["Warm City Helps Enterprises Package Alliance Action" Series Report ③] Package Alliance Action has deep and empowered development

Whether the business environment is good or not, whether it is good or not, directly determines whether the industrial factors can be gathered or not, and the development momentum is strong or not. The core subject of industrial development is a specific enterprise. To optimize the business environment, we must focus on serving enterprises and be a solid backer for enterprise development in order to empower the "acceleration" of industrial development. Since the launch of the "Warm City Support Enterprise Package Joint Action" in the high-tech zone, county-level leading cadres have been mobilized to promote the continuous optimization and upgrading of service enterprises with innovative consciousness, meet the various needs of enterprises from the landing of investment promotion to the production and operation process, strengthen the confidence of enterprises in development, help enterprises to develop rapidly, and polish the "Warm City" sign with heart.

Today, the third in a series of reports, "Bao Lian Action is deeply empowered and developed", was launched.

Recently, Wang Ping, a member of the Party Working Committee and deputy director of the Management Committee, visited and investigated the Baolian Enterprise Taili Machinery Manufacturing Co., Ltd. and Chery Automobile Ordos Branch to learn about the production and operation of enterprises, product sales, technological innovation, safety production, etc., as well as the difficulties and problems encountered in the current development process. He expressed that he would play a good role in Baolian, promote the implementation of policies to benefit enterprises, create a better environment for the high-quality development of enterprises, and provide better services. He also urged and guided enterprises to place safety production in a more prominent position, strengthen the investigation of potential safety hazards, do a good job in equipment operation and maintenance, and comprehensively improve the quality of production and operation to ensure the continued stability of the safety production situation.

On April 16, Liu Aidong, director of the Bureau of Finance and Finance, and Su Yala Jirigala, deputy director, led the team to go deep into Jiangsu Guofu Hydrogen Energy Technology Equipment Joint stock company, Inner Mongolia North Cable Co., Ltd., and Inner Mongolia Kejian Electric Co., Ltd., to visit and understand the current financing difficulties of enterprises, reduce costs and increase efficiency and other issues, and by actively building a bridge between government, banks and enterprises, formulate personalized financing plans to meet the diverse financial needs of enterprises, effectively improve the efficiency of resource allocation, provide more convenient and efficient financial services for enterprises, reduce the financing cost of enterprises, and make every effort to help enterprises reignite vitality.

Recently, Xin Jun, deputy director of the Party and Government Office, visited and investigated Inner Mongolia Everbright Cable Co., Ltd., and gained a detailed understanding of the production and operation of the enterprise by entering the factory, looking at products, and viewing projects. He also conducted in-depth discussions and exchanges on specific problems faced in the operation and development of the enterprise. In response to the problems of low product reputation and insufficient orders in the enterprise, he will actively assist enterprises to participate in the "use of masked materials", increase product publicity, and make good use of the policy of helping enterprises to benefit enterprises. He will fully support enterprises to expand the market, obtain application scenarios, and help enterprises run out of "acceleration".

Recently, Chai Yinyan, deputy director of the Comprehensive Security Center, visited and investigated Ordos Tianjiao Food Co., Ltd. and Tianjun Logistics Park Development Co., Ltd., and exchanged face-to-face with the person in charge of the enterprise to learn more about the production and operation of the enterprise, product sales, and other situations. In response to the difficulties and bottlenecks encountered, he studied solutions and put forward suggestions. He encouraged enterprises to give full play to their own advantages and industry advantages, expand the scale of the enterprise, actively explore new ways of innovation and development, and build a platform for the enterprise with the fullest enthusiasm to promote the development of the enterprise with the best quality service.

To exchange heart for heart, let enterprises do things with ease, investment with confidence, and operation with ease, loosen the constraints for enterprises, remove obstacles for innovation, and pave the way for development. The High-tech Zone will make every effort to help enterprises package and work together in practice and in detail, continuously reduce the "temperature difference" between enterprise feelings and policy provisions, so that enterprises can fully enjoy the warmth of the spring breeze of the excellent business environment in the High-tech Zone, and continue to heat up the satisfaction of enterprises.

