The animated films in the hot show have inherited the system of "deifying" pioneered by other films, and taken another solid step on the road of building "China Animation School" in the new century with rich narrative content and distinctive artistic characteristics. However, its narrative defects have exposed the universality of domestic animated films in adapting myths and legends in recent years. It is of great significance to explore this issue in depth to promote the benign development of "China Animation School".

The new list of gods: Yang Jian takes the myth story of Aquilaria sinensis saving the mother as the core, integrates the relevant plots of Romance of the Gods, and integrates myths and historical stories such as the Goddess of Wushan and the warlord of Zhou Youwang, focusing on the mental journey of Yang Jian and Aquilaria sinensis seeking for themselves and resisting power, which is exactly the same as the previous similar works such as Ne Zha Legend of Deification weakening the collective ethical narrative and strengthening the personal growth narrative, showing the narrative and values of the "China Animation School" and traditional animation works in the new century. However, just like the controversy caused by Ne Zha’s release, the excessive reconstruction of The List of New Gods: Yang Jian under the shell of "a new story" is also worth pondering.

The most interesting thing in the film is the "blackening" transformation of the celestial groups represented by Yuding real person and the four heavenly kings. In the traditional story of the Three Notre Dames, the Lotus Lantern bears the spirit of Yang Chan and Liu Yanchang’s guarding and rebelling against love. This story was transplanted into the film, and it was adapted into the spirit of dedication to protect the world, and it was sublimated from "small self" to "big self" in value. However, with the development of the plot, the traditional narrative of Lotus Lantern gradually disintegrated: Yang Chan, the Three Virgin, who tried her best to suppress the mysterious birds, was just a chess piece ruthlessly manipulated by Yuding real people; While talking about "the great righteousness of the world" and "the sentient beings in the three realms", Yuding real people used Yunhua, the mother of Yang Jian, and Yang Chan, the sister of Yang Jian, to achieve their political goals, and the original touching friendship between master and apprentice disappeared. Whether Yang Jian split Taoshan or Agarwood split Huashan, it was the deliberate operation of Yuding real interest groups, and the ethical connotation of the story itself was greatly weakened.

The story after the "new edition" has multiple explosive points, such as court tactics, blood relatives fighting, loyalty and injustice, which undoubtedly enhances the readability and commercialization of the film. In fact, in recent years, many animated films adapted from traditional myths and legends have such a tendency. Ne Zha strengthened Nezha’s "anti-tradition" color of "disobedience and unfilial", and Legend of Deification strengthened the hero’s lonely heroic color of resisting the collective will for personal value. This adaptation conforms to the trend of pursuing individuality in the current youth subculture and has gained many fans. However, the subversive reconstruction of the traditional story system and the ethical system behind it implies the danger of falling into the quagmire of value nihilism from myth nihilism.

The reason why these "new stories" can be established in narrative logic is that the system of China’s myths and legends is complex, which leaves enough space for the current reconstruction, but the ethical system behind it is complete and firm. Whether it is a personal narrative that praises love and exalts family ties, or a collective narrative of self-sacrifice and resistance to power, it contains the national spirit condensed by the Chinese nation in the long process of agricultural civilization evolution. This national spirit not only cherishes personal values, but also vigorously promotes family, family-centered collectivism values and community consciousness.

However, from Legend of Deification in The Big Fish Begonia to The New List of Gods: Yang Jian, this collectivism value and community consciousness have been gradually deconstructed in the artistic world of "New Stories". For example, the concept of "love is above everything else" in Big Fish Begonia and Legend of Deification’s concept of "individual is above the collective" clearly declared this tendency, while The New List of Gods: Yang Jian quietly hollowed out the core of social and ethical relations such as mentoring and friends through the blackening of Yuding real people, leaving only the trust and willfulness of the relationship between individuals and blood relatives, which undoubtedly fell into the pattern of individualism.

Animated films conform to the growth track of the younger generation, express the value appeal of young people, and also reflect the value confusion of young people. Domestic animated films with "new stories" are put into the "new wine" of youth culture with "old bottles", but the educational and guiding functions of film art as an important category of popular culture are ignored. Although traditional stories have their limitations of the times, there are also defects and misunderstandings in youth subculture. The significance of "new story compilation" is not only to endow the traditional narrative with new connotation of the times, but also to guide the audience to establish "new value" in the new era with "old stories". If we blindly obey and cater to the aesthetic preference of the market and abandon the responsibility and mission of socialist literature and art, the development of animated films will inevitably be mired in the quagmire of commercial reproduction.

Needless to say, with its exquisite artistic presentation and complicated narrative construction, The List of New Gods: Yang Jian has become the most eye-catching animated film this summer, and will certainly become one of the representative works of "China Animation School" in the new century. However, how the "China Animation School", which is characterized by the "new story compilation", establishes the value benchmark of the new era in the "new story compilation", organically combines the construction of the nationality of animated films with the modernization of the national spirit, and makes domestic animated films become an important participating force in the creative transformation and innovative development project of excellent traditional culture, which is still an urgent problem for China animators.

"Fast Love" actor Daniel Bruhl or join Captain America: Civil War

　 　 1905 movie network news Foreign media have recently exposed the progress of Marvel Comics’s work. The reporter not only revealed that the film will be filmed in Atlanta and Georgia in April, but also claimed that Captain America: Civil War’s villain is "Baron Zemo" and actor Daniel Bruhl will join in.

　 　 "Baron Zemo" Heinrich was one of the top scientists in Nazi. Later, he was forced to wear a mask to hide himself because of the global wanted. Later, he was accidentally hurt by the "super glue" he developed in the battle with "Captain America". Not only was his face disfigured, but his mask was completely glued and could not be taken off. Therefore, Heinrich became enemies with "Captain America" and he died in a landslide.

　 　 The second generation of "Baron Zemo" is the son of Heinrich. He was disfigured by "super glue" in the process of attacking "Captain America" and also needed to wear a mask. Although there have been rumors that Daniel Bruhl will join Captain America: Civil War, the news has not been officially confirmed by Marvel Comics, so fans need to wait patiently. In addition, the synopsis of Captain America: Civil War’s plot has also been exposed.

　 　 "In the Captain America: Civil War, billionaire Tony Stark and the captain are tit for tat. They have different opinions on the superhero registration bill issued by the US government, which requires all people with super powers to report to SHIELD and register with the government."

　 　 According to foreign media reports, Captain America: Civil War will shoot from April 4th to August 8th, and the film will be released in North America on May 6th, 2016. Chris Evans, Robert Downey Jr. and other actors will return to play.

　　China News Service, Jinhua, February 14th (Qian Chenfei)
Xu Zhengda) From February 9 to 14, more than 40 teachers and students from many universities in Taiwan Province walked into Hangzhou and Jinhua, Zhejiang, to carry out in-depth cultural and artistic exchanges. In the meantime, Taiwan Province teachers and students watched the animated film "Nezha’s Devil Children Making a Sea" together.

　　"The first time I saw the Nezha series, it was wonderful and worth watching." After the movie, Wei Meijuan, a student from Taiwan Province, couldn’t calm down for a long time. In her view, the image of Nezha in the movie is very three-dimensional, and many people can’t do it, which also makes the movie more exciting.

　　Liu Jiazhen, a student from Taiwan Province, also spoke highly of the film. It said, "The Devil’s Boy in Nezha is a classic story from a new perspective. The film is exquisite and the battle scene is shocking, which makes people stare."

　　In Liu Jiazhen’s view, the film integrates the themes of affection, friendship and growth, and shows Nezha’s inner struggle and self-redemption. The emotional depiction is profound and moving, the role design is unique, and the special effects and music complement each other, bringing excellent viewing experience. "On the whole, this is a masterpiece of the country that combines blood, humor and depth. It can not only cause thinking, but also make people excited. It is worth seeing. I hope that more outstanding mainland film and television works can be released in Taiwan Province. "

　　It is understood that more than 40 teachers and students from Taiwan Province come from more than 10 local universities. During their stay in Zhejiang, the movie "Nezha’s Magic Children Making a Sea" was shown, and the box office of the film has exceeded 10 billion yuan.

　　"Cross-strait cultures are of the same origin, and themes such as Nezha and Feng Shen are part of Chinese culture, so young people in Taiwan Province are no strangers to this." A Taiwan Province teacher said. (End)

　　The picture shows British primary school students in class. Bright pictures/vision china

　　The picture shows a set of textbooks "Real Shanghai Mathematics". Information picture

　　The picture shows a primary school math teacher from Shanghai teaching in Britain. Information picture

　　The picture shows two British primary school math teachers who went to China to learn Buddhist scriptures taking photos with China students. Information picture

　　[Window of World Education]

　　Many children from China who come to school in Britain will inevitably be at a certain disadvantage in language at the beginning, but it is not difficult for them to find that they also have a great advantage that British children envy, that is, their math level. Anyone who is familiar with British education knows that children from China are often among the best in mathematics in primary school classes in Britain.

