

　　Before deciding to promote the "Shanghai Mathematics Teaching Method", Britain made a long-term and scientific evaluation. In 2014, Britain started the "Sino-British Mathematics Teacher Exchange Project" and entrusted sheffield hallam university to conduct a third-party follow-up evaluation of the project. In 2016, sheffield hallam university published the Research Report on the Sino-British Mathematics Teacher Exchange Program, which spoke highly of Shanghai’s mathematics education and named Shanghai’s mathematics teaching model "Shanghai be adept at Approach".

　　Nick Gibb said that English people often say "can’t count" and think that mathematics is too difficult to learn, which has even become an ethos in British society. Under the influence of this ethos, many British people think that math is not good, which is not a shameful thing. In Nick Gibb’s view, promoting the "Shanghai be adept at Teaching Model" will help "ensure that young people can prepare for their study and work in the 21st century".

　　3. Pay attention to the consistency and depth of Shanghai’s teaching model.

　　When talking about the difference between Shanghai’s mathematics teaching mode and Britain’s, Andres Schleicher, head of PISA, said, "Our data show that few British students think British mathematics education is interesting and creative, and the number of young people choosing mathematics as a career has been declining, especially women. PISA shows that English mathematics education uses a lot of applied problems, that is, simple mathematical operations are implanted in applied problems, and students do repeated simple operations. In contrast, Shanghai’s mathematical methods are more rigorous, dedicated and consistent. Strict, that is, the in-depth understanding of concepts and cognitive needs in Shanghai mathematical law; Focus, that is, Shanghai will go deep into every small problem, while the British method is ‘ A mile wide and a foot deep ’ ; Consistency means that the learning process of Shanghai students is coherent. What surprises us most is that PISA shows that the British teaching method is more rote than Shanghai. "

　　When introducing the "Shanghai be adept at Teaching Model", the British newspaper The Guardian said that this model emphasizes "whole class teaching", and each class focuses on teaching a mathematical concept, instead of focusing on the depth of teaching, and the teacher will continue to teach new things until all the students in the class have mastered it. In primary schools in Shanghai, for students who don’t fully understand the course content, teachers often make up lessons on the same day to ensure that these students can be at the same level as the rest of the students before starting to learn new content the next day. British primary school classes are different. Teachers often advance their lectures quickly, regardless of whether the whole class has mastered what they are teaching. In the English classroom, students in a class often have great differences in level, and teachers will give different difficult assignments to students of different levels, ignoring the importance of keeping pace with the learning process of the whole class.

　　According to the Guardian, math teachers in Shanghai primary schools are often teaching experts. They specialize in primary school math teaching during their college years, and they only teach math at work. Many people only teach for two hours a day, and the rest of the time is used for summing up, perfecting and improving. In contrast, primary school teachers in Britain are often "general teachers" who are responsible for teaching a variety of different courses.

　　Debbi Morgan, director of the primary school mathematics department of the National Center for Excellence in Mathematics Teaching under the British Ministry of Education, was interviewed by our reporter earlier this year on the teaching characteristics of the "Shanghai be adept at Teaching Model". She said that there are several main differences between the Shanghai teaching method and the British teaching method: first, the "small step" teaching method of Shanghai teachers can improve the depth of teaching and students’ fluency in computing, and can take into account students of different levels to ensure their overall progress. Second, the Shanghai teaching method emphasizes the recitation of multiplication formulas, while British students are not good at multiplication and lack fluent computing ability. Third, the difference between "whole class teaching" and "differential teaching". Shanghai teaching method pays attention to the overall teaching and the overall improvement of students’ level, and the teaching scheme is easy to implement, while British teachers are used to dividing students of different levels into different groups, and different groups use different teaching schemes and contents. This is very difficult to manage and easy to cause confusion in teaching.

