Original: PAData PANews

Editor | Zhou Wenyi Source | PANews

Data and Analysis Support | Chengdu Chain Security

PAData Insight：

This year, blockchain security incidents have occurred more than 10,000 times, and the cumulative global losses have exceeded 6 billion US dollars.

Among digital asset crimes, the United States accounts for 28%, which is the largest in the world, Europe accounts for 24% and China accounts for 18%.

This year, there have been more than 28 exchange security incidents, of which more than 7 have been stolen from exchange digital assets.

More than 100 smart contract vulnerabilities have accumulated losses of more than 10 million US dollars, of which EOS DApp attacks have exceeded 60 at most, accounting for 67%.

There were more than 7 wallet security incidents in the whole year, with losses exceeding 100 million RMB.

Digital currency, which has the largest traffic of bitcoin in the dark network this year, has a total transaction value of about $1.035 billion.

This year’s cyber blackmail attacks caused losses of up to $1.5 billion, up 20% year-on-year, and various fraud crimes are still rampant.

Security has always been a hot issue in the industry. According to Chengdu Chain Security Report, in 2019, blockchain security problems caused by blockchain digital assets showed an overall upward trend, and security incidents caused by various reasons also increased significantly. There were various crimes in digital currency, including money laundering, fraud, theft, drug trafficking and mining crimes. Due to the poor security of digital currency trading platform and the complex data structure and algorithm, the work efficiency is low, especially the irregular operation behavior, which hinders the development of digital currency.

In security incidents, the project party runs away and involves the most funds.

The United States became the hardest hit area for digital asset crimes in 2019.

According to Chengdu Lian ‘an statistics, in 2019, the United States accounted for 28% of digital asset crimes, with Europe accounting for 24%, followed by China accounting for 18%. According to statistics, from January 2019 to mid-December 2019, there were more than 10,000 hacking incidents of digital assets around the world, and there were as many as 2,000 criminal cases related to digital assets in China.

In 2019, criminal means emerged in an endless stream, ransomware and money-plate running patterns were newly turned over, criminal gangs came from a wide range, and the number of criminal cases and the total amount involved in criminal activities showed an increasing trend.

In 2019, the types of global digital asset crimes include hacking, money-raising, money laundering, and illegal transactions in secret networks, with a total loss of more than 6 billion US dollars. The amount involved in cyber crimes and secret network transactions is roughly the same, and the amount involved in the project’s road running is more than twice that of the first two, of which the loss caused by system loopholes exceeds 1 billion US dollars.

In terms of hacker attacks, assets are stolen mainly for five reasons, namely, exchange loopholes, smart contract loopholes, wallet loopholes, public chain loopholes and improper use by users.

In 2019, there were more than 28 exchange security incidents.

More than 70% of digital assets were stolen.

In 2019, there were more than 28 exchange security incidents, among which more than 70% became the theft of exchange digital assets. From January, the Cryptopia exchange was hacked twice, and the stolen ETH and ERC20 currency tokens lost more than 16 million US dollars. On November 27th, 340,000 ETH was stolen from South Korea’s Upbit exchange, with an estimated loss of more than 49 million US dollars. The rest included the escape of the exchange, information leakage of the exchange and other asset losses, with a total loss of more than $1.3 billion.

On the morning of May 8, 2019, the official of Qian ‘an issued a notice saying that "large-scale security vulnerabilities" were found in the system. Hackers used composite technologies, including phishing and viruses, and stole 7,000 bitcoins from Qian ‘an Hot Wallet at a block height of 575,012. Causing the exchange to lose $41 million.

On November 27, 2019, the UpBit security system of the Korean exchange was destroyed and 34,200 ethereal coins were stolen. Causing the exchange to lose more than 50 million US dollars.

More than 100 smart contract vulnerabilities have accumulated losses of more than 10 million US dollars.

There are more than 60 EOS DApp attacks, accounting for 67%.

In 2019, the number of DApp continued to increase. According to statistics, as of the beginning of December, the total number of DApp currently running on public chains such as ETH, EOS and Wave Field exceeded 3,000, and there were more than 100 smart contract vulnerabilities this year, most of which were hacked in EOS DApp. Up to now, the total loss of DApp was over 10 million US dollars.

There are over 60 typical attacks on EOS public chain this year, and the concentrated outbreak period is from January to April, accounting for 67% of the attacks in the whole year. The main reason is the continuous popularity of spinach applications on EOS public chain and the weak security of project contract code, which leads hackers to continuously attack the same vulnerability on multiple DApp. The main methods are transaction blocking, rollback transaction attack, fake EOS attack, random number cracking and so on.

There have been nearly 20 typical attacks on the TRON public chain this year, mainly in April, May and July, with small-scale attacks as the main method and rollback transactions as the main method.

There has been no serious DApp attack on the ETH public chain this year. First, the number of spinach quiz contracts on the ETH public chain is small, and the popularity is not enough. Second, the ETH smart contract project is relatively perfect in terms of security.

There were more than seven wallet security incidents in 2019.

June is the high incidence period of wallet security incidents.

Due to the low entry threshold and poor security, in the absence of supervision, wallet security problems have broken out repeatedly, and it is easy to break out with huge sums of money. At present, there are many hidden dangers in wallet security, including the forgery of wallet APP, the failure to detect weak password in transaction password, the failure to reinforce the core code, the failure to detect the running environment of the system, and the existence of screen capture and recording records in operation.

Since at the beginning of June this year, the wallet GateHub broke out that it had been stolen by more than 23 million XRP, and there were more than 7 wallet security incidents in the whole year, with a loss of over 100 million RMB.

On October 11th, the cryptocurrency wallet ZenGoCEO Ouriel Ohayon tweeted that Safuwallet, a web cryptocurrency wallet, had been stolen by hackers by injecting malicious code.

From August to September, the bitcoin wallet Electrum was attacked by hackers twice. According to many statistics, the phishing attack that forged Electrum upgrade tips has stolen at least 1,450 BTCs, worth 11.6 million US dollars.

There have been more than 8 public chain safety incidents.

More than half of them are 51% attacks, and small and medium-sized public chains are even more threatened.

In 2019, there were more than 8 attacks on public chains, more than half of which were 51% attacks, which reduced the frequency of attacks compared with 2018, resulting in less losses.

Among the public chain attacks, on January 5th, ETC was attacked by 51% for many times, and 80,000 ETCs were used for double flowers. On August 9, hackers launched a "dust attack" on Litecoin, and the affected addresses reached 294,582. At present, it is almost impossible for large enough public chains such as BTC and ETH to be attacked by 51%. All non-large public chains and some small public chain currencies should be careful of the threat from 51% attacks.

When dealing with 51% attacks, we should try our best to keep the computing power scattered. Overconcentrated computing power is the direct cause of 51% attacks. On the basis of Satoshi Nakamoto’s consensus, 51% attacks theoretically exist forever. We should set up a sound early warning mechanism for risk control and adopt a good defense mechanism for exchanges. In case of 51% attacks, we can increase the number of block confirmations, suspend the withdrawal of money, freeze suspicious accounts and other measures to avoid losses in time.

In 2019, the overall safety awareness of users increased.

Improper use by individual users causes asset losses.

In 2019, the overall users’ security awareness increased, and some users still suffered asset losses due to improper operation of wallet private keys and access to phishing websites.

In 2019, Bitcoin became the digital currency with the most traffic in the dark network.

The total transaction value in the whole year was about $1.035 billion.

In 2019, the dark net is still an illegal place for cyber crimes, trading by taking advantage of digital currency’s anonymity to avoid supervision. In the whole year, 1.035 billion dollars worth of bitcoin has been used for illegal activities. The largest category of bitcoin traded in the dark net is drugs, and bitcoin is also the most popular digital currency, followed by Litecoin.

There are many kinds of illegal goods sold in the dark net, mainly involving data, information, illegal software, arms, drugs, etc., and criminals choose digital currency as the trading currency, for example:

In 2019, more than $5 billion in money laundering cases were investigated.

Among them, Bitcoin is the preferred money laundering tool.

In the money laundering cases investigated in 2019, more than 5 billion US dollars were conducted through cryptocurrency, among which Bitcoin was the first choice for criminals to launder money. Digital currency has become an important tool for criminals to launder money around the world. At present, there are 100-200 gambling sites companies in the world that can use digital currency to pay for gambling. Criminals open accounts on these websites, then transfer funds into accounts, engage in some small-scale gambling, and some even do not gamble, and then withdraw money to a new address to achieve the purpose of money laundering.

