How big is the gap between the video number and Tik Tok?

After the vibrato burst into flames, the importance of the video number of WeChat in the interior also soared, asking for money, giving money and resources to resources. But up to today, there is still a big gap between the two: it is estimated that the gap between the video number and Tik Tok is between 3.3 times and 6.6 times. The second half of Touteng War will still be very exciting, please move the small bench ~

There is no doubt that video number, as a rising star, has already become one of the top three short video tracks in China after several years of catching up.

However, it is difficult for the industry to give a comprehensive and accurate data on how far the video number has developed and how far it is from Tik Tok.

The direct reason behind this is that WeChat is only a business group of Tencent, a listed company, and the video number is only a sub-product of WeChat, so there is no obligation to publicly disclose detailed data in the financial report. In addition, unlike independent apps, video is only a function of WeChat, which also makes it more difficult for third-party data monitoring.

Similarly, as the leader of short video industry, Tik Tok is also a non-listed company at present, so it is difficult for us to see the whole picture of Tik Tok data.

However, this does not mean that the video number and Tik Tok are completely two data black boxes. We can still make reasonable guesses from the limited public data at present, and then draw some meaningful conclusions-

In the business world, absolute data is important, while at other times, relative data is just as important or even more important.

Let’s take a look at two important absolute data of the video number-according to Tencent’s financial report and conference call, the advertising revenue of the video number Q2 in 2023 is 3 billion, and at the same time, the current advertising adsload of the video number is less than 3%.

Let’s look at some data from Tik Tok-

According to The Information, ByteDance’s Q2 revenue in 2023 was $29 billion, of which 20% came from overseas.

I think this data is relatively credible. On the one hand, The Information has disclosed the revenue of Byte many times before, including the revenue of Byte China of $69 billion last year, etc. These data are basically recognized and quoted by the industry.

On the other hand, if the data gap is large or untrue, bytes will jump out to refute or clarify. (For example, regarding the data of e-commerce GMV in 2022, bytes have been specifically denied. )

OK, based on the above data, we can actually make some relatively reasonable calculations-

Byte Q2 earned $29 billion, 20% of which came from overseas, that is, 80% came from China, and the domestic income was $23.2 billion.

Note: This $23.2 billion does not mean that it is all advertising revenue from Tik Tok. Only Tik Tok, a single product, also involves live broadcast revenue and e-commerce fee income (different from e-commerce advertising revenue).

In addition, Byte also has the income from a series of other businesses, such as today’s headlines, car owners, watermelon videos, tomato novels, flying books, games, Volcano Engine and so on. (You know, in 2017, when Tik Tok was just born, today’s headline income was as high as 15 billion)

So what is the proportion of advertising revenue in Tik Tok’s total domestic revenue?

This is a mysterious data, but fortunately, we also have some reference objects. Let’s take a look at the income composition of Aauto Quicker, a short video track listed company.

According to Aauto Quicker’s Q2 financial report this year, in Aauto Quicker’s income structure, advertising revenue accounts for 52.5%, live broadcast revenue accounts for 34.7%, and other income (including e-commerce) accounts for 12.6%;

Of course, we can’t directly use the proportion data of Aauto Quicker, because there is still a big difference between Tik Tok and Aauto Quicker.

Compared with Aauto Quicker, which started with the realization of live broadcast, Byte has been engaged in advertising business since 2013, and has formed a set of extremely strong tactics in advertising algorithm, product, operation and sales, so the proportion of natural advertising revenue will be higher. After all, live broadcast and e-commerce are the businesses that come later. (Although the fast-growing e-commerce GMV has surpassed Aauto Quicker)

I take Aauto Quicker as an example to illustrate that the revenue of Bytes is not all from advertising in Tik Tok. Compared with the early advertising revenue in ByteDance, which accounted for more than 90%, the proportion of advertising has dropped significantly now.

Therefore, when we estimate the advertising revenue, we need to make a discount. Considering the advantages of Byte in advertising and the existence of other huge business lines, we roughly give this discount a 60% discount.

At this time, we can calculate the income of Tik Tok’s advertising business-29 billion * 80% * 60% = 13.9 billion US dollars, or 99.5 billion RMB.

The reason why we have to calculate the advertising revenue of Tik Tok is because we have to compare it horizontally with the advertising revenue of the video number in the same period-

The revenue of video number Q2 this year is 3 billion, and the estimated revenue of Tik Tok Q2 advertising this year is 99.5 billion, which is 33 times.

Does this mean that the gap between video number and Tik Tok in user data is 33 times?

Of course not. We also have to consider two factors: the advertisement loading rate Adsload and the advertisement unit price ECPM.

Obviously, there are many advertisements in Tik Tok, but there are few advertisements for video numbers. According to the data disclosed by Tencent at present, the adsload of video numbers is less than 3%.

So, what is the advertising Adsload in Tik Tok?

This is also a mysterious data.

But we can still reasonably guess—

James Mitchell, chief strategy officer of Tencent, said: the competitor’s adsload exceeds 10%, and this competitor naturally includes Tik Tok;

According to a research report of Huachuang Securities, Tik Tok’s Adsload in 2019 has exceeded 12%;

In addition, according to the daily sense of body, it is very common for Tik Tok to insert five videos into one advertisement, which does not include the content-heated advertising product of Dou+ without advertising logo, and it is already 20% for five videos to insert one advertisement.

In fact, the advertisement Adsload of a product itself is not static, and it will be dynamically adjusted according to many factors such as supply and demand, time nodes and so on.

Based on the above data and some three-party calculations in the industry, we take Tik Tok’s Adsload as 15%;

At this time, we can work out the difference of the service volume of the video number on the user side, that is, the volume relationship between them needs to be divided by the multiple of their Adsload on the basis of the revenue multiple, that is, the above 33 times need to be divided by 5, which equals 6.6 times, that is, the current broadcast volume of the video number has a greater probability of being 6.6 times that of Tik Tok.

Of course, strictly speaking, this caliber is not entirely the amount of play, which can be roughly understood as the number of times the video information stream is refreshed, that is, the space for inserting advertisements.

Compared with the fuzzy process indicators such as daily activity, duration and duration of a single video, the total broadcast volume directly calculated above is obviously more meaningful. After all, the process indicators ultimately serve the result indicators.

It must be noted that our calculation is still rough, because there is a hidden assumption-the advertising unit price ECPM of video number and Tik Tok is the same;

This assumption and premise itself also have enough room for discussion-

In essence, ECPM reflects the efficiency of advertising.

In fact, the competition between Byte’s huge engine and Tencent’s advertisement in the whole advertising market is an extremely wonderful comprehensive combat of China Internet.

In the past few years, the two have competed in technology, products, operation, market, sales and ecology, and the two sides have come back and forth in the constant game;

Objectively speaking, after a long-term struggle, Tencent’s technical level, professionalism and comprehensive strength have reached the level of the first echelon in the Internet advertising industry, not only at home but also at the international level.

Of course, the overall efficiency of Byte advertising system is one of the best at present because of its relative advantages in algorithm and crowd level objectively. Many advertising agencies told me that in most cases, the ECPM of effect advertising Tik Tok is indeed higher than other advertising platforms.

I heard an unconfirmed data in the industry is that the advertising ECPM in Tik Tok is twice as high as that in Aauto Quicker. (Again, this data is unconfirmed)

I have every reason to believe that Tencent’s advertising, which has been deeply rooted in efficiency for a long time, will not have a gap of twice as large as that of Tik Tok. If we take twice as the lower limit, the ECPM of the two will be equal and twice.

Then according to the above calculation, the most important conclusion of this paper comes-The difference between the video number and Tik Tok is estimated to be between 3.3 times and 6.6 times.

OK, so the question is coming-how about the video number?

In my opinion, this is undoubtedly an excellent performance.

You know, according to Tencent’s latest financial report, the number of Q3 video numbers has surged by 50% this year, while the total duration of Q2 video numbers has nearly doubled this year.

That is to say, the video number is still growing at a high speed, which means that the gap of 3.3-6.6 times will continue to narrow in the context of the objective slowdown of Tik Tok’s growth momentum.

As a late-developing product, as the only remaining fruit after Tencent’s various short video products held high and played high, and as the "hope of the whole village", the video number achieved this order of magnitude in less than four years under the difficult background that the industry generally believed that the pattern had been set, and abruptly completed the task of playing the short video table.

Zhang Xiaolong and his WeChat team once again proved their strong strength as a latecomer, and the depth of Tencent’s bench was also vividly displayed in this campaign.

Going to the table doesn’t mean you can sit back and relax. Sustainable growth is the eternal theme of this infinite game. How will the video number cope with the competition at the table?