Contribution: Party and Government Office, Comprehensive Secretary Post

Original title: "[" Warm City Helps Enterprises Package Joint Action "Series Report ③] Package Joint Action has depth and strength to empower development"

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Xiaomi TV launches new service to bid farewell to the era of set-top boxes: watch CCTV TV live online, 159 a year

In terms of TV, Xiaomi also launched the "Home Appliances Start" activity recently. For example, the price of its EA series 75-inch 4K TV is not higher than 2899 yuan, and it also participates in the warranty service that can only be replaced without repair within 180 days. Friends in need can pay attention to a wave. The TV adopts a metal full-screen solution with a Unibody metal body. The body is lighter and thinner, and the texture is full. The whole is very atmospheric and simple. In addition, each screen has been adjusted one by one, and the color level can reach the monitor level. The primary color of the content is accurately presented, and the look and feel is more comfortable.

When asking the world M5 to "meet" Avita 11, who is Huawei’s strongest complete?

When it comes to Huawei + Auto, the first thing that many people think of is the Q-World M5. After all, whether it is sales channels or product promotion, in everyone’s eyes, the Q-World M5 is Huawei’s own son. However, after seeing Avita 11, many friends who want to buy the Q-World M5 are stunned. Did they say that Q-World M5 is their own son? Why do you feel that Avita 11 is Huawei’s own son?

Don’t think I’m saying this too much, I believe that all friends who have seen the Qinjie M5 and Avita 11 understand. According to everyone’s impression, the Qinjie M5 should use Huawei’s latest system, especially Huawei’s latest technology. But from the current perspective, the Qinjie M5 is more like a cost-effective player for the main household, while the Avita 11 is a display of better performance and higher technology.

Especially with the launch of Huawei’s smart car solution conference on April 16, Avita will become the first batch of brands equipped with ADS 2.0, which virtually enhances the competitiveness of Avita 11. You must know that Avita 11 and the three new products launched in the past year and a half will all come standard with ADS 2.0 and Huawei smart cockpit. At this time, looking back at the M5, do you suddenly feel that something is wrong?

In fact, there has been a conclusion about who is Huawei’s biological son between the M5 and Avita 11 for a long time. To give a very simple example, I don’t know if everyone has paid attention to the recent activities of Avita 11 in Chongqing. After Shanghai, Guangzhou and Shenzhen, the NCA function of Avita 11 urban area officially unlocked the new map and successfully landed in Chongqing. At the same time, Avita 11 also completed the first technical demonstration of the valet parking assist AVP function.

And this set of HI Huawei’s full-stack smart car solution, which can be called the most intelligent driver assistance system on the surface, has not yet appeared on the Qinjie M5, is it enough to explain the problem? Some people may say that the intelligence of the Qinjie M5 is not low, which I do not deny, but compared with Avita 11, it is still slightly inferior. Not to mention the urban NCA function, let’s take the valet parking assistance AVP function as an example, Avita 11 will hang the Qinjie M5.

Many small partners know that the current automatic parking is that everyone drives to a fixed parking space, and then the vehicle will identify the car and park with one click. The AVP function of Avita 11’s valet parking assistance relies on 3 semi-solid lidar, 6 millimeter wave radars, 12 ultrasonic radars, 13 high definition cameras, and 34 smart driving sensors. It not only realizes common automatic parking and other functions, but also can automatically search for parking spaces when the parking space is occupied. Is it very sci-fi? At this moment, do you think Q Jie M5 and Avita 11, who is Huawei’s biological son?

The netizens met Wang Fei to post photos, and Nicholas Tse accompanied them to break up the rumors.

1905 movie network news Recently, some netizens happened to meet Faye Wong and Nicholas Tse in a generous fit, and posted photos lamenting that Faye Wong’s real temperament is great. In the photo, Faye Wong is wearing a mask.Sit on a chairWearing a full set of black casual clothes and white shoes, it is simple and fashionable; Nicholas Tse is also dressed casually, wearing sunglasses and a baseball cap, standing on the side, not forgetting to turn his head and keep looking at Faye Wong, very loving. Some netizens sighed: "Faye Wong is really good-looking, the older you get, the more you can see the outstanding temperament." "Beautiful."


