The inventor of three-point seat belts, the first automobile brand to use airbags, Volvo is undoubtedly the industry benchmark in terms of safety, but Volvo, the safety benchmark, has recently encountered trouble.

In May 2022, Volvo’s sales in China were only 9,488 vehicles, down 43.8% year-on-year, which was the second consecutive month, down more than 40% year-on-year. In April, Volvo sold 8,579 vehicles, down 47.8% year-on-year, and the sales volume was almost halved, which obviously exceeded the industry average. What’s worse, the combined sales volume of all Volvo models was not as good as that of LI, a new force in car making.

And this is the market answer sheet handed over by Volvo models when they all give substantial terminal discounts. Take Volvo S90 (parameter picture) as an example. The terminal discount of this car is as high as 70,000-80,000 yuan, and the terminal landing price is even in the early 300,000 s. It can be said that the car is being sold with a fracture. But how can Volvo, which has a broken bone, still not be sold?

The product update is slow, and the main models are exhausted.

In the fierce market competition environment, major car companies have been trying to introduce new products, update technology and keep up with the market development trend in recent years, but Volvo, a Swedish car company, is obviously a little slow in pace. Volvo’s three main models have not been replaced for a long time.

XC90 was released in 2014, S90 in 2016 and XC60 in 2017. Although there is a change in the middle, it is basically fine-tuned in appearance and power system, which is neither painful nor itchy, and it is difficult to form a new communication point, and it is also lack of freshness for consumers.

Safety and environmental protection cards can no longer be played.

Volvo’s models have always been known for their safety. Besides, the environmentally friendly interior materials is also its unique selling point. In addition, Volvo has no other differentiation advantages that can distinguish it from its competitors. Volvo’s models are obviously not as good as their competitors at the same level in terms of creating luxurious interior texture and driving texture. However, even for safety and environmental protection, these two cards are becoming more and more immovable.

In terms of safety, as long as the price of luxury brand models is more than 300,000, it may not be so extreme in safety, but it will not be particularly embarrassing. Moreover, with the wave of automobile electrification, more and more models are equipped with active safety systems, which also leads to Volvo’s safety brand, which is less and less attractive to consumers.

In terms of the environmental protection of the interior, many new brands have also begun to promote the interior of their own models and how much environmental protection materials have been used. Therefore, these two advantages that Volvo originally monopolized are gradually being disintegrated by competitors.

The complaint rate is high, with frequent failures.

Since the beginning of this year, some owners of Volvo S60 and S90 have found that the engine can’t start normally for many times, and even some vehicles have completely lost power and can’t be unlocked. Volvo dealers explain this problem as "software matching failure", claiming that it can be repaired by software upgrade, but the vehicle after maintenance and upgrade still has the problem of not starting. According to professional analysis, it may be because the 48V light mixing system of Volvo’s new model may have defects in its working logic, which may lead to power loss of the vehicle.

According to the information of many complaint websites such as Chezhi. com, the complaint sales ratio of Volvo’s models is not low. In the first quarter of this year, the complaint sales ratio of Volvo XC60 new energy was the highest. The main complaints were: suspected distribution reduction, car body accessories and electrical audio-visual system failure, driving safety auxiliary system failure, and engine/motor drive motor failure.

In the face of the long-standing problem of low-frequency resonance/abnormal sound, some car owners revealed that at that time, the dealer gave the "hush money" practice of signing a confidentiality agreement after compensation, but did not recall it.

Dislocation competition, hedging rate and brand premium are worrying.

Dislocation competition and substantial terminal concessions are the secrets of sales growth of Volvo models in previous years, but this practice has also brought great negative effects.

The method of high pricing and substantial terminal discount has seriously hurt Volvo’s brand image, which has led to the general public’s view that Volvo should not buy without breaking a bone, which has also led Volvo to continue the method of high pricing and high terminal discount when launching new models, which has also exhausted Volvo’s brand premium.

In addition, the way of substantial terminal concessions has led to a sharp decline in the value-keeping rate of Volvo models. Take several representative models as examples, the three-year value-keeping rate of Volvo XC60 is 44.67%, that of Volvo XC90 is 54.25%, that of Volvo S90 is 44.54%, and that of Volvo S60 is 45.74%. Even if you count the terminal concessions, the value-keeping rate of Volvo is calculated according to the actual landing price.