　　In recent years, in order to improve the mathematics level of primary school students, the British government has begun to look to China, hoping that Chinese’s "magic" mathematics education method can solve the "persistent problem" that English children’s mathematics scores are not ideal. Following the promotion of "Shanghai Mathematics Teaching Method" in primary schools in England from the second half of 2016, the UK is actively introducing mathematics textbooks for primary school students in Shanghai. A set of textbooks named "Real Shanghai Mathematics" will be published in the UK at the end of this year and early next year, and will enter the primary school classroom in the UK at the beginning of next year.

　　1. Thirty-six volumes of China textbooks help British primary school mathematics education.

　　As early as the first half of this year, some British media have reported that the textbook "Real Shanghai Mathematics" is about to enter the UK, but there are different opinions about when this textbook will be put into use. Recently, the reporter saw from official website, the British Collins Learning Publishing House, which is responsible for introducing this set of teaching materials, that this set of teaching materials is divided into teachers’ books, students’ books and students’ workbooks, with a total of 36 volumes, which will be published one after another from the end of November this year to the end of January next year. The reporter also saw on some websites in the UK that these textbooks can now be booked online. It is reported that at the beginning of next year, these textbooks will officially enter the classrooms of some primary schools in Britain.

　　"Real Shanghai Mathematics" has been translated into English almost word for word from Shanghai primary school mathematics textbooks, with one rare minor change: the RMB symbol in the mathematics topic has been replaced by the pound symbol. According to Fayona McGlade from Harper Collins Publishing Group, a subsidiary of Collins Learning Publishing House, Shanghai’s mathematics textbooks are "excellent" and "need no improvement".

　　At present, there has been a special introduction about "Real Shanghai Mathematics" in official website, Collins Learning Publishing House. According to the publishing house, "Real Shanghai Mathematics" is a set of mathematics courses for primary school students from grade one to grade six, with high-quality textbooks as the core. These immersive educational resources, translated from the best-selling mathematics course in Shanghai, will enable every student to master mathematics knowledge and develop their infinite potential. "

　　At the 2017 London Book Fair held in March this year, Harper Collins Publishing Group signed an agreement with Shanghai Century Publishing Group to translate and publish the mathematics textbooks for basic education in Shanghai. Colin Hughes of Collins Learning Press called the signing of the agreement "a historic moment". Hughes said, "As far as I know, textbooks written for China students will be translated and used by British schools. This has never happened." He said that the move "aims to improve the quality of mathematics education in Britain by adopting the method of making Shanghai a world leader in mathematics education." He said that compared with the current textbooks in Britain, the original Chinese textbooks are "much more demanding".

　　The entry of Shanghai mathematics textbooks into Britain has attracted the attention of many western media, including American and British media. For example, in August, the website of The New York Times reported on this matter with the title "Britain turned to China for help in improving its math scores". The British newspaper The Guardian described this textbook cooperation between Chinese and British publishers as a "historic agreement". According to The Guardian, China’s developed cities, such as Beijing and Shanghai, have trained the world’s top pupils in mathematics, while British students are far behind their Asian peers.

　　It is reported that this is not the first time that Harper Collins Publishing Group has introduced China mathematics textbooks. In 2015, the publishing house translated and published the mathematics textbook "One Lesson and One Practice" for primary schools in China. Ms. Fayona McGlade told the media that this textbook has received very good feedback from British teachers and students.

　　2. 8,000 primary schools learn the "Shanghai be adept at Teaching Model".

　　The introduction of Shanghai mathematics textbooks is the latest step for Britain to learn China’s mathematics teaching experience in an all-round way. In July 2016, Nick Gibb, Secretary of State of the British Ministry of Education, announced that Britain would invest 41 million pounds to implement the "Shanghai Mathematics Teaching Method" in 8,000 primary schools. He said: "We will witness the revival of mathematics education in our country. In the past, we heard too many British people say ‘ Can’t count ’ This will become history. "

　　Britain decided to introduce "Shanghai Mathematics Teaching Method" because of the results of two Pisa (Program for International Student Assessment) tests. PISA is an evaluation test of the learning level of 15-year-old students all over the world, which is planned by the Organization for Economic Cooperation and Development. In 2009 and 2012, 15-year-old students from more than 70 countries and cities, including Britain and China, took the test twice. The first test takes reading as the main test, mathematics as the auxiliary test, and the second test takes mathematics as the main test. In the results of the two tests, Shanghai students ranked first, while British students performed poorly. The test results show that English students of the same age are three years behind Shanghai students in mathematics.

　　In addition, some international tests in recent years also show that compared with some Southeast Asian countries, the proportion of 15-year-old students in Britain who don’t understand basic operations is more than 10%.

　　Chinese, who lives in Britain, will find that the British people’s mental arithmetic ability is weak. Take a simple example: a bill of 8.5 pounds. If you pay 10.5 pounds, the waiter sometimes can’t respond. Speaking of the mental arithmetic ability of the British people, it is often mentioned that former Prime Minister David Cameron was asked by reporters how much 9 times 8 equals, but he could not answer the result. In English schools, many formulas don’t need to be remembered, and sometimes you can bring a calculator to the exam.

　　Before deciding to promote the "Shanghai Mathematics Teaching Method", Britain made a long-term and scientific evaluation. In 2014, Britain started the "Sino-British Mathematics Teacher Exchange Project" and entrusted sheffield hallam university to conduct a third-party follow-up evaluation of the project. In 2016, sheffield hallam university published the Research Report on the Sino-British Mathematics Teacher Exchange Program, which spoke highly of Shanghai’s mathematics education and named Shanghai’s mathematics teaching model "Shanghai be adept at Approach".

　　Nick Gibb said that English people often say "can’t count" and think that mathematics is too difficult to learn, which has even become an ethos in British society. Under the influence of this ethos, many British people think that math is not good, which is not a shameful thing. In Nick Gibb’s view, promoting the "Shanghai be adept at Teaching Model" will help "ensure that young people can prepare for their study and work in the 21st century".

　　3. Pay attention to the consistency and depth of Shanghai’s teaching model.

　　When talking about the difference between Shanghai’s mathematics teaching mode and Britain’s, Andres Schleicher, head of PISA, said, "Our data show that few British students think British mathematics education is interesting and creative, and the number of young people choosing mathematics as a career has been declining, especially women. PISA shows that English mathematics education uses a lot of applied problems, that is, simple mathematical operations are implanted in applied problems, and students do repeated simple operations. In contrast, Shanghai’s mathematical methods are more rigorous, dedicated and consistent. Strict, that is, the in-depth understanding of concepts and cognitive needs in Shanghai mathematical law; Focus, that is, Shanghai will go deep into every small problem, while the British method is ‘ A mile wide and a foot deep ’ ; Consistency means that the learning process of Shanghai students is coherent. What surprises us most is that PISA shows that the British teaching method is more rote than Shanghai. "

　　When introducing the "Shanghai be adept at Teaching Model", the British newspaper The Guardian said that this model emphasizes "whole class teaching", and each class focuses on teaching a mathematical concept, instead of focusing on the depth of teaching, and the teacher will continue to teach new things until all the students in the class have mastered it. In primary schools in Shanghai, for students who don’t fully understand the course content, teachers often make up lessons on the same day to ensure that these students can be at the same level as the rest of the students before starting to learn new content the next day. British primary school classes are different. Teachers often advance their lectures quickly, regardless of whether the whole class has mastered what they are teaching. In the English classroom, students in a class often have great differences in level, and teachers will give different difficult assignments to students of different levels, ignoring the importance of keeping pace with the learning process of the whole class.

　　According to the Guardian, math teachers in Shanghai primary schools are often teaching experts. They specialize in primary school math teaching during their college years, and they only teach math at work. Many people only teach for two hours a day, and the rest of the time is used for summing up, perfecting and improving. In contrast, primary school teachers in Britain are often "general teachers" who are responsible for teaching a variety of different courses.

　　Debbi Morgan, director of the primary school mathematics department of the National Center for Excellence in Mathematics Teaching under the British Ministry of Education, was interviewed by our reporter earlier this year on the teaching characteristics of the "Shanghai be adept at Teaching Model". She said that there are several main differences between the Shanghai teaching method and the British teaching method: first, the "small step" teaching method of Shanghai teachers can improve the depth of teaching and students’ fluency in computing, and can take into account students of different levels to ensure their overall progress. Second, the Shanghai teaching method emphasizes the recitation of multiplication formulas, while British students are not good at multiplication and lack fluent computing ability. Third, the difference between "whole class teaching" and "differential teaching". Shanghai teaching method pays attention to the overall teaching and the overall improvement of students’ level, and the teaching scheme is easy to implement, while British teachers are used to dividing students of different levels into different groups, and different groups use different teaching schemes and contents. This is very difficult to manage and easy to cause confusion in teaching.