I noticed that in the conference call of Tencent Q3, Tencent talked about the following four logics when explaining the future potential of video number-

  1. Growth of traffic:This means that the data on the user side is still growing. According to the financial report, the total duration of Q2 video number nearly doubled year-on-year, and the number of Q3 plays increased by 50% year-on-year.
  2. Promotion of advertising Adsload;This means that the current Adsload of video number is indeed lower than that of competitors;
  3. The increase of click-through rate of AI-blessed advertisements;This means that the big model is used in advertising algorithms. For example, Tencent’s mixed-element big model was originally built for advertising.
  4. Closed-loop opportunities:This refers to the internal circulation growth space including enterprise WeChat, applet, payment and e-commerce.

From a logical point of view, there is nothing wrong with these four angles, but what I want to say is that there is actually a big logic in the opposite direction behind these four small logics, that is, the overall scale of Internet advertising-

According to Questmobile’s data, the total scale of domestic Internet advertising market will increase by 4% in 2022, and only by 2.3% in Q1 2023.

In view of the current economic situation, the Internet advertising market has objectively bid farewell to high-speed growth, and will enter the new normal of micro-growth.

At the same time, the substitution effect of short video advertisements preempting other types of advertisements is also disappearing. According to Questmobile’s data, the market share of short video advertisements has stabilized in the past year.

Under this premise, the increase of user-side growth, Adsload, click-through rate and closed loop mentioned by Tencent will certainly increase advertising revenue, but the increase of total supply and the constant total demand mean that this increase ratio will be discounted.

Simply put, your advertising volume will increase by 50%, and your advertising revenue will inevitably not increase by 50%, which is an important supplementary factor that restricts the imagination of video number revenue.

Indeed, personal struggle is very important, but we must also take into account the historical process.

Therefore, for the video number, the internal circulation revenue it emphasizes becomes quite important. The strong rise of e-commerce in Tik Tok and the simultaneous surge of advertising revenue fully prove the strategic significance of internal circulation.

In essence, the core of doing closed-loop e-commerce lies in two points-

The first is that the complete data link based on transaction brings efficiency improvement, that is, its advertisement is more accurate, and it knows what characteristics those people who place orders have;

Second, the extension of the value chain, including performance, makes it possible for the platform to collect taxes, and merchants are willing to contribute fees to the closed loop.

Obviously, Tencent is also greedy for the business increment brought by the closed loop. A new formulation of this financial report is "Pan-internal circulation advertising revenue linking WeChat applets, video numbers, WeChat official account and corporate WeChat landing pages", which increased by 30% year-on-year.

However, this is a difficult challenge for the video number, which is genetic in a sense-

The WeChat team is famous for its elitism within Tencent, and its prominent feature is its high human efficiency. It has been committed to doing things with fewer and more efficient people. For example, the team members of WeChat Pay are much smaller than Alipay in scale.

One of the drawbacks of elitism and focusing on human efficiency is that the WeChat team has not done dirty work.

In the past, the typical style of play was that Zhang Xiaolong launched a small team, made hard efforts and thought clearly from the top-level architecture and product mechanism, and used the super base of social interaction to pry a business sector, such as WeChat payment, applet and video number.

However, the internal circulation like e-commerce is very heavy, its chain is very long, there are many aspects of performance, the cost is extremely high, and the information flow, logistics and capital flow are intertwined and complicated, so it is difficult to solve the battle only by relying on the top-level design at the product level or the strategic level.

In a word, the video number is doing dirty work such as e-commerce and local life, and the long-term product leverage of the WeChat team will be discounted.

To get rid of this hard bone, WeChat must really sink, take the initiative to do some hard work that it didn’t want to do before, and change the tactics of promoting business based on products and strategies that have always been advantageous in the past.

So, does WeChat have this level of consideration?

The answer is that there is no very clear signal yet.

Why do you say that?

Let’s cut in from a small perspective. As an industry observer, I have a small habit when studying Tencent, that is, I go to its recruitment website to see the latest recruitment positions of various business departments. The types and quantity of these positions reflect the work focus and tendency of the business group to a certain extent from a unique angle.

I have seen 51 non-technical posts related to business in the posts recently released by WeChat business group, among which 13 are related to video numbers, which are not too many. There are many posts such as "senior strategic product manager for live broadcast with video numbers" and "senior product manager for business operation of small shops with video numbers".

It can be seen that, at least from the perspective of recruitment, the video number team has no idea of focusing on the business for the time being, and still plans to continue to promote the business through its product strategy advantages.

However, my view is different from that of the industry. I think Zhang Xiaolong is by no means a product defender who sticks to some so-called obsession.

On the contrary, his figure is quite soft, facing the business reality and being thoroughly remoulded at the business level many times-

From Foxmail to QQ mailbox, it is a change from software thinking to internet thinking, from QQ mailbox to WeChat is a change from PC thinking to mobile genes, and from the minimalist rule in the early days of WeChat to the hug algorithm now is a change in product logic.

Any one of these changes is actually a "sudden change" level, but each turn is quite silky.

Therefore, in this sense, as long as it is really necessary in business judgment, it is not an unexpected thing for WeChat and video number to change their long-standing strategies and focus on business in the next short video amount competition.

At the same time, we should also see that WeChat has its own advantages objectively.

This advantage lies in the fact that it has a set of interwoven components established by WeChat official account, applet and enterprise WeChat, which has been imperceptibly embedded in various business links of many advertisers to some extent.

This kind of embedding has a moat effect, and the migration cost is very high. For example, an education company uses enterprise WeChat as its private domain, so the link in WeChat must be the smoothest in the advertising process, which has become an important advantage of video number advertising.

In the future, VideoNo. and Tik Tok will definitely meet each other in heavier businesses such as e-commerce and local life, and the victory or defeat of the battle depends on their traffic utilization efficiency.

Tik Tok has always been data-rational, and the distribution of traffic depends on the cold ROI. Behind the inclination of traffic to e-commerce, the profit-making efficiency of e-commerce is indeed high. Tik Tok has also poured a lot of traffic into games and hardware Pico, but it turns out that the ROI of the latter two is not ideal, so it is cut off cleanly.

The traffic of the video number is the same logic. Today, the landing page is a relatively large proportion of enterprise WeChat and small programs, and if the ROI of e-commerce and local life continues to improve, it will inevitably get a traffic share that matches its efficiency.

The distribution and center of gravity of video number in the future will determine its commercial competitiveness, and it will also be an important point of competition between video number and Tik Tok in the future.

At this time today, the competition in the short video market has already entered the deep water area, and the competition on the track has become an incomparably real mixed fighting, which is worse than physique, skill, endurance and logistics, and at the same time, it has fewer mistakes than anyone.

In the short video business, the user’s migration cost is actually not as big as expected. In the end, it is based on the long-term retention and realization of content ecology and user habits.

In this sense, how far the video number can go on the short video track, what kind of ceiling it can reach, and how to differentiate itself from Tik Tok and Aauto Quicker are still the most anticipated challenges for China Internet in the next few years.

Under the background that the Internet in China has changed hands, the second half of Touteng War will still be extremely exciting. Please move the small bench ~

Report on the progress of the investigation of the flight accident of MU5735 aircraft of China Eastern Airlines on March 21.

    On March 21, 2022, China Eastern Airlines Yunnan Co., Ltd. Boeing 737-800 (registration number B-1791) carried out a scheduled passenger flight from Kunming Changshui Airport to Guangzhou Baiyun Airport. At 13: 16, the plane took off from Kunming Changshui Airport. After 64 minutes, it deviated from the cruising altitude of 8,900 meters and quickly descended. It crashed near Moguang Village, Langnan Town, tengxian, Wuzhou City, Guangxi Zhuang Autonomous Region. All 123 passengers and 9 crew members on board were killed.

    The Civil Aviation Administration of China, in conjunction with relevant departments, conducted a technical investigation on this accident in accordance with the China Civil Aviation Regulations "Provisions on Technical Investigation of Civil Aircraft Accidents" (CCAR-395) and the relevant provisions of Annex 13 of the Convention on International Civil Aviation. The main progress is as follows:

    First, the search, identification and analysis of the wreckage. Organize the search for physical evidence of the wreckage, identify the main wreckage, take photos to collect evidence, mark the location of discovery, and make a map of the location of the wreckage; Conduct special technical investigation on aircraft structure, flight control system, engine and other wreckage, and analyze the attitude of the aircraft before falling to the ground and the possible working state of key control components; Send the engine parts, control system parts and other important wrecks to the laboratory for analysis to determine the cause of damage.

    Two, flight operation and aircraft airworthiness. Investigate the crew members’ technical status, health status and actual performance; Investigate the release plan, load balance, performance calculation, operation monitoring and crew preparation of the incident flight; Investigate the company’s safety management, training management, personnel qualification management, maintenance management and other organizational management; Investigate the implementation of aircraft airworthiness instructions and service notices, the maintenance of routes and scheduled inspections, and the maintenance of faults; Investigate and analyze the fuel filling and fuel quality of the incident flight; Integrate monitoring data, video recording, etc., and analyze the flight state of the aircraft in the final stage; Repair the damaged recorder and analyze the obtained data.