As it turns out, Volvo’s several brands, such as substantial discount, misplaced competition, safety and environmental protection, are becoming more and more immovable, and Volvo must make changes. We can also see that Volvo is also actively carrying out electrification transformation recently, hoping that Volvo can make a faster pace in electrification transformation. Perhaps only in this way can Volvo reverse the trend.

Editor’s Note: This article comes from WeChat WeChat official account Shenrancaijing (ID: shenrancaijing). Author: Zou Shuai, editor: Dawn, Entrepreneurial State is reproduced with authorization, and the first picture is from the photo network.

January’s collective street beating is still in sight. Did the new forces of building cars return to blood in February?

On March 1st, the February sales data of new car-making forces arrived as scheduled. The leader is still ideal, with the delivery volume of 16,620 vehicles in February, up 97.5% year-on-year, and 1,479 vehicles more than last month. After the setback in January, Weilai also returned to 10,000 vehicles, with a delivery volume of 12,157 vehicles, up 98.3% year-on-year. The delivery volume in Tucki was less than 10,000, with only 6,010 vehicles, which was still down year-on-year, but increased by 15% compared with last month.

The momentum of the second echelon is also very strong. Nezha delivered 10,073 vehicles in February, and the last time Nezha delivered 10,000 vehicles in a month was last November. 3,198 vehicles were delivered at zero run and 5,455 vehicles were delivered at extreme krypton.

It is still in the off-season, and it is still too early to discuss the momentum and follow-up actions of the new forces that build cars. However, there are several changes worthy of attention: First, the subsidies of new energy countries have been withdrawn this year, which is a big test for new forces. Whether they can maintain the growth trend, or at least not to fall behind, depends on the ability of each family. Second, influenced by the "price butcher" Tesla, "Wei Xiaoli" has made price reduction adjustments this year, and it is necessary to observe whether the market pays the bill.

The main players are temporarily out of the sales gloom in January, and the car circle is still lively. Tucki P7 is revised, and the ideal L7 is about to be delivered. Wei Laiqing’s "866" and "775" are about to stir up the beams, and Weimar’s chicken feathers have not been cleaned yet. It is conceivable that there will be many variables to happen in the future, and the new forces should also set a plate and what trump cards they have.

The ideal is "close to the ideal" and Tucki is "unable to fly"

As usual, let’s name the new forces first.

The sales crown in February was ideal, with a delivery volume of 16,620 vehicles. In the same period last year, the ideal delivery of 8414 vehicles has doubled. The second place was Weilai, which delivered 12,157 vehicles. This month, Nezha returned to 10,000 vehicles and delivered 10,073 vehicles, winning the third place.

Tucki still didn’t run, and only 6,010 vehicles were delivered in February. As of the time of publication, the official of the press has not announced the delivery volume in February. According to the production and sales express of Sailis Group, the sales volume of Sailis cars (including AITO series) in February was 3,505. 5455 vehicles were delivered in Krypton and 3198 vehicles were delivered in Zero Run.

Cartography/deep combustion

In February this year, both Weilai and Ideality achieved a year-on-year increase of nearly 100%, and only Tucki was slightly embarrassed, with a year-on-year decrease of 3.45%. In the second half of last year, the state of Tucki was very general, and it went down all the way from August to November. In 2023, it seems that Tucki hasn’t recovered in the first two months.

These days, when the ideal sits on the pin crown, it looks very stable. The situation in January is quite special. With the Spring Festival holiday and the withdrawal of subsidies from new energy countries, the monthly performance of new car-making forces is relatively low, and only ideals have maintained a momentum of over 10,000. In February, although it was still in the off-season of sales of new energy vehicles, it kept the trend of rising delivery volume, with 1,479 vehicles more than last month.

Weilai’s delivery in February increased by 42.92% month-on-month, and the surge in delivery was probably related to its inventory clearance activities in that month. Now, only a few old models ES8, ES6 and EC6 are on sale, and "866" is about to bid farewell to the historical stage. It is "775", that is, ET7, ES7 and ET5.

The delivery data in February also shows how well the handover of "866" and "775" has been done. In January, Weilai sold 2,190 SUVs (ES7, ES6, EC6 and ES8), accounting for 25.75% of the total delivery, and 6,316 cars (ET5 and ET7), accounting for 74.25% of the total delivery. It can be seen that SUVs including "866" old models are not the main sales force, and the proportion of SUVs and cars is not small.