　　4. Shanghai teachers teach experience at the front line.

　　Since 2014, Britain has started the "Sino-British math teacher exchange program" with China. The UK sent primary school teachers to Shanghai to study teaching methods, and at the same time, China math teachers also went to British primary schools for exchanges. The "Sino-British math teacher exchange program" is one of the results of the second round of Sino-British high-level exchange mechanism meeting in 2014, and it is also the highlight of the cooperation and exchange between China and Britain in recent years. In November 2014, China sent the first batch of math teachers to the UK, and since then, about 60 teachers have been sent to the UK for exchanges every year.

　　The arrival of Shanghai math teachers has benefited both teachers and students in Britain. Many British teachers who have observed the lectures given by teachers in Shanghai think that the "Shanghai Mathematics Teaching Method" is very magical, and they all say that they want to change their original teaching methods and give lectures like teachers in Shanghai. Debbi Morgan, director of the Mathematics Department of the National Center for Excellence in Mathematics Teaching under the British Ministry of Education, said that teachers in China have made extraordinary efforts to teach in English, both in language and in preparing lessons.

　　Zhu Guangqin, a teacher from Aiju Primary School in Xuhui District, Shanghai, once visited Parkfield Community Primary School in Birmingham, England. She said that during the exchange, she was in an open class almost every day. She said, "British teachers appreciate our step-by-step approach of focusing on one or two key points in each class." Zhu Guangqin brought multiplication formula to British primary school students. She was a little worried that British children might not adapt, but later found that British students were very interested. Zhu Guangqin was deeply impressed by the teaching exchange experience in Britain. Recently, she proudly told this reporter that before the end of this year, another group of Shanghai math teachers will come to Britain, including colleagues from her own primary school.

　　(Reporter Lin Weiguang in the UK)

1905 movie network news 20 billion! According to the statistics of 1905 Movie Network, as of 19: 15 on July 29th, the total box office (including pre-sales) of China movies in 2022 officially exceeded 20 billion, with a total of 61,976,400 movies and 470 million people watching movies.

Among them,Watergate Bridge of Changjin LakeLeading the list with a box office score of 4.066 billion.This killer is not too cold, Life Events, Miracles and Stupid Children, Jurassic World 3.Ranked second to fifth.

In the first half of 2022, China’s films faced many challenges, but China’s filmmakers did not fear the difficulties and persevered, created a number of fine works of the times, and achieved excellent results, projecting China’s films on the big screen.

The main melody blockbuster plays the leading role.

"Watergate Bridge of Changjin Lake" exceeds 4 billion leading list.

In the first half of 2022, China movies enjoyed a box office of 20 billion yuan, which contributed to the Spring Festival. In the TOP10 list of 20 billion box office, 6 films came from the Spring Festival, with a cumulative box office of over 10.194 billion, accounting for 50.97%.

In recent years, the new mainstream movies have been rising in popularity, and the box office has also gone straight red. Released in 2021 can be said to have opened up a new creative path for the new mainstream blockbusters and become the best carrier of "China Narration". As its sequel, Watergate Bridge on Changjin Lake continues the temperament of the previous war epic, and once again, hand in hand, the "Watergate Bridge Battle", a miracle in the history of human war, is put on the big screen, which reproduces Chinese people’s Volunteer Army’s steely will and fearless fighting spirit.

The film finally achieved a box office score of 4.066 billion yuan, ranking first in China’s box office list in 2022, ranking among the top 10 in the global box office list in 2022, and breaking 83 movie history records, including the box office champion of the Spring Festival in 2022, the champion of movie attendance in 2022, and the one-day box office champion of war movies in the mainland.

In addition to Watergate Bridge of Changjin Lake, other new mainstream blockbusters that have attracted attention include Miracle Stupid Children and others, which made 1.378 billion yuan and 604 million yuan at the box office respectively.

"Sniper" depicts a corner of the grand battlefield in the War to Resist US Aggression and Aid Korea from a microscopic point of view, and reflects the heroic story of Qian Qian’s 100,000-volunteer soldiers defending their hometown peacefully by "sniper Class Five", showing the great spirit of resisting US aggression and aiding Korea."Miracle Stupid Child" focuses on ordinary people in urban development, focusing on the entrepreneurial experience of young people in the new era in Shenzhen after the 18th National Congress, and conveys the strong voice of the times with popular narrative techniques.

Through the continuous exploration of China filmmakers, the new mainstream films have made a breakthrough in their creation, and their appeal has been enhanced, which is also intuitively reflected in the box office. The new mainstream movies carry unlimited expectations and have unlimited potential in the market.

"This killer is not too cold" and "Life Events" become a dark horse

Let high-quality Hong Kong films "revive"

As long as the quality is excellent, the audience will recognize it, and the dark horse movie is the best proof. In the box office list of Chinese movies in 2022, there are also many dark horse movies.

The biggest surprise of the Spring Festival is The Killer Is Not Too Cold. This film, starring the leading actor and co-star, is not enough in terms of topic and lineup compared with other "aggressive" Spring Festival films, but once it was released, it surpassed Miracle Stupid Child and nearly doubled the box office of Miracle Stupid Child, and finally the box office was fixed at 20.

The arrival of the summer file has stimulated the vitality of the China film market. Before, Jurassic World 3 made the first shot with a box office score of over 1 billion, and then "Life Events", which led the leading role, carried the box office banner. As of press time, the total box office of the film has exceeded 1.6 billion, ranking third in China’s box office list in 2022, ranking first in summer box office, and even ranking among the top 50 in China’s film history box office, breaking 16 film history records including "domestic film history family box office champion" and helping Zhu Yilong’s personal box office to exceed 6.5 billion.

The film "Events in Life" focuses on the theme of funeral and burial, taking the audience to feel the warmth and coldness of human feelings, so as to understand the true meaning of life. Many fans gave high praise: tears in laughter, warmth and healing, and acting online. A few days ago, "Life Events", which is being shown nationwide, announced that it would be extended to August 25th, and the box office would further rise.

The Hong Kong film Detective Wars has become a highlight of the summer file. Since the film was released on July 8, the box office has been leaping forward. Up to now, the total box office has exceeded 600 million, temporarily ranking eighth in the 2022 Chinese box office list. "Hard, cool and shocking, burning to the extreme" is the evaluation of this film by many viewers. It has once again made a vigorous and heavy film of Hong Kong crime, and presented the exquisite acting of "one person decorating four corners", which makes people look straight and exciting!

As an important branch of Chinese films, Detective Wars takes us back to the golden age of Hong Kong films and regains the former glory of Hong Kong films.

In the second half of 2022, China’s film market continued to produce excellent films.

Many blockbusters, such as the 20th National Congress of the Communist Party of China.

In the first half of 2022, China Film handed over its eye-catching transcripts; In the second half of 2022, China’s films will reach new heights.

At present, the summer file is in full swing. Repeated "bombing" further ignited the audience’s enthusiasm for watching movies.

Mary’s sci-fi comedy Moon Man airborne on July 29th, Shen Teng+Mary, the classic screen partner, returned again, which is a strong guarantee for the box office. The film won more than 300 million box office results on the first day of painting, and experts predict that the film will hit the 2 billion mark.

China’s first mecha sci-fi film "Tomorrow’s War", which was released on August 5th, was packed with big coffees, and Liu Qingyun will join hands to save the planet. As a producer, Louis Koo once expressed the hope that Chinese sci-fi movies could go abroad.

In addition, there are many new films to be shown in the second half of 2022. "Nobody" is expected to be released this year as a gift to the 20th Party Congress.

Directed by, starring, and, The Unknown focuses on the mysterious hidden front and tells the story of underground workers risking their lives to send information and defend the motherland with their lives and blood. Director Cheng Er said, "We want to show the struggle of unknown underground workers in detail and take the audience to see a world that has never been seen before."

The director’s "The End of the Sea is Grassland" is based on the real historical event of "3,000 orphans entering Inner Mongolia". It tells the story that in the early 1960s, his younger brother Du Siheng was abandoned by his helpless mother in Shanghai orphanage, and then he was transferred to Inner Mongolia to be raised. Sixty years later, in order to find the trace of his younger brother, his older brother Du Sihan began a journey of finding relatives on the Inner Mongolia grassland full of twists and turns.

Directed "Ordinary Hero" is adapted from the true story of "rescuing a boy with a broken arm in Hetian, Xinjiang", and tells the story of a 7-year-old boy who completed emergency treatment by crossing 1,400 kilometers in eight golden hours. This is the second part of Chen Guohui’s "Trilogy of Heroes".