In 2019, cyberblackmail attacks caused at most $1.5 billion in losses.

All kinds of fraud crimes are still rampant.

Cybercrime includes fraud, extortion, and the destruction of related blockchain service providers. Criminals take advantage of the anonymity of Bitcoin, choose Bitcoin as ransom more frequently, and conduct extortion activities through ransomware or some other illegal means.

In 2019, the cyber extortion attacks caused a loss of $500-150 million to the world, which was 20% higher than last year. The criminal activities of extorting and extorting digital currency have been continuous, even increasing. In addition, this year is still a year of rampant fraud crimes, and all kinds of online fraud incidents still account for a large proportion of online criminal activities. Typical cases are as follows:

The project party’s running involves more than 25 billion yuan.

Plustoken wallet running event involves 20 billion yuan.

In 2019, among the many events of capital plates, pyramid schemes, wallets and exchanges, the most notable event was the incident of Plustoken wallet running on June 29th. On that day, many users reported that Plustoken wallet could not be withdrawn, and the project party of Plustoken wallet was suspected of running, and the amount involved may exceed 20 billion yuan. As of the beginning of December, the blockchain project that ran this year involved more than 25 billion yuan.

The difficulty of mining increases and the income decreases.

Malicious illegal mining indirectly causes social losses.

Power consumption is the main cost of mining, and it is also the key to determine the benefits of mining. With the increasing difficulty of mining, the benefits of normal mining have become lower and lower, and many people have played the wrong idea of illegal mining. Illegal means of mining-Mining Trojans get rewards from digital currency system by completing a large number of calculations. Mining Trojans and worms will occupy a lot of CPU and GPU resources of the computer in the process of calculation, which will cause the computer to become abnormally slow, interfere with the normal system operation, and spread at a high speed, causing great impact and loss to government agencies and enterprise services.

More than 5 typical information leakage incidents in the whole year.

User’s personal data has great hidden dangers due to centralized operation mode.

In mid-2019, a total of more than five typical information leakage incidents were reported. Because many exchanges and wallets are still centralized, it is inevitable to store users’ personal data. Once attacked, hackers may obtain a large number of user data, and sell data through dark networks and other means to obtain huge profits.

Summary and suggestions

Digital currency is widely used for handling fake passports, providing pornographic services, transferring illegal assets, buying and selling drugs and underground arms, which will disrupt social order, pose a threat to the stable development of society, and will also affect the development of enterprises operating normally in the industry, which is undoubtedly extremely harmful to the whole digital currency industry, the financial industry and the whole society.

From the system architecture, related enterprises and professional blockchain security research should organize cooperation to find and fix system vulnerabilities in time to avoid serious large-scale fund theft. Managers of enterprise websites and server resources should deploy enterprise-level network security protection systems to prevent enterprise servers from being invaded and installed with mining viruses and from being infringed by blackmail viruses.

For netizens who participate in digital virtual currency trading, they should fully understand the possible risks and use security software on the computer and mobile phone to avoid falling into the phishing trap and avoiding the theft of digital virtual currency wallets.

For ordinary netizens, computer poisoning should be prevented from becoming a controlled "miner", and game plug-ins, cracking software and video website client cracking tools should be used cautiously, which are more likely to be artificially implanted with malicious programs. For virtual currency, we should guard against speculation.

Original title: "Panoramic scanning 2019 security incident: 28 exchange cases involving $1.3 billion, and the project party ran away with $25 billion"

Read the original text

　
　　Since the American government announced its National Nanotechnology Plan (NNI) to the whole world in March 2000, nanotechnology, a little-known technical vocabulary in the 20th century, has become a high-frequency word when the media reported on scientific and technological plans and progress. Even some lawless elements use it to deceive some people who like "technology fashion".
　　
　　Nanotechnology refers to:
　　Nanotechnology will trigger a new industrial revolution in the 21st century. Undoubtedly, the birth and development of nanotechnology has opened up a new level of human understanding of the world, and extended human ability to transform nature directly to atoms and molecules, marking a new era of human science and technology. Scientists pointed out that nanotechnology will have a far-reaching impact on the development of productive forces, and it is possible to fundamentally solve a series of problems currently faced by mankind, such as extremely important problems such as environment, food and energy. Nanotechnology will be one of the leading technologies in the 21st century. The science and technology adviser of the President of the United States also spoke highly of the importance of nanotechnology to the future development of knowledge economy. He believes that the benefits brought by the development of nanotechnology to social development, economic revitalization and the improvement of people’s quality of life will be incomparable to general technology, and the wealth created by nanotechnology in the 21 ST century is also incalculable. The influence and penetration of nanotechnology in various fields may exceed that of computers. (Olympic Science and Technology Website)
　

CCTV News:On July 20, the State Council held a press conference on promoting the development and growth of the private economy. Xu Xiaolan, Vice Minister of the Ministry of Industry and Information Technology, introduced that the Ministry of Industry and Information Technology has focused on the following aspects:

First, focus on improving the rule of law environment. In-depth implementation of the Law on the Promotion of Small and Medium-sized Enterprises to promote the introduction of supporting regulations, this year marks the 20th anniversary of the promulgation and implementation of the Law on the Promotion of Small and Medium-sized Enterprises, and at present, 27 provinces (cities) have issued regulations on the promotion of small and medium-sized enterprises in their own regions. Carry out in-depth work to clean up the accounts owed to small and medium-sized enterprises and protect their legitimate rights and interests.

The second is to improve the policy environment. We promoted the introduction of a series of policies, such as "Several Measures to Help Small and Medium-sized Enterprises to Stabilize Growth and Adjust Their Structural Strength". Last year alone, more than 40 policies were issued at the national level to support small and medium-sized enterprises, which led to more than 270 supporting policy documents issued at the provincial level. At the same time, we earnestly implemented policies, compacted all responsibilities, and effectively allowed small and medium-sized enterprises to enjoy policy dividends.

The third is to continuously optimize the innovation environment. We have carried out the "three taxes" special actions of digital empowerment, scientific and technological achievements empowerment and quality standard brand assignment for small and medium-sized enterprises to enhance their core competitiveness. Cultivate small and micro enterprises’ entrepreneurial innovation demonstration bases and small and medium-sized enterprises’ characteristic industrial clusters, build innovation carriers and gather innovative resources in all aspects. Improve the gradient cultivation system of high-quality small and medium-sized enterprises, and stimulate the emergence of more specialized and innovative small and medium-sized enterprises.

The fourth is to continuously improve the financing environment. Promote banking financial institutions to increase credit supply to small and medium-sized enterprises, promote new models such as loan-with-loan and loan-with-loan, and promote the incremental expansion of inclusive small and micro enterprise loans. Focus on key industrial chains and carry out the financing promotion action of "one chain, one policy and one batch" for small and medium-sized enterprises. Support the listing and financing of specialized and innovative small and medium-sized enterprises, give play to the guiding role of the national small and medium-sized enterprise development fund, and drive more social capital to invest in early investment and small investment innovation.

The fifth is to speed up the construction of an efficient service system. Promote the initial formation of a service system for small and medium-sized enterprises, with nearly 1,700 public service institutions for small and medium-sized enterprises at the national, provincial, municipal and county levels as the backbone, more than 3,800 service demonstration platforms at or above the provincial level as the support, and a large number of social service institutions as the supplement. In the first half of the year, there were more than 7 million service enterprises of various service organizations nationwide.

In order to further promote the optimization of the development environment of small and medium-sized enterprises in various places, the Ministry of Industry and Information Technology, in accordance with the legal requirements of the Law on the Promotion of Small and Medium-sized Enterprises, has regularly carried out third-party evaluation of the development environment of small and medium-sized enterprises since 2019, covering 36 key cities across the country, and the effect of "promoting construction by evaluation, promoting reform by evaluation, and promoting Excellence by evaluation" has gradually emerged. In the next step, the Ministry of Industry and Information Technology will continue to improve the work system, policies and regulations system and quality service system from the above five aspects, continuously optimize the development environment, and create a market-oriented, legal and international business environment for small and medium-sized enterprises.

Wisdom things (WeChat official account: zhidxcom)
Text | Wei Shizhen

On May 7 th, MediaTek just announced the launch of a technically enhanced version of the Dimensity 1000 series-Dimensity 1000+ chip, based on the performance of flagship platform Dimensity 1000 series, also adopts 7nm process technology.On this basis, Dimensity 1000+ aims at5G power consumption, screen refresh rate, gaming experience, and display quality.All four aspects have been upgraded accordingly.