Looking at the situation in February, 5037 SUVs and 7120 cars were delivered. The delivery of SUVs accounted for 41.43% of the total delivery, and cars accounted for 58.57%. The proportion of SUVs increased significantly. It seems that "866" sold well.

Next, the first echelon also has key nodes that need to be tested. Ideal L7 was officially launched on February 8th, and it is the first 5-seat version of the ideal vehicle. According to the news, Pro and Max models will be delivered one after another on March 1, and Air models will be delivered one after another in early April. The results of the new car will not be seen until the delivery data in March and April. This time is well timed. After a part is delivered in March, the sales volume in the first quarter may be guaranteed. After another delivery in April, the beginning of the second quarter is also a "good start".

In March, the redesigned Tucki P7 will enter the market under the new name P7i. The arrival of the new P7 is very important for Tucki to fight a "turnaround". According to the news, the new car has been upgraded with lidar, and Tucki is still willing to invest in the auxiliary driving of new energy vehicles. And Tucki’s ability in intelligence is also the reason why the outside world still has confidence in it.

Nezha desperately wants to squeeze into the top three. In February, Nezha’s report card was not bad. According to the official, Nezha S recorded 2,048 sets in February, up 35% from January, accounting for about 20% of the total sales in that month. From the perspective of total delivery, the year-on-year and month-on-month increases were 41.5% and 67.4% respectively, and the trend of blood return was obvious.

Nezha’s record in February, to a certain extent, can also be confirmed, and its price increase has passed smoothly. In January, Nezha raised the prices of some models, with Nezha S, Nezha U-II and Nezha V each increasing by 3,000-6,000 yuan, with Nezha S having the highest price after adjustment, ranging from 202,800-341,800 yuan.

The reason for the price increase is that Nezha wants to hit the market upward.

Last July, Nezha became the top seller of new cars for the first time, and it also held the first place from August to November. However, compared with others, only from Nezha’s own situation, the delivery volume in October was 18,016 vehicles. Since then, the monthly delivery data has been falling all the way, even falling out of the 10,000-vehicle mark. Last December, everyone did well, but only 7,795 vehicles were sold in Nezha, down 48% from the previous month.

In January this year, the monthly delivery volume of Nezha was the lowest in the past year, with 6,016 vehicles. After four months of continuous decline, the outside world began to suspect that Nezha’s hot wheels was no longer useful. Nezha’s style of play has always kept a big gap with "Wei Xiaoli". "Wei Xiaoli" occupies the mass market of 100,000-300,000 yuan, and the middle and high-end market of 300,000-500,000 yuan. Nezha has targeted the low-end market from the beginning, focusing on models below 200,000 yuan. The exchange of price for quantity has indeed brought about the rapid growth of Nezha, and it is not surprising to reach the top.

However, the fatigue in delivery means that it is difficult for this strategy to push Nezha further. Price increase is a risky move, but "seeking wealth and risk".

In the second echelon, another thing worthy of attention is the zero run. In February, Zero Run and Tucki were the only car companies that saw a year-on-year decline in sales. In January of this year, the delivery volume of zero-running was only 1139, which was the bottom of the month. Compared with January 2022, it plummeted by nearly 80%. In February, 3,198 vehicles were delivered at zero speed, which is still far from 10,000 vehicles.

In February, the run-by-run C11 extended-range version officially opened for pre-sale, with the pre-sale range of 159,800-200,000 yuan, and will be delivered in mid-March. In the face of weak sales for several months in a row, the zero-run may have to open the market by increasing the program.

The growth rate of krypton is second only to zero run. In February, 5,455 vehicles were delivered, an increase of 87.07%. Krypton once triumphed all the way, once surpassing Tucki. After jumping on the street with various families in January, its recovery situation in February was relatively clear. However, the "hidden worry" of extreme krypton is hard to ignore. Recently, there have been a lot of controversies about "extremely Kryptonian car owners", "non-refundable orders" and "two-faced". It remains to be seen whether the crisis in public opinion will affect the momentum of extremely Kryptonian.

Lantiu and Wenjie are the only car companies with a month-on-month decline. Lantu delivered only 1,107 vehicles, compared with 1,548 vehicles last month. The sales volume of the industry was 3,505 vehicles, a decrease of 21.68% from the previous month.