It is worth noting that the National Cinema held a six-month "Meeting the Party’s Top 20 Excellent Films" from July 1 to December 31, focusing on screening a number of outstanding domestic films, and sent a light and shadow tribute to the convening of the Party’s 20th National Congress.

Since the 18th National Congress of the Communist Party of China, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, film development has been full of vitality, film output has increased steadily, genre and style have become more diverse, creative quality has improved significantly, and a number of excellent masterpieces have emerged.

The film market continued to prosper, with the number of screens ranking first in the world, taking the lead in realizing all-digital screening, and the box office of films ranked first in the world, further consolidating the dominant position of domestic films in the market.

We have reason to believe that with the promotion and implementation of the "14th Five-Year Plan for China Film Development", China filmmakers will create another miracle and join hands to move towards a film power!

Recently, fans of KUN, a new traffic star who debuted from Idol Trainee, made a mistake. The reason is that the number of Weibo fans in KUN has exceeded 7 million. He sent a Weibo saying, "How about dyeing black hair as welfare?" After Weibo was sent out, the netizen "@ I’m Chen Hongyu" forwarded it and said, "Why do some people on this planet think that dyeing their hair is a welfare for others? God XX is crazy. "

Although the netizen’s spit is not friendly enough, it is estimated that he did not expect that he would be so seriously bullied by fans in the future. Some fans searched for photos of this passerby and his school "civil aviation university of china", and they were crazy about @ civil aviation university of china. Even some fans have entered the extreme state of "scolding whoever they catch". For example, some netizens just commented on the netizen’s Weibo, and they were also insulted by fans. In the end, @ I’m Chen Hongyu, who couldn’t resist the fierce attack of fans, sent two Weibo apologies in succession, stressing that he meant no harm, just teasing, "Please forgive me, fans and friends".

The essence of rice circles: the collective possession of idols by fans

What is a rice circle? In fact, it is the abbreviation of fan circle and fan group. Fans of a certain star together to form a group is a rice circle. In this circle, those who have money contribute and those who have no money contribute, and everyone does his or her job. Some people are responsible for taking photos, retouching and distributing pictures, some people are responsible for video editing, some people are responsible for judging, some people are responsible for forwarding and data … Fans invest a lot of time, money and energy just for a common goal: to make their idols better and redder.

To understand the rice circle’s unrepentant dedication to idols, we must first start with the characteristics of idols. In any developed entertainment industry, people in the entertainment industry can be divided into two categories: those who eat by strength and those who eat by face value. We call the former an actor/singer, and the latter a star. In essence, the entertainment industry is a consumer market, artists are commodities, and fans are consumers.

For an actor, his commercial value lies in his acting skills and the quality of his works, such as Li Xuejian, WU GANG and Qin Hao. They don’t have many crazy fans. Their excellent acting skills guarantee the quality of film and television dramas, and producers, TV stations and audiences all recognize them. The general audience will generally not know more about them than the text of the film and TV series itself.

For idols, it is not the case. Idols have no works, or they are only works. Some idols have nothing but a pair of beautiful skins. Why does he get the love of so many people? Because idols belong to fans, all his popularity depends on their support. Fans buy his records, watch his movies, buy his endorsement products, forward his Weibo, control the negative rumors about him on the Internet, create traffic for idols and strive for more performance opportunities because idols give fans an illusion: my success depends on your support bit by bit, and you are honored with any glory that belongs to me; I belong to you, I was born to meet your needs.

In Japan and South Korea, where the entertainment industry is highly developed, actors/singers and idols have long been different occupations, and they each have a strict training system. Actors don’t need to maintain "personal design" because he speaks by works, but idols have the requirement of "personal design". His smiles and every move must satisfy the fantasy of fans. Sh? Sakurai, a member of Tian Tuanlan, a Japanese national, explained "What is an idol" and "Idol is a profession selling dreams", which is right.

Nine percent of the "occasional practice" returned to China and hundreds of fans ran to pick up the plane.

Therefore, the essence of rice circles is actually a brand-new idol-fan relationship, and the essence of this relationship is the collective possession of idols by fans; The essence of idols is "to provide fans with an imaginative intimacy". Some scholars further define idols as a "database that provides imaginary materials about intimate relationships". Based on the data in this database, fans can choose and customize the image of idols themselves. Some people are "girlfriend powder", some are "mother powder" and some are "sister powder". But no matter what kind of powder, idols have become the carrier of some kind of intimate relationship.

It is in this sense that the fan welfare given by idols has been given different connotations. To outsiders, it’s no big deal for an idol to take a selfie on Weibo, say "good night" and dye his black hair, but for fans who are in imaginary close relationship with the idol, it’s "welfare", what’s important is daily companionship, which is to please others and is no different from falling in love.

Crazy rice circles: how to polarize rice circles

The emergence and development of rice circle culture has indeed brought many positive effects to the entertainment industry. For example, it has changed the traditional star-making mode, given fans more power, and is more conducive to the iteration and update of idols in the entertainment industry. However, the KUN fan incident has also become a microcosm of the crazy rice circle. On social networks, we often see one after another cyber violence caused by fans of some idols.

Fans support idols out of love, of course. The question is why this love has repeatedly evolved into cyber violence against others.

This is related to the reception of rice circle information and the closing and homogenization of values. There is an "information stratosphere" effect here That is to say, when receiving information, the audience always pays attention to information that is consistent with their original ideas, attitudes and values, or that they need to care about. At the same time, they will actively reject or avoid information that is inconsistent with their own ideas or has nothing to do with themselves: the direction of information flow is similar to that of the stratosphere. For rice circles, the information they receive every day is all about the good things of idols, and they are very wary and exclusive of all kinds of negative news about idols. This has led to the so-called "blowing with closed eyes" phenomenon, which means that no matter what idols do or how they do, fans can praise the sky.

Over time, they fell into the "information cocoon room". The information that fans are exposed to every day seems endless, but in fact, they are trapped in an island that can only accommodate the praise of idols, and it is difficult to accept any heterogeneous information. This will not only lead to the narrowness of individuals, the loss of individual judgment, and the misunderstanding of the real environment, but also may lead to the polarization of views and the polarization of network groups. This is why many rice circles are like a hedgehog with fried hair, stabbing people everywhere. Where there are bad reviews about idols, they must think that someone is deliberately framing idols. They must act quickly to fight back, and a vast network of violence has happened.

Moreover, rice circles, as a kind of "group", also have some group characteristics. Gustave Le Bon, a French social psychologist, pointed out in Mob that once you join a group, individuals will become impulsive, reckless and extreme. The reason and mechanism of this earth-shaking change lies in that once an individual joins a group and takes action, first of all, he/she will feel unprecedented power, and the crowd has overwhelming power, and the individual will feel this power immediately after joining the group, which is completely absent when everyone exists in isolation; Secondly, the individual’s sense of responsibility disappears rapidly, because he/she will feel that his/her responsibility is dispersed to a large number of people, and it tends to be zero for him/her personally; Third, in a group, members’ knowledge level, reasoning ability and value orientation are very different. Because of the huge number and short time, it is completely impossible for members to have a rational debate. Only by conforming to the belief of the greatest common divisor of the crowd in knowledge level, thinking ability and value orientation can the group take action, and these beliefs of the greatest common divisor are inevitably simple and primitive.

Le Pen’s analysis of the disadvantages of groups is quite obvious in rice circles. Many rice circle fans are younger, generally under the age of 18. Their values are immature, their thoughts are not rational enough, and they can easily become reckless, impulsive and violent under the noise of the group, and they lack accurate prediction of the responsibility and consequences of their actions. This leads them not to solve conflicts calmly and rationally, but to join the group and become a violent member, trying to reverse the trend of public opinion by various extreme methods.

Rice circles are not original sin, but don’t forget the original intention.

As a profession, it is normal for idols to give up some personal privacy and accept public evaluation, because all these are the attributes of this profession itself. However, in the deformed rice circle culture, idols can only accept public praise, and no bad reviews can appear. Whoever gives bad reviews to idols must have ulterior motives. Another important reason for this cognitive dislocation is that fans always unconsciously bring the imaginary intimate relationship between him and his idol into the public sphere.

Fans treat idols as lovers and relatives, and set a set of strict code of conduct in the rice circle, such as not discussing any news that has not been officially announced, not accepting bundling and gossip, and not spreading photos of private trips. This kind of boxing love is understandable. The problem is that fans can abide by it as much as they like in the rice circle, but they are not qualified to ask other passers-by in the public sphere to abide by it. Idol is a lover in the eyes of fans, but in the eyes of passers-by, he is an ordinary entertainer, a gossip, a talk about capital and an anecdote. This is like your Xiong Haizi. You can be a treasure, but you can’t ask other people in society to be tolerant of him everywhere.

