1905 movie network feature In 2017, the total box office reached 55.911 billion yuan, an increase of 13.45% year-on-year. Domestic film box office 30.104 billion yuan, accounting for 53.84% of the total box office; 92 films with a box office of over 100 million yuan, including 51 domestic films. City cinema attendance 1.62 billion, an increase of 18.08% year-on-year.

Looking back on the changes in the film market this year, it is still turbulent and diverse. From the data point of view, the overall trend of the mainland film market is still catching up, with unlimited potential. In 2017, there were 9,597 new screens in the country, and the total number of screens has reached 50,776, surpassing North America to rank first in the world.

　　

Judging from the works, the main theme film and the literary film based on insisting on originality have become two dark horses that cannot be ignored. Among them, the bold attempt of "Wolf Warrior 2" to integrate commercial style not only brought a string of amazing figures in China – single-day box office 426 million, final box office 5.68 billion, but also attracted great attention internationally. It successfully ranked 55th in the top 100 global box office list, once again proving the importance of the main theme film to demonstrate cultural confidence.

　

　 　In addition, the literary and artistic films represented by "Gang Rinpoche" and "Twenty-Two" can break through the encirclement with very few films and become well-known films with quality, which also proves that the audience’s thirst for realistic films has been growing, and the level of appreciation has also been rapidly improved.

　

　　

The impressive market results are also due to the increasingly rational trend of the film market this year. Traffic actors no longer only focus on popularity but also think about acting, and ticketing websites reshuffle to change the distribution power structure. These phenomena can be described as a return to basics after washing away the lead.

　　

The official implementation of the "Film Industry Promotion Law" has also given the film industry a law to abide by, providing a lot of convenience for film creators and a basis for the rectification of industry chaos. Of course, in the journey of the prosperous film market, there are still some episodes that make people reflect. But small cleverness cannot shake the big market.

　

Now, let’s take a look at the top ten keywords of the film market in 2017, and reminisce about this year’s "big surprises and little secrets".

01　Film Industry Promotion Law

　

On March 1, 2017, the "Film Industry Promotion Law" came into effect, providing for the first time in China to regulate and develop the film industry in a legal form.

　

　

As the first industry law in the field of China’s cultural industry, the Film Industry Promotion Law has made clear provisions on decentralizing film approval rights, increasing support for rural films and ethnic minority films, and protecting the rights and interests of audiences.

　

From then on, film censorship will be reduced to the provincial film authorities, and for the issue of film viewing in border areas and ethnic areas, the Promotion Law stipulates that social funds should be actively directed to invest in rural film screening.

　

In addition, for some larger-scale movies, the promotion law also stipulates that theaters should "prompt movies that may cause physical or psychological discomfort to minors and other audiences." Many theaters reminded audiences at online and offline ticket windows during the release of "Wolverine 3."

　

　

As an industry law that regulates the order of the film market, the Film Industry Promotion Law also makes relevant provisions on the protection of film intellectual property rights and the act of stealing and concealing the box office.

　

Film intellectual property rights are subject to law, and piracy, plagiarism, and other acts in the industry will be severely cracked down. For theaters to steal and conceal box office and set up ghost fields, in addition to facing fines, serious circumstances will be ordered to suspend business for rectification. If the circumstances are particularly serious, the original licensing authority will revoke the license.

　

Shortly after the implementation of the Industrial Promotion Law, the competent authorities punished 326 cinemas that had stolen and concealed the box office in 2016, severely cracking down on them, with remarkable results.

　

Hu Zhifeng

Dean of School of Art and Media, Beijing Normal University

The introduction of the "Film Industry Promotion Law" not only directly promotes the film itself, but also the ideology and industrial culture associated with the film, as well as the improvement of the international dissemination ability of Chinese culture and the improvement of the country’s cultural soft power.

Yin Hong

Director of the Film and Television Communication Research Center of Tsinghua University

The Film Industry Promotion Law, as the first industry law in the field of Chinese culture, is not only the culmination of China’s film industry reform experience, but also can escort the continued development of Chinese film.

　

02　Art film

　　

In 2017, several art films broke through the siege under the attack of many blockbusters, gaining a good reputation and box office.

　

The first to bear the brunt is the Tibetan theme of "Gang Rinpoche", the first week of the film box office only 17.03 million, but with people’s word of mouth good word of mouth, the second week of the film box office more than 3 times, the third week is in accordance with 5 times attack.

　

　

In an instant, the discussion of beliefs and the value of life in the film has also become a hot topic in society, and netizens have responded very enthusiastically.

　

Also in this performance is the recently released "Twenty-Two", which uses the experiences of the 22 surviving "comfort women" in the Chinese mainland as a backdrop to objectively present their living conditions.

　

　

The film finally 170 million box office, and evoked people’s memories of that history, causing people to reflect on reality.

　

On the one hand, the two art films that made a comeback at the box office meant that the audience’s appreciation ability was generally improved. On the other hand, it also showed that the audience had an increasing demand for films with realistic themes and films with social topics.

　

Chen Zhixiong

Co-founder and Chief Content Officer of Poisonous Tongue Films

Instead of just asking the audience to yearn for art, sometimes art can also be audience-oriented. We need too much attention to reality, movies with social topics.

Zhou Liming

film critic

The counter-attack of excellent niche films means that the audience’s appreciation ability is generally improved. It does not mean that all films with good reputation can get the box office results they deserve, but at least it announces the end of the era of box office and word-of-mouth inversion.

　

03　Business theme

　　　

If 2016’s "Mekong River Action" allowed us to see the charm of the main theme film commercialization 1.0 for the first time, then in 2017’s "Wolf Warrior 2" and "Army Building", we saw the infinite possibilities of the main theme film commercialization 2.0.

　

The sharp and clean editing, the tight-paced narrative, the cheerful martial arts footage, and the positive theme of home country have all opened up a new path for "Chinese blockbusters," and these elements also make the audience’s blood boil and passion.

　

　　

The box office performance of "Wolf Warrior 2" and "Army Founding" also proves the success of the commercialization of the main theme film. Among them, "Wolf Warrior 2" broke 100 million in 4 hours, the single-day box office 426 million, and the final box office 5.68 billion RMB, which has surpassed the "Mermaid" opening 280 million. The single-day box office reached 310 million and the final box office was 3.389 billion yuan, setting a new record for domestic film box office.

　

　

As a tribute to the 90th anniversary of the founding of the army, the film "The Great Cause of the Founding of the Army" also reproduces the difficult process of the Chinese Communists to create a revolutionary army with its majestic image style and magnificent war scenes, and has won 400 million box office success.

　

It can be said that the high box office of "Wolf Warrior 2" has revolutionized the audio-visual language of domestic main theme films, making the main theme theme the main theme of the market. In addition, the inner theme of the main theme film is more important to bear social responsibility and carry forward the national spirit.

　

in winter

Founder, Chairperson and President of Bona Pictures Group’s joint stock company

Nowadays, the main theme film is taking up its due social responsibility, not only strengthening "road confidence, theoretical confidence, system confidence, and cultural confidence", but also the main theme film itself is more confident.

Liu Yang

Deputy Editor-in-Chief of the Cultural Interview Room of the Ministry of Political and Cultural Affairs of People’s Daily

The high box office of "Wolf Warrior 2" has broken the curse that has haunted domestic main theme films for many years. The main theme theme can also become the main theme of the market. The key lies in how the characters are shaped and how the story is told.

　

04　Traffic star

　　

In the past two years, the traffic star was the "handle" on the big screen. Its huge fan traffic could make a movie of mediocre quality continuously stir up hot topics, thus driving the box office to improve.