And just two days ago, the Hong Kong media also photographed Faye Wong returning to Hong Kong without makeup. After leaving the airport in a nanny car, she went straight to Nicholas Tse’s new home in Admiralty, Hong Kong, for a sweet night! It is reported that Faye Wong did not come out again after arriving at the new love nest, and spent a day and a night at Nicholas Tse’s house, which also broke the rumors of a breakup!


Technological innovation helps Chinese path to modernization

"Daqi" doll.

  Heilongjiang Daily, June 24 A cute calf wearing a chef’s hat, combed with bangs and thumbs up, and marked with Qiqihar’s barbecue logo on the chef’s uniform attracted many tourists to take pictures at the scene of the 2024 Longjiang Food Culture Festival and Qiqihar Barbecue Food Festival.

  The popularity of this cartoon calf is not only due to its cute and lovable image, but also because of its unique title – the IP image of Qiqihar Grilled Meat. This "Grilled Meat Master" with a mission has a domineering name, the big name is "Daqi", and the small name is "Daqi Real Cow".

  Barbecue has long been a business card of Qiqihar. How to empower Qiqihar with creative design? With such thinking, "Daqi True Cow" was born.

  In the Qiqihar barbecue merchandise exhibition car, there are nearly 30 products with "Daqi" elements, such as figures, brooches, refrigerator stickers, keychains, etc., not only have moral and beautiful designs, but also exquisite packaging. Each one is loved, and each one is the "endorsement" of Qiqihar barbecue.

  Zhang Xiao, a staff member at Heilongjiang Qiheyuan Cultural and Creative Co., Ltd., said that the image of Daqi was born in 2023 and is a cultural symbol of the Qiqihar barbecue brand, representing hospitality, quality service and delicious food. In Qiqihar, a food capital, it has become a unique city card, providing unforgettable city memories for citizens and tourists.

  Zhang Xiao said: "The cultural creativity of’Daqi ‘has empowered the Qiqihar barbecue industry, becoming a business card for Qiqihar barbecue that can stay and spread out, and helping the promotion and sustainable development of Qiqihar barbecue. During this year’s Travel and Development Conference, the barbecue and food festival was launched simultaneously, and there was an endless stream of tourists who came to taste, and they all loved’Daqi Real Cow’ very much, which made us more confident in the future development. I believe that’Daqi Real Cow ‘will definitely bring Qiqihar barbecue to the world."

Nicholas Tse blew himself up with a broken tear gland in his right eye, and relied on eye drops to shoot crying scenes


    Nicholas Tse personally climbed up the advertising rack.



    Ting Feng, whose tear glands had been broken in his right eye, could only rely on eye drops to play.


    Nicholas Tse, Zhang Jingchu and Zhang Jiahui were filming the Emperor’s film "Witness" in the hot summer. The actors were shooting in a 37-degree temperature and no air-conditioning secret room, sweating profusely. Ting Feng even blew himself up because the tear glands in his right eye had been broken, and he had to rely on eye drops to fight.


    In the Emperor’s film "Witness," starring Nicholas Tse, Zhang Jingchu, Zhang Jiahui, Liao Qizhi and Nursery, the actors were trapped in a room without air conditioning. At that time, the temperature was as high as 37 degrees, and with more than 30 staff members in the room, everyone was so hot that they were sweating profusely. Although there was a fan on site, it was blowing hot air, like being in an oven. Fortunately, the staff had already prepared a lot of frozen drinks to cool everyone down. Although the shooting environment was harsh, Ting Feng was still energetic and exchanged kung fu with the director from time to time. As for Zhang Jingchu, he was all smiles, without complaints, and quite professional.