Paradoxically, fans think they love idols, and they do not hesitate to launch cyber violence in order to maintain the image of idols. As everyone knows, their actions are just smearing idols. After the fan incident in KUN, there was a lot of criticism on the Internet. Many passers-by said, "Now I have no desire to know anything about KUN". "Fans’ behavior, idols pay the bill", a common saying in rice circles, is still the unchanging truth that summarizes such incidents. It is not so easy to establish the goodwill of idols, but it can easily be defeated by the actions of fans. This is actually the risk of the idol profession. How much you rely on fans also means how likely you are to be bitten by fans. Idol will always be fettered by fans. Although it is easy to gain popularity, it must be ready to accept the consequences at any time.

The crazy behavior of some rice circles may make some people who have never been to idolize feel disgusted with the existence of rice circles, and think that rice circles are synonymous with irrationality, ignorance, brain damage and violence. In fact, there are many rational and sober fans in the rice circle. They like idols, but they just "sprout from the ground" in the rice circle and will not bring the rules of the rice circle into real life. We should criticize the madness of some rice circles, but we should not stigmatize the whole rice circle-otherwise, it is different from those irrational rice circles.

According to Yang Ling, a fan culture researcher, people think that bored and empty people will need idolize to fill themselves, but in fact, the role of idols is far from filling the vacancy, and he/she can inspire fans to find a better and more meaningful life. Yang Ling said: "I chased the stars myself. This experience prompted me to study for a PhD, and I began to pay attention to a brand-new research field. I published some research results, met many scholars in related fields at home and abroad, and even had the privilege of accepting an interview with Professor Henry Jenkins, a big cow of fan research. Idolize can be said to have changed my life. "

For many people, joining the rice circle and becoming a fan of an idol is because they have an imagination about "beauty" in the idol-"beauty" is a word that many fans use repeatedly when describing idols. Yang Ling explains "beauty" in this way: "People who have both" beauty "and" good "are extremely rare in real life. Fans have pinned their hopes for a more perfect and free utopia on people they think are’ beautiful’. In the final analysis, stars and idols are just intermediaries, and they let fans enter another transcendent world from the earth. What fans ultimately want is pleasure, recognition and a sense of belonging. "

Therefore, compared with "if it’s not my race, its heart will be different" and "fighting in the south and fighting in the north", don’t forget that "beauty" and "self-sprouting in circles" are the personal accomplishments that rice circles need urgently.

　　Reading tips

　　On April 24th, the 14th meeting of the 12th the National People’s Congress Standing Committee (NPCSC) adopted the revised draft of the Advertising Law. The new law clarified the specific situation of false advertisements, intensified the crackdown, and set clear norms for Internet advertisements. Can this law, which was promulgated and implemented for the first time in 20 years, control all kinds of advertising chaos and adapt to the rapid development of advertising platforms? The public is full of expectations.

　　Relying on the economic prosperity, the advertising industry has developed strongly, affecting people’s choices in life, ranging from buying a house, buying a car and traveling abroad to clothes, shoes, socks and napkins.

　　However, ubiquitous and pervasive advertisements provide convenience and also bring troubles. False advertisements, spam messages and all kinds of chaos make people realize the urgency and importance of regulating the advertising market.

　　Irresistible illegal advertisements

　　"It only takes one day, and the teeth are really white!" This is probably one of the most expensive advertising words in history-because of false propaganda, Guangzhou Procter & Gamble Co., Ltd., the advertising subject, was fined 6.03 million yuan by Shanghai Industrial and Commercial Bureau, which is the biggest fine for false and illegal advertisements in China at present.

　　These eye-catching advertisements frequently appear on TV programs, outdoor advertisements and street flyers. Although the current advertising law has clearly stipulated that "advertisements shall not contain false contents and shall not deceive and mislead consumers", many businesses and media prefer to take risks for the sake of high profits.

　　The chaos in the advertising circle is far more than a kind of false advertisement. Some TV stations publish advertisements for health care products in the name of health programs. Some websites pop up several small windows as soon as they are opened, covering the whole screen; Some advertising companies rely on spam messages and spam to "sow widely and reap sparingly"; Others stand on the main road and make small advertisements …

　　Why are illegal advertisements repeatedly banned? This is related to the fact that the current advertising law is too principled and not binding. Zhang Mao, director of the State Administration for Industry and Commerce, said that in recent years, with the rapid development of China’s advertising industry and the wide application of the Internet, the media and forms of advertising have changed greatly. Compared with this, the advertising law promulgated and implemented in 1995 still has some problems, such as the incomplete content of advertising general rules, unclear advertising activity norms, unclear standards for identifying false advertisements, and weak operability of legal responsibilities, which makes it difficult to effectively curb advertising violations.

　　In addition, the low illegal cost is also an important reason for enterprises to violate the law frequently. Take "the most expensive advertising words in history" as an example. Although 6.03 million yuan is already the biggest ticket issued by the administrative department, the annual sales of only one brand under P&G’s name exceeds 6 billion yuan, and the "sky-high ticket" is really insignificant.

　　"In the 20 years since the implementation of the advertising law, we have accumulated some practical experience and formulated some practical normative measures. It is now necessary to make a summary, raise the norms into laws, and make targeted norms for new situations and new problems. " Liu Shuangzhou, deputy dean of the School of Law of the Central University of Finance and Economics, said.

　　Crack down on false advertisements in all directions

　　It was submitted for deliberation for the first time in August 2014, submitted for deliberation for the second time in December, and passed for the third time in April 2015. In less than one year, the revision of the advertising law quickly responded to the call of all sectors of society to severely crack down on advertising chaos according to law, and condensed the public’s consensus on increasing advertising supervision.

　　It is an urgent task for the new advertising law to curb and crack down on false advertisements. In this regard, the new law first clarifies the definition of false advertisements, and stipulates that advertisements will be regarded as false advertisements in five situations, such as goods or services do not exist, information such as product performance is inconsistent with the actual situation, fictitious proof materials are used, the effect of goods is fictitious, and consumers are deceived and misled by false content.

　　At the same time, the new law also increases the legal responsibility for publishing false advertisements, and stipulates that the administrative department for industry and commerce has the right to impose a fine of 3-5 times the advertising cost on advertisers. If the advertising cost cannot be calculated or is obviously low, a fine of 200,000-1 million yuan can be imposed. In addition, the new law also stipulates that those who violate the law for three times in two years will be fined 5-10 times the advertising cost, or 1-2 million yuan, and their business licenses can be revoked. This is obviously stricter than the current advertising law, which stipulates that the advertiser shall bear civil liability for publishing false advertisements according to law.

　　Should celebrities bear joint and several liability for endorsing false advertisements? There have been different debates in the society: some people think that stars only assume the role of "salesmen", do not understand the process of product production, and ask them to take responsibility for product quality, which is suspected of exceeding their authority; However, some people think that stars use the public’s trust to make them choose problematic goods and services, and producers, operators and spokespersons jointly commit infringement and should bear joint and several liability.

　　In this regard, the new advertising law clarifies the celebrity endorsement from the standpoint of safeguarding consumers’ rights and interests, stipulating that advertising spokespersons shall not recommend or prove their unused goods or services, and advertising spokespersons of false advertisements shall not speak for advertisements again within three years.

　　"False advertisements are very harmful to the society. The new advertising law clearly defines false advertisements, greatly strengthens legal responsibilities, enhances operability, and is conducive to further strengthening the governance of false advertisements." Yang Wu, deputy to the National People’s Congress and president of the All-China Patent Agents Association, said.

　　Set rules for internet advertising

　　"Everyone has a free advertising space." In April this year, an APP that made money by reading and sharing advertisers’ marketing articles was widely circulated among friends. "In 2014, the overall online advertising market in China exceeded 150 billion yuan, a year-on-year increase of 40%, of which mobile Internet advertising grew strongly." With the rapid development of Internet technology, the media advertising industry is accelerating the transformation and reform: the advertising revenue of TV media is basically flat, while the print media continues to decline, while the advertising of Internet and mobile Internet is growing at an average annual rate of over 30%.

　　The current advertising law obviously did not foresee such a rapid development trend of internet advertising, and the word "Internet" could not even be found in the law. The lack of rule of law led to the rapid decline of Internet advertising from the golden age. The most obvious features are spam messages and spam. Selling cars at low prices, promoting sales in shopping malls, and issuing invoices, all kinds of junk messages and emails that have nothing to do with themselves but have to be read have seriously affected people’s normal lives. Statistics show that in 2014, the number of spam messages in China reached 45.4 billion, of which advertising promotion accounted for 65%.