　　4. Shanghai teachers teach experience at the front line.

　　Since 2014, Britain has started the "Sino-British math teacher exchange program" with China. The UK sent primary school teachers to Shanghai to study teaching methods, and at the same time, China math teachers also went to British primary schools for exchanges. The "Sino-British math teacher exchange program" is one of the results of the second round of Sino-British high-level exchange mechanism meeting in 2014, and it is also the highlight of the cooperation and exchange between China and Britain in recent years. In November 2014, China sent the first batch of math teachers to the UK, and since then, about 60 teachers have been sent to the UK for exchanges every year.

　　The arrival of Shanghai math teachers has benefited both teachers and students in Britain. Many British teachers who have observed the lectures given by teachers in Shanghai think that the "Shanghai Mathematics Teaching Method" is very magical, and they all say that they want to change their original teaching methods and give lectures like teachers in Shanghai. Debbi Morgan, director of the Mathematics Department of the National Center for Excellence in Mathematics Teaching under the British Ministry of Education, said that teachers in China have made extraordinary efforts to teach in English, both in language and in preparing lessons.

　　Zhu Guangqin, a teacher from Aiju Primary School in Xuhui District, Shanghai, once visited Parkfield Community Primary School in Birmingham, England. She said that during the exchange, she was in an open class almost every day. She said, "British teachers appreciate our step-by-step approach of focusing on one or two key points in each class." Zhu Guangqin brought multiplication formula to British primary school students. She was a little worried that British children might not adapt, but later found that British students were very interested. Zhu Guangqin was deeply impressed by the teaching exchange experience in Britain. Recently, she proudly told this reporter that before the end of this year, another group of Shanghai math teachers will come to Britain, including colleagues from her own primary school.

　　(Reporter Lin Weiguang in the UK)

1905 movie network news 20 billion! According to the statistics of 1905 Movie Network, as of 19: 15 on July 29th, the total box office (including pre-sales) of China movies in 2022 officially exceeded 20 billion, with a total of 61,976,400 movies and 470 million people watching movies.

Among them,Watergate Bridge of Changjin LakeLeading the list with a box office score of 4.066 billion.This killer is not too cold, Life Events, Miracles and Stupid Children, Jurassic World 3.Ranked second to fifth.

In the first half of 2022, China’s films faced many challenges, but China’s filmmakers did not fear the difficulties and persevered, created a number of fine works of the times, and achieved excellent results, projecting China’s films on the big screen.

The main melody blockbuster plays the leading role.

"Watergate Bridge of Changjin Lake" exceeds 4 billion leading list.

In the first half of 2022, China movies enjoyed a box office of 20 billion yuan, which contributed to the Spring Festival. In the TOP10 list of 20 billion box office, 6 films came from the Spring Festival, with a cumulative box office of over 10.194 billion, accounting for 50.97%.

In recent years, the new mainstream movies have been rising in popularity, and the box office has also gone straight red. Released in 2021 can be said to have opened up a new creative path for the new mainstream blockbusters and become the best carrier of "China Narration". As its sequel, Watergate Bridge on Changjin Lake continues the temperament of the previous war epic, and once again, hand in hand, the "Watergate Bridge Battle", a miracle in the history of human war, is put on the big screen, which reproduces Chinese people’s Volunteer Army’s steely will and fearless fighting spirit.

The film finally achieved a box office score of 4.066 billion yuan, ranking first in China’s box office list in 2022, ranking among the top 10 in the global box office list in 2022, and breaking 83 movie history records, including the box office champion of the Spring Festival in 2022, the champion of movie attendance in 2022, and the one-day box office champion of war movies in the mainland.

In addition to Watergate Bridge of Changjin Lake, other new mainstream blockbusters that have attracted attention include Miracle Stupid Children and others, which made 1.378 billion yuan and 604 million yuan at the box office respectively.