  Filming emotions to bring home


    Ting Feng admits that making this film made him quite tired. In addition to climbing the outer walls of the building in person, the emotional scenes were also difficult to grasp. He said: "The emotions started from the wrong hand killing the child at the beginning, and he has always maintained the feelings of dissatisfaction, heaviness, helplessness and guilt. He can’t even let go when he goes home after finishing." One of the scenes tells of his tearful attempt to swallow a gun and commit suicide. Unfortunately, he broke his right lacrimal gland in the film many years ago. Since then, he can no longer shed tears and can only rely on eye drops to communicate.

Editor in charge: Sun Jie

John Woo doesn’t believe in martial arts characters and exposes himself to giving up Hollywood for a romantic film


Director John Woo talks about mentor Zhang Che

        Movie Network News(Photo/Yang Yaru) On June 22, coinciding with the 8th anniversary of the death of director John Woo’s mentor Zhang Che, the (original name) producer held a commemorative viewing event in Beijing, and Woo also came from Shanghai. Woo said that Zhang Che is very good at creating heroes, and his movies are all shadow of Zhang Che’s movies. Referring to the latest executive martial arts romance "Sword Rain", Woo revealed that they actually replaced Chow Yun-fat’s character with Yeoh Michelle Yeoh, but he himself never read martial arts novels. Woo even revealed that he left Hollywood because no one believed he could make a romance film.

John Woo created a martial arts movie "Rain of Swords" and revealed that he gave up Hollywood for a romantic film

        On the day of the event, the organizers screened Zhang Che’s "Thorn Horse" and "Revenge." John Woo said, "’Thorn Horse’ was the last play I worked with Zhang Che, and he taught me a lot of techniques and techniques for shooting martial arts films. Back then, I replaced the swords in Zhang Che’s movies with guns, and now I’m making’Sword Rain ‘and replacing the original guns with swords."

        Unlike previous works, John Woo’s "Sword Rain" features a woman as the protagonist. "Actually, I don’t like to make male movies. I believe that women also have feelings.

        John Woo admitted that he has not made a real martial arts film yet, which is something he will definitely accomplish in the future, but Woo also revealed that he has never read martial arts novels and is more eager to direct a romance movie. "I never read martial arts novels because I don’t believe that one can jump into the air and turn around. Although’Sword Rain ‘is a martial arts film, the action is not exaggerated. In addition, I have always wanted to make a romance film, but no one wants to believe me, which is one of the reasons why I left Hollywood temporarily."


John Woo


Renowned film critic Wei Junzi talks to John Woo

John Woo exaggerates the innocence of S’s smile, saying he wants to cooperate with Jiang David and will remake "Revenge".

        Speaking of Big S and Pei-ci Wu, who have no foundation in kung fu, Woo explained, "They both fit the characters’ personalities very well, like Big S playing a cold-blooded killer, with a beautiful appearance and a cold heart. In real life, Big S’s smile is very innocent and cute, and I didn’t expect her fighting scenes to surprise me." Woo also didn’t forget to praise his precious daughter, "Although my daughter has very few roles in’Blade Rain ‘, she has worked very hard to learn swordsmanship and taekwondo. When I was hanging my head, I was nervous, but she was very brave!"

        "This is something I wanted to do before I went to Hollywood, but I didn’t have a good script, and I really want to work with Jiang David again." When Woo revealed that he was so poor back then, it was Jiang David who extended a helping hand. "Jiang David is also very heroic in real life. I remember that we both had long hair at that time, and he was a big star, but I was very poor, so he gave me the money and took care of me for one or two years." Woo said with a smile, "Don’t look at Jiang David playing a tough guy, in fact, he often writes poetry in private. If there is a chance, I will definitely invite him to appear in my movies."

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Interview with Wang Xueqi: I will never repeat myself in filming, and I will retire if there is no filming


Wang Xueqi

  Movie Network News(Text/Zhang Wei) He is the male lead of Chen Kaige’s work "The Yellow Land". As a hot actor in Chinese movies in the 1980s, he was once dull in the 1990s, but Wang Xueqi still continues to take on the role and act seriously. In the past two years, he has starred in many blockbusters that have been well-received and well-received. He also won the Golden Horse Award and the Golden Rooster Award in his arms, but he always uses the word "lucky" to describe himself. Wang Xueqi said that he will keep filming until the day when no one is looking for him anymore.