    Third, the flight security situation. To investigate the qualifications of security personnel and the working conditions of facilities and equipment at the take-off airport; Investigate the routine inspection and maintenance of runways, taxiways, taxiways and apron pavements used by the incident flights; Investigate the qualifications of air traffic controllers, communication, navigation and monitoring equipment, air traffic control automation system, air traffic control command process and air route weather conditions; Investigate the basic information, security inspection and loading of passengers, luggage, goods and mail; Check the dangerous goods carrying information of the incident flight and the dangerous goods training of the crew and related support personnel.

    After investigation, the flight crew and cabin crew of the incident flight held valid licenses and certificates, and the flight, duty and rest time met the requirements. The physical examination before the flight on that day was qualified, and the crew qualification and configuration met the requirements; The airworthiness certificate of the incident aircraft is valid, and the qualifications of relevant maintenance personnel meet the requirements; No faults or abnormal conditions were found in the aircraft system, fuselage structure and engine before take-off, and no faults were reserved; The qualification of relevant operation support personnel on the day of departure airport meets the requirements, the facilities and equipment work normally, and the operation and operation conform to the working procedures; The qualification of relevant air traffic controllers meets the requirements, the communication, navigation and monitoring equipment works normally, there is no abnormality in radio communication and control command before the incident, and there is no dangerous weather report in the airspace and flight altitude of the aircraft at the time of the incident; The flight of the incident met the requirements, there was no cargo mail declared as dangerous goods, and there was no evidence that there were dangerous goods in the cargo mail and luggage.

    Subsequently, the technical investigation team will continue to carry out experimental verification and cause analysis, and release relevant information in a timely manner according to the progress of the investigation.

Many people have played this game, but the old lady was sentenced for running it! What’s going on?

  CCTV News:Zhao Chunhua, 51, who lives in Hebei District, Tianjin, set up a shooting booth on the street to play balloons for two months. He was suddenly arrested by the police not long ago. On December 27, 2016, the court of Hebei District, Tianjin held the first instance.For the crime of illegal possession of firearmsSentence Zhao Chunhua.Three years and six months in prison.. What’s going on here?

one

△ Tricycle for Zhao Chunhua Balloon Shooting Booth.

  The old lady put a shooting stall on the street. The police seized 6 guns for illegal possession.

  Zhao Chunhua’s daughter, Wang Yanling, told reporters that her mother divorced her father a few years ago and she lived with her mother. Zhao Chunhua used to sell rice in the factory. In August 2016, Zhao Chunhua resigned and took over the shooting booth from an old man. He used a toy gun to hit the balloon. "It is the kind of common plastic bullet, and the gun is also that kind of plastic gun."

  Wang Yanling said that because stalls were not allowed during the day, Zhao Chunhua set up stalls at eight or nine o’clock every night, and then closed the stalls at about twelve o’clock in the evening. After about two months, nothing happened.

one

△ Zhao Chunhua’s stall.

  At around 22: 00 on October 12, 2016, Zhao Chunhua was suddenly arrested. According to the first-instance judgment of the case, the court found through trial that the public security organs arrested Zhao Chunhua during the inspection, and seized 9 guns involved and related gun accessories and plastic bullets on the spot, which were appraised by the Tianjin Public Security Bureau’s Material Evidence Appraisal Center.Six of the nine guns involved are guns powered by compressed gas that can normally fire..

  In the first instance, the court sentenced him to three and a half years for illegal possession of firearms.

  The People’s Procuratorate of Hebei District accused Zhao Chunhua of illegally holding six guns powered by compressed gas in violation of the state’s gun control system, and the circumstances were serious, so he should be investigated for criminal responsibility for the crime of illegal possession of guns.

  On December 27, 2016, the Hebei District Court made a first-instance judgment on the Zhao Chunhua case. The court held that,Zhao Chunhua violated the state’s gun management system and illegally held guns. The circumstances are serious, which has constituted the crime of illegal possession of guns.; Zhao Chunhua voluntarily pleaded guilty in court and can be given a lighter punishment as appropriate; Defender’s defense opinion that Zhao Chunhua has a frank plot, is a first-time offender and has a good attitude of pleading guilty was adopted by the court as appropriate. In the first instance, the Hebei District Court convicted Zhao Chunhua of illegal possession of firearms and sentenced him to 3 years and 6 months’ imprisonment.

2

△ Zhao Chunhua

  Appeal against the judgment has entrusted an attorney.

  However, on January 1 this year, the reporter learned from Zhao Chunhua’s daughter Wang Yanling that her mother had filed an appeal, and the second trial had entrusted Xu Xin, an attorney for the case of Liu Dawei’s smuggling of weapons (Liu Dawei bought 24 imitation guns online in the BB Gun Zone of a website in Taiwan Province in 2014, and the goods were seized by the customs, and Liu Dawei was sentenced to life). Wang Yanling said that she had signed a power of attorney with Xu Xin on January 1, 2017. Next, the lawyer will do some work on evidence, such as the identification of the case, whether the evidence collection procedure is legal or flawed, and so on.

  According to the "Regulations on Performance Appraisal of Firearms and Ammunition Involved in Cases by Public Security Organs" issued by the Ministry of Public Security in 2010, non-standard firearms that can’t fire standard ammunition are all recognized as firearms when the muzzle specific kinetic energy of the projectile fired is greater than or equal to 1.8 Joule/cm2. According to the relevant gun certificate, the six guns operated by Zhao Chunhua can normally fire the matching projectiles powered by compressed gas, and the muzzle specific kinetic energy ranges from 2.17 Joule/cm2 to 3.14 Joule/cm2. This has exceeded the standard set by the Ministry of Public Security.

2

  Why does the Ministry of Public Security take the muzzle specific kinetic energy as the standard of 1.8 Joule/cm2 or more? In this regard, according to the research results of the forensic science appraisal department of Nanjing Public Security Bureau and related literature, there is a view that 1.8 Joule/cm2 is the critical point of gun appraisal, which means that it can cause minor injuries or more to the human eyes, the most vulnerable part of the human body. It is determined by experiments that when the muzzle specific kinetic energy reaches 1.8 Joule/cm2, it will cause damage to the naked eyes of the human body. However, there are also views that this standard is relatively low, because the eye part is special, and this muzzle specific kinetic energy will hardly cause damage to other parts.

  Xu Xin believes that Zhao Chunhua has no subjective intention to commit a crime, and the social harm is small. He will question whether the gun appraisal standard formulated by the Ministry of Public Security is applicable in court judgment when defending.

2

△ data map

  There are precedents for being sentenced for setting up balloon shooting booths.

  The reporter found that Zhao Chunhua was not the first case to be investigated for criminal responsibility for the crime of illegal possession of firearms for setting up a balloon shooting booth. There were 23 similar cases all over the country, among which 17 cases were sentenced to probation, 3 cases were sentenced to public surveillance, and only 3 cases were sentenced to actual punishment.

  All three cases that were sentenced to actual punishment occurred in Fangshan, Beijing.

  Zheng, a woman, runs a simulated gun and balloons business in Shidu Town, Fangshan District, Beijing. On July 7, 2015, the public security organs seized 23 guns in their stalls. After being appraised by the Beijing Public Security Judicial Appraisal Center, 16 of them were identified as guns powered by compressed gas, and the other 7 could not be identified as guns. The court sentenced Zheng to three years and six months in prison for the crime of illegal possession of firearms.

  In addition, Song and Zheng Mouhua, who were investigated together, were also sentenced to three years and two months and three years and three months respectively.

  Watch more news

  NEWS MORE

  Paragraph 1 of Article 128 of the Criminal Law: Whoever illegally holds or hides guns and ammunition in violation of the regulations on gun control shall be sentenced to fixed-term imprisonment of not more than three years, criminal detention or public surveillance; If the circumstances are serious, they shall be sentenced to fixed-term imprisonment of not less than three years but not more than seven years.

  Article 5, paragraph 2, of the Supreme People’s Court’s Interpretation on Several Issues Concerning the Specific Application of Laws in the Trial of Criminal Cases of Illegal Manufacturing, Trading and Transportation of Firearms, Ammunition and Explosives: In any of the following circumstances, it belongs to "serious circumstances" as stipulated in the first paragraph of Article 128 of the Criminal Law:

  (a) illegal possession and possession of more than two military guns;

  (2) Illegally holding or hiding two or more non-military guns that fire bullets with gunpowder or five or more other non-military guns that are powered by compressed gas;

  (3) illegally holding or hiding more than 100 military bullets, more than 5,000 air gun lead bullets or more than 1,000 other non-military bullets;

  (four) illegal possession, possession of more than three grenades;

  (5) Having reached the minimum quantity standard stipulated in the first paragraph of this article, and having other bad circumstances such as causing serious consequences.