　　Obviously, the new advertising law cannot ignore this important change. There are special provisions in the new law that the provisions of this law shall apply to the use of the Internet for advertising activities. The use of the Internet to publish and send advertisements shall not affect the normal use of the network by users. At the same time, in response to spam and spam messages, the new law stipulates that no unit or individual may send advertisements by electronic information without consent. If an advertisement is sent by electronic message, the true identity and contact information of the sender must also be clearly stated, and the way to refuse to accept it should be provided. If telecom operators and Internet information service providers fail to stop advertisements knowing that they are illegal, the industrial and commercial departments will confiscate their illegal income, and if the circumstances are serious, they will stop related businesses according to law.

　　"The new advertising law has solved some problems existing in the current advertising law, solved some advertising chaos that has been strongly reflected by the public, and is more perfect, sound and reasonable at the institutional level. At the same time, it has standardized law enforcement behavior and is conducive to promoting administration according to law." Zhao Xudong, deputy dean of the School of Civil and Commercial Economic Law of China University of Political Science and Law, expressed the hope that the new advertising law can better regulate advertising activities, more effectively protect the legitimate rights and interests of the public and consumers, and promote the healthy development of the advertising industry. This is also the greatest expectation of the public for the new law. (Peng Bo)

General Secretary of the Supreme Leader pointed out that promoting the green development of agriculture is a profound revolution in the concept of agricultural development. In the implementation of rural revitalization strategy, we must consistently adhere to green development, be conscious in thought, firm in attitude, clear in policy and persistent in action, which is the key to determine whether we can successfully embark on a road of rural revitalization in Socialism with Chinese characteristics.

Deeply understand the revolutionary significance of promoting the green development of agriculture

Agricultural modernization is always the foundation of national modernization. Agricultural production is a special industry determined by both natural and economic laws. The green development of agriculture is based on respecting nature, aiming at coordinating economic, social and ecological benefits, relying on the use of various modern technologies, and actively engaging in the scientific and rational development and breeding process of sustainable development. Promoting the green development of agriculture is not only an economic change related to the adjustment of agricultural structure and production mode, but also a green revolution in behavior mode and consumption mode. We should deeply understand the revolutionary significance of promoting the green development of agriculture, adapt to the trend of industrial civilization to ecological civilization, promote the formation of a green development path of agriculture with China characteristics in the new era, and contribute China wisdom and China’s plan to the development of world agriculture.

It is necessary to deeply understand the seriousness of the problems facing the current agricultural development. In recent years, China’s agricultural modernization has made great achievements and paid a great price. Over-utilization of cultivated land and water resources, increased agricultural non-point source pollution, degradation of grassland and other ecosystems, agricultural development is facing two "tight curses" of resource conditions and ecological environment. It is urgent and urgent to change the concept of agricultural development and realize the green development of agriculture. Promoting the green development of agriculture is not only an important decision made by the central government to understand the profound changes in society, respect the laws of nature and conform to the people’s ardent expectations, but also the inherent needs of agriculture itself. By changing the mode of production, the excessive intensity of resource utilization will be reduced, the trend of increasing agricultural non-point source pollution will be slowed down, and agriculture will be promoted to the road of green development.

We should deeply understand the arduousness of promoting the green development of agriculture. At present, promoting the green development of agriculture has ushered in a great opportunity, but it also faces some deep-seated difficulties. At the conceptual level, some comrades have not really put the transformation of agricultural development mode on the important agenda for a long time in pursuit of the habitual thinking of output growth, thinking deeply, carefully planning and solidly promoting it. On the interest level, promoting the reform of agricultural development mode will inevitably profoundly adjust the interest relationship between different stakeholders, which will lead to some local and departmental business entities’ escape thoughts and fear of difficulties. At the working level, it will be an unprecedented grand undertaking to transform the existing system of technology, talents, policies and mechanisms for increasing production into a new system of quality and green, which requires determination, tenacity and innovation.

We should deeply understand the long-term nature of promoting the green development of agriculture. To promote the green development of agriculture, we must be prepared for a protracted war. It is necessary to scientifically judge the problem situation faced, organically combine long-term scientific planning with phased target planning, treat both the symptoms and root causes, slowly and steadily, and gradually advance in depth. Strive to sum up and popularize a number of models and technology integration in line with the green development of regional agriculture by 2020, establish and improve the working mechanism, institutional system and incentive and restraint mechanism of green development of agriculture, and initially form a green production mode and a green lifestyle of agriculture. After 10-15 years or even longer efforts, the concept of green development has been deeply rooted in the hearts of the people, the institutional system has been improved, and the green production mode and lifestyle have been fully formed.

We should deeply understand the systematicness of promoting the green development of agriculture. Promoting the green development of agriculture is a systematic project, involving all fields of agriculture and even economic and social development. This is not the adjustment and repair of a single system, but the innovation and construction of various institutional mechanisms; It is not the independent promotion of the agricultural field, but the coordinated and systematic promotion of various industries and levels in agriculture. We must plan the overall situation, mobilize the enthusiasm of all parties, analyze the key points in detail and act in concert. It is necessary to give full play to the decisive role of the market in allocating resources and the role of the government, and encourage producers, operators and consumers to participate in the green development of agriculture.

Focus on the strategy of rural revitalization and vigorously promote the green development of agriculture

The 19th National Congress of the Communist Party of China made a major decision to implement the rural revitalization strategy. The countryside is the main area of ecological environment, and ecology is the biggest development advantage of the countryside. Promoting the green development of agriculture is the proper meaning of high-quality development of agriculture and the objective need of rural revitalization. In 2017, the Central Office and the State Council issued the Opinions on Innovating System and Mechanism to Promote Agricultural Green Development, which made comprehensive and systematic arrangements for promoting agricultural green development at present and in the future. To implement the central government’s plan, we must focus on the revitalization of rural industries, effectively promote the changes in agricultural spatial layout, resource utilization mode and production management mode, and push rural industries onto a road of revitalization with China characteristics of spatial optimization, resource conservation, environmental friendliness and ecological stability.

Promote the change of development concept and lead agricultural production with green concept. We must resolutely implement the Opinions of the Central Office and the State Council, adhere to the development concept of green agriculture, and turn to green orientation from ideas to methods, from policy measures to work arrangements, from system design to scientific and technological research and development, from resource allocation to performance evaluation. Guided by the green concept and driven by reform and innovation, we will accelerate the formation of a joint effort and a good atmosphere to promote the green development of agriculture, and provide strong support for the construction of ecological civilization and beautiful China.

Promote the transformation of production methods and achieve a golden harvest in a green way. To promote the green development of agriculture, we should make overall plans to ensure supply, income and ecology. We should neither sacrifice ecology because of supply and income, nor let the supply of agricultural products and farmers’ income be affected because of ecology. It is necessary to change the past way of exchanging large quantities of water and fat drugs for high yield, increase the intensity of technology integration, demonstration and promotion, and personnel training, accelerate the popularization of a number of advanced and applicable green agricultural technologies in the field of agricultural production, promote the green production mode to take root, ensure the supply of grain and important agricultural products, and realize the sustainable development of agriculture.

Promote the transformation of industrial structure and use green industries to promote quality improvement and efficiency improvement. Guided by market demand, we should abandon the practice of simply pursuing output, give priority to increasing green and high-quality agricultural products, promote the transformation of industrial structure, realize the diversification, personalization, differentiation, quality and branding of products, and better meet the people’s consumption needs for safety, quality, nutrition and health. At the same time, it is necessary to develop various functions of agriculture, strengthen the construction of agricultural ecological infrastructure, restore the ecological landscape of agriculture and rural areas, enhance the ecological value, leisure value and cultural value of agriculture, promote the deep integration of agriculture with tourism, culture, health care and other industries, and promote agricultural efficiency, farmers’ income and rural greening.

Promote the reform of management system, guide new subjects to promote green development and become a common form of agriculture. At present, China’s agricultural production is still dominated by small-scale decentralized management, and the existence of a large number of small farmers is still our fundamental. The technology, capital and talents needed for the green development of agriculture are still relatively high for small farmers. We must promote the green transformation of the management system, develop various forms of moderate scale management, innovate the connection path, integrate the green development of agriculture into all aspects of agricultural production and management, and drive small farmers to enter the track of green development of agriculture.

Promote the reform of institutional system and promote green development with green system. General Secretary of the Supreme Leader emphasized that only by implementing the strictest system and the strictest rule of law can we provide a reliable guarantee for the construction of ecological civilization. It is necessary to comprehensively build an institutional system for agricultural green development, strengthen policy support such as interest compensation, cultivated land protection compensation, ecological compensation and financial incentives in major grain producing areas, speed up the establishment and improvement of a standard system for green agriculture, improve the legal and regulatory system for green agriculture, strive to build an institutional environment for green development with clear standards, effective incentives and strong constraints, implement the green development responsibilities of governments and departments at all levels, and let producers and consumers take the initiative to put ecological protection in an important position to stimulate the enthusiasm of the whole society for developing green agriculture.