"As the flagship 5G SoC, MediaTek Dimensity 1000 Series not only has powerful performance, but also comprehensively optimizes the user experience of 5G smartphones through technology upgrades." Dr. Li Yanji, deputy general manager of MediaTek Wireless Communication Division, said that Dimensity 1000+ based on’s 5G, power saving, screen, games and video technologies in MediaTek has further brought better flagship 5G experience to high-end users.

It is reported that,Dimensity 1000+ chip will be launched in iQOO, a sub-brand of vivo, and will be released in a short time.

▲ Li Junnan, Director of Technical Planning, MediaTek Wireless Communications Division

In the media interview after the meeting, Dr. Li Yanji, deputy general manager of MediaTek Wireless Communication Division, mentioned that although the novel coronavirus epidemic this year had an impact on the production capacity and sales of mobile phones in the first quarter, MediaTek’s judgment on the entire domestic 5G market would not change much. At present, the planning of 5G products in MediaTek is still in progress.

Dimensity 1000+ adopts MediaTek 5G UltraSave power-saving technology developed by MediaTek, which has the functions of C-DRX energy-saving management and BWP dynamic bandwidth regulation, and can dynamically adjust the working mode according to the network environment and data transmission, such as power supply configuration and working frequency.

Li Junnan, technical planning director of MediaTek Wireless Communication Division, mentioned that this technology can further reduce the 5G power consumption of terminal equipment, and at the same time, compared with competitors of the same level of friends, the average 5G power consumption of Dimensity 1000+ is reduced by 48%.

In addition, Dimensity 1000+ also supports 5G dual-carrier aggregation aggregation and 5G+5G dual card dual standby.

In terms of screen, Dimensity 1000+ supports a screen refresh rate of 144Hz, and the screen presented per second is 2.4 times that of the ordinary 60Hz screen. Li Junnan said that the screen refresh rate of 144Hz can greatly reduce the smear and jamming problems in applications such as high-frame videos and games.

In terms of game optimization, Dimensity 1000+ is equipped with MediaTek HyperEngine 2.0 game optimization engine, which optimizes the intelligent load control engine, network optimization engine and control optimization engine on the basis of the previous generation technology, further enhancing the experience of game transition, network and peripheral control.

1. Intelligent load control engine: game fast transition.

This technology can accelerate the rapid transition of the game, intelligently adjust CPU, GPU and memory resources, and realize low-power operation while taking into account the full frame of the picture.

Compared with the flagship of Youshang, Dimensity 1000+ can reduce the power consumption of playing games under 5G by up to 32%.

2, network optimization engine: game/video call uninterrupted network.

This technology allows users to keep the connection between games and video calls stable and smooth when they encounter incoming calls while playing games or video calls.

In addition, the network optimization engine also supports intelligent 5G/4G switching, which can intelligently detect users’ network throughput and bandwidth requirements, select the best network transmission, and reduce the average power consumption by up to 60%.

3, control optimization engine: Bluetooth /Wi-Fi low delay anti-interference.

HyperEngine 2.0′ s control optimization engine technology optimizes the Bluetooth transmission of devices, which can reduce the delay of game sound, picture and control synchronization.

At the same time, the engine also has Wi-Fi/BT anti-jamming technology, which realizes the parallel transmission of Bluetooth and Wi-Fi, further reducing the delay of Wi-Fi network, and the longest delay is reduced by 25%.

4. MiraVision image quality engine: real-time frame-by-frame tuning of 4K video.

The chip-level MiraVision image quality engine is based on the independent AI processor APU3.0, which mainly includes three technologies: AI scene image quality optimization, HDR10+ support and video HDR enhancement.

In AI scene quality optimization (AI-PQ), the engine can dynamically adjust the contrast, sharpness and color of each frame according to AI scene recognition. At the same time, it also supports HDR10 and HDR10+ image quality standards, which can adjust the image details and dynamic range of 4K video images frame by frame.

In terms of video HDR enhancement, MiraVision image quality engine can realize real-time partition operation of 4K images, and enhance the ordinary SDR video source to HDR display effect in real time while further improving the high dynamic range of video.

In the application of AR, Dimensity 1000+ uses ISP (image signal processing) image technology, based on the AI computing ability of APU 3.0, and supports five hand recognition models: Detection, Tracking, Skeleton, Gesture and Verification.

At the same time, it also supports real-time operation of AI 3D gesture tracking, including detecting human gestures, multi-joints and degrees of freedom, position and rotation of hands in space, and performing real-time rendering and seamless splicing of pictures.

In the media interview after the meeting, Li Yanji mentioned that AI technology is still in the high-speed development stage, and there are more and more AI applications on mobile phones, including camera algorithms, while MediaTek has been actively developing advanced image processing technology, making full preparations for market competition.

In addition, with the gradual maturity and landing of 5G technology, video has become an important explosion point. This time, Dimensity 1000+ has also made a series of optimizations and upgrades for 4K video.

So what important plans has MediaTek made in the 8K field?

In Li Junnan’s view, at this stage, 8K technology is still in the stage of technology demonstration, and the resolution of most mobile phones and TVs has not reached the 8K standard. Therefore, MediaTek will still focus on the improvement of 4K technology, but 8K technology is also under development.

Through this release, we can see that compared with Dimensity 1000 chip, Dimensity 1000+ not only has lower 5G power consumption and 144Hz screen refresh rate, but also has upgraded the game and video call experience to varying degrees.

With the release of Dimensity 1000+, MediaTek Dimensity 1000 series has three flagship chip products: Dimensity 1000L, Dimensity 1000 and Dimensity 1000+.

In fact, as an upgraded version of Dimensity 1000 chip, Dimensity 1000+ is not a performance improvement and supplement for MediaTek’s previous Dimensity 1000 series.

But from another perspective, Dimensity 1000+ meets the demand of low power consumption and low latency for 5G technology, which further provides an effective solution for the increasingly mature and huge 5G application scenarios.

In the short term, iQOO mobile phone equipped with Dimensity 1000+ will be on the market soon. Will Dimensity 1000+ bring you more surprises? We will wait and see.

On promoting consumption expansion and upgrading
Suggestions on accelerating the formation of a strong domestic market
Development and Reform Employment [2020] No.293

People’s governments of all provinces, autonomous regions, municipalities directly under the Central Government and cities under separate state planning, Xinjiang Production and Construction Corps and relevant departments of the State Council:

Consumption is the ultimate demand and the lasting driving force of economic growth. In order to comply with the upgrading trend of residents’ consumption, accelerate the improvement of the system and mechanism for promoting consumption, further improve the consumption environment, give play to the basic role of consumption, and help form a strong domestic market, with the consent of the State Council, we hereby put forward the following opinions:

First, vigorously optimize the domestic market supply

(1) comprehensively enhance the competitiveness of domestic goods and services. Actively promote quality improvement actions and guide enterprises to strengthen total quality management. In-depth development of national quality infrastructure collaborative services and applications, and promote the "one-stop" service pilot. Improve the service industry standard system as soon as possible, and promote the revision and pilot demonstration of service standards in the fields of pension, housekeeping, nursery, culture and tourism, sports and health. Actively promote high-end quality certification in the field of consumer goods, and fully implement the project of "same line, same standard and homogeneity" for domestic and foreign products. Carry out quality grading pilot, advocate high quality and good price, and promote brand consumption and quality consumption. Promote the integration of cultural creativity and design services with manufacturing industry, support enterprises to establish platforms such as industrial design centers and creative design parks, cultivate and introduce creative design talents, and improve the cultural connotation of products. Encourage foreign trade processing and manufacturing enterprises to make full use of their own production capacity, innovate business models, and increase the supply of high-quality goods for the domestic market through self-support and cooperation. Standardize the qualification license of inspection and testing industry, improve the service ability of certification and accreditation inspection and testing technology in the field of consumer goods, and set a demonstration benchmark for enterprises to improve quality. (The Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Civil Affairs, the Ministry of Commerce, the Ministry of Culture and Tourism, the Health and Wellness Commission, the General Administration of Market Supervision, and the General Administration of Sports are responsible for the division of responsibilities.)