Wang Xueqi is always brave enough to break through himself. In "Sword Rain", he was kissed and seduced by Big S
 

Being popular is not a must, winning is just luck

  Golden Horse Award for Best Supporting Actor, Golden Rooster Award for Best Supporting Actor… Wang Xueqi won numerous awards for playing the role of the Thirteen Swallows in the movie "Mei Lanfang". After being brilliant and enduring loneliness, he now has many masterpieces, but he only calls himself lucky. If these well-received works did not appear, Wang Xueqi would still use his love for performance to shoot the show.

Movie Network: In the 1980s, you were the leading actor of many classic works. At that time, many people came to you for filming. Did you set a higher goal for yourself?

Wang Xueqi:No, in fact, actors are very passive, just looking forward to playing their roles well, let’s touch it, and I don’t know what will happen to a movie in the end, it’s hard to say.

Movie Network: In the 1990s, it seemed that you were a lot quieter? How could you stand loneliness at that time?

Wang Xueqi:There are also new films every year, and I have never been idle. I want to play every role well, but sometimes the book is limited. At that time, I thought that the next one would be better. It is not good to do it without this heart.

Movie Network: Does it feel uncomfortable to watch other actors become popular?

Wang Xueqi:Popularity is not a must. Opportunities are reserved for actors who are well-prepared. Some people may never have this opportunity in their entire lives. I have seen many directors who have been filming like this, from their initial enthusiasm to their diligence and hard work, and then to their retirement. Popularity is like winning a lottery. After all, it is a minority.

Movie Network: Your starring films such as "Mei Lanfang" and "Zhao’s Orphan" have achieved good reputation. Can it be regarded as another peak in your career?

Wang XueqiBefore the performance of "Mei Lanfang", I felt that this film was very important, because it was directed by Chen Kaige, it was a good book, and I had not worked with him for more than 20 years. Now I am not as curious as when I was young. I will take good care of my role and realize myself.

Movie Network: Having won so many awards, has your attitude towards movies changed now?

Wang Xueqi:Not much has changed, now there are more opportunities, the quality of the films is high, and many audiences look at the awards with an outcast mentality. It is rare to win an award, why is it so coincidental that it is you every year? Unless you are very good. The biggest reason I can win awards is because of luck. Many international directors don’t win every work.
 


64-Year-old Wang Xueqi hardly uses a stand-in in filming

I will never repeat myself in filming. If no one asks me to act, I will retire.

  In "Mei Lanfang", the thirteen swallows, the wheel-turning king in "Sword Rain", and every character portrayed by Wang Xueqi is very brilliant, in his own words, he is "never repeating himself". In "Zhao’s Orphan", he has become the villain Tu Anjia, and Wang Xueqi is really changeable. Looking closely at these three characters, there are many action scenes, but who would have thought that 64-year-old Wang Xueqi basically does not need a stand-in?

Movie Network: You will not only shoot commercial films like "Sword Rain", but also films with strong artistic colors like "Rizhao Chongqing". Is there any standard for receiving plays?

Wang Xueqi:Just reading the script. When I saw the script of "Sword Rain", I was very excited and wanted to play it, because this character has been a eunuch for 50 years, but in the world of rivers and lakes, it is a killer leader who is very enjoyable to act. Needless to say, "October Siege", so many movie champions and queens are there. I was very happy when "Mei Lanfang" found me, and in "Zhao’s Orphan", the role of Tu Anjia is very plump.

Movie Network: If the box office of a movie genre is not satisfactory, will you accept it in the future?

Wang Xueqi:As long as it can stimulate my creative desire, my standard for acting is to never repeat myself, and each character has to be different from the root.

Movie Network: I heard that your fights in "Sword Rain" are all in person, and you don’t use a substitute?

Wang Xueqi:There are stuntmen in the play of Dangweiya. I have a good imitation ability. I can learn fast gestures and have good physical coordination.