　

However, in such a state, a large number of assembly line works with celebrities as gimmicks appeared in the market, which also gave rise to a lot of industry chaos in which traffic stars "use stunts for performances and rely on pictures for filming".

　

This year, the influence of traffic stars on the performance of a movie has gradually weakened, and the joining of small fresh meat and small flowers is no longer equivalent to high box office, and audiences are gradually returning to the movie itself.

　

　

In the second half of the year, whether it was "The Performer’s Word" or "The Birth of an Actor", a number of programs to discuss performance came into being, inviting many powerful actors to speak out, returning the performance to the essence of art and providing an excellent demonstration to the traffic stars.

　

　　

Zeng Jian

Tencent network film and television team leader

The appearance of streaming stars is not a problem, but in a movie market, only streaming stars are a big problem. People’s demand for streaming stars is real, but people’s demand for excellent acting is also real.　

Chen Zhixiong

Co-founder and Chief Content Officer of Poisonous Tongue Films

We see from movies (works) that the characters of celebrities are getting thinner and thinner, but the noise received from outside movies (works) is becoming more and more noisy.

　

05　original

　

The popularity of IP has ebbed, and the originality has been improved, which is the indicator of the film market in 2017. IP adaptations have been very popular in the past few years. A large number of romance novels and fantasy novels have been brought to the screen, but adaptations themselves are a technical task. If they are not changed well, it is easy to become a mediocre work that relies on piling up stars to cash in, thus losing the soul of the original work.

　

　　

The ebb of IP craze does not mean that IP will withdraw from the market, but that IP adaptations are becoming more rational and no longer blindly followed. At the same time, the power of originality has once again attracted people’s attention and become the focus of the market.

　

This year, many creators have created a number of high-quality films such as "Riding the Wind and Breaking the Waves", "Carnival", "Love and Blind Date" in the spirit of originality.

　

　

In addition to showcasing the imaginative imagination, these films still do not forget to focus the camera on real life, depicting the joys and sorrows of each living individual, resonating with the audience, which is also the charm of originality.

　

Sairen

film critic

In 2017, Chinese films were imaginative and unrestrained, but they still did not forget to carve out individual dignity. And all of this is the source of originality. What is the source is the honesty and bravery of the creator.

Next page: Big screen, ticketing website, lock field, batch, new power

　　Draw your mobile phone, order what you need in the WeChat Mini Program, and you can get the goods at the head of the community the next day – community group buying is a new type of consumption model that has emerged in recent years. During this year’s COVID-19 pandemic, community group buying suddenly became popular, providing residents at home with daily necessities, especially fresh fruits and vegetables that are necessary for three meals a day. It has played a huge role in ensuring the normal life of residents during the epidemic prevention and control period, and has also been recognized by more and more people. How will community group buying develop in the future has become a topic of concern for people.

　　Fresh fruits and vegetables become the main commodities of the "group"

　　"My family’s daily necessities such as vegetables and fruits are basically solved by community group buying, and the monthly consumption exceeds 1,000 yuan," Ms. Liu, from Kaifu District in Changsha City, told reporters on April 22. "This kind of community group buying consumption model provides convenience for our working people, the price is relatively affordable, and the quality feels good."

　　The merchant recruits the head of the community as a unit, the head of the group creates a group buying WeChat group, and the head of the group promotes group buying goods in the group. Consumers place an order in the WeChat Mini Program, and the merchant delivers it to the head of the community according to the order volume the next day. Consumers go to the head of the group to pick up the goods, thus completing a community group buying.

　　Group buying platform on the sale of a dazzling array of goods, the reporter in the prosperity of the preferred platform to see, there are 24 categories, ten Hui group also has 14 categories, from fresh fruits and vegetables, food, beauty care to home appliances digital group, and even cleaning services, laundry services can be group, among which vegetables, fruits, snacks, fresh most popular.

　　In the vicinity of Heyuan Community, Kaifu District, Changsha City, there are three group buying points, Xingsheng Preferred, Zhihua Zhiguo, and Shihui Group. There are two group buying groups in the mobile phone of Ms. Zhang, a resident of the community, "I joined two community group buying groups. Each group buying has a different time every day, and the types and prices of sales are different. So when I want to buy something, I will compare the supply of the two platforms before placing an order. There is one platform with better fruit quality, and the other platform has cheaper daily necessities." Ms. Zhang is very knowledgeable about group buying. She said that she has joined community group buying for more than two years. Now most of the daily necessities are solved by group buying, and the number of visits to supermarkets and vegetable markets is much less than before.

　　On the morning of April 24, the reporter saw a truck full of fresh food at the Shihuituan pick-up point in Lotus Pool, Kaifu District. The delivery driver told the reporter that he was responsible for delivering more than ten points around the area, each time there were thousands of orders.

　　The number of Zhihua Zhiguo group buying group in Heyuan Community has reached 492 people, and sometimes the head of the group also sells some local eggs, local chickens, Dongjiang fish and other local specialties. The head of the group buying is mainly middle-aged people, office workers.

　　It is common for several group buying platforms to coexist in a community. Residents of Jinxiu Huatian, Kaifu District, Changsha City told reporters that before the Spring Festival, there was only one prosperous and preferred community. After the epidemic appeared, there are now 4 group buying platforms in the community. Every day, the 4 heads of delegation do their best to promote platform products in the group, which is very lively.

　　In Changsha City, Chengbei Shuiying California Community, the head of the "A Preferred Little Talent" concurrently operates three platforms: Xingsheng Preferred, Koala Selection Mall, and Shihui Group, as well as Deyuan Baozi delivery. Every day at about 8:30 am, she will send the main product links of each platform in the WeChat group to notify the arrival and other information. During the epidemic prevention and control period, she also personally delivered the goods to her door. Ms. Zhou from the community told reporters that because it is far from the urban area and there are relatively few supermarkets, she is more willing to participate in community group buying. The content of the three group buying platforms is similar, all of which are fruits, vegetables, daily necessities, etc., and the prices are slightly different. The price of group buying vegetables and fruits is cheaper than the surrounding fruit shops and supermarkets, such as honeydew melon in Hainan, fruit shops sell for 6 yuan/catty, while the platform only 4 yuan/catty.

　　Community group buying plays an important role during the epidemic

　　"On the fifth day of the first lunar month, there were no vegetables at home. I went to the vegetable market and found that it was not open at all. I went to the nearby supermarket. The vegetable area that had always been dazzling in the past had no leaves. Just when I was at a loss, the owner of the commissary in the community pulled me into the Zhihua Zhiguo shopping platform. The next day, the dishes I bought arrived and felt fresh. Since then, as an office worker, I have been buying fresh fruits and vegetables on the platform every day, which feels very convenient." Recently, Ms. Liu from Yuhua District, Changsha City, told reporters how she became a loyal consumer of community group buying.

　　The sudden COVID-19 epidemic has disrupted the normal life of the citizens, the semi-closed management of the community, and the vegetable market has also delayed the opening of the door. With the extension of the closure time, many residents have no food, and some e-commerce platforms are still delivering goods without interruption. Some community heads also responded positively to the opening of the group, alleviating the residents’ shopping problems.

　　During the most serious period of the epidemic, the reporter found that community group buying was very popular. For example, on the Xingsheng Preferred platform, each single product is tens of thousands of pieces of vegetables, soy products and meat, which are often sold out within 15 minutes of opening the group at 0:00. Some other commodities that are in short supply during the epidemic, such as alcohol, disinfectant, yeast powder, etc., have been out of stock elsewhere, but they are still available on the platform from time to time. As popular products, they need to be snapped up quickly.