(2) Strengthen the construction of independent brands. In-depth implementation of the "three products" strategy of increasing varieties, improving quality and creating brands. Protect and develop Chinese time-honored brands, establish a dynamic management mechanism, and identify and cultivate a number of Chinese time-honored brands with strong cultural characteristics, high brand reputation and market competitiveness. Strengthen the construction of agricultural brand catalogue system in China, formulate and improve relevant evaluation standards and system norms, and shape a number of internationally competitive agricultural brands in China. We will continue to organize China Brand Day activities, build the brand image of China, improve the visibility and influence of independent brands, and expand the consumption of independent brands by holding the China International Forum on Brand Development, the China Independent Brand Expo and the independent brand consumer experience activities. Encourage industry associations and research institutions to carry out brand research in China. (The Central Propaganda Department, the Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, the Ministry of Culture and Tourism, and the General Administration of Market Supervision are responsible for the division of responsibilities)

(3) improving the supply of imported goods. Relying on China International Import Expo to actively expand imports and further increase the supply of high-quality goods in the domestic market. Support central cities to strengthen the "first-store economy" and "first-time economy", and encourage internationally renowned brands to launch new products in China market or simultaneously. We will implement the list of cross-border e-commerce retail imported goods and relevant regulatory policies, and supervise cross-border e-commerce retail imported goods according to personal use, except for goods in epidemic areas where the import has been explicitly suspended by the state and goods that have been subject to risk emergency treatment due to major quality and safety risks, so as to further smooth the channels for goods return and exchange. Optimize the network marketing ecology, standardize the management of large-scale cross-border e-commerce platforms, and encourage online to take the lead in realizing the same price for domestic and foreign goods. We will implement measures to reduce import tariffs on consumer goods for daily use, adjust and optimize the collection of some consumption tax items, and move the consumption tax on high-end watches, precious jewelry and jade from the import link to the retail link. (The Ministry of Finance, the Ministry of Commerce, the General Administration of Customs, the State Administration of Taxation and the General Administration of Market Supervision shall be responsible for the division of responsibilities.)

(four) to further improve the tax-free industry policy. With the goal of building a tax-free system with China characteristics, we will strengthen the top-level design, break down obstacles to the development of the industry, and improve the quality and level of the industry. Scientifically determine the functional orientation of duty-free industry, adhere to paying equal attention to serving overseas people and Chinese outbound residents, strengthen overall planning for the development of duty-free industry, and improve the policy system of duty-free industry. Improve the policy of duty-free shops in the city and build a number of duty-free shops with China characteristics. Encourage qualified cities to provide land, financing and other support for the construction and operation of duty-free shops in the city, and set up departure pick-up points for duty-free shops in the airport port. Expand the duty-free business at ports and add duty-free shops at ports. According to the improvement of residents’ income level and consumption upgrading, timely study and adjust the duty-free limit and duty-free goods. Set up a certain area of domestic product sales area in duty-free shops, guide relevant enterprises to develop high-quality domestic products with special features for duty-free channels, and build duty-free shops into an important platform to support domestic products, display independent brands and spread national traditional culture. (The Ministry of Finance, the Ministry of Commerce, the General Administration of Customs and the State Administration of Taxation are responsible for the division of responsibilities)

Second, focus on promoting the upgrading of leisure consumption of cultural tourism.

(5) Enriching the cultural tourism products with characteristics. We will build a leisure consumption system that integrates cultural tourism, multi-industry and multi-field, and build a demonstration zone for the integration and development of cultural industry and tourism industry. Promote the protection and inheritance of intangible cultural heritage, and build tourist shopping places with China cultural characteristics. Promote key cities to speed up the construction of cultural and leisure blocks, art blocks, characteristic bookstores, theaters, cultural and entertainment venues, and develop consumer gathering areas with various formats. Standardize the performance ticketing market, strengthen the management of performance tickets and work tickets, and strengthen the supervision of ticketing information. Cultivate new culture and tourism formats, encourage cultural experience tours such as museum tours, science and technology tours and folk customs tours, and develop a number of tourist routes, destinations, performing arts and creative tourism commodities with regional and ethnic characteristics that meet the needs of domestic and foreign tourists. Promote the development of global tourism and enhance the quality and brand influence of national tourist resorts. Encourage all regions to develop inbound island tourism, offshore tourism, rural tourism, ice and snow tourism, historical ancient capital cultural tourism and other special tourism according to local conditions. Accelerate the construction of demonstration area and experimental area for cruise tourism development in China. (The Ministry of Culture and Tourism, the Development and Reform Commission, the Ministry of Housing and Urban-Rural Development and the Ministry of Commerce are responsible for the division of responsibilities)

(6) Improve the inbound tourism and shopping environment. Encourage all regions and industries to use mobile phone applications (APPs) to integrate tourism product information, unblock consumer complaint channels, and improve the tourism and shopping experience. Improve the service level of "smart scenic spots" and use new technologies such as the Internet, big data, cloud computing and artificial intelligence to do a good job in passenger flow guidance and scenic spot services. Increase the training of inbound tourism professionals. Improve the multilingual service level of scenic spots, restaurants, accommodation, shopping and entertainment, airport stations and other places. On the premise of fully considering the needs of national security and personnel exchanges, we will actively study and introduce policies and measures to facilitate the entry, exit and residence of foreigners. Encourage domestic payment service institutions to cooperate with overseas card issuers to provide mobile payment services for overseas tourists on the premise of compliance with laws and regulations. Encourage shops in areas where overseas tourists are concentrated to apply to become departure tax refund shops, and optimize the service of shopping departure tax refund. Cultivate and build a number of international consumption centers and national cultural and tourism consumption demonstration cities with good basic conditions, great consumption potential and high internationalization level, and implement policies such as entry and exit convenience, payment convenience, tax refund for departure, tax exemption, etc., to form a number of tourism consumption destinations that attract overseas tourists. (The Ministry of Culture and Tourism, the Development and Reform Commission, the Ministry of Education, the Ministry of Finance, the Ministry of Human Resources and Social Security, the Ministry of Commerce, the People’s Bank of China, the State Administration of Taxation, and the Immigration Bureau are responsible for the division of responsibilities.)

(seven) innovative cultural tourism promotion model. Formulate forward-looking inbound tourism marketing strategic planning, give full play to the role of regional tourism promotion alliances, industry associations and new media, and continue to promote and shape the image of "beautiful China". Encourage the establishment of professional cultural tourism image marketing institutions, and explore the establishment of an all-round promotion and publicity model with government-set, enterprise-led, online and offline integration and tourists’ participation and interaction. Make full use of the channels of overseas travel agencies, innovate the business cooperation mode, and promote overseas travel agencies to introduce China tourism brands and sell China tourism products. (The Ministry of Culture and Tourism, the Central Propaganda Department and the Development and Reform Commission are responsible for the division of responsibilities)

Third, focus on building an urban-rural integrated consumption network

(eight) combined with the regional development layout to create a consumer center. We will continue to promote the construction of metropolitan areas, continuously improve the level of public service sharing and infrastructure interconnection in metropolitan areas, accelerate the upgrading of mature business districts, and form a number of regional consumption centers. Optimize the planning and layout of department stores and shopping centers, guide industries to be moderately concentrated, and avoid disorderly competition. Support business transformation and upgrading, promote retail transformation and innovative business model, focus on reducing intermediate links and operating costs such as logistics, improve scale efficiency and improve consumption experience through precise marketing and collaborative management. Promote the development of community life service industry, vigorously develop community businesses such as convenience stores and community vegetable shops, broaden property services, and accelerate the construction of community convenience business circles. Promote the transformation and upgrading of commercial pedestrian streets, further expand the scope of demonstration pilots, fully reflect local characteristics, improve consumption formats, and create a one-stop comprehensive consumption platform. (The Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Natural Resources, the Ministry of Housing and Urban-Rural Development, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce and the Ministry of Culture and Tourism are responsible for the division of responsibilities.)