"Sniper" depicts a corner of the grand battlefield in the War to Resist US Aggression and Aid Korea from a microscopic point of view, and reflects the heroic story of Qian Qian’s 100,000-volunteer soldiers defending their hometown peacefully by "sniper Class Five", showing the great spirit of resisting US aggression and aiding Korea."Miracle Stupid Child" focuses on ordinary people in urban development, focusing on the entrepreneurial experience of young people in the new era in Shenzhen after the 18th National Congress, and conveys the strong voice of the times with popular narrative techniques.

Through the continuous exploration of China filmmakers, the new mainstream films have made a breakthrough in their creation, and their appeal has been enhanced, which is also intuitively reflected in the box office. The new mainstream movies carry unlimited expectations and have unlimited potential in the market.

"This killer is not too cold" and "Life Events" become a dark horse

Let high-quality Hong Kong films "revive"

As long as the quality is excellent, the audience will recognize it, and the dark horse movie is the best proof. In the box office list of Chinese movies in 2022, there are also many dark horse movies.

The biggest surprise of the Spring Festival is The Killer Is Not Too Cold. This film, starring the leading actor and co-star, is not enough in terms of topic and lineup compared with other "aggressive" Spring Festival films, but once it was released, it surpassed Miracle Stupid Child and nearly doubled the box office of Miracle Stupid Child, and finally the box office was fixed at 20.

The arrival of the summer file has stimulated the vitality of the China film market. Before, Jurassic World 3 made the first shot with a box office score of over 1 billion, and then "Life Events", which led the leading role, carried the box office banner. As of press time, the total box office of the film has exceeded 1.6 billion, ranking third in China’s box office list in 2022, ranking first in summer box office, and even ranking among the top 50 in China’s film history box office, breaking 16 film history records including "domestic film history family box office champion" and helping Zhu Yilong’s personal box office to exceed 6.5 billion.

The film "Events in Life" focuses on the theme of funeral and burial, taking the audience to feel the warmth and coldness of human feelings, so as to understand the true meaning of life. Many fans gave high praise: tears in laughter, warmth and healing, and acting online. A few days ago, "Life Events", which is being shown nationwide, announced that it would be extended to August 25th, and the box office would further rise.

The Hong Kong film Detective Wars has become a highlight of the summer file. Since the film was released on July 8, the box office has been leaping forward. Up to now, the total box office has exceeded 600 million, temporarily ranking eighth in the 2022 Chinese box office list. "Hard, cool and shocking, burning to the extreme" is the evaluation of this film by many viewers. It has once again made a vigorous and heavy film of Hong Kong crime, and presented the exquisite acting of "one person decorating four corners", which makes people look straight and exciting!

As an important branch of Chinese films, Detective Wars takes us back to the golden age of Hong Kong films and regains the former glory of Hong Kong films.

In the second half of 2022, China’s film market continued to produce excellent films.

Many blockbusters, such as the 20th National Congress of the Communist Party of China.

In the first half of 2022, China Film handed over its eye-catching transcripts; In the second half of 2022, China’s films will reach new heights.

At present, the summer file is in full swing. Repeated "bombing" further ignited the audience’s enthusiasm for watching movies.

Mary’s sci-fi comedy Moon Man airborne on July 29th, Shen Teng+Mary, the classic screen partner, returned again, which is a strong guarantee for the box office. The film won more than 300 million box office results on the first day of painting, and experts predict that the film will hit the 2 billion mark.

China’s first mecha sci-fi film "Tomorrow’s War", which was released on August 5th, was packed with big coffees, and Liu Qingyun will join hands to save the planet. As a producer, Louis Koo once expressed the hope that Chinese sci-fi movies could go abroad.

In addition, there are many new films to be shown in the second half of 2022. "Nobody" is expected to be released this year as a gift to the 20th Party Congress.

Directed by, starring, and, The Unknown focuses on the mysterious hidden front and tells the story of underground workers risking their lives to send information and defend the motherland with their lives and blood. Director Cheng Er said, "We want to show the struggle of unknown underground workers in detail and take the audience to see a world that has never been seen before."