　　Ms. Zhou of Heyuan Community said that recently, she has been guarding the two platforms of the community to open a group and stock up on some vegetables every day. It is because of community group buying that her family’s life has not been greatly affected during the epidemic.

　　The frenzy of group buying has ruined the heads of the community. A head of the group surnamed Liu in Lotus Pool, Kaifu District, Changsha City, said that since the opening of the group on the sixth day of the new year, the number of group buying has soared, reaching more than four times the previous number. "During the epidemic, I am so busy that I often can’t eat lunch and dinner." A head of the group surnamed Zhang in Furong District also told reporters that as soon as the delivery truck arrived at 2 pm, in order to prevent the crowding of people taking goods, his family of four went into battle and put the goods in sub-units first.

　　The person in charge of several large-scale group buying platforms in Changsha told reporters that during the COVID-19 epidemic, the sales volume of the platform ushered in explosive growth. For example, in Xingsheng Preferred, Changsha’s super 1 million active users placed orders on the platform, the average order volume increased by about 300%, and the number of new users increased by more than 4 times year-on-year. Fresh goods such as vegetables and fruits were basically sold out before noon.

　　All platforms have tried to ensure delivery during the epidemic. The person in charge of Zhihua Zhiguo told reporters that during the epidemic, the platform also applied for resumption of work early. The first delivery began on February 6, and the growth of vegetables and meat was obvious. In order to ensure that a community with suspected cases can deliver goods, several shareholders also take turns to drive home deliveries. Xingsheng Preferred also took measures such as providing additional subsidies for distribution personnel and setting up incentives to encourage distribution personnel and heads of delegation.

　　Healthy development requires facing existing problems

　　The epidemic has made community group buying widely accepted by people, which is greatly conducive to the future development of this e-commerce model. However, the threshold for community group buying is not high, and many problems such as commodity quality and after-sales services are also exposed during the epidemic. Pay attention to and solve these problems, so that community group buying can better develop and better serve the masses.

　　Group buying has a price advantage, but because you can’t see the real thing, sometimes you will buy troubles: the duck intestines you bought are covered with red spots, the tofu is sour, the vegetables are broken, the melons and fruits are cracked, and the fruit taste is very poor – consumers have a lot of complaints. The biggest difference with other online shopping products is that the fresh fruits and vegetables have a short shelf life, and the goods are particularly easy to break, which brings certain difficulties to after-sales. The sales process includes producers, group buying platforms, community heads, consumers and other links. The responsibilities of each link are not clear. Once there is a problem, mutual accusations and wrangling often occur. Some consumers because the price of goods is not high, defective products thrown away, did not go to complain, but if this happens often, it will definitely affect the group buying feeling.

　　Delivery of goods is also often untimely, which occurs from time to time on various platforms. Sometimes a goods cannot be delivered for several days in a row, and fresh ingredients are not delivered in time, which brings extraordinary trouble and greatly reduces the satisfaction of the shopping experience.

　　Platform in the selection of the community head, there is no threshold, some heads do not even have their own brick and mortar stores, the goods come, just like a stall in the community. A resident of Changsha Yuelu District complained that the community will be a long pile of vegetables, fruits and even meat on the ground, spring and winter season is OK, summer to do? Who is responsible for deterioration?

　　How to protect rights if there is a problem with the goods bought by the group, lawyer Li Chunguang of Hunan Haitian Law Firm told reporters, "If the head of the group buys for free, as long as there is no major fault, it generally does not need to bear legal responsibility; if the purchasing fee is charged, if the purchasing behavior causes the buyer’s loss, it will be legally responsible. Citizens who encounter Sanwu products or quality problems must keep relevant evidence. If the after-sales service of the group buying products is not smooth and there is a dispute, they can use the WeChat chat records and payment records of the head of the group to complain to the Market Supervision and Administration Bureau, or they can request the Consumer Association to mediate or sue to the court."

　　(Text/Tian Yan, Shi Xuehui)

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Summarizing the evaluation of car home car owners, the interior design of Xingyue L Zhiqing has won his approval, which is simple and full of layers, and the big screen is full of science and technology. Although it is slightly dull, it obviously conforms to his aesthetics. The owner specifically mentioned that although the air volume of the rear air outlet was not satisfactory, it did not seriously affect his satisfaction with the overall interior. Therefore, the interior design of Xingyue L Zhiqing, despite minor regrets, can still provide a comfortable driving experience as a whole, showing its unique charm.

It has been nearly two months since the launch of the Huawei P30 series, and I previously reviewed the Huawei P30 Pro. The 10x hybrid zoom on the P30 Pro gave me a big shock, allowing us to see the potential of the phone in telephoto shooting, but the 6.4-inch large screen also makes it thicker.

For the author who uses mobile phones heavily, I prefer lightweight and easy to control small-screen mobile phones with one hand. So, I used the P30 as my main mobile phone for a month, and today we will talk about the experience of using the P30.

HUAWEI P30

Appearance: 6.1 inch golden ratio, not tired after long-term use

The most obvious difference between Huawei P30 and P30 Pro is the difference in feel. The 6.1-inch screen of the P30 is more suitable for users with small hands. Although it does not use a curved screen, the sleek middle frame processing of the P30 does not make me feel broken. Compared with the P30 Pro, the shorter screen size also facilitates operations such as drop-down notification bars. One-handed operation is not a problem.

The 3.5mm earphone jack is still retained at the bottom.

In addition to the small screen being more practical and easier, the P30 retains a 3.5mm earphone jack, which is very convenient for listening to music with wired earphones, eliminating the trouble of carrying an adapter cable with you. However, there is still no infrared transmitter on the top of the P30. Friends who want to turn on the air conditioner with their mobile phones need to pay attention. The P30 may not meet your requirements, but now there are many smart air conditioners, which are controlled by mobile APP and WiFi. Without an infrared transmitter, it cannot be considered a flaw.

In terms of color scheme, Huawei P30 and P30 Pro have the same color scheme. They are all five color schemes: bright black, aurora, sky realm, orange, and pearlescent fritillary. There is no difference in color scheme from P30 Pro. If there is a requirement for color scheme, P30 can also meet the purchase needs.

Aurora color looks good

Overall, the appearance of the P30 Pro is not much different from that of the P30 Pro. In addition to the curved screen and the size of the phone, they are more of a functional difference, such as the camera difference we will talk about next.

Take pictures: super photosensitive + 3 times light change night scene is equally powerful

Huawei P30 and P30 Pro use the same CMOS, and Huawei replaced the RYYB array with the IMX600 on the P20 Pro. Compared with the ordinary RGBG array, the RYYB array uses a yellow filter instead of a green filter.

P30 super photosensitive Leica triple camera

This is because the yellow filter can get more light than the green one without changing the size of the single pixel. We will explain to you what RYYB is through a small arithmetic problem.

Let’s first assume that the total amount of RGBG light is 100%, then the RGBG light can be decomposed into 25% red + 50% green + 25% blue. RYYB replaces green with yellow.

RGB three colors

We can see from the above image that yellow is a mixture of green and red, so the light with RYYB can be broken down into: 25% red + [50% red + 50% green (broken down by 50% yellow) ] + 25% blue.

Therefore, the total light input of RYYB’s three colors is 150% of that of RGBG. Of course, this is only a theoretical value. At the P30 series press conference, Yu Chengdong announced that this time it will be increased to 40% of the light input, indicating that RYYB still has room for further optimization.