(9) Optimize the layout of urban and rural commercial outlets. Encourage and guide large-scale commercial retail enterprises with strength and willingness to build chain outlets in small and medium-sized cities, and promote the sales of branded goods that meet the needs of the local market. We will further promote the special action of efficient distribution in urban and rural areas. Enrich the supply of goods suitable for rural consumers, improve the supply channels, give full play to the advantages of the existing rural outlets in the postal system and the supply and marketing cooperatives system, implement "postal service in the countryside" and upgrade "express delivery to the countryside". We will launch a pilot project to standardize the construction of rural food stores. Strengthen the construction of agricultural product supply chain system, expand the coverage of e-commerce in rural areas, and promote the two-way circulation of industrial products to the countryside and agricultural products to the city. Carry out in-depth consumption poverty alleviation, build a platform for cooperation and exchange between Internet companies and poverty-stricken areas, and boost the sales of agricultural products with distinctive advantages in rural areas, especially in deep poverty-stricken areas. (The Ministry of Commerce, the Ministry of Transport, the Ministry of Agriculture and Rural Affairs, the General Administration of Market Supervision, the Ministry of Natural Resources, the Post Office, the Poverty Alleviation Office, and the Supply and Marketing Cooperatives are responsible for the division of responsibilities)

(ten) to strengthen the construction of consumer logistics infrastructure. Promote the overall layout and integrated development of e-commerce logistics nodes and railway, highway, water transport and air transport networks, and build a number of integrated logistics centers. Improve urban logistics distribution facilities such as parking, loading and unloading, optimize the traffic management of urban distribution vehicles, simplify the process of handling passes, promote online application, and limit the number of pure electric light trucks. Improve the rural logistics infrastructure network, speed up the construction of production bases, public welfare agricultural products wholesale markets, regional trade logistics distribution centers, community vegetable markets, terminal distribution outlets, and increase support for the construction of integrated distribution facilities such as agricultural products sorting, processing, packaging and pre-cooling. (The Ministry of Transport, the Development and Reform Commission, the Ministry of Public Security, the Ministry of Housing and Urban-Rural Development, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, the Railway Bureau and the Civil Aviation Administration are responsible for the division of responsibilities)

Fourth, accelerate the construction of a "smart+"consumption ecosystem

(eleven) to speed up the construction of a new generation of information infrastructure. Accelerate the construction and commercialization of information infrastructure such as 5G networks. Support the use of 5G technology to transform and upgrade the cable TV network, and realize the wired and wireless interaction of residents’ families, large-screen and small-screen interaction. Promote the deployment of applications in the Internet of Vehicles. We will comprehensively promote information access to villages and households, build a comprehensive information service system for agriculture, and rely on the "internet plus" to promote the extension of public services to rural areas. Improve the access rate and popularization level of broadband users in rural areas, and reduce the use cost of rural information networks. (The Ministry of Industry and Information Technology, the Development and Reform Commission, the Ministry of Housing and Urban-Rural Development, the Ministry of Agriculture and Rural Affairs, and the State Administration of Radio, Film and Television are responsible for the division of responsibilities)

(12) Encourage the development of new consumption patterns such as online and offline integration. Improve the "internet plus" consumption ecosystem, encourage the construction of "smart stores", "smart blocks" and "smart business districts", and promote online and offline interaction and business travel style coordination. Encourage qualified cities and enterprises to build a number of online and offline new consumer experience halls, and promote the popularization and application of new consumption formats, new models and new scenarios. (The Ministry of Industry and Information Technology, the Development and Reform Commission, the Ministry of Commerce, the Ministry of Culture and Tourism, and the General Administration of Sports are responsible for the division of responsibilities)

(thirteen) to encourage the use of green smart products. Improve the standard system of green products and services and the certification system of green labels. We will focus on the supply of green products, the construction of green bus facilities, energy-saving and environmentally-friendly buildings and related technological innovations to promote green consumption and create green shopping malls. We will implement the current subsidy policy for the promotion and application of new energy vehicles by the central government and the award and compensation policy for infrastructure construction, and promote all regions to change the scope of local financial support from the purchase link to the operation link according to regulations, focusing on supporting urban public transport. Vigorously promote the construction of "smart radio and television" and promote the upgrading of household cultural consumption. Accelerate the development of new information products such as ultra-high definition video, virtual reality and wearable devices. Encourage enterprises to use the Internet of Things, big data, cloud computing, artificial intelligence and other technologies to promote the intelligent upgrade of various electronic products. Accelerate the improvement of recycling networks in the fields of motor vehicles, household appliances and consumer electronic products. In light of the actual situation, all regions have formulated a consumption renewal policy that combines incentives and compulsion, encouraged enterprises to carry out trade-in and reasonably guide consumption expectations. Promote the scrapping and updating of motor vehicles, speed up the introduction of detailed rules for the implementation of the management measures for the recycling of scrapped motor vehicles, strictly implement the technical specifications for recycling and dismantling enterprises of scrapped motor vehicles, and improve the implementation guidance for the scrapping and updating of agricultural machinery. Promote the change of automobile purchase restriction to guiding use policy, and encourage automobile purchase restriction areas to appropriately increase the number plate limit. (Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Finance, Ministry of Ecology and Environment, Ministry of Housing and Urban-Rural Development, Ministry of Transport, Ministry of Agriculture and Rural Affairs, Ministry of Commerce, General Administration of Market Supervision, State Administration of Radio, Film and Television are responsible for the division of responsibilities)

(fourteen) vigorously develop the "internet plus social service" consumption pattern. Promote the online and offline integrated development of education, medical health, pension, nursery, housekeeping, culture, tourism, sports and other services, expand service content and expand service coverage. Explore the establishment of online education course certification, electronic signing of family doctors and other systems to support the development of community home "virtual nursing homes." Encourage high-level social service institutions as the core, and establish a remote online service system for grassroots areas, underdeveloped areas and remote areas. (The Development and Reform Commission, the Ministry of Education, the Ministry of Industry and Information Technology, the Ministry of Civil Affairs, the Ministry of Housing and Urban-Rural Development, the Ministry of Commerce, the Ministry of Culture and Tourism, the Health and Wellness Commission, and the General Administration of Sports are responsible for the division of responsibilities.)

Fifth, continuously improve the consumption power of residents

(fifteen) to promote the income of key groups to stimulate consumption potential. Further reform and improve the vocational education system, carry out vocational skills training on a large scale, improve the skill level of skilled workers, and improve the distribution policy of professional and technical personnel. Promote the diversification of rural economy, support migrant workers, college graduates, retired military personnel and other personnel to return to their hometowns to start businesses, and tap the potential of new agricultural business entities to increase income. We will continue to deepen the reform of the household registration system, so that more agricultural migrants who have a stable employment and life in cities and towns can settle down, and strive to eradicate the problem of wage arrears for migrant workers. (The Development and Reform Commission, the Ministry of Education, the Ministry of Public Security, the Ministry of Human Resources and Social Security, and the Ministry of Agriculture and Rural Affairs are responsible for the division of responsibilities)

(sixteen) to stabilize and increase the property income of residents. Enrich and standardize residents’ investment in wealth management products, and appropriately expand the issuance quota of national debt and local government bonds for individual investors. We will stabilize the expectation of property income in the capital market, improve the dividend incentive system, and resolutely investigate and deal with acts that seriously damage the dividend rights and interests of small and medium-sized investors. We will deepen the reform of rural land and collective property rights system, steadily promote the entry of rural collective construction land into the market, and explore giving farmers the right to possess, benefit, withdraw with compensation, mortgage, guarantee and inheritance shares of collective assets. (The Ministry of Finance, the Ministry of Natural Resources, the Ministry of Agriculture and Rural Affairs, the People’s Bank of China and the CSRC are responsible for the division of responsibilities)

Sixth, create a safe consumption environment in an all-round way

(seventeen) to strengthen the supervision of market order. Strengthen law enforcement against unfair competition and maintain a fair competition market environment. Severely crack down on all kinds of illegal and criminal activities such as infringing intellectual property rights and manufacturing and selling fake and inferior commodities, thoroughly investigate the production source and sales network, and carry out a full-chain crackdown to effectively purify the consumption environment. Strengthen the supervision of the entry of personal belongings, and improve the efficiency and accuracy of on-site inspection. Increase the punishment for illegal purchasing and other illegal acts, and block the "side door" of illegal entry of related commodities. Strengthen the construction of safety traceability system for imported products and improve the transparency of imported products and channels. Encourage local regulatory platforms, e-commerce platforms, third-party traceability platforms and national important product traceability platforms to exchange information. (The General Administration of Market Supervision, the Ministry of Public Security, the Ministry of Commerce and the General Administration of Customs are responsible for the division of responsibilities)

(eighteen) actively promote the construction of credit system in the field of consumption. Improve the personal information protection system and post-consumption evaluation system, vigorously optimize the online consumption environment, and intensify efforts to crack down on black industrial chains such as online billing and speculation. Make full use of the national credit information sharing platform and the basic database of financial credit information to establish and improve the credit records of enterprises and related personnel. Strengthen the public function of "Credit China" website and national enterprise credit information publicity system, and gradually realize the disclosure of information that does not involve state secrets, business secrets or personal privacy, such as administrative license, administrative penalty, product sampling results and defective product recall, to the whole society in accordance with the law, so as to provide the public with one-stop credit information inquiry and consumption warning prompt service. (The Development and Reform Commission, the Ministry of Commerce, the People’s Bank of China and the General Administration of Market Supervision are responsible for the division of responsibilities)