Weimar is still invisible. Employees leave their jobs without pay, factories shut down, suppliers cut off their supply, and there is no door after sale. These may be issues that Weimar should be more worried about. On February 27th, according to the staff of the Labor and Social Security Supervision Bureau of Huanggang Municipal Bureau of Human Resources and Social Security, the Municipal Labor and Social Security Supervision Bureau and the Municipal Department of Human Resources and Social Security have set up a special class to intervene in this matter and are accepting the rights protection of Weimar employees.

The state of several second echelon can be divided into two categories. One is Nezha and Zero Run, both of which showed fatigue in the past period of time and picked up in February. The other is extreme krypton, Lan Tu and Wen Jie, who walk slowly in small steps, but at the same time walk carefully.

As early as before each company announced its sales volume, some insiders predicted that the delivery volume would probably increase in the off-season this year. The reason is obvious, the price has been reduced, and the volume has gone.

The biggest strength is Wei Lai. According to the limited-time preferential car purchase plan released by Weilai’s official community in February, in February 2023, users who bought 2022 ES8, ES6 and EC6, that is, the old model "866", Weilai covered the state subsidy in 2022. It is understood that the "866" model is no longer customized, so it is also stated in the plan that only a small number of 2022 ES8, ES6 and EC6 long-term exhibition cars can be purchased by users, and they can enjoy additional exhibition discounts according to different storage ages and vehicle conditions. Users who purchase ES8 exhibition cars can enjoy a maximum cash discount of 24,000 yuan, while users who purchase ES6 and EC6 exhibition cars can enjoy a maximum discount of 18,000 yuan.

Weilai’s price reduction has also received a response from Qin Lihong, president of Weilai. It is rumored that Weilai will reduce the price by 100,000 yuan, but Qin Lihong said that in fact, there are very few models with a total discount of 100,000 yuan. He also explained that the price reduction of "866" is because Weilai is clearing the first-generation model and preparing for the "866" model of the second-generation platform.

Weilai’s decline is about 20,000 yuan, and the situation in Tucki is similar. On January 17th, Xpeng Motors lowered the prices of G3i, P5 and P7, with an overall decrease of 20,000-36,000 yuan. Since February, Tucki has given an insurance subsidy of 7,000 yuan and a final payment subsidy of 10,000 yuan for specific models, and the maximum discount is nearly 50,000 yuan.

Weilai, who once shouted that he would not cut prices, can’t hold back now? In fact, it is normal for the new and old models to alternate, and it is normal to reduce prices and promote sales because of clearing inventory. From the perspective of Weilai’s strategy, it is reasonable to hand over the "866" to the next generation.

In addition, a necessary prerequisite for the replacement of old and new cars is that old cars can’t be sold. Take Weilai as an example, the sales of the three models of "866" all dropped by 1,000 units in January this year. EC6 bid farewell to four figures from last September, and the last one was ES6, which delivered 872 vehicles in January this year and 1,731 vehicles in December last year. Not surprisingly, the sales of the "866" three cars have also continued to decline in the past six months. In the case of the overall cold of the new energy vehicle market, the "775" all showed a downward trend after November last year. It is necessary to complete the handover drastically at this moment.

There is also room for cost reduction. The price of lithium carbonate, the main raw material of batteries, began to fall in December last year. At present, the price of battery-grade lithium carbonate is less than 400,000/ton. Last year, the highest point was close to 600,000/ton, and now it has dropped by 30%. Some analysts believe that the sales market of new energy vehicles is sluggish at the beginning of this year, the demand for batteries is weak, and the finished product inventory of lithium salt manufacturers is also at a high level, which is cold in the market. In the future, under the influence of the weak price of lithium carbonate, the price of spodumene may also fall further.

Looking back at the industry, new forces have cut prices one after another, and it is difficult to get rid of Tesla, the "price butcher". Recently, it was reported that Tesla may usher in a new round of price cuts in March, with Model 3 dropping to 159,900 and Model Y dropping to 179,900. There is another saying that Model 3 dropped to 199,000. The news has not yet received a response from Tesla.