Since RYYB’s CMOS can absorb 40% more light than traditional RGB arrays, it can obtain clearer photos in low light environments. The thicker spectral structure of the RYYB array also further enhances the limit ISO of the Huawei P30. Although the maximum ISO of the P30 is lower than the 409600 of the P30 Pro, it also reaches 204800.

Is such a high ISO enough? Is the brightness of night shooting lower than that of the P30 Pro?

Previously, I conducted a photo test on the P30 Pro’s extreme low light (article link here). In the extreme low light environment (indoor 0.5lux), the P30 Pro can still take photos with good brightness and clear details. When looking at the sample parameters in these low light environments, I found that the ISO was mostly locked at 25600 and the exposure time was 1/8 second.

It is still far below the limit of the P30 camera, and from the perspective of daily use experience, the difference between the P30 and the P30 Pro is mostly in the telephoto and anti-shake experience.

In terms of telephoto, the P30 uses a 3x zoom lens, while the P30 Pro uses the latest periscope 5x optical zoom lens. Of course, both the P30 and P30 Pro telephoto lenses come with optical image stabilization.

P30 lens combination

In terms of the main camera, although the P30 also uses the CMOS of this RYYB array, there is no additional optical image stabilization, only AIS image stabilization. From the perspective of image stabilization, it is indeed a little weaker than the P30 Pro, but AIS is also sufficient in daily scenes. The handheld 6-second exposure is still stable, and people who have requirements for camera image stabilization can rest assured.

From my actual photo effect, except for the absence of 5x light change, 10x mixed light change, and 50x digital zoom, the other experience is not much different from that of the P30 Pro.

Let’s take a look at the samples taken by the P30, starting with the night.

This was taken just as the sun was setting. It can be seen that the brightness of the night scene shot by the P30 is one of the best, and the lighting suppression is excellent (neither of these two night scene photos has turned on the night scene mode). In the second photo, when the road light is suppressed, the pedestrians in the lower left corner can also see clearly, indicating the powerful quality of this RYYB array CMOS.

Now let’s take a look at the interior sample.

Large aperture mode

It can be seen that the indoor proof P30 also performs well, with a high dynamic range, accurate color reproduction, and the blurring of the large aperture is also in place, and there is no wrong image. Let’s take a look at the outdoor proof during the day.

Large aperture mode

In the daytime light ratio scene, the P30’s performance is also very stable, but it is worth mentioning that the AI assistant will automatically select the appropriate optimization mode for you. For photography Xiaobai, the automatic optimization of AI is indeed very useful.

Finally, let’s take a look at the P30’s zoom capabilities through a set of proofs.

Although this kind of zoom ability cannot achieve the effect of shooting birds, it is enough to deal with the zoom photography needs in daily life (such as shooting blackboards, shooting PPT, etc.). Of course, if you have higher requirements for zoom, it is better to consider the P30 Pro.

Of course, the front lens is also very important, the front of the P30 uses a 32 million pixel lens, let’s find a good-looking lady, directly look at the selfie effect.

From the sample, the beauty effect of the P30 is still good. While whitening and peeling, it still retains the details of the face. You can experience it yourself.

Of course, in addition to taking pictures, the dual-scene video recording function of Huawei P30 series has also been upgraded. After turning on this function, the left side of the picture is the picture shot with a telephoto lens, and it can be changed between 2x, 3x, and 5x zoom. On the right is the wide-angle picture shot by the main camera. While shooting close-ups, wide-angle shooting can also be taken care of.

Double scene video

Displaying both telephoto and wide-angle is a very creative feature for some users who like to shoot videos with their mobile phones. The portrait color retention that debuted in the Mate 20 series last year was also inherited.

Overall, although the P30 camera has some differences in hardware parameters compared to the P30 Pro, there is nothing missing in gameplay. From the perspective of ordinary users (who do not have extreme requirements for mobile phone cameras), the camera quality of the P30 is already excellent enough, and the budget saved on mobile phone lenses can be used to purchase a version with larger storage space.

Screen: 6.1-inch top-of-the-line AMOLED screen, just right for one-handed operation

In addition to the camera being unmatched at the same price, the P30’s screen and performance are also highly competitive at the same price. First, let’s talk about the P30’s screen. The P30 uses a 6.1-inch Samsung AMOLED screen, and the top is also designed with a bangs.

We tested the screen with instruments.

It can be seen that in the bright mode, the P3 color gamut volume of this screen reaches 107.6%, and it maintains an excellent color level – the average color deviation value is delta 0.08, the maximum is delta 0.68, the default color temperature of the screen is 7373k, and the screen quality is excellent.

Performance: GPU Turbo 3.0 full release of Kirin 980 potential

In terms of performance, the P30 is still equipped with the familiar Kirin 980, coupled with the latest GPU Turbo 3.0 and the blessing of the Ark compiler, the system’s fluency has risen to a significant level.

Everyone has seen a lot of Kirin 980’s running score, so I won’t put it here. Let’s look directly at the game performance. I chose NBA2K19 for the frame rate test. The frame rate test results are as follows:

NBA2K19 frame rate data from GameBench

It can be seen that the whole process is 60 frames, and the frame rate basically does not fluctuate. With the blessing of GPU Turbo 3.0, the potential of Kirin 980 has been fully tapped, which also shows us the importance of optimization to SOC performance. Similarly, optimization also greatly improves the fluency of the system.

System: EMUI 9.1 fluency upgrade Huawei Share, the more convenient it is to use

From my personal experience, the P30’s screen following and application switching smoothness when sliding are better than previous Huawei phones. This is of course due to the powerful performance of the Kirin 980, but it is also inseparable from EMUI optimization. We can use the GPU drawing in developer mode to see the smoothness of sliding.

Home slide

Taobao swipe

Zhihu slide

You can see that the reaction time is within the smooth line.

In addition to improving the fluency again, EMUI 9.1 has also made great efforts to beautify the icons. Compared with the icons of the previous EMUI 9.0 system, the icons of EMUI 9.1 are more simple and vibrant, giving people a brisk feeling. With the fresh style of EMUI, it is more suitable for young people to use.

Please ignore my wallpaper

In addition to the superficial changes to the system, Huawei has also made internal optimizations and developed the EROFS file system, which is said to achieve an average of 20% faster random read speed and more free space than the traditional EXT4 file system.

In addition, Huawei’s one-touch function is also very easy to use, but I am not using a Huawei laptop, so I can only show you the one-touch demonstration with the P30 Pro and Huawei Matebook computers. Both the P30 and P30 Pro support one-touch transmission.

Huawei Shared Touch

In addition to one-touch transmission, Huawei Share is also a function I often use in work and life scenarios. To share pictures with other Huawei users, you only need to click the Huawei Share icon, which is convenient and easy to use. Huawei Share’s experience of transferring files between mobile phones is already very close to Apple’s Air Drop, but it needs to be further improved in terms of ease of transferring files with non-Huawei-branded computers.

It can even be shared directly to the printer.

Overall, Huawei’s R & D resources invested in the system over the years have come to fruition, and the impression that the Huawei system is ugly and difficult to use has gradually faded from people’s minds. Hardware and software are walking on two legs. We might as well look forward to the next generation of Android Q upgrades. What will Huawei do?

Battery life: 3650mAh battery life, excellent heavy users can also withstand a whole day

In terms of battery life, the Huawei P30 uses a large 3650mAh battery. From my personal experience, it is completely stress-free to use it for a day from morning to evening. Please see the 5-hour battery life test results below.