(nineteen) smooth channels for consumer rights protection. Strengthen the 12315 administrative law enforcement system and the informatization construction of consumer rights protection, form an online and offline consumer rights protection service system, and strengthen the administrative protection of consumer rights. Implement product injury monitoring and preventive intervention. Strengthen service quality monitoring for key service areas where quality problems are concentrated and people are concerned. Strictly implement the seven-day unreasonable return system for goods purchased online, and encourage offline stores to independently promise to return goods without reason. Support all regions to explore the establishment of a system of unreasonable return of local tourism products. Carry out publicity of consumer complaint information, and make use of the Internet, radio and television, electronic bulletin boards of rights protection service points and other forms to publicly complain about product and service information. Give full play to the function of media supervision and increase the exposure of illegal acts that infringe on the legitimate rights and interests of consumers. (Responsible by the General Administration of Market Supervision)

National Development and Reform Commission
Central Propaganda Department
Ministry of Education
Ministry of Industry and Information Technology
Ministry of Public Security
Ministry of Civil Affairs
the Ministry of Finance
Ministry of Human Resources and Social Security
Ministry of Natural Resources
Ministry of Ecology and Environment
Ministry of Housing and Urban-Rural Development
Ministry of Transport
Ministry of Agriculture and Rural Affairs
Ministry of Commerce
Ministry of Culture and Tourism
Health and wellness Committee
People’s Bank of China
General Administration of Customs
General administration of taxation
General administration of market supervision
National Radio and Television Administration
General administration of sports
Securities Regulatory Commission
February 28, 2020

　　[car home test drive] 6.0 liters! In China, the models with this level of displacement include 0, 760 and 6.0, and the series of 62 and 62 are higher. Originally, the 5.7L model could also compete with the above models in terms of displacement, but it "only" has 8 cylinders, and it was defeated in this indicator symbolizing "status". The 12-cylinder is a shock, and 6.0L is a symbol. After cars dominated the domestic luxury 12-cylinder market for many years, W12 officially appeared as the road overlord (the first 12-cylinder SUV in China).

　　The Touareg W12, which is positioned luxuriously, is a top-class SUV. Besides undertaking the established sales tasks and opening up the high-end market, the Touareg W12 has played a more important role in improving the product line and the public brand image. As the biggest highlight of this car, the W12 engine can really show its identity and personality-the personality with great power in low profile. And there will be no shortage of market for such models in China. The first batch of 100 models in China have already been booked out. If you submit an order to the public now, the next batch of new cars will enter China in about 5 months because of personalized customization.

---

　　I believe you still remember this picture, Volkswagen Touareg dragged a Boeing 747 plane forward 150 meters. Subsequent inspection shows that the Touareg is intact. Although this is only a marketing promotion of Volkswagen, Touareg’s powerful traction ability is really amazing.

　　The model that completed this feat was V10 TDI, and the image of Touareg as a "tough guy" was established. This time, I have the opportunity to test drive Volkswagen’s top Touareg W12. Although it is not a diesel model that emphasizes torque, the performance of the 12-cylinder is equally impressive.

---

　　The introduction of the w12 with 450 HP/600 N m at the beginning is somewhat abrupt, so let’s get to know the new car from the appearance.

　　In terms of appearance, W12 is not much different from the ordinary Touareg. Exquisite workmanship, U-shaped chrome-plated air intake grille continues the characteristics of the Volkswagen family, and the huge logo is the embodiment of the status of the model. The simple and smooth lines, teardrop-shaped headlights and fog lights embedded under the front fender are as low-key and restrained as other Touareg models, except for four huge 20-inch wheels, 275/40 tires and four exhaust pipes at the tail.

　　The "I" on the side of the car body and the W12 logo at the rear of the car are the identity symbols of this model. Needless to say, the word "I" means that the Touareg W12 comes from VW Individual. Besides the side of the car body, we also put the same logo on the welcome pedal and the headrest of the front seat. Each Touareg W12 can be customized according to customers’ needs, but the configuration of the first batch of 100 vehicles entering China (except more configurations) has been determined, and the price at the dealer is close to 1.6 million.

　　The low-key appearance can’t hide the inner surge of the Touareg W12. Let’s enter the power/driving chapter below.

    Xinhua Online Haihai, July 23rd (Reporter Xu Xiaoqing) Recently, Shanghai Institute of Printing Technology officially released a long-term "boudoir-raised" non-legacy handmade font-"Yinyan Song Qi".

    Shanghai is the birthplace of modern news and publishing industry in China, which witnessed and promoted the development and evolution of modern Chinese character printing technology. "Chinese character printing and font writing skills" is an intangible cultural heritage in Shanghai, and its protection unit is Shanghai Institute of Printing Technology.

    In 1950s and 1960s, Shanghai Institute of Printing Technology explored the "printing font reform" according to the requirements of relevant authorities, and based on Shanghai’s printing and publishing industry, it collected talents in the fields of fine arts, calligraphy and sculpture from all over the country, and established the font research room of Shanghai Institute of Printing Technology. Today, people widely use computers to input Chinese fonts "Song, Black, Kai, Imitation Song", and the source of font design is this research room. For decades, through inheritance and innovation, the style of Song-style characters has evolved from the initial "Song-style integration" to "Song-style seven-style".

    The font "Yinyan Song Qi" released this time was designed by Xu Xuecheng, the first generation inheritor of the late "Chinese Character Printing Font Writing Technique". In 2020, under the leadership of Chen Qirui, the second generation inheritor of this technique, the value of this font manuscript was rediscovered. Shanghai Institute of Printing Technology started the development project of "Seven Styles of Song Dynasty", led by the fourth generation inheritors, and carried out digital development on the basis of full respect for the manuscript.

    The relevant person in charge of Shanghai Institute of Printing Technology said that the promotion of "Printing and Researching Song Seven" focuses on digital application, which will help to further inherit the intangible heritage of the printing industry and let more people know the evolution of modern Chinese printing fonts. This is also a respect and awe for traditional culture.

　　[literature and art watching tide]

　　editorial comment/note

　　Promoting the creative transformation and innovative development of Chinese excellent traditional culture, better constructing China spirit, China value and Chinese strength, and providing spiritual guidance for the people are the requirements put forward in the report of the 19th National Congress for the whole party to deeply understand and implement the spiritual essence and rich connotation of Socialism with Chinese characteristics Thought in the new era. As for TV variety shows, in recent years, under the policy control of the State Administration of Press, Publication, Radio, Film and Television with the development direction of "commonweal, culture and originality", the number of entertainment programs with copyright such as singing and talent shows has been greatly reduced, and the proportion of cultural independent original programs with China characteristics has been increasing day by day. It has become a common practice to promote the transformation and development of excellent traditional culture in the form of images, which has made a useful demonstration in the cultural field.

　　In the spring of 2017, the second season of the Chinese Poetry Conference, the Reader and other cultural programs were launched one after another, and the screens were popular, which not only attracted high ratings and attention, but also won rave reviews from the audience. Many industry experts came to the conclusion that "the spring of cultural programs has arrived". As a result, major TV stations and producers have boarded the development express train "bound for spring" and launched works such as I am an orator, Chinese characters, traveling thousands of miles, Chinese restaurant and Chinese series. At the same time, the popularity of cultural programs is also rising. The first stage of the network variety "The Speaker" has a total broadcast volume of 590 million; Hunan Satellite TV’s "Chinese Restaurant" has been the number one viewing champion for 11 consecutive issues, and the cumulative network broadcast volume has exceeded 2.6 billion; The first program of "Cheer for China" by Oriental TV reached an average audience rating of 0.74% in 35 cities nationwide, with 128 million TV viewers, setting a national audience rating record for traditional Chinese opera and cultural programs in the past three years … … To explore the reasons for the recent popularity of cultural programs and the ratings of Qi Fei, the main reason lies in the creators’ continuous transformation and upgrading to adapt to the changes in the market environment on the basis of cultivating the fertile soil of traditional cultural resources, so that the quality of works is steadily improved, and generate is full of vitality.

　　Creative innovation "deeply cultivates and broadens" traditional culture

　　For a long time in the past, the phenomenon of serious homogenization of cultural programs in China has been criticized by the industry. After the quiz show "Lucky 52" and "Happy Dictionary" became popular on the screen, a number of works with similar forms swarmed in. When "Lecture Room" was a smash hit, similar "lecture" programs rushed to the beach market … … The cluster broadcast of the same type of programs not only makes the audience feel aesthetic fatigue, but also makes the creation fall into a narrow lane of thinking. Happily, this problem has been significantly improved in the past two years. Cultural programs have achieved breakthroughs in the expansion of theme styles, the excavation of cultural connotations and the innovation of production concepts, and gradually entered the 2.0 era.