Two facts are in front of us. First, the rumors of Tesla’s price reduction are probably not groundless. According to its consistent style, price reduction is not only a habitual action, but even a downward trend. Second, the price reduction of Tesla and the price reduction of the new domestic car-making forces are interactive. Tesla gradually approached the price band of the new forces, and the new forces had to cut prices to deal with it.

The industry believes that whether the new energy vehicle market can rebound depends on the situation in the second quarter.

Indeed, the ideal L7 is about to be delivered, and Tucki on hot bricks will also have its own "trump card upgrade", ending the embarrassing situation of being green and yellow, and accepting the market challenge again. Weilai has completed the new generation and the old generation, and the sales data in February also prove that this decision is right and it has been completed well. Next, it is necessary to rely on "775" to conquer the world.

Extreme Krypton, Lan Tu and Wen Jie belong to cumulative players. If there are no big moves, there is a high probability that they will make a steady breakthrough under the general trend. Nezha and Zero Run have gone the same difficult road, becoming high-end and brand-building. As for the result, there should be an answer in the next few months. Of course, the outside world is also waiting for an answer, and there is a silent Weimar.

* The pictures in this article are from pexels. At the request of the respondents, Fan Gao, Tan Lin, A Chen and A Dong are pseudonyms.

This article is published by Entrepreneurial State authorized by the columnist, and the copyright belongs to the original author. The article is the author’s personal opinion and does not represent the position of the entrepreneurial state. Please contact the original author for reprinting. If you have any questions, please contact editor@cyzone.cn.

　　[Aika Auto New Energy Channel Original]

　　In this era when products and services need to be recognized by users at the same time, how to break the circle by circling users is almost a difficult problem faced by all traditional car-making enterprises, especially when we have seen the new forces of car-making moving towards the broad road. For me, it seems that I have found a way to tie pure electric genes, intelligent genes and young genes into the brand, and at the same time pave the way for a series of car scenes that may happen in the future. And this method is the brand of pure electric vehicle newly released by Geely, and it plans to open up a new track to win this era.

　　In fact, no matter how much doubt you still have about this brand, as long as the product is hard enough, the user’s mind can be overheated instantly. If the extremely complex ecological circle is to radiate our entire travel and life in the future, so that this brand can meet the competition of the times with more vitality, then for us at present, it may be only this newly released (|) that needs attention. I don’t know what you think. After the press conference, Krypton opened the reservation at 21:00 that day, and my circle of friends was already screened by the reservation information at that time.

　　Although the Krypton 001 at the press conference is only a test car, the actual production version will change in the future, but since everyone is so concerned about this car, why don’t we quench our thirst under limited conditions first, and interested friends can follow me down.

　　The 7kW-22kW home charging service in the "at home" scenario, the worry-free charging service for valet charging and mobile tram charging in the "emergency" state will naturally be available. At the same time, Krypton will also complete the construction of 2,800 charging piles and 290 charging stations in 2021.

　　

Original title: "Subject III" dance is popular all over the network, and the three Davids also come to join in the Spring Festival Evening.

Recently, a song named "Subject III" became popular on the Internet. Its style is unique and has brainwashing effect, and the magic of dance steps is unforgettable. The original author of this song is a young man from Guangxi. He shared the story of his unsuccessful attempts to take the driving test (subject 3) on the Internet. However, when he successfully passed an exam, he excitedly danced this magical dance to celebrate and named it "Subject 3".

The appearance of this incident has made "Subject III" a hot topic on the Internet. To push this phenomenon to a wider audience, more promotion and publicity are needed. In this regard, the employees of a bottom fishing hot pot restaurant showed their talents. They performed the song "Subject 3" for customers to express their wishes to customers. This move instantly triggered a hot discussion on the Internet, making "Subject III" once again the focus of public attention. Today, "Subject 3" has become a household name, and it can be seen in both the Spring Festival Evening of David and other occasions.

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For Mercedes-Benz E300 before model year 2015, the use of handbrake is very simple. Just press the handbrake pedal to finish parking. If you need to release the handbrake, just pull the handbrake handle under the light switch on the left side of the instrument panel.

However, for the new Mercedes-Benz E300, the hand brake is used in a slightly different way. There are two ways to open the handbrake: one is controlled by the handbrake switch under the light switch on the left side of the instrument panel. As long as you press the switch, you can start the parking brake. When you need to release the parking state, just press the handbrake switch. Another way is that the vehicle will automatically control the handbrake. When the vehicle comes to a stop and steps on the brake pedal to shift into P gear, the vehicle will automatically start the parking brake. When it is necessary to release the handbrake, just shift into D or R and press the accelerator pedal.