In terms of charging, although the P30 is not equipped with the 40W super fast charging on the P30 Pro, it is still equipped with the 22.5W Huawei super fast charging. The 30-minute measured data is as follows.

The actual maximum power can reach 23W

However, in daily use, we may not always carry the charging head, and whether the power bank can fast charge the mobile phone is also a point of our consideration. In actual tests, Huawei P30 supports FCP, SCP and PD fast charging protocols, and there are still many power banks on the market that support these charging protocols.

Summary: 4000 yuan Eslite masterpiece old users call true fragrance

At the end of this experience, I would like to express my feelings about the P30 after using it for a long time.Although the P30 Pro has some trade-offs in camera hardware, wireless charging, dustproof and waterproof, infrared interface, battery capacity, curved screen and other functions compared to the P30 ProBut that doesn’t stop it from being one of the most cost-effective phones at that price.

For the general public who don’t usually take pictures very oftenThe camera function of the P30 is actually powerful enough. At the same price, you can hardly find a phone that takes better photos than the P30.And in terms of the feel of daily use, the smaller and lighter P30 is not easy to use.

In addition to that,Comfortable use with smooth and eco-friendly EMUI, coupled with Kirin 980 and GPU Turbo 3.0 support for games. Excellent comprehensive use experience has allowed Huawei P30 to firmly stand at the price range of 4,000 yuan to 5,000 yuan.

As an "old jazz" who has used Huawei P7, P10, and Mate 20 Pro, this Huawei P30 does make me feel Huawei’s sincerity. Although Huawei has put the most dazzling highlights of the P30 series in the P30 Pro (5x optical zoom), this product strategy makes the P30 look flat as water. But for me as an ordinary user, using the P30 with just the right feel, functional experience, and price is the phone I am really willing to pay for.

　　China Economic Net January 2 news, a few days ago, Lynk & Co released data: December 2023 sales of 25,695 vehicles, an increase of 16.86%, of which, new energy models sales of 14,203 vehicles, accounting for 55.3%, a new high. In 2023, Lynk & Co’s cumulative salesBreak through 220,000 car mark,Reached 220,250 vehicles, an increase of 22.27% year-on-year. From December 2017 to December 2023, Lynk & Co’s cumulative sales were 1,050,841 vehicles, continuing to leap towards new potential.

Lynk & Co’s 2023 annual sales break through 220,000

　　Demonstrating hard power to new strategies, Lynk & Co becomes a model for new energy transformation

　　Focusing on the performance of Lynk & Co’s products, the luxury smart super SUV Lynk & Co 08 EM-P sold 10,055 units at the end point of December 2023, and sold more than 10,000 units of a single model in two consecutive months. After less than 4 months on the market, the cumulative sales volume has reached 32,129 units, demonstrating Lynk & Co’s systematization to the new "hard power".

Lynk & Co 08 EM-P

　　Specifically, the core driving force for the rising sales of Lynk & Co 08 EM-P is the Lynk & Co EM-P super-extended range electric solution. In 2023, Lynk & Co released the new EM-P super-extended range electric solution, which is a set of new energy solutions based on electric drive. It meets the needs of users in all scenarios and all working conditions with "super performance". It can be electric, mixed and extended range, achieving both strong electric inductance and no anxiety. In the past year, the pure electric mileage of Lynk & Co EM-P family users reached 203 million kilometers and the charging capacity was 28.50 million degrees.

Lynk & Co EM-P Super Extended Range Electric Solution

　　Lynk & Co EM-P is equipped with a dual-motor electric drive system and supports independent rear-drive motors. It realizes super inductance with a variety of motor combinations. Combined with high-efficiency electric hybrid engine and three-speed speed ratio, it brings comprehensive power and comprehensive torque ahead of the same level, allowing Lynk & Co 08 EM-P Zero hundred to accelerate into the "4-second club". There are also advantages such as high-speed not soft, long-distance not weak, and off-road not panicking. Lynk & Co EM-P superimposes 8 major intelligent electronic control technologies and more than 20 working modes through a high-endurance flat-panel battery system, enabling CLTC pure electric battery life to exceed 240 kilometers and comprehensive battery life to exceed 1400 kilometers, allowing users to completely bid farewell to mileage anxiety and consume less energy in the state of power loss. Lynk & Co will use this as a technical base to accelerate the brand’s comprehensive transformation to new and electric.

Lynk & Co’s Smart Cockpit Operating System

　　At the same time, Lynk & Co has developed a smart cockpit operating system to drive the arrival of the next million-dollar era. In 2023, Lynk & Co launched LYNK OS N, a full-stack self-developed to create a Lingxi desktop, bringing a smoother flow, a more friendly interface, and a more spiritual interaction; LYNK Flyme Auto, jointly developed by Lynk & Co and Meizu, focuses on multi-end point, full scene, and immersive experience, and the handcar is connected without feeling. Lynk & Co listened to tens of thousands of suggestions from Co customers, and completed more than 20 function optimizations and system updates of the two smart cockpit operating systems throughout the year, so that users’ intelligent experience can be fully improved.

　　More than just car enlargement soft power, Lynk & Co creates a user ecosystem and goes global

　　In 2023, Lynk & Co also refreshed the first "one million" speed of the new brand. In November 2023, less than six years after the official launch of the first car in 2017, Lynk & Co 01 became the fastest Chinese high-end car brand to reach one million sales. This is not only a milestone for the development of the Lynk & Co brand, but also a highlight moment for the Chinese auto industry. All this is also the result of Lynk & Co’s insistence on consolidating brand equity and serving users with heart.

Lynk & Co refreshes "the millionth speed of new brands"

　　Since the establishment of the brand, Lynk & Co has always been user-centered, inspiring "More than just cars"Infinite possibilities. The same" born globally, open and interconnected ", the same WHY NOT challenges convention, Lynk & Co is more than just a car, and Co-guest life is more than just living, and work together to create a new ecosystem. In 2023, the total users of Lynk & Co APP exceeded 3.40 million, and the number of new users in the whole year 1.31 million, an increase of 228% year-on-year; MAU users exceeded 1.10 million, and the average daily activity exceeded 200,000. As of the end of last year, there were 308 Co-guest territory certifications, and more than 24,000 Co-guest events were held nationwide; Lynk & Co partners exceeded 10,000, covering 304 cities in 33 provinces/municipalities/regions in 3 countries, covering 16 major industry types. On average, a new Lynk & Co owner creates a product every half month, and Lynk & Co brings more than 74,000 pieces of goods for territorial partners.

Lynk & Co 2023 Co., Ltd

　　In addition to in-depth co-creation with users, Lynk & Co uses new channels to better meet user requests in the new energy era. From 2023, Lynk & Co will add new user direct connection channels to build a compound channel system of direct sales + agency + distribution. In July 2023, China’s first Lynk & Co brand user center opened in Hangzhou, synchronously renovated the existing 300 + stores, and settled in 20 city Meizu stores. All this is done by Lynk & Co to reach the nearest place to users in an all-round way, comprehensively strengthen the touchpoint with users, and establish a more direct two-way communication and emotional connection with users.