The director’s "The End of the Sea is Grassland" is based on the real historical event of "3,000 orphans entering Inner Mongolia". It tells the story that in the early 1960s, his younger brother Du Siheng was abandoned by his helpless mother in Shanghai orphanage, and then he was transferred to Inner Mongolia to be raised. Sixty years later, in order to find the trace of his younger brother, his older brother Du Sihan began a journey of finding relatives on the Inner Mongolia grassland full of twists and turns.

Directed "Ordinary Hero" is adapted from the true story of "rescuing a boy with a broken arm in Hetian, Xinjiang", and tells the story of a 7-year-old boy who completed emergency treatment by crossing 1,400 kilometers in eight golden hours. This is the second part of Chen Guohui’s "Trilogy of Heroes".

It is worth noting that the National Cinema held a six-month "Meeting the Party’s Top 20 Excellent Films" from July 1 to December 31, focusing on screening a number of outstanding domestic films, and sent a light and shadow tribute to the convening of the Party’s 20th National Congress.

Since the 18th National Congress of the Communist Party of China, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, film development has been full of vitality, film output has increased steadily, genre and style have become more diverse, creative quality has improved significantly, and a number of excellent masterpieces have emerged.

The film market continued to prosper, with the number of screens ranking first in the world, taking the lead in realizing all-digital screening, and the box office of films ranked first in the world, further consolidating the dominant position of domestic films in the market.

We have reason to believe that with the promotion and implementation of the "14th Five-Year Plan for China Film Development", China filmmakers will create another miracle and join hands to move towards a film power!

Recently, fans of KUN, a new traffic star who debuted from Idol Trainee, made a mistake. The reason is that the number of Weibo fans in KUN has exceeded 7 million. He sent a Weibo saying, "How about dyeing black hair as welfare?" After Weibo was sent out, the netizen "@ I’m Chen Hongyu" forwarded it and said, "Why do some people on this planet think that dyeing their hair is a welfare for others? God XX is crazy. "

Although the netizen’s spit is not friendly enough, it is estimated that he did not expect that he would be so seriously bullied by fans in the future. Some fans searched for photos of this passerby and his school "civil aviation university of china", and they were crazy about @ civil aviation university of china. Even some fans have entered the extreme state of "scolding whoever they catch". For example, some netizens just commented on the netizen’s Weibo, and they were also insulted by fans. In the end, @ I’m Chen Hongyu, who couldn’t resist the fierce attack of fans, sent two Weibo apologies in succession, stressing that he meant no harm, just teasing, "Please forgive me, fans and friends".

The essence of rice circles: the collective possession of idols by fans

What is a rice circle? In fact, it is the abbreviation of fan circle and fan group. Fans of a certain star together to form a group is a rice circle. In this circle, those who have money contribute and those who have no money contribute, and everyone does his or her job. Some people are responsible for taking photos, retouching and distributing pictures, some people are responsible for video editing, some people are responsible for judging, some people are responsible for forwarding and data … Fans invest a lot of time, money and energy just for a common goal: to make their idols better and redder.

To understand the rice circle’s unrepentant dedication to idols, we must first start with the characteristics of idols. In any developed entertainment industry, people in the entertainment industry can be divided into two categories: those who eat by strength and those who eat by face value. We call the former an actor/singer, and the latter a star. In essence, the entertainment industry is a consumer market, artists are commodities, and fans are consumers.

For an actor, his commercial value lies in his acting skills and the quality of his works, such as Li Xuejian, WU GANG and Qin Hao. They don’t have many crazy fans. Their excellent acting skills guarantee the quality of film and television dramas, and producers, TV stations and audiences all recognize them. The general audience will generally not know more about them than the text of the film and TV series itself.

For idols, it is not the case. Idols have no works, or they are only works. Some idols have nothing but a pair of beautiful skins. Why does he get the love of so many people? Because idols belong to fans, all his popularity depends on their support. Fans buy his records, watch his movies, buy his endorsement products, forward his Weibo, control the negative rumors about him on the Internet, create traffic for idols and strive for more performance opportunities because idols give fans an illusion: my success depends on your support bit by bit, and you are honored with any glory that belongs to me; I belong to you, I was born to meet your needs.