　　China’s traditional culture not only contains many outstanding core ideas and concepts, such as caring, honesty and justice, but also contains rich and complex ancient myths, classic ancient books and literary works. These classic cultural treasures, which often appear in textbooks and books, are like spring snow, giving people a feeling of "high cold", which inevitably makes TV audiences who mainly appeal to entertainment, release pressure and enrich their spare time feel dull and obscure. In order to make the program grounded and popular, the creators try to use all kinds of trendy and fashionable expressions and image languages that young people can understand. For example, The Book of Poetry by Oriental TV breaks through the inherent competition form of general educational culture programs, takes "Poetry into the homes of ordinary people" as the core idea, and pays attention to the flexible use of poetry in life; Anhui tv’s folk song competition program "China in My Ear" not only reproduces the classic melody of traditional folk songs to awaken the national memory infiltrated in the blood of Chinese people, but also innovatively incorporates modern elements, presenting popular style "Under the Silver Moonlight" and rock singing "I Love You, Snow in the North of Saibei" to show the enterprising spirit of young singers.

　　From learning Chinese characters together, reciting poems, busy dictation and holding competitions, to promoting reading, paying attention to folk songs, focusing on food and propagating family style, cultural programs have also jumped out of the old pattern that it is difficult to have new ideas, and are no longer confined to the competitions of poems and songs, but have opened up many humanistic themes focusing on urban scenery, food, opera and other fields. "Charming China City" by CCTV Financial Channel turned its creative vision to urban culture, and adopted a two-pronged model of "culture+tourism" to dig deep into the rich connotation and unique charm of the city. The Chinese Restaurant, which was recently broadcasted on Hunan Satellite TV, takes the story of Chinese opening a Chinese restaurant in a foreign country as the framework, which runs through the clues of spreading Chinese food culture and shows the confidence and tolerance of China’s traditional food culture.

　　Sincere feelings make the program "high but not cold"

　　High-value programs should not only temporarily attract the audience’s attention with novel forms, but also make them watch, think positively and discuss enthusiastically, infect and inspire people and guide the way forward. Therefore, while thinking about how to improve the expression form of the program, producers try to realize the transmission of "internal" value through this "external" change. Dong Qing, the producer of The Reader, said: "We construct the reader’s personal life experience through conversation. When the speaker and the listener have the same mind and the emotion reaches a certain saturation, the text comes out with the trend. The guests were restored to the appearance of sincere readers on the stage, at ‘ I want to read ’ Not ‘ I can read ’ In the active expression of, complete ‘ Asking about life in the name of literature ’ The mission. "

　　In the case that the trend of variety show "fighting for star lineup" has been widely criticized by the industry, many creators of cultural programs do the opposite, emphasizing "civilian consciousness" and paying attention to the interaction between their works and people from all walks of life. As a result, more and more topics are concerned about the fate and feelings of ordinary people and reflect the great practice of people’s production and life, making cultural programs more zeitgeist and practical significance. For example, Hunan Satellite TV’s "A Thousand Miles of Children" uses documentary shooting, interviews with people and other methods to visually and vividly present the family letters and the ordinary stories between parents and children behind them, showing the good family style of ordinary people. In "I am an orator" by Beijing Satellite TV, ordinary people from different educational backgrounds, different regions and different industries tell their life experiences in front of the audience: the courier still does not give up his dream after hard work, the soldier excitedly tells his mission, the Harvard girl tells us with personal experience that "the country is strong and the teenager is strong", and the network anchor is named "Shoumai" … … The presentation of these "amateurs" diverse attitudes towards life can not only help different audiences to find the content that is in line with their own ideas, thus generating emotional resonance, but also demonstrate the upward attitude towards life and deep feelings of home and country in contemporary Chinese.

　　A variety of paths make excellent culture "spread properly"

　　Internet instant messaging, two-way interaction, mass storage and other characteristics bring not only the optimization and upgrading of content production and the change of audience interaction mode, but also the expansion of communication pattern, the increase of communication channels and the change of communication mode to TV programs. In this case of drastic changes in the communication ecology, producers should keep pace with the times and actively adjust their propaganda ideas in order to obtain a wider audience and a stronger audience stickiness, and realize the geometric expansion of the influence and communication power of cultural programs through "two micro-ends" propaganda matrix, network synchronous live broadcast and other ways.

　　Zhejiang Satellite TV’s "Chinese Characters" has produced several short video programs "Test Your Word", and each video has tens of millions of clicks and forwards; "Cheering China" pushed the talent performance of "cheering people" to major social platforms in the form of video, which quickly attracted the attention of netizens. Many producers have grasped the characteristics of fragmentation, mobility, event and socialization of new media, and spread program information such as stories, quotations and cartoon images of participating guests to online communities, amplifying their news value and forming a "cultural phenomenon".

　　In the era of media convergence, cultural programs should also learn to integrate the resources of big screen and small screen, open up the two lines of online and offline, and build a communication framework of all-media interaction. "The Speaker" pioneered the platform mobile live broadcast. The bus of the program group was broadcast live in five cities across the country. Players can wave to get on the bus at any time, and the winners stay and the losers get off, which greatly improved the public participation. "Cheer for China" cooperated with the "Everyday P Picture" APP to launch the "Drama Face Changing" activity, which received 2.4 million reposts in four days. These innovative methods not only make the existing cultural programs go to the public, but also incite the market demand for more high-quality programs with cultural nourishment and value resonance functions, and realize the creative transformation and innovative development of Chinese excellent traditional culture.

　　 (Author: Kang Weiwei)

　　On May 1st, a child bought a windmill in Jimo Ancient City, Qingdao, Shandong Province. Photo by Liang Xiaopeng (Zhongjing Vision)

　　Tianjin: volume of traffic promotion

　　At 10: 00 am on May 2, at Haiguang Temple Store in Suning.cn, Tianjin, Lv Yanhua, a salesman, was registering the purchase information of consumers. In the past three days, she has sold more than 60 integrated stoves with sales of nearly 700,000 yuan. "Since April 27, the number of customers who look at integrated stoves and range hoods has increased significantly." Lu Yanhua told reporters.

　　According to reports, in three days, in Suning.cn Haiguang Temple Store, the number of people spending through coupons has exceeded 200, and the discount has reached more than 400,000 yuan. Tianjin’s consumption promotion activities led to the overall sales of Suning.cn exceeding 30 million yuan, up 20% year-on-year.

　　Since the beginning of this year, affected by the COVID-19 epidemic, the sales of commercial enterprises have fallen sharply, and the passenger flow has decreased significantly. During the "May 1" period, Tianjin launched a variety of consumption promotion activities to activate the economy, helping the market and enterprises to pick up quickly. Heping District, Tianjin launched the first phase of 12 million yuan preferential superimposed consumption promotion activities, which were distributed in the form of "food coupons" and "universal coupons" on the online platforms such as Meituan, Dianping and China Unionpay Quick Pass to encourage holiday consumption.

　　Meng Cheng, deputy director of the Tianjin Heping District Bureau of Commerce, said that the combination of "government subsidies, platform support, and merchants’ profits" is to attract traffic to the market; Encourage businesses to make concessions and provide benefits and benefits to the public, so as to release consumption potential and promote rapid economic recovery.

　　During the period from April 28th to May 10th, Tianjin will launch a number of digital, networked and intelligent fashion products around new consumption, brand consumption and green consumption by holding the 4th "Double-product Online Shopping Festival", through live e-commerce, social e-commerce, personalized customization and flexible production. Brand online stores such as Vipshop, Meituan Youxuan, Hey, Maile.com and "Small but Beautiful" are actively expanding online consumption and carrying out various and colorful consumption promotion activities.

　　Fujian: Accelerate the recovery and replenishment.

　　On April 30th, the first day of the "May 1st" holiday, a group of consumers welcomed at Gate 6 of Taihe Square, East Second Ring Road, Yue Feng Town, Jin ‘an District, Fuzhou City, Fujian Province. Near noon, in the restaurants on the 5 th and 6 th floors of Taihe Square, the sight of citizens waiting for meals can be seen everywhere.