Lynk & Co Brand User Center (West Lake) opened

　　Europe is the starting point and main battlefield of Lynk & Co’s globalization, and Asia-Pacific is the new focus of brand development. In 2023, Lynk & Co’s domestic and international dual-cycle development will be virtuous and steadily advanced. "Asia Pacific Strategy": 3 Lynk & Co centers in Dammam, Jeddah and Muscat, Oman, and the Lynk & Co space in Kuwait City have opened one after another; Lynk & Co participated in the Geneva Motor Show in Qatar for the first time; officially entered the Vietnamese market, opened the first Lynk & Co space in Hanoi, and set sail for the new time zone of South East Asia; in addition to the Lynk & Co 01 and Lynk & Co 05 that have already gone to sea, the Lynk & Co 03 performance family and the flagship Lynk & Co 09 have also officially launched in the Asia-Pacific market, further enriching the Lynk & Co product matrix. In addition, the Lynk & Co team also won the 2023 TCR World Tour Team Championship of the Year, and won a total of 6 world championships in the WTCR Touring Car World Cup (now renamed TCR World Tour) in 5 years, including 4 annual team championships and 2 annual driver championships.

　　In 2024, Lynk & Co also has a series of surprises, looking forward to going to the "Lynk" strategy with millions + users: Lynk & Co EM-P continues to develop, and two sets of intelligent cockpit systems go hand in hand… The latest member of the Lynk & Co EM-P family and the first new energy medium-sized car under the new generation design language – Lynk & Co 07 will be officially unveiled in the first quarter of this year, announcing that Lynk & Co has entered a new stage of high-speed development of new energy. (Picture from the company)

[car home Zhanjiang Promotion Channel] Good news, the price has been reduced! This highly regarded model is being promoted in Zhanjiang, with a maximum discount of 37,000 yuan. Now buy Krypton 001, and the minimum starting price is only 269,000 yuan. If you want to know more about the discount, click "Check the car price" in the quotation form to get more discount information. Come and get a higher discount!

Krypton 001 is an electric vehicle with attractive design. Its front face adopts a very unique design, and the center of the front face is a large-size air intake grille, but this air intake grille is not a real air intake grille, but a decorative design to increase the aerodynamic performance of the whole vehicle. The design of the air intake grille is very futuristic, which fits well with the lines of the whole vehicle, giving people a very domineering feeling. In addition, the overall style of Krypton 001 is also very fashionable, its body lines are smooth, and the roof adopts a slip-back design, which looks very dynamic. The shape of the whole vehicle is very smooth, which is very in line with the aesthetics of modern people. Generally speaking, the design of Krypton 001 is excellent, and it is a very recommended electric vehicle.

Extreme Krypton 001 is a medium-sized and large-sized vehicle, with body length, width and height of 4977*1999*1533mm, wheelbase of 3005mm, front tread of 1703mm and rear tread of 1716mm respectively. The tyre size of this model is the front 255/55 R19 and the rear 255/55 R19. The rim style adopted is fashionable and dynamic, the overall lines are smooth, the body lines are simple and atmospheric, and the side design is very sporty. The Krypton 001 has a large body size, providing passengers with spacious seating space. At the same time, the wheelbase of this model is longer, which provides passengers with a more comfortable ride experience. Generally speaking, the side design of Krypton 001 is very exquisite, showing the luxurious atmosphere.

The interior design of Krypton 001 is simple and generous, with a large area of soft materials and metal decoration, creating a sense of high-grade and technology. The steering wheel is made of leather and equipped with electric up and down+front and rear adjustment function, so that the driver can adjust according to his personal needs. The 15.05-inch central control screen has a large size and is equipped with a voice recognition control system, which supports multimedia, navigation, telephone and air conditioning control. Both the front row and the back row are equipped with two USB/Type-C interfaces and the wireless charging function of the mobile phone, which is convenient for passengers to charge. The main and co-pilot seats are made of leather, which supports the adjustment of front and rear, backrest, height, leg rest and lumbar support. The driver’s seat and co-pilot seat are also equipped with heating, ventilation and massage functions. The second row of seats supports backrest adjustment, and the rear seats can be laid down in proportion to provide more storage space. The overall interior configuration is rich, with both comfort and sense of technology, giving people a very comfortable driving experience.

The engine of Krypton 001 has a maximum power of 580kW and a maximum torque of 810N·m, which makes it perform well in power. The powerful performance and efficient output of this engine bring excellent dynamic response and driving pleasure to drivers. At the same time, Krypton 001 also uses advanced power system adjustment and optimization to make it more stable and reliable during acceleration and driving. Whether driving daily or traveling long distances, Krypton 001 can meet your needs and bring you excellent driving experience.

In the eyes of car home car owners, Krypton 001 is just like his girlfriend, which perfectly fits his aesthetics. The design of this model is unique, and the design of the rear of the car and the hunting coupe made him fall in love at first sight. From the front of the car to the lines of the car body, every detail shows a simple and domineering beauty, which makes the car owners feel very satisfied. He even said that the face value of this car is so high that it is difficult for him to find a reason not to love it. Undoubtedly, the design of Krypton 001 is one of its biggest highlights, and it is also one of the important factors to attract car owners. For those car owners who have high requirements like him, this car is definitely a good choice.

Many consumers think that the cost of buying a car plus the cost of maintaining a car every year is really a lot of money, but now taxi software is so popular that it is convenient and cheap to take a car, so it is not practical to buy a car. However, in bad weather such as cold or hot, carrying a heavy shopping bag or dragging a huge suitcase, or when the driver is in an emergency, he will feel the pain of waiting. Although cars are consumables, and even the rate of preservation is not high, there is no denying that owning a car of your own can really bring great convenience to life, such as going to go on road trip.

Today, we will take a look at the new car BYD Qin PLUS EV, including its design, rough interior, high and low performance, etc. Presumably, small owners have dived into major forums and dug numerous evaluation videos, so there is no need to go into details in small series. Now, our focus is on the transaction price, discount, sales volume, value preservation and other aspects of Qin PLUS EV, helping small owners who are basically targeting and waiting for the right time to start to judge whether BYD Qin PLUS EV is worth winning more comprehensively.

The biggest discount of BYD Qin PLUS EV’s transaction price in the past month reached 8.79 fold, the cash of new cars dropped by 17,900 yuan, and the national sales of new cars started at 129,700 yuan. The point price is for reference only, and the actual transaction price is subject to the local dealer.

The picture below shows the sales data of BYD Qin PLUS EV. The national sales volume in the last month was 410 vehicles. I wonder if BYD is still satisfied with this result. Most people will follow the sales volume when buying a car, which is the main basis for most people to judge whether a car is good or not without in-depth understanding of a car. Although it is not accurate, it is not groundless, but if you have higher requirements for car selection, you need to make more efforts to fully understand it.

When we buy a car, we will pay attention to all aspects of this model in advance, especially the posts and word-of-mouth posted by car owners in major forums and vertical websites. Apart from the navy, there are still some car owners’ real car experience that is worth learning. Let’s take a look at the word-of-mouth score of BYD Qin PLUS EV. The comprehensive score of BYD Qin PLUS EV is 4.72, and the result is not bad, so BYD Qin PLUS EV can be considered.

After watching it for a while, it turns out that BYD Qin PLUS EV is not your dish? Let’s take a look at its powerful competitors. At present, there are basically good discounts on this site. Among them, the discounts for Beijing EU5 and Emgrand EV are 8.7 and 8.6 respectively, which is quite suitable. Take a quick look and choose!

If the price of Qin PLUS EV is right in the near future, then friends will hurry up! Linkage promotion in many places across the country, and there are even more discount models as low as 30%.

Wen | Lei Technology leitech

On April 18th, Huawei officially announced the launch of "HUAWEI Pura 70 Series Pioneer Program", and Pura 70 Ultra and Pura 70 Pro went on sale at 10:08 today. Xiaolei noticed that these two models have been sold online in Huawei, and they will be sold out soon after the sale. The next sale time is 10:08 on April 22.