Movie Network: Do you also exercise regularly?

Wang XueqiPhysical training is very important, I insist on running and jumping every day, often filming outside without any fitness equipment, as long as I can exercise.

Movie Network: Is this also to extend the lifespan of art?

Wang Xueqi:Yes, someone asked me when I would retire. It’s not up to me to have the final say. When no one is looking for you to film, I should retire. When I was filming in other places, there were young actors on the crew. I went to eat mutton kebabs at 11 o’clock at night and woke up at 11 o’clock at noon the next day. How can I be in good health?


Wang Xueqi

Young actors will be forgotten if they don’t work hard, and Chinese films can’t just focus on commerciality

  When asked in an interview about the young actor’s broken file, Wang Xueqi’s tone was very earnest, with a heartfelt "hatred that iron can’t make steel". Indeed, he has experienced the ups and downs of Chinese movies, and he is outspoken in the face of today’s problems.

Movie Network: Most of the male actors with box office appeal are old actors. Are young male actors starting to break down?

Wang Xueqi:In fact, both opportunities and roles are very important. Nowadays, there are many excellent male actors, but the producer will have his own considerations. He wants to see your commercial value and return. Many reasons will affect whether the actor can participate in the film.

Movie Network: If you see young actors in the crew, would you give them any advice?

Wang Xueqi:Yes, I am very anxious when I see that they don’t work hard, and I will say it very rudely. It is not easy for them to have such an opportunity now. When I was young, I didn’t have such good conditions, so I was very anxious when I saw that they didn’t cherish it and acted inadvertently.

Movie Network: What’s your take on overnight success?

Wang Xueqi:Don’t learn some bad habits. It is true that some people become famous overnight, but if you don’t work hard and there is no good work, the audience will still forget you after a year or two. Many actors are like this, and they don’t know why they ended up going.

Movie Network: In fact, the return of your career to the peak has a lot to do with the prosperity of Chinese films as a whole, right?

Wang Xueqi:Of course, since I started filming "Loess", at that time, Chinese movies were just emerging. They followed the entire environment, the market expanded, and audiences were willing to enter the cinema. Now there are still few good movies, and there should be good movies all year round.

Movie Network: What problems do you think are still existing in Chinese films?

Wang Xueqi:There are many movies of an entertainment nature, and it is not enough to focus only on commerciality, not to pay attention to art, and it is not enough for the characters to fail to impress the audience.

Movie Network: What are your expectations for the future of Chinese film?

Wang Xueqi:It is definitely getting better and better. I can only catch up with a tail now. It is a good thing that Chinese movies have begun to develop in an all-round way. In addition to making money, we must also promote culture and instill good things. You can see the kind of heroism in American movies, which can especially boost morale. Chinese movies should be like this. They cannot just focus on business, but also have heroism and national spirit.

Next page More wonderful pictures

Guo Fucheng opposed the deletion of emotional dramas and blew up "Don’t Hao Lei" crying for eight hours

The Chinese-language blockbuster "Silver Empire", which was invested and shot by Taiwan’s Crystal Pictures and Bona International Film Group, has recently stepped up its publicity offensive as the August 21 release day approaches. Starring Guo Fucheng, Hao Lei and Zhang Tielin gathered in Beijing, they deeply revealed the triangular love affair in which "father and son become rivals in love" in the film, and the interesting shooting stories behind it.


stills

In the film, Guo Fucheng, who plays Shaodong with the ticket number "Tianchengyuan", freely admits when talking about the plot and the relationship between the characters: he loves his father, but loves "stepmother" more, and sums up his "Third Master Kang" as "deviant". He said: "In the play, because I have a’strange ‘relationship with my’mother’, I am confused and pretend to be mature in the first part of the play. This part is the most difficult to act! Later, I can’t express my most intimate love in my heart, and I feel more uncomfortable than death!"


stills

When a reporter suggested that there were too many emotional scenes between the third master and the stepmother in the film, Guo Fucheng quickly expressed his disagreement: "Silver Empire uses a lot of space to describe the relationship between the third master and the stepmother, and there may even be a lot of passionate scenes. Of course, I think it is absolutely necessary, and it is absolutely unnecessary. Because even growing up in the Qing Dynasty, people will have seven emotions and six desires. It is absolutely reasonable and necessary to have a passionate scene in the plot, just to explain the development of the plot at that time. As for their final ending, it is a beautiful romance, because this plot of’love until separation is still love ‘is more evocative and heart-wrenching. I like this ending very much!"