  (Source: Beiqing Daily The Paper)

Milk and rice soup are actually water for taking medicine. You have to understand the knowledge of taking medicine.

  With the popularization of health knowledge, many of us know that we can’t take medicine with tea or juice. However, do you know that warm water is not a "universal water" suitable for all drugs, and some drugs will reduce their efficacy if they are matched with it? In addition, rice soup and milk instead of water can also be the "drug primer" for some drugs. Today, we will ask the pharmacist in the Pharmacy Department of Tsinghua Chang Gung Memorial Hospital to teach you how to take medicine in the safest and most effective way.

  What is an empty stomach? It’s time to take medicine.

  The drug instructions will indicate the time of taking the drug in the usage, so what is an empty stomach? Is it not an empty stomach as long as you have eaten? How to define before and after meals? Pharmacists in the Pharmacy Department of Tsinghua Chang Gung Memorial Hospital in Beijing give a correct concept of medication time here.

  Taking medicine on an empty stomach: generally, 1-2 hours before meals and 2-3 hours after meals belong to an empty stomach, and general laxatives and tonics are suitable for taking on an empty stomach;

  Taking medicine before meals: it means taking medicine within 15-30 minutes before meals, and drugs for promoting gastric motility or protecting gastric mucosa are recommended to be taken before meals;

  Taking medicine after meals: it means taking medicine 15-30 minutes after meals. Most medicines can be taken after meals, mainly to reduce the irritation of medicines to gastrointestinal tract or increase the efficacy when taken with food.

  Are there any medicines that are not suitable for warm boiled water? exactly

  With the popularization of health knowledge, many of us know that when taking oral drugs, we should avoid taking them with tea, fruit juice soda and alcoholic drinks. Not only that, the pharmacist said that there is still a lot to pay attention to in this medicine.

  Live bacteria medicine is not suitable to be taken with hot water, so it is advisable to drink warm milk 30 minutes after meals, which is beneficial to form a protective film in the stomach and prevent gastric acid from damaging the medicine.

  Heat-clearing drugs or purgative drugs with severe effects are taken with rice soup, which can not only protect the stomach, but also improve the efficacy; However, syrup drugs, if taken with warm water, are easy to dilute the drugs and reduce their efficacy.

  Besides, can the sustained-release dosage form be chewed or broken in half? Pharmacists said that most sustained and controlled release preparations achieve sustained release through membrane dissolution and osmotic pump technology, such as breaking, chewing or crushing drugs, which may easily lead to drug overdose and adverse reactions; Only a few sustained-release preparations achieve sustained-release effect through multi-unit and unique microcapsule technology. These preparations can be taken apart, but not chewed or crushed.

  See the ingredients clearly, avoid repeated medication and overeating.

  When we use drugs ourselves, we must see the ingredients clearly and avoid repeated use of drugs. For example, the main components of two drugs with different trade names may be the same, so we should check the drug components when using them to avoid overdose.

  At the same time, some people think that the greater the dosage, the greater the effect and the faster the effect. In fact, this is very wrong. The dosage of a drug is determined through rigorous scientific experiments and a large number of clinical observations. The dosage of the drug is beyond the therapeutic dosage range, which can produce toxic and side effects, damage human health and endanger life.

  It is worth mentioning that some people are ill and impatient, and wish they could not take medicine as soon as possible. They often seek medical treatment from all directions or blindly buy a variety of drugs, which leads to the phenomenon of disorderly use of drugs. Due to the interaction between drugs and the combination of multiple drugs, the incidence of adverse reactions will increase exponentially. Therefore, we must be cautious about the combination of multiple drugs, which must be determined by doctors according to the needs of the disease, and do not blindly use drugs without authorization.

  "Use with caution" is not that it cannot be used.

  We usually keep some standing medicines at home in case of emergency. Pharmacists in the Pharmacy Department of Tsinghua Chang Gung Memorial Hospital said that when using drugs, they should read the instructions when purchasing drugs, and doctors should follow the prescription when prescribing drugs. For those who are not symptomatic, it depends on the indication of the drug. If you buy over-the-counter drugs in a pharmacy, you must choose the appropriate drugs according to the indications stated in the instructions.

  If you are in a hospital and take the medicine according to the prescription prescribed by the doctor, you should follow the doctor’s advice when taking the medicine. In fact, prescription is not only a voucher for taking medicine, but also a medical document for patients to use medicine. At present, many hospitals are equipped with self-printing equipment, so that patients can print the corresponding prescription and use drugs according to the prescription.

  Experts especially advise not to take "taboos" seriously. Children, the elderly, pregnant women and patients with poor heart, liver and kidney function should be cautious when using drugs, because these people have poor drug metabolism function and high possibility of adverse reactions. In addition, drugs labeled "use with caution" for specific groups are not unusable. But to remind you to be careful before using it. Be aware of adverse reactions: if you feel serious discomfort during medication, you must stop taking the drug in time.

  In addition, the "storage method" of drugs is directly related to the effect of drugs and the stability of ingredients. Pay attention to whether to use cold storage, whether to avoid light, and how to store it.

  Pay more attention to these five drugs for the elderly.

  An expert from the Pharmacy Department of Tsinghua Chang Gung Memorial Hospital explained that the elderly need to pay more attention to medication safety because of the decline of liver and kidney function, the slow elimination of drugs and the high sensitivity of related receptors in the central nervous system. Especially the following five drugs, pay more attention when taking them.

  Digitalis drugs, including digoxin, cedilanid, strophantoside K, etc. Because the elderly excrete these drugs slowly, it is easy to cause drugs to accumulate in the body and produce toxicity. Therefore, when using these drugs, the dosage should be reduced, and the blood drug concentration should be monitored if necessary.

  Anticoagulants, including oral anticoagulants and injections, are at risk of bleeding, so it is necessary to standardize the use of such drugs, take them on time according to the doctor’s advice, and monitor the coagulation function regularly;

  Diuretics have many potential adverse effects on the elderly, and it is easy to cause hyponatremia if used improperly. If it is not corrected in time, the risk rate of adverse events such as postural dizziness, hypotension and falls will increase, so it is necessary to take it according to the doctor’s advice according to the dose course.

  A small dose of sedative and hypnotic drugs can produce therapeutic effects. At the same dose, the risk of adverse reactions in the elderly is higher than that in the young and middle-aged people.

  Laxatives such as phenolphthalein and rhubarb can easily cause colon spasm and make defecation more difficult. In addition, long-term use of laxatives may also lead to the lack of calcium and vitamins in the body, so it should be used with caution. If necessary, glycerol suppository, kaiselu and rectal lubricants can be selected. Old people with constipation should adjust their diet, strengthen proper exercise and develop the habit of defecation regularly.

  Tips for drug safety

  Know drugs: Before taking drugs, you should know the name, function, side effects or risks of the drugs used and how to keep them.

  Taking drugs: when taking drugs, you should first know the dosage and whether there are any contraindications, and stop using them in time if you feel unwell.

  Adding drugs: if you need to add drugs, you should consult a doctor to prevent multiple drugs from interacting and causing harm.

  Check drugs: keep the list of drugs and check drugs regularly to prevent taking expired, symptomatic or ineffective drugs.

  Stop using drugs: Do you need to stop using drugs? When to stop using drugs? Please follow the doctor’s advice or drug instructions. If you feel unwell, seek medical advice in time. (Reporter Li Jie)

This is what you want to know most about the success of the first flight of China large plane C919!

  CCTV News:On May 5, the domestic large passenger plane C919 rushed into the sky at Shanghai Pudong Airport and successfully completed its first flight mission. The successful first flight of a large plane not only inspired the aviation industry, but also closely related to our lives.

  On the afternoon of 5th, Shanghai Pudong International Airport, a streamlined large passenger plane painted in white, blue and green pulled into the runway and taxied like a quiet and proud Dapeng.

  Jin Zhuanglong, the commander in chief, said: "Agree to fly!"

  At about 14 o’clock, the plane accelerated and flew into the sky smoothly and neatly in a short time. There are five flight test crew members on board, and the cruising altitude is about 3000 meters.

  C919 jumbo jet is the first real civil aviation jumbo in China after Yun -10, a new generation of trunk passenger aircraft in China, and a new generation of jumbo jet independently developed by China. After nine years of research, C919 has completely independent intellectual property rights.

  △ On the 5th, the C919 passenger plane made its first flight. After landing at Shanghai Pudong International Airport, the crew of the first plane walked out of the cabin and waved to the guests.

  Seven questions you want to know about C919.

  ① Why does C919 own China’s independent intellectual property rights?