In Japan and South Korea, where the entertainment industry is highly developed, actors/singers and idols have long been different occupations, and they each have a strict training system. Actors don’t need to maintain "personal design" because he speaks by works, but idols have the requirement of "personal design". His smiles and every move must satisfy the fantasy of fans. Sh? Sakurai, a member of Tian Tuanlan, a Japanese national, explained "What is an idol" and "Idol is a profession selling dreams", which is right.

Nine percent of the "occasional practice" returned to China and hundreds of fans ran to pick up the plane.

Therefore, the essence of rice circles is actually a brand-new idol-fan relationship, and the essence of this relationship is the collective possession of idols by fans; The essence of idols is "to provide fans with an imaginative intimacy". Some scholars further define idols as a "database that provides imaginary materials about intimate relationships". Based on the data in this database, fans can choose and customize the image of idols themselves. Some people are "girlfriend powder", some are "mother powder" and some are "sister powder". But no matter what kind of powder, idols have become the carrier of some kind of intimate relationship.

It is in this sense that the fan welfare given by idols has been given different connotations. To outsiders, it’s no big deal for an idol to take a selfie on Weibo, say "good night" and dye his black hair, but for fans who are in imaginary close relationship with the idol, it’s "welfare", what’s important is daily companionship, which is to please others and is no different from falling in love.

Crazy rice circles: how to polarize rice circles

The emergence and development of rice circle culture has indeed brought many positive effects to the entertainment industry. For example, it has changed the traditional star-making mode, given fans more power, and is more conducive to the iteration and update of idols in the entertainment industry. However, the KUN fan incident has also become a microcosm of the crazy rice circle. On social networks, we often see one after another cyber violence caused by fans of some idols.

Fans support idols out of love, of course. The question is why this love has repeatedly evolved into cyber violence against others.

This is related to the reception of rice circle information and the closing and homogenization of values. There is an "information stratosphere" effect here That is to say, when receiving information, the audience always pays attention to information that is consistent with their original ideas, attitudes and values, or that they need to care about. At the same time, they will actively reject or avoid information that is inconsistent with their own ideas or has nothing to do with themselves: the direction of information flow is similar to that of the stratosphere. For rice circles, the information they receive every day is all about the good things of idols, and they are very wary and exclusive of all kinds of negative news about idols. This has led to the so-called "blowing with closed eyes" phenomenon, which means that no matter what idols do or how they do, fans can praise the sky.

Over time, they fell into the "information cocoon room". The information that fans are exposed to every day seems endless, but in fact, they are trapped in an island that can only accommodate the praise of idols, and it is difficult to accept any heterogeneous information. This will not only lead to the narrowness of individuals, the loss of individual judgment, and the misunderstanding of the real environment, but also may lead to the polarization of views and the polarization of network groups. This is why many rice circles are like a hedgehog with fried hair, stabbing people everywhere. Where there are bad reviews about idols, they must think that someone is deliberately framing idols. They must act quickly to fight back, and a vast network of violence has happened.

Moreover, rice circles, as a kind of "group", also have some group characteristics. Gustave Le Bon, a French social psychologist, pointed out in Mob that once you join a group, individuals will become impulsive, reckless and extreme. The reason and mechanism of this earth-shaking change lies in that once an individual joins a group and takes action, first of all, he/she will feel unprecedented power, and the crowd has overwhelming power, and the individual will feel this power immediately after joining the group, which is completely absent when everyone exists in isolation; Secondly, the individual’s sense of responsibility disappears rapidly, because he/she will feel that his/her responsibility is dispersed to a large number of people, and it tends to be zero for him/her personally; Third, in a group, members’ knowledge level, reasoning ability and value orientation are very different. Because of the huge number and short time, it is completely impossible for members to have a rational debate. Only by conforming to the belief of the greatest common divisor of the crowd in knowledge level, thinking ability and value orientation can the group take action, and these beliefs of the greatest common divisor are inevitably simple and primitive.