When talking in detail about playing such a pair of hard-working lovers with Hao Lei, Guo Fucheng lamented that the most memorable thing was that there were a lot of "crying scenes" in the play, and Hao Lei’s moving eyes and rich emotions were an important reason for him to be able to participate very smoothly. "I remember that not long after the filming started, there was a scene where Hao Lei and I were riding a horse and breaking up in the wilderness. I had to hold back a deep feeling and sadness to cooperate with Hao Lei’s turning back. I don’t know why, looking at the moment she turned back, I felt very unforgettable! My tears fell leisurely! That scene is hard to forget!"

After that, the two cried for seven or eight hours "encouraging each other", setting a record, "I feel like our opponent was crying, and every time we cried for a long time, from dawn to dark. I remember one time, we started crying early in the morning. Hao Lei’s makeup artist went to catch up on sleep because she worked all night. When she woke up, she saw that we were still crying there, wow! It felt really incredible!"

The sudden launch of the 16-inch MacBook Pro is a major setback for Apple in the cold winter of the laptop

Suddenly, the 16-inch MacBook Pro replaced its 15-inch predecessor and made it onto Apple’s official website.

Beijing time on the evening of November 13, Apple in the absence of advance maintenance of the official website, the same as AirPods Pro, suddenly launched a 16-inch MacBook Pro, the previous rumors will only be late, not absent.

Coincidentally, in May this year, Apple just updated the 15-inch MacBook Pro, and after a lapse of six months, Apple once again significantly updated this product line, more frequently than in previous years.

To say who can experience this frequency more, it is better to buy a 15-inch MacBook Pro two days ago. Because compared to 15-inch, 16-inch MacBook Pro is more worthy of professional users.

Although the starting price of the 16-inch MacBook Pro is as high as 18,999 yuan, this does not stop its target users.

Looking at the body from the outside, like the 15-inch, the 16-inch MacBook Pro is available in silver and space gray. Not much has changed in appearance, the biggest change is in its screen.

Open the computer, the 16-inch display screen has a resolution of 3072×1920, ppi is 226, and the maximum brightness is 500 nits. The P3 wide color gamut and original color display are retained. As a comparison, the previous 15-inch resolution was 2880×1800 and ppi was 220.

Although the display size has become larger, the display effect of the screen is more delicate, and the supported colors have also been upgraded from "million colors" to "million colors". This display is the best in the current MacBook series, and it is obviously more desired by Pro users.

The display screen has become larger, but Apple has not changed the fuselage much. The length, width and height of the 16-inch are 35.79cm, 26.59cm, and 1.62cm respectively, and the weight is 2kg, while the 15-inch is 34.93cm, 24.07cm, 1.55cm, and the weight is 1.83kg. Almost a 16-inch screen is stuffed into the 15-inch fuselage.

For Pro users, this increase in size and weight is negligible.

By the way, the 16-inch MacBook Pro should have a higher screen ratio. This is also the high screen ratio and narrow bezels we pursue on mobile phones.

The camera in the center of the screen has been upgraded to a Face ID camera as rumored, and it is also a FaceTime camera that supports 720p.

In 2015, Apple, which pursued lightness, added a butterfly keyboard to the MacBook at that time. But this upgrade has been criticized by consumers for its high failure rate and frequent after-sales service. Most importantly, the butterfly keyboard has a short keystroke and a hard typing feel, which is not conducive to long-term coding.

Although Apple later improved it, the effect was still unsatisfactory.