  For such a complex product as a large aircraft, the overall design is extremely important. Without the overall design, even if the world’s best engine, fuselage, flight control, telex and so on are combined, you can’t get a flying plane. Wu Guanghui, the chief designer of C919, said that C919 is a trunk aircraft designed independently by China, and it has completely independent intellectual property rights in terms of the overall design of the aircraft.

  The outer "shells" such as nose, fuselage, tail and wing come from China’s Chengfei, Hongdu, Shen Fei and Xifei enterprises, while many other key parts come from foreign enterprises. It is reported that global procurement is a major feature of civil aircraft manufacturing, and suppliers of Boeing and Airbus also come from all over the world. However, a major mission of C919 is to promote the development of domestic civil aircraft industry chain, and it is believed that more and more parts will come from China enterprises.

  ② Why isn’t the ②C919 equipped with a domestic engine?

  At present, China does not have the ability to produce engines suitable for civil large passenger aircraft, and the engines of international civil aircraft manufacturers are also purchased from suppliers.

  At present, the international civil aviation engine manufacturers mainly include Rolls-Royce of Britain, GM and Pratt Whitney of the United States, Snecma of France, and IAE and CFMI with multinational cooperation.

  Of course, it is best to use engines from China, but the development of civil aviation engine industry can only be driven by large aircraft. Without a big plane, there will be no demand, and there will be no platform. This is the relationship between the industry leader and the industrial chain.

  ③ How is the safety of ③C919?

  Wu Guanghui said that the C919 large passenger plane is designed according to more advanced technical standards, adopts the most advanced power, avionics, flight control and other systems provided by world-class suppliers, and is designed and produced in full accordance with international airworthiness standards, so its safety is fully guaranteed.

  In the end, whether the C919 aircraft is safe or not is not the decision of its manufacturer, China Commercial Aircraft Corporation, but the airworthiness certification of the Civil Aviation Administration of China. In other words, the flight mission of civil aviation can only be carried out if it conforms to all aspects of the test of aircraft by the Civil Aviation Administration of China, and the safety test is the most important.

  ④ Which airlines have the opportunity to sit in C919?

  C919 has received 570 orders from 23 companies around the world.

  At present, many airlines such as China Eastern Airlines, Air China, China Southern Airlines, Hainan Airlines, Sichuan Airlines, Hebei Airlines, Happiness Airlines, Germany Puren Airlines, Thailand Metropolitan Airlines, and many financial leasing companies such as Ping An International Financial Leasing, ICBC Financial Leasing and Bank of Communications Financial Leasing have purchased C919.

  After the first flight is successful, C919 will be transferred to the airworthiness forensics stage. Airworthiness certification is the management and technical realization process to ensure that the aircraft meets the minimum acceptable safety standards (airworthiness standards) formulated according to public requirements: the aircraft must be designed according to airworthiness requirements; There must be a suitable system to ensure that the aircraft design meets the airworthiness requirements; The applicant must show the CAAC that its large passenger plane meets the airworthiness requirements by means of calculation, analysis, inspection and test. Only products that have passed airworthiness examination and verification and obtained airworthiness certificate can enter the market.

  Within one year after the first flight of C919 passenger plane, Comac China and China Eastern Airlines will start negotiations on the supply and demand of five aircraft.

  Although the first flight was successful, it is still a long way from commercial operation. It is understood that the first flight is not a commercial operation of carrying passengers, but a step required to obtain various qualifications. After the first flight of C919 is successful, it needs to complete all kinds of forensic tasks before mass production. According to industry insiders, it takes about 3 or 4 years for civil aircraft to obtain evidence for flight test, and it will not enter the commercialization stage until the evidence is obtained.

  Liu Shaoyong, chairman of China Eastern Airlines Group, said: "The agreement between China and Europe and the United States on airworthiness forensics has opened up a situation for the successful forensics of the C919 aircraft in the United States and the European Aviation Administration. We look forward to the early success of the forensics of the C919 aircraft and the early delivery to us for commercial operation after the completion of various forensics."

  ⑦ How will ⑦C919 drive industrial development?

  Jin Zhuanglong, Chairman and Party Secretary of China Commercial Aircraft Corporation, said that China’s civil aviation industry chain driven by C919 large passenger aircraft has great potential. With Shanghai as the leader, 22 provinces and cities including Shaanxi, Sichuan, Jiangxi, Liaoning and Jiangsu, more than 200 enterprises and nearly 200,000 people participated in the development and production of large passenger aircraft projects, forming an industrial chain, a value chain and a innovation chain. Promote the establishment of 16 joint ventures in avionics, flight control, power supply, fuel and landing gear, and upgrade the supporting energy level of China civil aircraft industry.

  This has not only significantly improved the basic outlook of China’s civil aviation industry development, but also forged an industrial chain with great potential for China’s economic transformation and upgrading.

  In the future, with the promotion of large passenger aircraft projects and the batch production of jet aircraft in China, this industrial chain will gradually exert great economic potential.

Creator of "Fantastic Animals": How to Deal with the Magic World without Harry Potter

Fantastic Beasts and Where to Find Them’s main creation.


Special feature of 1905 film network There may be such a "Harry Potter fan" around each of us: they are obsessed with the mysterious wand and cool spell used by the protagonist, and have been longing for a magical broom or a snow-white owl pet that flies into the sky, and even look forward to receiving the admission notice of Hogwarts School of Witchcraft and Wizardry year after year … … After the endings of seven original Harry Potter novels and eight adapted movies, many fans cherish that wonderful memory with reluctance and look forward to meeting the wizarding world again as soon as possible.

 

Finally, five years after bidding farewell to the Harry Potter series, a new magician was born in J·K· Rowling’s works, the magical zoologist Newt Scarmand. Although he also graduated from Hogwarts School of Witchcraft and Wizardry, Newt’s legendary experience actually happened in another historical time and space far away from Harry Potter. And this movie, named Fantastic Beasts and Where to Find Them, will also become the door for the audience and the vast number of "fans" to enter a brand-new magical world.

 

In addition to director david yates, the other four masters of this film — — "Little Freckles" Eddie Redmayne, katherine waterston, dan fogler and alison sudol are all newcomers to the wizarding world. Can they Hold this parallel magical world without the "legendary" Harry Potter? 1905 Movie Network chatted with these new magicians, Muggles and david yates, the helm behind the scenes, during the promotional tour of Fantastic Beasts and Where to Find Them in China.

 

"Little Freckle" Eddie Redmayne & katherine waterston

"Little Freckle" Eddie Redmayne & katherine waterston

"As a fan of Harry Potter, acting in Fantastic Animals makes me very stressed."

 

A long time ago, Eddie Redmayne, a newcomer, had hoped to get a role as the Weasley son in Harry Potter through an audition. Although he was not selected in those years, he is now lucky to be the next focus of the wizarding world. Newt, the protagonist of Fantastic Beasts and Where to Find Them, is a magical zoologist who is a bit rash. Eddie admits that he is not very similar to this character: "I am a man with a heavy heart, and Newt’s famous saying is’ Worrying is equal to suffering twice’, and now this sentence has become my motto."

 

Although many years have passed, there are still many people who like Harry Potter. As a work to restart the wizarding world in J·K· Rowling, Fantastic Beasts and Where to Find Them bears many people’s expectations. As the hero of this series, Eddie naturally took on a lot of pressure. However, he said that the differences between Newt and Harry Potter are the attraction of this role, and he hoped that all the unexpected details in the story would eventually become surprises for the audience.

 

1905 Movie Network: As a Muggle, did you experience anything beyond imagination during the filming of Fantastic Beasts and Where to Find Them? Will it be difficult to play a wizard?

 

Katherine waterston: That’s right. If we were magicians, everything would be easy to shoot.

 

Eddie Redmayne: If you can do magic, your whole life will be easy, okay? (Laughter) Shooting "Fantastic Beasts and Where to Find Them" really requires us to use a lot of imagination, but fortunately, the director david yates gave us a lot of help. He and the crew provided many auxiliary tools for the actors, which saved us from worrying too much about imagination. For example, there are many magical creatures in our movies that need CGI post-production, and when shooting, David will find a big dog or a small dog to cooperate with us to complete these scenes.

 

"Fantastic Beasts and Where to Find Them" stills

1905 Movie Network: What is your favorite magic or spell in the movie?

 

Katherine waterston: What I like is actually a very simple magic, that is, my sister Queenie and I prepare dinner for the boys at home. The scene on the day of shooting was actually very magical. We put on aprons hanging in the air in front of the stove, the dining table was decorated by ourselves, and everything really moved in the room. It felt like magic really came. What Alison (the actor who plays Queenie) has done is also very interesting. We can light candles without hands, open the tin foil of the package and taste the food made by "magic" together, which impressed me deeply. I like the teleport spell very much, too. The two of us just like dancing in a country dance, holding hands and disappearing together.