In addition, some offline channels of Huawei also opened the sales of corresponding models simultaneously. The small partners sent by Lei Technology came to Huawei’s Sakata flagship store in Shenzhen and felt the fiery atmosphere of the first sale of Huawei Pura 70 series.

Huawei Pura 70 series has once again adopted the "before sale" mode. With the official launch of the new machine, the corresponding parameter information of the product is also announced, and we can finally take a quick look.

Huawei Pura 70 series has four models, namely Pura 70, Pura 70 Pro, Pura 70 Ultra and Pura 70 Pro+. Pura 70 Pro and Pura 70 Ultra, which are first sold this time, are expected to be the main models of this series. Let’s first understand their basic information.

The first is Huawei Pura 70 Pro, whose main parameters and specifications are as follows:

• 6.8-inch 120Hz LTPO OLED screen

• Rear 50MP super spotlight main camera +12.5MP super wide angle +48MP super spotlight macro telephoto.

• Front 13MP Super Wide Angle Lens

• 12GB memory

• 256GB/512GB/1TB flash memory

• 5050mAh capacity battery

• 100W wired fast charging, 80W wireless fast charging and 20W reverse wireless fast charging.

• 220g weight, supporting IP68 dustproof and waterproof.

And Pura 70 Ultra, the main parameter information is:

• 6.8-inch 120Hz LTPO OLED screen

• Rear 50MP super spotlight telescopic main camera +40MP super wide angle +50MP super spotlight macro telephoto.

• Front 13MP Super Wide Angle Lens

• 16GB memory

• 256GB/512GB/1TB flash memory

• 5200mAh capacity battery

• 100W wired fast charging, 80W wireless fast charging and 20W reverse wireless fast charging.

• 220g weight, supporting IP68 dustproof and waterproof.

The basic version of Pura 70, the core parameters are:

• 6.6-inch 120Hz LTPO OLED screen

• Rear 50MP super spotlight telescopic main camera +13MP super wide angle +12MP periscope telephoto.

• Front 13MP Super Wide Angle Lens

• 12GB memory

• 512GB/1TB flash memory

• 4900mAh capacity battery

• 66W wired fast charging, 50W wireless fast charging and 7.5W reverse wireless charging.

• 207g weight, supporting IP68 dustproof and waterproof.

Pura 70 Pro+, the parameter information is:

• 6.8-inch 120Hz LTPO OLED screen

• Rear 50MP super spotlight main camera +12.5MP super wide angle +48MP super spotlight macro telephoto.

• Front 13MP Super Wide Angle Lens

• 16GB memory

• 512GB/1TB flash memory

• 5050mAh capacity battery

• 100W wired fast charging, 80W wireless fast charging and 20W reverse wireless fast charging.

• 220g weight, supporting IP68 dustproof and waterproof.

After the hardware configuration of these four models, it can be seen that the differences between them are mainly reflected in the aspects of image, storage and fast charging.

Both Pura 70 Ultra and Pura 70 Pro series adopt super-focusing macro telephoto, which is also a major change brought by Huawei’s new machine in image.This lens can be used for long-distance shooting and close-up micro-scene shooting, and the focal length it covers is also very suitable for taking portraits.

It is understood that Huawei, a super-concentrated macro telephoto lens, has a recent focus distance of 5cm and a macro zoom of 35X. Moreover, it has an aperture of F2.1, which Huawei says is the largest aperture in the industry’s periscope telephoto. In this way, in the dark environment, it can shoot clearer and higher-quality image works at macro or telephoto.

It is worth noting that among the four new machines, Pura 70 Ultra is the only one equipped with a super-concentrated telescopic main camera. This is a major innovation of Huawei in the field of mobile images, and it is equipped with the first rotating telescopic lens structure in the industry. In actual use, if the user turns on the main lens, it will automatically extend through the mechanical structure.

Compared with the conventional lens, one of the great advantages of this design is that it can take into account the thickness of the lens and the fuselage, and at the same time, plug in a high-standard camera lens. Thanks to this technology, Huawei Pura 70 Ultra put a 1-inch outsole lens in an 8.4mm thick body and realized the physical aperture of F1.6.

Huawei officials also demonstrated the capture ability of Pura 70 Ultra through specific scenes and proofs. Through the super-spotlight image system and XD Motion motion engine, it can capture the moment when the car is flying at a high speed of 300 km/h.

The outsole and large aperture have further improved the imaging quality of Huawei Pura 70 super-large cup model. At the same time, its weight of 220 grams and thickness of 8.4mm will not bring inconvenience to users in daily use. Undoubtedly, through another innovation in the field of imaging, Huawei Pura 70 Ultra has built a differentiated competitive advantage.

Last August, when Huawei Mate60 series was released, its first satellite call function attracted the attention of countless people. Since then, satellite communication related functions have been the standard of Huawei products. Most of the Huawei Pura 70 series that debuted this time support satellite communication, but different models support it differently.

First of all, Huawei Pura 70 Pro, Pura 70 Pro+ and Pura 70 Ultra first supported the Beidou satellite image sending function.Specifically, when using the Beidou message function in the mobile phone, users can not only send text messages, but also send pictures now, and the experience is closer to the IM application that users use every day.

Secondly, Huawei Pura 70 Pro+ and Huawei Pura 70 Ultra not only support Beidou satellite messages, but also support satellite call function (based on Tiantong satellite), which can be activated by inserting the mobile phone card of China Telecom.In other words, if you want to use satellite calls, then these two models are available.

In terms of chips, Huawei officials have not released specific information. However, according to netizens, through testing software, it was found that the chip on Huawei Pura 70 Pro/Ultra is Kirin 9010, and its CPU architecture is 2 2.3GHz+6 2.18GHz+4 1.55GHz, with a total of 12 cores. However, @ Fixed Focus Digital said that the current software identification is wrong. The CPU architecture of this chip is still 8 cores, and the GPU is Maliang 910, which is the same as Kirin 9000S.

Looking at it now, the chip carried by Huawei Pura 70 series should be a small change of Kirin 9000S. The actual performance of Kirin 9000S has been experienced by Huawei Mate60 Pro before. For Kirin 9010, Xiao Lei’s initial judgment is that the performance is enough to meet the daily use needs of users.

In terms of appearance, Huawei Pura 70 series has made great changes. On the back of the fuselage, Pura 70 series adopts triangular lens module design, which greatly increases the recognition of appearance.

In addition, Pura 70 Pro+ uses nano-weaving technology to etch stripe-like texture on the glass back cover. Different models of Pura 70 series also have their own exclusive color matching, which is consistent in appearance design, but there are also differences, forming a positioning division.

In terms of price, PURA 70,5499 yuan, Pura 70 Pro 6499 yuan, Pura 70 Pro+ 7999 yuan and Pura 70 Ultra 9999 yuan. Obviously, Huawei Pura 70 series mainly covers the flagship and high-end markets, and the products with price ranging from 5,000 to 10,000+are the target range of this series.

Generally speaking, the highly anticipated Huawei Pura 70 series has achieved satisfactory performance at the product level. In terms of specific functions closely related to users, it has greatly upgraded the configuration and technology of images, brought super-focusing macro telephoto lens, and provided users with better experience in macro and telephoto scenes.

The Pura 70 Ultra is the first super-spotlight telescopic main camera, which breaks the convention and crams a high-specification outsole lens into a narrow space, taking into account the image quality and the thinness of the fuselage, providing enough product selling points for positioning the new products of the super flagship.

In addition, Pura 70 series has brought satisfactory innovation and upgrade in design, satellite communication and fast charging technology, which has supported the positioning of high-end flagship of new products.