The 16-inch MacBook Pro finally replaced the butterfly keyboard with a scissor keyboard. This is a signal that future MacBook products may be replaced by scissor keyboards, and we officially say goodbye to butterfly keyboards.

However, this scissor keyboard has been optimized by Apple, and its key travel is 1mm. Apple calls it a "second-controlled keyboard". This may also be one of the reasons for its slightly thicker body. As for its typing experience and mute effect, it needs to be actually known. But one thing is for sure, it must be better than the butterfly keyboard.

Key positions have also changed. From top to bottom, the first is that the function area of the Touch Bar is more distinct. The exit key (esc) and the power key (also the fingerprint key) are isolated from the touch area. At the same time, the former is changed from the touch key to the physical key.

This change will solve the "accidental touch" problem that Touch Bar has been criticized by users before, and improve the efficiency of blind typing. For example, pressing the power button but pressing Siri, pressing exit but not easy to find the position.

Further down is the optimization of the arrow keys. The size of the left and right arrow keys is finally no longer the same height as the up and down keys, but has become the same size button. Now you won’t be so awkward to press.

The speakers on either side of the keyboard have been increased to six, still three microphones. Compared with the old model, it will have stronger stereo effect. Apple claims that it offers dual vibration low-efficiency subwoofers for better bass effect.

After talking about external changes, let’s talk about internal improvement.

In fact, this is the last point to mention. As a representative of the top MacBook products, the 16-inch MacBook Pro was born for professional users.

The processor of the 16-inch MacBook Pro starts from the Intel 9th generation Core 6-core i7 processor, and the maximum optional 8-core i9 processor can reach 5.0GHz. Its performance is 2.1 times that of the 4-core MacBook Pro.

At the same time, Apple upgraded the heat dissipation system for this hot processor, officially claiming that its heat sink has increased by 35%, and the maximum continuous power of the MacBook Pro can therefore be increased by up to 12W.

The biggest change comes from the graphics processing unit. The standard and high-end versions of the 16-inch MacBook Pro are equipped with an AMD Radeon Pro 5300M graphics processing unit and a 5500 graphics processing unit, respectively. The standard 4GB video memory is available, and the maximum option is 8GB. This upgrade allows professionals to handle better image work.

Take the common Final Cut Pro X as an example, its rendering speed can be improved by an astonishing 90% compared to the 15-inch MacBook Pro. Therefore, Apple claims that this change can improve the performance of the previous Radeon Pro 560X by 2.1 times.

On the other hand, Apple has also raised the upper limit of options. The storage of the 16-inch MacBook Pro starts from 512 GB solid state drive, and the high-end version is 1TB, with a maximum optional 8TB solid state drive. The memory also starts with 16GB DDR4, but the maximum optional 64GB.

With such powerful performance and storage, there must be a better battery life. The 16-inch MacBook Pro boosts the battery to 100 watt-hours, and comes standard with a 96W charger. As a comparison, the 15-inch MacBook Pro is 83.6 watt-hours and the charger is 87W. Therefore, its battery life has also been increased from 10 hours to 11 hours (calculated by Apple’s wireless network browsing standard).

Other than that, there are no more changes to the 16-inch MacBook Pro. Therefore, it is a bit of a pity in terms of network connection. The 16-inch MacBook Pro does not yet support Wi-Fi 6.

Oh, no, and the price. The 16-inch MacBook Pro starts at 18,999 yuan, with a 2.6GHz i7 processor, 8GB + 512GB. The specific launch date has yet to be announced.

There is no doubt that with the development of the web, video content has become more and more popular. Apple is catering to more and more professional creative workers with products, especially those who have a high demand for images.

Although this group of people is so small, Apple’s product power is enough to make the notebook industry enter its twilight years, which is very rare in the industry.

"Buy or not?"

In Apple’s promotion, the 16-inch MacBook Pro is called "a studio that runs with you." The above problem is naturally solved.

This starting price may be able to buy two laptops for ordinary people, but it is a professional tool suitable for photographers, video workers, game developers and other practitioners who are used to macOS. Whether it is suitable for you depends on your needs and budget.

The title image is from TheVerge.