 

1905 Movie Network: Why do you think you were chosen to play this role? Are there any similarities between you?

 

Eddie Redmayne: What every movie wants to convey should have some resonance with your inner thoughts, but many times the characters are not necessarily similar to yours. For example, when I played the wizard Newt, I found that I was actually a person with a heavy heart and often worried, and Newt famously said in Fantastic Beasts and Where to Find Them that "worrying too much is equal to suffering twice". Now this sentence has become my motto, and Newt’s lines have guided my life direction. So it seems that Newt and I are actually quite different.

 

1905 Movie Network: Many fans all over the world still love the story of Harry Potter. As the protagonist of the new magical world, are you worried that people will compare your role with Harry Potter?

 

Eddie Redmayne: Most people in the cast of "Fantastic Beasts and Where to Find Them" should also be fans of the Harry Potter series, so in fact, we are also under great pressure, because as fans, you certainly don’t want to influence or destroy a classic. I think that’s what makes J.K· Rowling great. In Fantastic Beasts and Where to Find Them, she created a magical world that can evoke many past memories, but she also created a completely different new timeline. My character is very different from Harry Potter. Harry Potter is a magical boy chosen by fate and becomes an extraordinary wizard in the story. Newt, however, is just a magician who is very enthusiastic and loves magical animals, which is very different. This is also an important reason why Fantastic Beasts and Where to Find Them and the role attract me, because he is a character who is very unexpected to the audience.

 

"Fantastic Beasts and Where to Find Them" stills

1905 Movie Network: Do you have any expectations for the next sequel to Fantastic Beasts and Where to Find Them?

 

Eddie Redmayne: We have many ideas and even dreams about the sequel! The director and screenwriter have revealed some small details to us, but … … (Can’t spoil the face)

Katherine waterston: Yes, but we haven’t read the script yet, so we don’t know exactly what happened … …

 

1905 Movie Network: So will there be more big magic battles and action scenes?

 

Two people: there will definitely be! We are also looking forward to the upcoming story.

 

1905 Movie Network: Before Fantastic Beasts and Where to Find Them, Eddie was more involved in realistic biographies. Which kind do you like better than the two themes? Which is more difficult to play, the aerial role or the real person?

 

Eddie Redmayne: At first, I thought that this role, because it is fictional in science fiction, may require me to use a lot of imagination to enrich it. In fact, J.K. Rowling described Newt in great detail, which made me feel like I was playing a character in a biopic. In the process of communication with her, she can tell me many little things in Newt’s life in great detail, so I didn’t continue to explore too much in the end, as long as I performed as she outlined. So at present, it seems to me that these characters actually feel quite similar when performing.

Editing/Ren Jiewen/Zhang Yuning

In spring, Toona sinensis and shepherd’s purse in the country

Spring has come, and as usual, there are Chinese toon buds on the food stalls for sale. Fresh and tender Ye Er, with reddish and purplish leaf tips, leaves and branches are tender enough to pinch out water, and when you hold them in your hand, it is a strong smell of spring.
The most classic way to eat Toona sinensis buds is nothing more than frying Toona sinensis fish. In our hometown, the common way to eat Toona sinensis is to mix Tofu with Toona sinensis buds. The combination of bean fragrance and bud fragrance is not only a taste, but also a kind of enjoyment. Look at them in the bowl of orchids, and they are beautiful. Sometimes, when you look at it, you can’t bear it.
If you visit relatives in the spring, there will be scrambled eggs with Toona sinensis buds, and the color of yellow, yellow, green and green will be on the plate all spring.
But what impressed me the most was the Chinese toon sprouts pickled by my mother. Toona sinensis buds leave the branches, are washed and dried, finely cut into small pieces with a knife, mixed with salt, and can be eaten on the same day. Mom said that grandma’s teeth are not good, so she can bite if she cuts them carefully. A large jar of pickled Chinese toon sprouts can last for a spring, watching the green in the jar turn dark green and the light green in the field turn dark green.
In fact, the earliest country food was shepherd’s purse. It’s good that "it’s spring at the head of the stream". Shepherd’s shepherd’s purse is Depth Charge in spring, as if overnight, they occupied the fields, in front of the house and behind the house, and even under the grass by the river, they all smiled mischievously.
In the warm and cold spring breeze, shepherd’s purse, like Depth Charge, blew the horn of spring and issued a rally order to all things in the world. While dancing and jumping, she laughed and splashed jade all over the floor. In the spring fields, it was green and green.
Children from three or five villages were attracted, carrying bamboo baskets and sickles, and ran to a spring festival.
Dig down the shepherd’s purse, thick and dark green, holding hands like emerald flowers. When the green flowers are full of bamboo baskets, it will be time for the dolls to go home. There was a kind old woman who wore glasses and sat on a small stool. So I choose vegetables, wash them, cook them, chop them up, put eggs, fungus and shrimp skins, and make dumplings or big steamed buns. No sooner had I taken a bite than I got the laughter of spring. So loud, I desperately want to break free from my hands.
There are various ways to break free: shepherd’s purse spring rolls, shepherd’s purse fried dumplings, shepherd’s purse shrimp balls, shepherd’s purse wonton, shepherd’s purse wheat rice, shepherd’s purse cake, shepherd’s purse scrambled eggs, shepherd’s purse fried rice cakes, and seaweed mixed with shepherd’s purse. "Spring March 3rd, Shepherd’s Shepherd’s Shepherd’s Shepherd’s Shepherd’s Shepherd’s Shepherd’s Shepherd’s Shepherd’s Shepherd’s Egg Soup, Shepherd’s Shepherd’s Bean Curd Soup, Jade Shepherd’s Shepherd’s Shepherd’s Shepherd’s Fish Slice Soup … Love Shepherd’s Shepherd’s Shepherd’s Shepherd’s Shepherd’s Shepherd’s Shepherd’s Shepherd’s Shepherd’s Shepherd’s Shepherd’s Shepherd’s Shepherd’ Every spring comes, we will think of that green childhood, which is full of shepherd’s purse flowers.
Thanks for the arrival of every spring, just like thanking every Toona sinensis and every shepherd’s purse. They gave us hope and vitality, and finally became a part of our blood. Let’s love the land under our feet, be full of awe and never give up.
Yidianhao Baiyang bridge
News clue reporting channel: download the "Qilu Yidian" APP in the application market, or search for the WeChat applet "Qilu Yidian", and 800 reporters in the province will wait for you to report online!
Reporting/feedback

Those Lantern Festival guests must eat delicious food. See if there is anyone you don’t know.

Love yuanxiao

It’s another Lantern Festival, the same festival, different local customs are different, so let’s take a look at the food customs of Lantern Festival all over the country. See if there’s anything else we haven’t eaten.

1. Tangyuan Tangyuan, also known as "Tangtuan" and "Floating Yuanzi", is one of the must-eat delicacies in the Lantern Festival recognized by most people in China. It is said to have originated in the Song Dynasty. It is made of black sesame seeds and pork suet, with a little sugar added, and kneaded into a round shape with glutinous rice flour outside. When cooked, it tastes sweet and soft, with endless aftertaste. Eating glutinous rice balls also means family happiness and reunion in the new year.

2. Yuanxiao Many people confuse glutinous rice balls with Yuanxiao, but they are actually two kinds of food. Yuanxiao is a favorite of northerners. The stuffing is made into blocks and then rolled in a dustpan with glutinous rice noodles. The stuffing sticks to glutinous rice noodles and gets bigger and bigger. When eating, it is cooked or fried. Yuanxiao symbolizes that the days ahead are getting more and more prosperous.

3. The meaning of lettuce: making money is favored by Cantonese people. Cantonese people "steal" lettuce during the Lantern Festival. They mix lettuce with cakes and cook them, which means wealth and good luck.

4. Yuanxiao Tea has the custom of eating Yuanxiao tea in Shaanxi and other places, that is, putting all kinds of vegetables and fruits in hot soup noodles, much like the ancient "Yuanxiao porridge". People in Huangmei county like to call "coriander" Yuanxiao, and the tea made of fried grains and coriander is called Yuanxiao tea. On the one hand, it will be over after the Lantern Festival, and people take out the remaining coriander to make tea. On the other hand, this kind of tea is moisture-free, nutritious and delicious.

6. Camellia oleifera In some places, there is a saying that "15 dozen Camellia oleifera, 16 pinch flat food". The flat forefinger is dumplings, while the camellia oleifera is similar to a kind of salty porridge or sweet porridge pasta snack with vegetables and fruits. During the Chinese New Year, people eat a lot of fish every day. By the Lantern Festival, it is estimated that nothing is more refreshing than a bowl of hot and delicious camellia oleifera.

7. Of course, jiaozi eats jiaozi during the Lantern Festival. On every reunion festival, China people definitely eat jiaozi. Needless to say, most Chinese people eat jiaozi.