The first sale of Huawei Pura 70 series was undoubtedly a great success. Under the premise of no clear official notice, Huawei Sakata flagship store quickly gathered a large number of people, and the first batch of Pura 70 Pro and Pura 70 Ultra quickly sold out. Online channels, we have also witnessed similar sales.

At this point, we don’t need to use too many languages to demonstrate the success of Pura 70 series. Now, what Huawei needs to do most is still to prepare the goods as soon as possible and use more sources to meet the next sale.

The emergence of Pura 70 series means that the flagship mobile phone market in 2024 has ushered in a strong player. Whether it is the iPhone 15 series or many flagship products of the Android camp, they have to face this opponent who has caused them a headache. The chaos in the high-end mobile phone market has just entered the climax stage.

　　[car home New Car Launch] At the Shanghai Auto Show, which opened on April 18th, Chery Tiggo 9 C-DM made its official debut. The new car will be equipped with a hybrid system consisting of Kunpeng Power 2.0TGDI engine and 3-speed DHT gearbox, with a pure electric battery life of 165km, a fuel consumption of 4.2L/100km and a comprehensive cruising range of over 1,400 km.

　　Looking at the new car, there is not much difference between it and the fuel version. The appearance adopts Chery family design style, the front face adopts polygonal large-size front grille, and the interior is supplemented by straight waterfall chrome trim, in which the trim is also twisted to enhance the three-dimensional sense of modeling and the visual effect is more atmospheric. In addition, the new car is also equipped with a long and narrow headlight group, which is matched with a plurality of ribs raised by the engine and a three-stage air intake below, enhancing the luxury of the whole car.

　　The design of the tail is more generous. From the detailed design, it can be found that the car adopts many popular elements, such as penetrating taillight group, large-size spoiler at the roof and two exhaust layouts on both sides. At the same time, the car also adds chrome trim strips under the taillights, which improves the exquisiteness of the tail shape. At the same time, the C-DM version has added an exclusive logo.

　　Dual-screen design is adopted in the car, based on Qualcomm Snapdragon 8155 chip +5G Gigabit Ethernet, which brings high car performance; The zigzag air conditioning air outlet at the bottom of the screen is very distinctive. The car has 27 air outlets +B-pillar air outlets. In addition, the car does not have too many physical buttons, and it seems that virtual buttons are used in its steering wheel, gear handle and other areas, which is full of technology.

　　In terms of power, the fuel version is equipped with Kunpeng Power 2.0TGDI engine, with a maximum power of 187kW, a peak torque of 390N·m and a comprehensive fuel consumption of 7.7L/100km. The power of the C-DM version is unknown, but this super hybrid drive technology also supports the four-wheel drive control system. The four-wheel drive model accelerates from 0 to 100 km/h in only 4.26 seconds, has a pure battery life of 165km, a fuel consumption of 4.2L/100km, and a comprehensive cruising range of more than 1,400 km. (Compile/car home Guo Chen)

The inventor of three-point seat belts, the first automobile brand to use airbags, Volvo is undoubtedly the industry benchmark in terms of safety, but Volvo, the safety benchmark, has recently encountered trouble.

In May 2022, Volvo’s sales in China were only 9,488 vehicles, down 43.8% year-on-year, which was the second consecutive month, down more than 40% year-on-year. In April, Volvo sold 8,579 vehicles, down 47.8% year-on-year, and the sales volume was almost halved, which obviously exceeded the industry average. What’s worse, the combined sales volume of all Volvo models was not as good as that of LI, a new force in car making.

And this is the market answer sheet handed over by Volvo models when they all give substantial terminal discounts. Take Volvo S90 (parameter picture) as an example. The terminal discount of this car is as high as 70,000-80,000 yuan, and the terminal landing price is even in the early 300,000 s. It can be said that the car is being sold with a fracture. But how can Volvo, which has a broken bone, still not be sold?

The product update is slow, and the main models are exhausted.

In the fierce market competition environment, major car companies have been trying to introduce new products, update technology and keep up with the market development trend in recent years, but Volvo, a Swedish car company, is obviously a little slow in pace. Volvo’s three main models have not been replaced for a long time.

XC90 was released in 2014, S90 in 2016 and XC60 in 2017. Although there is a change in the middle, it is basically fine-tuned in appearance and power system, which is neither painful nor itchy, and it is difficult to form a new communication point, and it is also lack of freshness for consumers.

Safety and environmental protection cards can no longer be played.

Volvo’s models have always been known for their safety. Besides, the environmentally friendly interior materials is also its unique selling point. In addition, Volvo has no other differentiation advantages that can distinguish it from its competitors. Volvo’s models are obviously not as good as their competitors at the same level in terms of creating luxurious interior texture and driving texture. However, even for safety and environmental protection, these two cards are becoming more and more immovable.

In terms of safety, as long as the price of luxury brand models is more than 300,000, it may not be so extreme in safety, but it will not be particularly embarrassing. Moreover, with the wave of automobile electrification, more and more models are equipped with active safety systems, which also leads to Volvo’s safety brand, which is less and less attractive to consumers.

In terms of the environmental protection of the interior, many new brands have also begun to promote the interior of their own models and how much environmental protection materials have been used. Therefore, these two advantages that Volvo originally monopolized are gradually being disintegrated by competitors.

The complaint rate is high, with frequent failures.

Since the beginning of this year, some owners of Volvo S60 and S90 have found that the engine can’t start normally for many times, and even some vehicles have completely lost power and can’t be unlocked. Volvo dealers explain this problem as "software matching failure", claiming that it can be repaired by software upgrade, but the vehicle after maintenance and upgrade still has the problem of not starting. According to professional analysis, it may be because the 48V light mixing system of Volvo’s new model may have defects in its working logic, which may lead to power loss of the vehicle.

According to the information of many complaint websites such as Chezhi. com, the complaint sales ratio of Volvo’s models is not low. In the first quarter of this year, the complaint sales ratio of Volvo XC60 new energy was the highest. The main complaints were: suspected distribution reduction, car body accessories and electrical audio-visual system failure, driving safety auxiliary system failure, and engine/motor drive motor failure.

In the face of the long-standing problem of low-frequency resonance/abnormal sound, some car owners revealed that at that time, the dealer gave the "hush money" practice of signing a confidentiality agreement after compensation, but did not recall it.

Dislocation competition, hedging rate and brand premium are worrying.

Dislocation competition and substantial terminal concessions are the secrets of sales growth of Volvo models in previous years, but this practice has also brought great negative effects.

The method of high pricing and substantial terminal discount has seriously hurt Volvo’s brand image, which has led to the general public’s view that Volvo should not buy without breaking a bone, which has also led Volvo to continue the method of high pricing and high terminal discount when launching new models, which has also exhausted Volvo’s brand premium.

In addition, the way of substantial terminal concessions has led to a sharp decline in the value-keeping rate of Volvo models. Take several representative models as examples, the three-year value-keeping rate of Volvo XC60 is 44.67%, that of Volvo XC90 is 54.25%, that of Volvo S90 is 44.54%, and that of Volvo S60 is 45.74%. Even if you count the terminal concessions, the value-keeping rate of Volvo is calculated according to the actual landing price.

As it turns out, Volvo’s several brands, such as substantial discount, misplaced competition, safety and environmental protection, are becoming more and more immovable, and Volvo must make changes. We can also see that Volvo is also actively carrying out electrification transformation recently, hoping that Volvo can make a faster pace in electrification transformation. Perhaps only in this way can Volvo reverse the trend.