It is worth noting that the hand brake is a very important safety device to prevent the vehicle from sliding or rolling when parking. Therefore, it is very necessary to use the handbrake correctly. When using the handbrake, you should first stop the vehicle completely, then pull up the handbrake pedal or handbrake switch, and finally put it into P gear. When releasing the handbrake, you should first shift into D or R gear, and then press the accelerator pedal, and the handbrake will be released automatically.

In short, the use of the handbrake of Mercedes-Benz E300 is very simple, no matter whether it is old or new, just follow the above steps. The use of the hand brake can not only ensure the safety of the vehicle, but also prolong the service life of the brake system, so the hand brake must be used correctly when parking.

On May 18th, PRO was officially launched, and nine models with 1.6TGDI and 2.0TGDI were launched, with the price range of 126,900-171,900 yuan.

Tiggo 8 PRO products are positioned as "the flagship of global power technology"-technology and power are the core competitiveness of this car. In terms of science and technology, the Tiggo 8 PRO is equipped with a new generation of "Lion 5.0 AI Technology Smart Cockpit", including 6 modules including the AI Emotional Super Interactive System and over 15 emotion recognition interactive functions, which can not only monitor the driver’s safe driving and take the initiative to care for him, but also support multi-mode voice, no wake-up and intelligent car control.

Tiggo 8 PRO is equipped with the first W-HUD interstellar flying head-up display function, which can display various functions such as speed, dynamic ADAS, navigation, telephone and so on, so that users can display the required vehicle information just by looking straight ahead.

In terms of power, the Tiggo 8 PRO is equipped with Kunpeng Power 1.6TGDI/2.0TGDI engines, both of which have won the China Heart Top Ten Engine Award. The 2.0TGDI engine has a maximum power of 187kW and a peak torque of 390N·m, which also accelerates the 100 km of the Tiggo 8 PRO into the 7-second range.

It is worth mentioning that the Tiggo 8 PRO is also equipped with the "CHERY AWD" full-scene intelligent four-wheel drive system built by ZF, which provides six full-scene road modes including economy, ordinary, sports, snow, mud and off-road, which can easily adapt to more scenes and make users’ travel more interesting.

It is reported that in addition to the fuel-powered version, the future Tiggo 8 PRO will also have a hybrid version equipped with Kunpeng DHT. With the core technical advantages of "3 engines, 3 gears, 9 models and 11 speeds", it will bring users a more economical, worry-free and enjoyable car experience. Among them, "3 engines" refers to three power sources consisting of a 1.5T hybrid engine and dual motors, which can simultaneously drive the dual motors and generate electricity. With three physical gears, the technical strength covering 11 kinds of all-vehicle scenes ensures efficient power output, and at the same time, it can cope with more working conditions and balance power and fuel consumption.

At present, the Tiggo 8 has become a successful "big single product" model under the brand, with sales exceeding 50,000 vehicles in the first four months of this year. Just last month, the 500,000 th Tiggo 8 was officially rolled off the assembly line, and its ability to continue selling well can be seen. With higher-tech configuration and stronger performance, Tiggo 8 PRO will certainly attract more Z-generation young consumers.

Original title: After 9 years of new cars, Volvo’s brand-new XC60 was replaced and sold for 369,900-609,900 yuan.

As early as nine days ago, the ticket circle was screened by the preheating poster of Volvo’s new car listing. Volvo broke the ice from northern Europe, which was the ninth day of the countdown to the listing of the new XC60. The most obvious information obtained from the poster was not only the listing time, but also the pure Nordic descent of Volvo born in Sweden. Up to today, we have just collected nine posters calling for "Dragon" with different natural scenery and humanistic customs. We can see Volvo’s historical footprints all over the world and coming to China across the ocean, and we are also full of expectations for this luxury SUV focusing on humanities and technology.

However, the countdown to the warm-up of general activities starts from the conventional number of "6" days or "3" days. This time, Volvo chose to show it with 9 pictures. Presumably, in addition to the constant inspiration, there are other deep meanings, such as the new car that has been replaced for 9 years-the brand-new XC60.

