Promoting the High-quality Development of Online Media —— Sidelights of 2023 China Online Media Forum
2023 China Online Media Forum Opening Ceremony and Main Forum Site.
Here, observe the development trend of online media in China. From April 21st to 22nd, 2023 China Online Media Forum was held in Nanjing, Jiangsu Province, co-sponsored by the Central Network Information Office, People’s Daily and jiangsu provincial party committee Network Information Committee. The theme of this forum is "building an all-media communication system and shaping a new pattern of mainstream public opinion". The forum has set up a number of "1+9+1+1" major activities, namely, one main forum, nine parallel sub-forums, the "See you at 8: 00" project launch conference and a series of network theme activities.
At the forum, the guests took the initiative to change the online media, took stock of the achievements made in the development of media integration, and exchanged views on the situation and tasks faced by promoting the in-depth development of media integration. Everyone has said that it is necessary to thoroughly study and implement Socialism with Chinese characteristics Thought of the Supreme Leader in the new era and the spirit of the 20th Party Congress, continue to promote the development of deep media integration, accurately grasp the law of Internet communication, further promote the high-quality development of online media, and vigorously sing the main theme and promote positive energy in cyberspace.
Keeping integrity and innovation, firmly grasping the fundamental content construction.
The guests who participated in the main forum, sub-forums and various theme activities all said that we should persistently unite and unite hundreds of millions of netizens with the thought of Socialism with Chinese characteristics, the supreme leader in the new era, firmly grasp the foundation of content construction, and make the content both "meaningful" and "interesting" by constantly improving the expression mode and innovating the expression form, so that positive energy can generate a large flow and good voice can become the strongest sound.
"Content is the basis of media communication and influence, and it is also the core competitiveness." Su Rongcai, secretary of the Secretariat of the All-China Journalists Association, believes that the construction of new media content should firmly grasp the correct political direction, public opinion orientation and value orientation, highlight ideological guidance, constantly innovate content forms, and create more all-media products with thoughts, temperature and popularity.
Setting the agenda well is an important aspect of content construction, and it is an important duty of the media to publicize the great achievements of socialist modernization. China Car, China Bridge, China Nuclear Power, China 5G… … In recent years, a business card of Zhang Guojia has carved the road of China enterprises’ endeavor on the Internet. Fan Xiaowei, director of the Network Communication Bureau of the Central Network Information Office, said that it is necessary to focus on the overall development of the party and the country, focus on the mission and responsibility of state-owned enterprises in modernization, tell a good story about the reform and development of state-owned enterprises, and record the struggle of China enterprises to accelerate high-quality development in the new era with vivid brushwork and close to the perspective of netizens.
Self-media also plays an important role in telling the story of China. Ming Jinwei, the person in charge of the account of "Uncle Ming Miscellaneous Talk", said that the media should give full play to its own specialties, consciously combine its creation with the overall situation of China society, and be good at telling the truth and transmitting positive energy.
Youth groups are "aborigines" in cyberspace, and the construction of online content for young people cannot be ignored. How to better convey the mainstream voice among youth groups and let mainstream values guide contemporary youth groups? Zhang Hongjun, President of Jiangsu Journalism and Communication Society and Executive Dean of School of Journalism and Communication of Nanjing University, believes that we should respect the development law of youth circle culture, use digital media to activate the positive power of young people, and guide youth groups from the perspective of value co-creation.
Empowering technology to promote the development of media integration in depth
At present, the rapid development of new technologies such as 5G cloud computing, big data and artificial intelligence has given birth to full-time media, holographic media, all-staff media and full-effect media, giving the media a new era connotation and development space. At the forum, guests exchanged views on technology empowerment and platform construction.