Le Pen’s analysis of the disadvantages of groups is quite obvious in rice circles. Many rice circle fans are younger, generally under the age of 18. Their values are immature, their thoughts are not rational enough, and they can easily become reckless, impulsive and violent under the noise of the group, and they lack accurate prediction of the responsibility and consequences of their actions. This leads them not to solve conflicts calmly and rationally, but to join the group and become a violent member, trying to reverse the trend of public opinion by various extreme methods.

Rice circles are not original sin, but don’t forget the original intention.

As a profession, it is normal for idols to give up some personal privacy and accept public evaluation, because all these are the attributes of this profession itself. However, in the deformed rice circle culture, idols can only accept public praise, and no bad reviews can appear. Whoever gives bad reviews to idols must have ulterior motives. Another important reason for this cognitive dislocation is that fans always unconsciously bring the imaginary intimate relationship between him and his idol into the public sphere.

Fans treat idols as lovers and relatives, and set a set of strict code of conduct in the rice circle, such as not discussing any news that has not been officially announced, not accepting bundling and gossip, and not spreading photos of private trips. This kind of boxing love is understandable. The problem is that fans can abide by it as much as they like in the rice circle, but they are not qualified to ask other passers-by in the public sphere to abide by it. Idol is a lover in the eyes of fans, but in the eyes of passers-by, he is an ordinary entertainer, a gossip, a talk about capital and an anecdote. This is like your Xiong Haizi. You can be a treasure, but you can’t ask other people in society to be tolerant of him everywhere.

Paradoxically, fans think they love idols, and they do not hesitate to launch cyber violence in order to maintain the image of idols. As everyone knows, their actions are just smearing idols. After the fan incident in KUN, there was a lot of criticism on the Internet. Many passers-by said, "Now I have no desire to know anything about KUN". "Fans’ behavior, idols pay the bill", a common saying in rice circles, is still the unchanging truth that summarizes such incidents. It is not so easy to establish the goodwill of idols, but it can easily be defeated by the actions of fans. This is actually the risk of the idol profession. How much you rely on fans also means how likely you are to be bitten by fans. Idol will always be fettered by fans. Although it is easy to gain popularity, it must be ready to accept the consequences at any time.

The crazy behavior of some rice circles may make some people who have never been to idolize feel disgusted with the existence of rice circles, and think that rice circles are synonymous with irrationality, ignorance, brain damage and violence. In fact, there are many rational and sober fans in the rice circle. They like idols, but they just "sprout from the ground" in the rice circle and will not bring the rules of the rice circle into real life. We should criticize the madness of some rice circles, but we should not stigmatize the whole rice circle-otherwise, it is different from those irrational rice circles.

According to Yang Ling, a fan culture researcher, people think that bored and empty people will need idolize to fill themselves, but in fact, the role of idols is far from filling the vacancy, and he/she can inspire fans to find a better and more meaningful life. Yang Ling said: "I chased the stars myself. This experience prompted me to study for a PhD, and I began to pay attention to a brand-new research field. I published some research results, met many scholars in related fields at home and abroad, and even had the privilege of accepting an interview with Professor Henry Jenkins, a big cow of fan research. Idolize can be said to have changed my life. "

For many people, joining the rice circle and becoming a fan of an idol is because they have an imagination about "beauty" in the idol-"beauty" is a word that many fans use repeatedly when describing idols. Yang Ling explains "beauty" in this way: "People who have both" beauty "and" good "are extremely rare in real life. Fans have pinned their hopes for a more perfect and free utopia on people they think are’ beautiful’. In the final analysis, stars and idols are just intermediaries, and they let fans enter another transcendent world from the earth. What fans ultimately want is pleasure, recognition and a sense of belonging. "

Therefore, compared with "if it’s not my race, its heart will be different" and "fighting in the south and fighting in the north", don’t forget that "beauty" and "self-sprouting in circles" are the personal accomplishments that rice circles need urgently.