8. Jujube Cake Eat jujube cakes during the Lantern Festival in western Henan. Jujube is a vitamin-rich food, with a rich and mellow fragrance, and has always had the reputation of "live vitamin pills". Jujube cake made of red dates has always been a kind of court cake in the past, with rich jujube fragrance, sweet and pleasant taste, mellow and long aftertaste. It is also an auspicious meaning that implies a step-by-step increase.

9. Wheat Cake The area around Pujiang County, Jinhua, Zhejiang Province has the custom of eating steamed buns and wheat cakes during the Lantern Festival. It is said that the reason is that the steamed bread is made of dough and the wheat cake is round, which means "a happy reunion of the hair and grandchildren". Wheat cakes are sweet and salty, the sweet ones are filled with sugar and sesame seeds, and the salty ones are filled with shrimp skin, chopped green onion, diced meat and dried incense, or mixed with eggs, rolled into the size of a round fan and baked. In Pujiang, handy peasant women often entertain their guests with wheat cakes, especially during the Lantern Festival. In Pujiang, almost every household eats wheat cakes.

10. There is a saying in Taizhou that "the fourteenth day of the first month is the Lantern Festival, and every family has a bad soup." People in Taizhou celebrate the Lantern Festival on 14th, 15th and 2nd, and the real midnight snack is the 14th day of the first month. After the Lantern Festival, people in Taizhou generally don’t eat glutinous rice balls, and the whole family sit around and eat bad soup. Bad soup is thickened with mountain flour, so it is also called mountain flour paste. As the old saying goes, the bitter comes first, and the salty soup pays attention to the taste, highlighting the "fresh" taste. It is better to taste it first, and put the "sweet" behind, so we eat salty soup for fourteen nights and sweet soup for fifteen nights.

Different regions have different customs and habits, and there are different foods. In short, they all mean reunion and good luck.

Program and New Media Production: Zhu Fen

Editor: Li Xia Zhao Wenli

Final review: Ma Xiang and the Red Army

Reporting/feedback

Screenwriter of its moments of beauty: Xu Lu has a sense of substitution. Lin Yi is the only candidate.

Stills of "Beautiful Days and Good Times"

Stills of "Beautiful Days and Good Times"

Stills of "Beautiful Days and Good Times"

Stills of "Beautiful Days and Good Times"

Stills of "Beautiful Days and Good Times"

Stills of "Beautiful Days and Good Times"

     Liang chen and Lu Jing, the sweet couple CP, have become the new wall of the audience. The love between them from the internet to reality has brought the sweetest candy in spring to countless audiences.

  Of course, this drama is more than just "sprinkling sugar". In the love relationship between liang chen and Lu Jing, the audience can see that the feelings are clean and pure. Under this emotional core, it also stands out in the "sister-brother relationship".

  At the end of the drama, Xu Mengjia, the screenwriter, accepted an exclusive interview with Sina Entertainment. In addition to sharing the creative process of the drama, she also responded to some questions raised by the audience.

  From network to reality, it takes a process.

  Sina Entertainment: Why did liang chen and Lu Jing fall in love online for so long? Many viewers are anxious to see their sweet interaction.

  Xu Mengjia: The first story tells that online dating comes into reality. Online dating is different from love in real life. It can quickly fall in love with a person at first sight. When online dating, Lu Jing didn’t know liang chen’s true identity, let alone his height, weight, age and appearance. Moreover, liang chen also turned on a voice changer, which will make Lu Jing even more uneasy. Another point is that Lu Jing and liang chen didn’t go for online dating at first.

  During the game, we let two people have feelings for each other, and then admit that they like him/her without knowing the identity of the other person, and they are willing to go to real life. This decision is not so easy to make, and it needs to be cautious, so it needs some emotional foreshadowing to reach the degree that the last two people are willing to go to the show.

  Sina Entertainment: In the process of playing games, how do two people’s emotions progress step by step?

  Xu Mengjia: When we first made the outline, we sorted out the emotional progressive relationship between the two people. First of all, we always think that the first five episodes of the game are very important. In the first game, it was Lu Jing who fully demonstrated his skills, and liang chen admired him very much. But at the same time, liang chen also fully demonstrated his own dishes, and Lu Jing was actually a little disgusted and depressed.

  By the second time, liang chen had already made him a human backpack and sent him bullets. This kind of behavior was actually touching for Lu Jing. At the same time, because he felt the admiration of liang chen, he also wanted to show off his skills. Unexpectedly, he overturned, and it would be a little fun for them to start playing again.

  When we arrived at the prison scene, we wanted to make an obvious progress in their feelings, so we emphasized that liang chen had some funny operations during his play, and liang chen was there to protect Lu Jing when he hung up. When Lu Jing came back, he asked liang chen why you didn’t run? Liang chen said that because we are going to die together, in this process, Lu Jing felt that the girl was very helpful. So I have changed a lot for her.

  Through these games, we let Lu Jing and liang chen feel the joy and fun of playing with each other, and at the same time let them see each other’s bright spots.

  Sina Entertainment: What are the considerations in the design of game scenes?

  Xu Mengjia: We changed the original PVP game into PVE, and changed the battle between players into a confrontation between people and robots. First, we kept the foundation of the gunfight game, followed by the collaboration between players, and the design of the copy of the game. If we just beat around in a map, it would be too boring, so we set different scenes for each copy, including the royal banquet hall, the prison and the ancient tomb jungle. In this case, it means that the audience can have a visual ice cream effect, and they can see that the hero and heroine have different costumes and different tasks in different scenes, and they will have a sense of freshness every time they are in the game mode.

  Sina Entertainment: In the previous plot, there were many coincidences between liang chen and Lu Jing, and netizens commented that it was "too routine". What do you think of such comments as a screenwriter?

  Xu Mengjia: I admit that this problem does exist, but there are actually objective reasons. First of all, the two of them are online dating. As I said before, there needs to be a process to warm up their feelings in the game. Two people don’t meet, but we are worried about them, because not meeting for a long time won’t do, so they also have some intersections in real life. In the process of writing, it’s impossible for them to really make any progress in real life, because they don’t know each other that you are the object of playing games with me every day, so everyone will think that there may be some drama in this part. Now I see the back and find that there is such a problem.

  There is no contrast between liang chen and Lu Jing, but they grow together.

  Sina Entertainment: Compared with Liang Chen, Lu Jing is a college student. Will the relationship between two people have a sense of disparity between feelings because of the disparity in status?

  Xu Mengjia: Although there is a certain gap temporarily, I think the two people are evenly matched. First of all, in her career, Liang Chen is certainly needless to say. She is a successful female star with many awards. However, although Lu Jing is a student, he has also won many awards, and he is still a good student. He is also the first Asian champion, and now he is still trying to participate in various competitions and big data competitions. Therefore, Lu Jing’s future is actually not lost to Liang Chen, which is in his career.

  Emotionally, I think these two people are independent personalities, and they don’t say that one party is completely obedient to the other. First of all, they all have clear plans for their own lives, their own careers and their own future. Two people belong to the common growth, even if there are problems, they will discuss with each other, run in with each other, and then reach an optimal and harmonious state, so I think the state of these two people is very equal and also a very good state.

  Sina Entertainment: Apart from the setting of two schoolmates, what is the uniqueness between Lu Jing and liang chen, which is different from the love between male and female protagonists in other plays?

  Xu Mengjia: First of all, they are different in identity. One is a student and the other is a singer. They are bound to encounter secular prejudice, for example, some people think that primary school students eat soft rice, etc. What we want to say is, don’t care too much and be too afraid of secular prejudice. Once you choose, you should pursue it bravely and fall in love bravely.

  There are two people together, liang chen and Lu Jing are actually problematic, but don’t give up easily. We should communicate well, run in with each other and grow together.

  Finally, don’t care too much about some external conditions. The essence of love is the attraction of the soul, so I think I hope that after watching it, the audience can stick to true love and don’t choose a relationship or enter a marriage just because it is suitable.

  Sina Entertainment: In the process of watching the drama, do you think that Lin Yi performed your imaginary landscape?

  Xu Mengjia: I think he is Lu Jing in my heart. He performed an unconventional schoolmaster. Lu Jing is very friendly to his roommate, the people around him, his neighbors and his friends. I think this is very similar to the feeling that Lin Yi himself gave me. Lu Jing is a very hard-working person, and I think Lin Yi is also a very serious person.

  In fact, in the preparatory stage, I have already discovered that he is a very serious actor I have ever seen. He will often attend script meetings with us and give opinions. For example, Lin Yi thinks that maybe the Lu Jing written in our script is sometimes too pretentious. Unlike a college student, he will advise us to accept it. I think what he said is very reasonable, so we try to make Lu Jing change him to be more grounded, more like a college student, and not too pretentious.

  We will talk with Lin Yi about his own understanding of Lu Jing. In the process of the actor’s own search and understanding of the role, Lin Yi did a very good job. The biggest surprise he gave me was actually kissing the scene. Lin Yi was really good at meeting relatives and acting very well.