Improving the communication effect with new technology is the focus of mainstream media. At the forum’s "See you at 8: 00" project conference, a number of frontier exploration achievements of media and technology integration were released: AIGC&mdash, a deep synthetic content detection platform exhibited by the National Key Laboratory of Communication Content Cognition, which was built by People’s Daily; Project X can accurately identify text, graphics and video content generated by AI; The "Xinhua Rongyi" next-generation cloud service/cloud platform project developed by the State Key Laboratory of Media Convergence Production Technology and System, which is undertaken by Xinhua News Agency, solves the problem of production and distribution of media convergence interactive content by non-media organizations through technical empowerment … … Yu Yonghe, director of the Network Management Technology Bureau of the Central Network Information Office, said that the deep integration of new technologies such as AIGC and online media is reflected in three aspects: high-quality assistance for innovative applications, high-performance digital production, and efficient empowerment of content creation.
Combined with the application of innovative technology, the innovative construction of the platform has played an important role in improving the communication effect of the main streaming media. "Last year, we launched the People’s Daily video client ‘ Vision ’ At present, we are aiming to build the first central media video platform featuring PUGC and accelerate the construction of content ecology. " Ding Wei, director of the New Media Center of People’s Daily, said that the mainstream media should firmly develop and build their own platforms, and at the same time constantly improve their original ability, vigorously improve their aggregation ability, transform from a simple producer to an integrator, and realize the goal of "centralized" dissemination of mainstream values with the idea of "decentralization" in information production.
"The protection of cultural heritage is not only a cultural and social proposition, but also a technical proposition." Cui Xiaochun, vice president of Tencent Mutual Entertainment, said. At the forum, the "Digital Cave of Scripture Collection" project, directed by National Cultural Heritage Administration and jointly created by Dunhuang Research Institute and Tencent, was released. The addition of digital technology not only gives cultural heritage a chance to achieve "digital immortality", but also brings more and more new possibilities for its innovative transformation and popularization. "We are gradually precipitating the technical tools and processes of digitalization of cultural heritage, and look forward to making more contributions to the cultural inheritance and development of China in the future." Cui Xiaochun said.
The sky is clear and clear, creating a good atmosphere online and offline.
At the forum, guests from all walks of life shared their views and achievements on purifying network content, building a clear and sunny network ecology.
"To rectify network chaos, we must grasp the management discretion, accurately judge the problem, formulate supporting rules, and establish a mechanism for entry, exit and punishment." Peng Jianming, a member of the editorial meeting of the Central Radio and Television General Station and general manager of the general manager’s office, introduced that CCTV’s "media-integrated intelligent control" combines the authoritative knowledge map of video review with intelligent algorithm technology, effectively avoiding risky content such as pornography, drugs and rumors, and helping to create a clear cyberspace.
At the forum, Wang Haiding, a policeman from Jiangning Branch of Nanjing Public Security Bureau and a great cyber V "Jiangning’s mother-in-law", shared three online hot events with the theme of "Traveller", "Night watchman" and "Dreambuilder". "Only by treating both the symptoms and root causes of online rumors, can we make things clear and jointly build a new home for hundreds of millions of netizens."
Liu Yang, Vice President and Editor-in-Chief of Aauto Quicker Science and Technology, said that Aauto Quicker Platform has independently carried out a series of ecological rectification actions for featured content, so as to prevent illegal and misdirected content from taking an opportunity.
With the increasingly clear and upward atmosphere in cyberspace, various online media also strive to influence "from online to offline". "The Internet is already a new means, new tool and new platform for governance." Ye Zhenzhen, Party Secretary, Chairman and President of People’s Daily Online, said, "‘ Leadership message board ’ Give play to the functions of big data monitoring and early warning, forecast rehearsal, data portrait, etc., and dig deep into the message information of the masses to form a professional data report to help local governments promote the modernization of governance systems and governance capabilities. "
(Reporter Jin Xin, Wang Zhou, Cao Shulin, Wang Hanchao, Zhou Xiaoyuan, Wang Weijian, Yin Xiaoyu, Lu Xiaoxun, Yao Xueqing, Bai Guangdi)