Highlight the key points, grasp the key points, and continuously push forward the green development of agriculture.

To promote the green development of agriculture, we should not only make overall consideration and overall planning, but also highlight key points and have a clear aim. We must adhere to the problem orientation, focus on the main battlefield, make practical moves, fight hard, and push the green development of agriculture deeper and deeper. In particular, it is necessary to summarize and refine a number of technical measures, production models and management methods that can be replicated, popularized and operated, and play a leading role in demonstration and promotion.

Improve ideological understanding. All localities and departments should fully understand the importance and urgency of promoting the green development of agriculture, take the initiative, act positively, plan carefully and push pragmatically. We must conscientiously implement the "Opinions" of the Central Office and the State Council, identify problems and difficulties in light of specific conditions, and innovate ways and means to ensure that all policies and measures are implemented.

Optimize the functional layout. Adhere to planning first, rationally distinguish agricultural space, urban space and ecological space, further optimize the regional distribution of agricultural productivity, standardize the spatial order of agricultural development, and promote the formation of an agricultural development pattern that matches the carrying capacity of resources and environment and is coordinated with production and life ecology. It is necessary to establish an important agricultural resource ledger system and find out the base of agricultural resources. Construction of digital agriculture management system in the sky and land, using the integrated observation technology of space remote sensing, aerial remote sensing and ground Internet of Things to realize the dynamic monitoring and precise management of resources and environment, and provide support for constantly and dynamically adjusting the main functions and spatial layout of agriculture.

Promote scientific and technological innovation. It is necessary to vigorously support green agriculture-oriented scientific research and development promotion, organize and implement relevant major scientific and technological projects and major projects, further improve the collaborative research mechanism of various innovative subjects, attract social capital and resources to participate in scientific and technological innovation in agricultural green development, obtain a number of breakthrough scientific research achievements as soon as possible in key links that restrict agricultural green development, integrate and assemble a number of technical models for green production, and increase demonstration and promotion efforts. At the same time, it is necessary to strengthen the construction of agricultural science and technology talents in the field of resource and environmental protection, and provide a solid talent guarantee for the green development of agriculture.

Improve the industrial chain. It is necessary to improve the processing and circulation system of green agricultural products, close agricultural production and market consumption, and promote farmers’ sustained income increase. It is necessary to vigorously strengthen the circulation and marketing of green agricultural products, promote the construction of the origin market that is compatible with the green development of agriculture, strengthen the construction of the information service function of the origin market, improve the circulation efficiency, reduce operating costs, and help solve the problems that agricultural products are difficult to sell, unable to sell and unable to sell at a higher price. We should vigorously develop green processing, optimize industrial layout, promote the coordinated development of primary processing, intensive processing and comprehensive utilization of by-products of agricultural products, and form a circular development model of "resources-processing-products-resources".

Protect agricultural resources and environment. In terms of resource protection, the focus is on protecting cultivated land and water resources. Vigorously develop water-saving agriculture; We will further promote the action of protecting and improving the quality of cultivated land, expand the area of remediation of cultivated land contaminated by heavy metals, and carry out pilot projects of fallow farmland rotation to ensure the quantity and quality of cultivated land. At the same time, we should do a good job in the implementation of the grassland ecological compensation policy, promote the prohibition of grazing and the balance between grass and livestock, and implement the total management of marine fishery resources and the "double control" system for fishing boats. In terms of environmental protection, it is necessary to strengthen input quality control and waste treatment, promote the reduction and efficiency of chemical fertilizers and pesticides through precise fertilization, organic fertilizer substitution, unified prevention and control, and green prevention and control, and promote the resource utilization of crop straw, livestock manure and agricultural film.(Deputy Secretary and Deputy Minister of the Party Group of the Ministry of Agriculture Yu Xinrong)

　　[Editor’s note]On June 29th, 2023, Reuters reported that two people familiar with the matter revealed that aspartame, one of the most common artificial sweeteners, will be officially listed as a "potentially carcinogenic to humans" by IARC, an international cancer research institution under the World Health Organization (WHO) in July.

　　On March 15th, 2023, The Paper published a series of special topics on "Sugar-free in the world", including "Sugar-free in the world ③ Sugar-free is not sugar-free. Will there be health hazards if you drink it for a long time? ",the manuscript discusses the related health risks of sugar-free drinks, and the old article is reissued.

　　"Sugar-free and healthier" seems to be becoming an accepted concept by more people, so sugar-free drinks with sugar substitutes are becoming more and more accessible, and more and more health-seeking consumers are willing to pay for them.

　　The The Paper reporter noted that in recent years, the health risks of sugar-free drinks have repeatedly been on the hot search list, which has caused public discussion: "Why are sugar-free drinks more harmful than sugar-containing drinks?" "What are the hazards of drinking sugar-free drinks for a long time?"

　　Why do sugar-free drinks with sugar substitutes become the "target" of health disputes? Are sugar-free drinks healthier or more unhealthy?

　　From sugar to sugar-free, the nutritional concept of China residents has changed.

　　Broadly speaking, sugar is a kind of carbohydrate, which exists not only in foods with sugar such as white sugar and brown sugar, but also in common foods such as steamed bread, rice, cakes and fruits. The so-called sugary drinks or sugar-free drinks generally depend on whether there is additional sugar added.

　　As early as 1989, China published the Dietary Guidelines for China Residents for the first time, and revised them in 1997, 2007 and 2016. The latest published guideline in 2022 is the fifth edition. The constantly updated and changing guidelines are not only suggestions for healthy diet for the people, but also reflect the cognitive changes of various nutrients in nutrition circles and the public over the years.

　　Source: China Nutrition Society official website

　　Take adding sugar as an example. Although the 2007 edition mentioned "drink plenty of water every day and choose drinks reasonably", there was no requirement for sugar intake. According to the meeting record of the special conference of the Ministry of Health at the time of China Network, experts explained: "In terms of dietary structure, our sugar intake is very small, not as much as that in the West." However, in the 2016 edition and the 2022 edition, the guidelines both emphasize "sugar control and alcohol restriction", and propose to control the intake of added sugar, with the daily intake not exceeding 50g, preferably below 25g.

　　"When I was in college, an old professor said in a public nutrition course that we China people eat very little sugar, so we don’t have to consider it." Gu Zhongyi, director of the Beijing Dietitians Association and master of public health in Tsinghua University, said in an interview with The Paper that the 1997 version of the dietary guidelines did not mention the content of "adding sugar". In 2007, the domestic guidelines mentioned the issue of "reasonable exercise and controlling obesity". Since then, the American dietary guidelines mentioned "adding sugar" in the dietary ingredients to be quit in 2010, and the World Health Organization has also issued guidelines on controlling the intake of "free sugar".

　　The admiration for sugar-free drinks has not been sustained. In recent years, the health risks of sugar-free drinks have been frequently mentioned.

　　Drinking sugar-free drinks for a long time may also have health hazards.

　　It is not uncommon to find public research results about the health hazards of sugar-free drinks.

　　On February 28th this year, a study published in the British journal Nature Medicine suggested that erythritol, a commonly used artificial sweetener, may be related to heart disease. Researchers at Cleveland Medical Center in the United States conducted a preliminary study among 1157 people who had undergone heart disease risk assessment and had 3-year outcome data. By analyzing the chemicals in the blood, the team observed that the compound levels of various artificial sweeteners (especially erythritol) were related to the increased risk of heart disease and stroke in the future during the three-year follow-up.

　　The team also conducted another experiment and found that erythritol had an effect on the increased risk of thrombosis. After eight healthy volunteers ingested 30 grams of erythritol beverage, the researchers examined their plasma levels and found that the erythritol levels of all volunteers continued to increase, exceeding the threshold of increased blood coagulation risk in 2-3 days. The researchers believe that this discovery may indicate that the increase of erythritol level is related to the increased risk of thrombosis. However, they also pointed out that the incidence of vascular risk factors in the center of the array in this study is high, and it is still necessary to confirm whether similar results can be observed in the longer-term follow-up of obviously healthy subjects.

　　A large study published in JACC)2020 also showed that artificial sweeteners may be related to the risk of cardiovascular disease. After a 10-year follow-up of more than 100,000 subjects, compared with those who don’t drink artificial sweeteners, the people who drink artificial sweeteners the most (the median is 176.7 ml per day) have a 32% higher risk of cardiovascular disease. This study also suggests that sugar substitutes are not a healthy substitute.