  Sina Entertainment: What do you think is higher than the script in liang chen performed by LULU?

  Xu Mengjia: What surprises me about LULU is that her acting skills are very good. In the process of acting these romantic dramas, she will make me feel particularly substituted.

  In the process of performing this role, she will give us something that is not written in the script. For example, she has her own thoughts on the career development of this role. In fact, I think there are still some places that are not quite like a female star in our script. But through LULU’s performance, I think this is what I want to show a female star in her life. She actually makes up for some shortcomings in the script.

  Sina Entertainment: liang chen chose Lu Jing instead of Ding Jiayun. In the love between the year and the year, why are there more "love under the year" in recent years?

  Xu Mengjia: First of all, I think sister-in-law love is different from the traditional idol drama, which is generally a mode in which men are older than women. It is a quite new theme, and the audience doesn’t watch it very much. At the same time, I think it also reflects the rise of women’s consciousness in society. Now the audience doesn’t particularly like to see women’s roles attached to men.

  The audience’s ideas are similar to those we want to convey, that is, they strip off the external conditions of a man, such as his age, his income and his career. If you only look at him, his personality and his quality, will you still like him? What we want to convey is that you like his soul and his personality, not his external conditions. Under such circumstances,

  There is something wrong with the rhythm. We have tried to restore the famous scene.

  Sina Entertainment: How to convince the audience of the heroine’s identity background?

  Xu Mengjia: We didn’t package liang chen as a "big star". liang chen is just a popular female singer. As a singer, she is still a little different from the current star. But I think LULU has actually performed the feeling of being a popular singer.

  I think whether liang chen can become a popular singer depends on her own ability and strength, rather than focusing on things like hype and publicity. We want to shape her into an image that attaches great importance to her work and cares about her future career growth, and is also an image that dares to break through herself.

  LULU performed particularly well in this respect. In the 26th episode, she had a match with Liu Yiqing. At that time, liang chen insisted on singing "The First Dance in Winter", but Liu Yiqing just felt that we couldn’t do it for the time being. Can you put it down for the time being and get through this competition before making a breakthrough in the future? But LULU, she played with tears in her eyes at that time. Just say that you have been following the arrangement of the company for so many years, but you have never thought about my feelings. Why did you join this program? I came to this program just to break through myself, otherwise why did I come? When I saw this scene, I was actually particularly moved.

  Sina Entertainment: It’s almost the end of the show. Now let’s take a look at the creation of the whole drama. What do you think is the gain and loss of this drama?

  Xu Mengjia: First of all, the biggest feature of this drama is sweet and funny. I think we have done it in this respect. Whether it is the leading role or the supporting role, the image of the role is vivid and can be remembered by the audience. I think this is what we have done. There is also the famous scenes and lines of the original, and we have tried our best to restore them. There are some problems. First of all, there are still some problems in the rhythm. Everyone says that there are too many passes, which feels like a routine. We admit that there is indeed a problem. There is also my feeling that we paved the line between Sun Binyu and Mashanshan too late. In fact, their scenes should be mentioned in the male and female two, and more scenes should be given to them in the early stage, which is also a problem that we will try to avoid in future works.

  (Text/Meat English)

Dad resigned to accompany his 14-year-old son, go on road trip China, who was tired of studying. His son lamented: Family love needs to be cherished, and I will persist no matter how hard I study!

Don’t ask about foreign land and hometown.

Where are people, where is Nian?

According to the data of railway administration,

This ugly year of the ox

More than 100 million people choose to "stay behind"

Celebrate the New Year on the spot and have a reunion.

every"original year person"the story of

It smells good!

01

"Clean year, leave some time to pay attention to yourself"

NingxinActress from mainland China, with representative works such as Eye of the Storm, Hot-blooded Companion, Smiling Beauty, etc. She is a popular contestant in Miss Chongqing contest in 2012, and also a typical Sichuan girl. She is straightforward and generous, and relatives and friends love to find her when they go to Beijing, calling her "Chongqing and Zigong’s receptionist in Beijing".

Ningxin likes excitement and likes Chinese New Year.

"In the year of my heart, there are beautiful frogs, sweet and sour ribs, a big table of red and spicy dishes, and a large family gathering together."Ning Xin said that in addition to Sichuan and Chongqing cuisine, their family’s Spring Festival must-have repertoire is to visit relatives and friends, and Chongqing-Zigong-Neijiang turns around, keeping up with the clockwork every day. It is necessary to string many doors and meet many people.

This year is different, because of work, Ningxin stayed in Haikou. During the post-epidemic period, in order to respond to the call of the country to "celebrate the New Year on the spot", she simply stayed in Haikou for the New Year.

Without special planning or preparation in advance, I ate a New Year’s Eve dinner package at the hotel. Although compared with previous years, the taste of the year is a little lighter, but it is plain and has a different flavor.

"The time spent playing mobile phones has been greatly shortened. I eat and sleep in the house and watch movies every day. When I am bored, I go out for a walk, look at the sea, stay for a long time, or think about my future plans.I like a lively year, and I also like a quiet year-to be quiet when it should be lively, to leave some time for myself, to pay attention to myself, and to let me see myself more clearly."NingXin said.

02

"With the’ comrades in arms’ group year, the human touch is the taste of the year."

Chen yuanqiShe is a nurse in the Department of Neurology, Kuanren Hospital in northern Chongqing. Her hometown is Luzhou, Sichuan. As a front-line medical staff, she knows better than ordinary people the meaning behind "celebrating the New Year on the spot".

Therefore, she decided to become a member of the "left-behind" army.

Although parents are distressed that the girl is alone in a foreign land, long live understanding in the face of the epidemic.

The hospital hoarded a lot of materials (delicious food) in advance, and also arranged some red decorations in advance, such as a small puppet in the shape of a cow, a red fruit flower arrangement and so on.

On the first day of junior high school, colleagues in the department sat together to make jiaozi and glutinous rice balls, and sent some hot jiaozi to patients and their families. Everyone was so moved that they thanked them again and again. "It’s so warm of you!"

Chen Yuanqi said that the year of Chongqing in 2021 is busy and warm.

"After the intense anti-epidemic and epidemic prevention war, the medical staff in our department are not only colleagues, but also comrades-in-arms and relatives. Although I can’t go home for the New Year, I’m not alone with everyone. It turns out that this is the meaning of the Spring Festival-where people are and where the year is. The human touch is the taste of the year. "

03

"The ceremonial feeling of the Spring Festival, a fireworks show worth 200 million yuan"

OliviaIt’s a western pastry chef. The reporter collected materials from the readers of the new women’s newspaper, and Olivia volunteered to share her story of "celebrating the New Year on the spot" in Xiamen.

Xiamen during the Spring Festival, in the words of writer Haruki Murakami, is that there is not a cloud in the sky and the wind is warm, which is an impeccable sunny day. The vast rape blossoms in Xiangshan and the cherry blossoms in Manshan are the most beautiful spring scenery.

Olivia said that in the past, during the Spring Festival in Chongqing, flannel thick cotton trousers were always unkempt-no fashionable white-collar worker could escape the fate of becoming a "village flower" every second. There is an advantage in Xiamen, a long skirt and a wave by the sea, showing the Hawaiian style.

"A person can’t brush his circle of friends when he is in the field for the New Year. He feels that happiness and carnival belong to others. But the first day of the New Year is the happiest, because I made an appointment with my friends to see the island road.A fireworks show worth 200 million yuan. "Fireworks were set off in Jinmen, Xiamen for half an hour. Olivia always wanted to shoot a romantic scene of waving fairy wand at the seaside, but the sea breeze and waves refused, and finally only took a video of sand sculpture wishing on fairy wand.

Fireworks for half an hour, traffic jams in the middle of the night, the grand occasion is comparable to the annual New Year’s Eve in Jie Fangbei, Chongqing, and this fireworks party finally ends with the operation of hotels and homestays around the island.

"I miss Chongqing’s grilled fish and hot pot skewers, miss the lights of Hongyadong, miss the excitement of Guanyin Bridge, and miss the home-cooked meals made by my parents. But when we grow up and work, we often can’t do whatever we want. But,It doesn’t matter if you don’t like the food, the dialect you don’t understand, or the climate with strong ultraviolet rays, because as long as you are brave enough, you will always wait for a beautiful fireworks feast."Olivia said.

Today is the sixth day of the Lunar New Year.

Spring is beautiful, the wind is soft and the sun is warm.

Some people are busy preparing for spring ploughing and driving out poverty.

Some people run out of holiday balance.

The workload is on the way.

I hope my friends will work hard.

Get rich in the year of the ox

All the wishes you want come true ~

Text _ Chief reporter Gong Zhengxing

Figure _ Provided by respondents

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