　　Reading tips

　　On April 24th, the 14th meeting of the 12th the National People’s Congress Standing Committee (NPCSC) adopted the revised draft of the Advertising Law. The new law clarified the specific situation of false advertisements, intensified the crackdown, and set clear norms for Internet advertisements. Can this law, which was promulgated and implemented for the first time in 20 years, control all kinds of advertising chaos and adapt to the rapid development of advertising platforms? The public is full of expectations.

　　Relying on the economic prosperity, the advertising industry has developed strongly, affecting people’s choices in life, ranging from buying a house, buying a car and traveling abroad to clothes, shoes, socks and napkins.

　　However, ubiquitous and pervasive advertisements provide convenience and also bring troubles. False advertisements, spam messages and all kinds of chaos make people realize the urgency and importance of regulating the advertising market.

　　Irresistible illegal advertisements

　　"It only takes one day, and the teeth are really white!" This is probably one of the most expensive advertising words in history-because of false propaganda, Guangzhou Procter & Gamble Co., Ltd., the advertising subject, was fined 6.03 million yuan by Shanghai Industrial and Commercial Bureau, which is the biggest fine for false and illegal advertisements in China at present.

　　These eye-catching advertisements frequently appear on TV programs, outdoor advertisements and street flyers. Although the current advertising law has clearly stipulated that "advertisements shall not contain false contents and shall not deceive and mislead consumers", many businesses and media prefer to take risks for the sake of high profits.

　　The chaos in the advertising circle is far more than a kind of false advertisement. Some TV stations publish advertisements for health care products in the name of health programs. Some websites pop up several small windows as soon as they are opened, covering the whole screen; Some advertising companies rely on spam messages and spam to "sow widely and reap sparingly"; Others stand on the main road and make small advertisements …

　　Why are illegal advertisements repeatedly banned? This is related to the fact that the current advertising law is too principled and not binding. Zhang Mao, director of the State Administration for Industry and Commerce, said that in recent years, with the rapid development of China’s advertising industry and the wide application of the Internet, the media and forms of advertising have changed greatly. Compared with this, the advertising law promulgated and implemented in 1995 still has some problems, such as the incomplete content of advertising general rules, unclear advertising activity norms, unclear standards for identifying false advertisements, and weak operability of legal responsibilities, which makes it difficult to effectively curb advertising violations.

　　In addition, the low illegal cost is also an important reason for enterprises to violate the law frequently. Take "the most expensive advertising words in history" as an example. Although 6.03 million yuan is already the biggest ticket issued by the administrative department, the annual sales of only one brand under P&G’s name exceeds 6 billion yuan, and the "sky-high ticket" is really insignificant.

　　"In the 20 years since the implementation of the advertising law, we have accumulated some practical experience and formulated some practical normative measures. It is now necessary to make a summary, raise the norms into laws, and make targeted norms for new situations and new problems. " Liu Shuangzhou, deputy dean of the School of Law of the Central University of Finance and Economics, said.

　　Crack down on false advertisements in all directions

　　It was submitted for deliberation for the first time in August 2014, submitted for deliberation for the second time in December, and passed for the third time in April 2015. In less than one year, the revision of the advertising law quickly responded to the call of all sectors of society to severely crack down on advertising chaos according to law, and condensed the public’s consensus on increasing advertising supervision.

　　It is an urgent task for the new advertising law to curb and crack down on false advertisements. In this regard, the new law first clarifies the definition of false advertisements, and stipulates that advertisements will be regarded as false advertisements in five situations, such as goods or services do not exist, information such as product performance is inconsistent with the actual situation, fictitious proof materials are used, the effect of goods is fictitious, and consumers are deceived and misled by false content.