　　In addition to increasing the risk of cardiovascular disease, sugar replacement may also affect people’s blood sugar level. In August 2022, a research paper published in Cell magazine pointed out that some sugar substitutes will not only affect the microbial composition of human body, but also affect the molecules in peripheral blood circulation, and then affect the individual’s tolerance to glucose.

　　Research papers in Cell magazine

　　In December 2019, a paper published in Diabetes Care, a journal of the American Diabetes Association, analyzed the data of nearly 200,000 people who have been tracking for more than 20 years, and also pointed to the diabetes risk behind sugar substitutes. The results show that changing from sugary drinks to artificial sweeteners and zero-calorie/low-calorie sugar substitutes has not changed the risk of diabetes in these people. The best choice is to drink tea, coffee and milk without sweeteners directly.

　　Research paper in Journal of American Heart Association

　　How to understand the health risks of drinking sugar-free drinks for a long time?

　　Earlier, Professor Mu Yiming, chief physician of the Department of Endocrinology, First Medical Center of the General Hospital of the Chinese People’s Liberation Army, also said in an interview with the media: "Many studies have found that if sugar-free drinks are drunk for a long time, if sweeteners are added, such as sucralose, aspartame, xylitol, etc., these sweet sugar substitutes are not essentially different from sugary drinks in causing diabetes. On the contrary, these sugar-free and sweet drinks may be more harmful than drinking sweet and sugary drinks in causing diabetes and cardiovascular diseases. "

　　For the mechanism of health risks of sugar-free drinks, Mu Yiming introduced in an interview with The Paper. At present, the academic circles are not very clear about the exact mechanism behind it. Only from the current research or literature, there are several generally accepted explanations. One of them is that although the sweetness of sugar-free drinks is not really added with sugar, but with synthetic or natural sweeteners, the taste of sweetness itself will stimulate the brain, make people more appetizing and eat more things, including other sweets, which will lead to weight over time. In addition, when a person starts to eat more sweets, it will also lead to poor insulin responsiveness to glucose for a long time, and finally lead to insulin resistance, which will be manifested as an increase in blood sugar.

　　It is worth mentioning that, on the social platform, diabetic patients can judge the influence of a drink on blood sugar and health by measuring the blood sugar value at different times after drinking sugar-free drinks. In this regard, mother Yiming emphasized that sugar-free drinks have no energy or low energy, and drinking them once does not cause blood sugar to rise like sugar-containing drinks. At present, the emphasis on the potential risks of sugar-free drinks is mostly based on the premise of long-term heavy drinking. "Long-term is in years, and the current research is also based on years." Drinking once in a while does not mean that there is no risk for a long time.

　　Gu Zhongyi expressed a similar view. He pointed out that whether sugar-free drinks are healthy or not depends mainly on their long-term effects, such as diabetes and other chronic diseases. A person’s health is affected by many factors. From the perspective of overall human health intervention, sugar-free drinks may be only a small aspect, and the impact is not particularly great. Whether a drink is healthier or less healthy depends on what kind of drink it is compared with, and it also involves many differences in dosage, crowd, attention to different aspects and so on.

　　Can the public still drink sugar-free drinks facing controversy?

　　"I haven’t eaten sweet food or drunk drinks for such a long time. What do you recommend me to drink?"

　　As an expert in the field of endocrinology in China, Mother Yiming sees many diabetic patients every year, and many of them also ask whether they can drink sugar-free drinks. The answer given by mother Yiming is usually: you can taste it occasionally, but don’t drink it for a long time. You must be self-disciplined.

　　Mother Yiming told reporters in The Paper that human beings are getting more and more kinds of food, and their understanding of health and diseases is becoming more and more comprehensive, and everyone’s understanding of sugar is becoming more and more full. "Do you think sugar is bad? The brain will faint after leaving sugar for a few seconds. "In fact, whether a food or nutrient is healthy or not is often divided into two, and the main problem behind it is the dose.

　　"From a safety point of view, sugar-free drinks are fine, but it is best to drink white water and not drink any sweet drinks." Gu Zhongyi once gave such a suggestion in a popular science article on nutrition.

　　Gu Zhongyi said that adding sugar-free drinks instead of sugar will not make people’s blood sugar rise immediately, nor will it stimulate insulin as claimed by some people, and even lower blood sugar. Compared with drinks with common added sugar, this kind of non-nutritive sweetener drinks are safe and can be drunk by diabetics, which is judged from the perspective of the lesser of two evils and can be used as a substitute for the transition to a healthy diet. However, it should not be ignored that for some people, drinking sugar-free drinks for a long time will also affect blood sugar levels.

　　Gu Zhongyi believes that the scientific community will continue to study the health problems of sugar-free drinks. For the public, in the face of constantly updated research results, it is not necessary to be too nervous, just follow the mainstream views and the latest guidelines and listen to the conclusions. Of course, in life, you still need to learn more about nutrition and choose a diet that suits you.

July 23 news, GAC Ai ‘an ""The second generation AION V modelOfficially released tonight, it is positioned as a "new hard-core intelligent driving SUV" with a guide price of 129,800 ~ 189,800 yuan.

The second generation AION V builds a medium-sized SUV for the global market: it conforms to global aesthetics, global quality standards, global road conditions, global regulations and cultural customs.

The second generation AION V is positioned as a "new hard-core intelligent driving SUV".It adopts the new design concept of external rigidity and internal softness, and is equipped with intelligent luxury hard core new technology.

In addition, the second-generation AION V is also the first model to adopt the new AION alphabet, emphasizing the brand concept of AI on the Road "AI accompanies you".

The second generation AION V is equipped with a luggage rack with a static load-bearing capacity of 300kg and a dynamic load-bearing capacity of 75kg, with a clearance of 180mm from the ground, providing Milky Way Blue, Sunset Orange, Desert Sand, Night Shadow Black, Sea Ying Grey, Holographic Silver and Polar White.

In terms of cockpit, the second generation AION V claims to be ahead of the same class in space.The cabin has an effective area of 4.42 m, a height of 1.3m, an effective head space of 1045mm and an effective leg space of 1040 mm., the whole car provides more than 30 flexible storage designs; The trunk adopts three-layer storage design, which is convenient for different items to be placed in layers.

Second generation AION V Adopt AEP 3.0 platformMove the firewall forward and integrate the electric drive and thermal management system to reduce the space occupied by the engine room.

In addition, the second generation of AION V also supports the use of vehicle system or voice commands.One button makes the front seat completely down and connected with the second row., "second soft bag big bed room".

The front seat is filled with 20mm thick comfort sponge, and the seat massage function supports 8-point acupoint massage, 5 modes and 3 intensity adjustment seats; The rear seats are designed. 20 degrees and 18 gears are adjustable., so that the human torso can reach a maximum of 137 degrees.

For travel and camping scenes, the second generation AION V also supports external kitchen and bath equipment and external tents.

This model is also equipped with "the only refrigerator in its class" that supports three modes of freezing, refrigerating and heating.

The car machine system of the second generation AION V is known as "if you can play mobile phones, you can play car machines", and it is equipped with Iflytek voice assistant.Support 4-band voice interaction, response time is 280ms,And integrated educational resources from kindergarten to high school.

The second generation AION V comes standard with a 14.6-inch central control large screen, which is compatible with foreign ecological resources. Mobile phones and car machines are interconnected without picking mobile phone brands.

The audio system of this model also adopts a three-frequency design, equipped with nine Belgian Premium top speakers, which strengthens the door strength to meet the low-frequency intensity.

In addition, the second generation AION V is equipped.Brand-new map version integrating countdown function of traffic lights, providing K song room, game hall, cinema, rest space and other usage scenarios.

In terms of safety, the second generation AION V adopts European safety standards, and the proportion of high-strength steel is as high as 72%; The first U-shaped safety air curtain at the same level, with a length of 4.5m.

The second generation AION V is equipped. AEB collision warning, lane departure warning and blind area monitoringAEB also supports real-time monitoring of vehicles, pedestrians and two-wheeled vehicles when turning.

Second generation AION V It has a battery life of 750km and power consumption of 12.8kWh/100km., equipped with SiC technology, wind resistance coefficient of 0.273; Using the 400V platform, it can charge for 5 minutes, replenish energy for 125 kilometers, charge for 15 minutes and replenish energy for 370 kilometers. The power exchange version will be launched later.

In terms of smart driving, the second generation AION V is equipped. 5R (millimeter wave radar)+11V (visual camera)+1L (laser radar) hardware sensing scheme, NVIDIA Orin X high computing power platform., which supports the NDA function in urban areas, and also provides automatic parking, remote parking, memory parking and other functions.

The following versions are available for the second generation AION V model of Guangzhou Automobile Ai ‘an.

IT House notes that owners of the second-generation AION V delivered before September 30th will enjoy. Free charging for 1 yearEqual rights.