　　In order to better coordinate the prevention and control of the epidemic situation in COVID-19 and the economic and social development, and to accelerate the recovery of business travel consumption, on April 28th, Fujian held the launching ceremony of "All Fujian Tesco Fujian Business Travel", taking the May Day holiday as an opportunity to kick off a new round of consumption promotion activities in Fujian. Fuzhou took the lead in launching the "Hui Ju Rong Cheng Fu Jian Business Travel" to promote consumption, and issued 9 million yuan of business coupons through the China Unionpay Quick Pass platform, which stimulated the recovery of automobile, home appliances, department stores in business districts, restaurants and other industries and helped the consumer market to pick up.

　　"The release of a series of measures to promote consumption has stimulated consumers’ desire to buy and enhanced their shopping enthusiasm. Both merchants and shopping malls are full of confidence in the rapid recovery of the market!" Jin Yuqiao, deputy general manager of Taihe Square in East Second Ring Road, told reporters.

　　"On April 30th, the passenger flow of Taihe Square reached 130,000, with sales of 10.93 million yuan." Jin Yuqiao said that the average daily passenger flow of Taihe Square is 80,000 to 100,000, and it is about 100,000 to 150,000 on weekends. The consumption promotion activities have played a great role in promoting the popularity of shopping malls and the sales of merchants.

　　Gansu: Online and offline efforts

　　Shandan shredded dried yak meat, Minle potato vermicelli, Heshui buckwheat vermicelli, Kangxian fern root vermicelli, Dangchang Wubao tea, Anding potato vinegar, Huining Yihe miscellaneous grains health porridge & HELIP; … In the e-commerce platform of Zhenpin Gansu, the "Ganwei" agricultural special products launched by the "Double-product Online Shopping Festival" are very eye-catching.

　　This year’s "May 1" holiday, Gansu combined with the province’s superior agricultural special products, screened powerful leading e-commerce platforms and enterprises, focused on broadening online sales channels, expanding the scale of online sales, launching the "Ganwei" brand, promoting farmers’ income and helping rural revitalization.

　　“‘ May Day ’ During this period, 51 products from 19 counties in Gansu Province were promoted online. Promotional products are mainly local agricultural special products. " Zhu Kai, general manager of Zhenpin e-commerce platform in Gansu Province, said that this year’s "Double Product Festival" mainly promoted famous and special products, and made consumers enjoy benefits through activities such as snapping up in a limited time, exploding explosions, and buying one for one. Among them, the discount of Zhenpin Folk Music, Zhenpin Heshui and Zhenpin Jingtai is about 20%, and the discount of some products of Zhenpin Zhuanglang, Zhenpin Dangchang and Zhenpin Anding is 50%.

　　While online promotion is in full swing, offline promotion is also in progress simultaneously. The "Celebration of May 1st" Consumption Promotion Month in Liangzhou District, Wuwei City, Gansu Province, started on April 30th. The municipal and district finances raised 1 million yuan to promote consumption, launched the consumption promotion month in Liangzhou District, and distributed retail (including household appliances), catering and automobile consumption promotion activities. Minqin County distributed electronic coupons for catering, daily necessities, household and electronic products throughout the county.

　　Through the combination of "online+offline", Gansu cultivates new bright spots of consumption growth, makes the new trend of consumption upgrading into a new consumption demand that adapts to the multi-level diversification of local urban and rural residents, accelerates the promotion of new consumption upgrading and expansion, and stimulates the potential of urban and rural consumption.

　　Hainan: Bank merchants participate together.

　　In order to promote the growth of social consumption, during the "May 1" holiday, Hainan guided banks and commercial enterprises to participate together, and distributed tax-free coupons for shopping, catering and tourism throughout the province in accordance with the principle of "government subsidies, bank support and merchant participation", totaling more than 200 million yuan. The first batch of coupons of 20 million yuan will be distributed to consumers through UnionPay China Unionpay Quick Pass platform from 10: 00 on April 30th.

　　Statistics provided by the Hainan Provincial Department of Commerce show that as of 17: 00 on May 1, over 80% of the first batch of coupons have been collected. Fu Guoyuan, a citizen of Haikou, has used a number of coupons in the past two days. He told reporters that he bought 116 yuan of daily necessities in the supermarket and paid 96 yuan after using the coupons; Dinner with colleagues costs 260 yuan and pays 180 yuan; In Xinglong Tropical Botanical Garden, it costs 328 yuan to buy vanilla tea, and 228 yuan is actually paid. "Using coupons to buy goods is very cost-effective, and it can be operated on mobile phones, which is very convenient to use." Fu Guoyuan said.

　　On May 2, the reporter saw in a supermarket in Meiyuan Road, Haikou City that a leaflet of coupons was posted at the door, and many customers used coupons to shop. "The use of coupons has greatly increased the turnover, and we have also increased our publicity efforts, asking customers whether they have received coupons and striving for the biggest discount for customers." Clerk Zhang Hongyin said.

　　In addition to issuing coupons, Hainan also issued 10 million yuan of digital RMB consumption benefits on May 1 to carry out duty-free shopping activities. Passengers from outlying islands inside and outside Hainan Province can spend money in duty-free shops, which can be directly deducted, and can also be used for preferential activities such as discounts on duty-free shops.

　　Guangming net news Since the beginning of this year, large language models such as ChatGPT and ERNIE Bot have been popular, and the question of whether artificial intelligence (AI) can surpass human beings has aroused heated discussion. On May 29th, the "2023 China Computing Power Development Seminar" organized by China Intelligent Computing Industry Alliance was held in the Institute of Computing Technology, Chinese Academy of Sciences. The theme of this seminar is the opportunities and challenges of computing power under ChatGPT, which brings together many authoritative experts and scholars in the industry to conduct in-depth exchanges and discussions from multiple dimensions such as technology and ecology, determine the development trend of the liquidation power industry, and give countermeasures for the current artificial intelligence infrastructure and computing power service construction.

　　At the seminar, Chen Runsheng, an academician of China Academy of Sciences, said that the development of artificial intelligence is unstoppable by human beings, which is the essence of scientific development. At the same time, he pointed out that the phenomena of "Breakthrough" and "Grokking" in the big language model deserve our consideration.

　　What is "emergence"? A complex system is made up of many tiny individuals, who come together and interact with each other. When the number is large enough, it shows a special phenomenon that can’t be explained by micro-individuals, which is called "emergence". Chen Runsheng vividly explained, "I gave it (the big model) a lot of learning data, and as a result, there will be something in its answer that is not in the learning data. This phenomenon is called emergence." The calculation of a large model shows that when the training data is large (for example, more than 100 billion), there will be an emergence phenomenon, and this phenomenon will not occur when the scale is small.

　　What needs to be clear is that the emerging phenomenon is controversial in the scientific community at present. For example, a professor at Stanford University thinks this is a metric problem, which involves measurement, basic physical coordinate system and so on.

　　"Emergence in the process of natural language processing due to the rapid increase of the whole computation is a new problem, which is worth considering," Chen Runsheng said.

　　What is an epiphany? Chen Runsheng explained, "In the process of training a neural network, you don’t understand it once, twice, the fourth time, and the fifth time. Just like a child learning something, you don’t understand it once or twice, and you suddenly learn it after teaching N+1 times."

　　He believes that this is a model of human brain learning, "learning to understand at a certain time", "computers can’t have epiphany, but large models will have epiphany."

　　Not long ago, Claude, one of ChatGPT’s main competitors, expanded the number of tokens in the context window to 100,000, equivalent to 75,000 words, which greatly exceeded the 8192 tokens in the context window of GPT-4. This means that users can upload up to 500 pages of documents to Claude, which can understand and digest the information in less than 1 minute and answer users’ questions based on the uploaded information.

　　Claude was launched by Anthropic, a company founded by former OpenAI employees. Since the end of 2022, Google has invested nearly $400 million in the company.

　　In this regard, Chen Runsheng believes that the current learning speed of large models is much faster than we thought. "These two companies (OpenAI and Anthropic) are catching up with each other. Maybe after a while, GPT-5 will be stronger than Claude, and it will develop so fast that people will not catch up in the future."

　　"What’s more troublesome is that these big model companies are considering manipulating third-party equipment," Chen Runsheng said. "Being able to manipulate third-party equipment is a worrying thing. If you manipulate things related to safety and national defense, it will be terrible."

　　Chen Runsheng admits that the structure of human neural network is much more complicated than the current big model, and the development of artificial intelligence still has a long way to go. "The current (artificial intelligence) neural network should have revolutionary changes in the spatial structure model. Maybe at that time, (AI) can really surpass human intelligence." (Reporter Zhan Zhao)