　　At the same time, the new law also increases the legal responsibility for publishing false advertisements, and stipulates that the administrative department for industry and commerce has the right to impose a fine of 3-5 times the advertising cost on advertisers. If the advertising cost cannot be calculated or is obviously low, a fine of 200,000-1 million yuan can be imposed. In addition, the new law also stipulates that those who violate the law for three times in two years will be fined 5-10 times the advertising cost, or 1-2 million yuan, and their business licenses can be revoked. This is obviously stricter than the current advertising law, which stipulates that the advertiser shall bear civil liability for publishing false advertisements according to law.

　　Should celebrities bear joint and several liability for endorsing false advertisements? There have been different debates in the society: some people think that stars only assume the role of "salesmen", do not understand the process of product production, and ask them to take responsibility for product quality, which is suspected of exceeding their authority; However, some people think that stars use the public’s trust to make them choose problematic goods and services, and producers, operators and spokespersons jointly commit infringement and should bear joint and several liability.

　　In this regard, the new advertising law clarifies the celebrity endorsement from the standpoint of safeguarding consumers’ rights and interests, stipulating that advertising spokespersons shall not recommend or prove their unused goods or services, and advertising spokespersons of false advertisements shall not speak for advertisements again within three years.

　　"False advertisements are very harmful to the society. The new advertising law clearly defines false advertisements, greatly strengthens legal responsibilities, enhances operability, and is conducive to further strengthening the governance of false advertisements." Yang Wu, deputy to the National People’s Congress and president of the All-China Patent Agents Association, said.

　　Set rules for internet advertising

　　"Everyone has a free advertising space." In April this year, an APP that made money by reading and sharing advertisers’ marketing articles was widely circulated among friends. "In 2014, the overall online advertising market in China exceeded 150 billion yuan, a year-on-year increase of 40%, of which mobile Internet advertising grew strongly." With the rapid development of Internet technology, the media advertising industry is accelerating the transformation and reform: the advertising revenue of TV media is basically flat, while the print media continues to decline, while the advertising of Internet and mobile Internet is growing at an average annual rate of over 30%.

　　The current advertising law obviously did not foresee such a rapid development trend of internet advertising, and the word "Internet" could not even be found in the law. The lack of rule of law led to the rapid decline of Internet advertising from the golden age. The most obvious features are spam messages and spam. Selling cars at low prices, promoting sales in shopping malls, and issuing invoices, all kinds of junk messages and emails that have nothing to do with themselves but have to be read have seriously affected people’s normal lives. Statistics show that in 2014, the number of spam messages in China reached 45.4 billion, of which advertising promotion accounted for 65%.

　　Obviously, the new advertising law cannot ignore this important change. There are special provisions in the new law that the provisions of this law shall apply to the use of the Internet for advertising activities. The use of the Internet to publish and send advertisements shall not affect the normal use of the network by users. At the same time, in response to spam and spam messages, the new law stipulates that no unit or individual may send advertisements by electronic information without consent. If an advertisement is sent by electronic message, the true identity and contact information of the sender must also be clearly stated, and the way to refuse to accept it should be provided. If telecom operators and Internet information service providers fail to stop advertisements knowing that they are illegal, the industrial and commercial departments will confiscate their illegal income, and if the circumstances are serious, they will stop related businesses according to law.

　　"The new advertising law has solved some problems existing in the current advertising law, solved some advertising chaos that has been strongly reflected by the public, and is more perfect, sound and reasonable at the institutional level. At the same time, it has standardized law enforcement behavior and is conducive to promoting administration according to law." Zhao Xudong, deputy dean of the School of Civil and Commercial Economic Law of China University of Political Science and Law, expressed the hope that the new advertising law can better regulate advertising activities, more effectively protect the legitimate rights and interests of the public and consumers, and promote the healthy development of the advertising industry. This is also the greatest expectation of the public for the new law. (Peng Bo)