On November 3rd, the last first-generation domestic Volvo XC60 was officially rolled off the assembly line from Chengdu factory, and the first-generation XC60, which debuted in March 2008, successfully withdrew from the historical stage after nine years of wind and rain. Subsequently, the second-generation Volvo brand-new XC60 also made its domestic debut at the Guangzhou Auto Show and began to be pre-sold. As the sales pillar of the Volvo family, it first entered the XC60 in China by pure import in April 2009, completed the listing of the modified model in August 2013, and finally made it domestically and went on sale in the Chengdu factory in November 2014. Nowadays, the brand-new XC60 has also been made in China, and it was officially launched today. The new car has launched eight models with three kinds of power, and the price is 369,900-609,900 yuan. At the same time, Volvo also launched the exclusive "extraordinary courtesy" of the new XC60: the first 6,666 car owners will receive free insurance for two years.

There is no doubt that the new XC60 listed this time is of great significance to Volvo. Let’s put aside its status as a heavy product that has been replaced and carefully polished after nine years of precipitation. As far as the XC60 is an important strategic position for Volvo itself, even if the previous generation model has been on the market for nine years, its sales volume is still ranked NO.1 among Volvo’s many models, so it is self-evident how important this car is. So what changes have been made to the new car in terms of products, and what changes will its arrival bring to the domestic luxury medium-sized SUV market structure? Let’s take a look with these questions.

In terms of design, the new XC60 continues the design style of XC90, especially the family-style classic elements such as the highly recognizable "Raytheon Hammer" LED headlights, the "Viking Axe" taillights and the flagpole exterior rearview mirror, all of which appear on the new XC60. A large number of vertical line elements have also created an atmosphere full of muscle and strength for the new car. In addition, the new car also offers two design styles, the deluxe version and the newly designed R-Design sports version, to meet the personalized and diversified needs of users. The new XC60 has a length/width/height dimension of 4688/1902/1658mm and a wheelbase of 2865mm, which is obviously superior in the same class.

In terms of interior, the new XC60 continues the simple family style, further explaining the exquisiteness and luxury. The new car innovatively introduces "drifting wood" as the interior material, and the exquisite lines and textures create a flowing aesthetic feeling, creating a strong Nordic style. In addition, the parts of the car that contact with the human body are all covered with soft materials to enhance the comfort.

It is worth noting that the CleanZone clean cockpit built by the new XC60 has health technologies such as IAQS in-vehicle air quality control system, CZIS active cockpit cleaning system, real-time monitoring of AQI PM2.5, and anti-sensitivity control of interior materials. In particular, the active cockpit cleaning system innovatively introduces the exhaust function. When the temperature outside the car exceeds 10℃, the new car will automatically start the ventilation equipment after remote control unlocking to disperse the dirty gas accumulated in the car and keep the air inside the car natural and fresh. In addition, the Nappa leather seat is ergonomically designed, providing up to 45 kinds of electric massage combinations, and has the only electric leg and lateral support in its class, providing a more comfortable riding experience.

In addition, the 9-inch vertical central control display screen, 12.3-inch LCD intelligent instrument panel and HUB head-up display configuration assembled in the new car add a lot of sense of science and technology. The crystal electronic shift lever, one-button start knob and driving mode selection impeller from Orrefors, Sweden are made with precision and meticulous materials, which fully embodies the Scandinavian aesthetic luxury design featured by the new XC60.

Volvo, which is famous for its safety, is naturally sloppy in the new XC60. The new car is equipped with ACC adaptive cruise control system, driver safety warning control system, FAHB fully intelligent active high beam, BLIS enhanced blind spot information system and LKA lane keeping auxiliary system. At the same time, the new XC60 is also equipped with the Pilot Assist function, which can realize autopilot assistance within 0~130 km/h.. It is worth mentioning that the new XC60 also comes standard with the upgraded City Safety urban safety system. Compared with the previous generation models, the system has added three new active safety technologies: emergency avoidance auxiliary function, intelligent avoidance of opposite vehicles and intelligent avoidance of vehicles coming in blind areas, which can protect driving safety in all directions.

In terms of power, the new XC60 provides T4, T5 and T8 hybrid power levels. Only the T4 power model is two-wheel drive, and the other models are four-wheel drive. The T4 model has a maximum power of 190 HP and a maximum torque of 300 Nm. The T5 model has a maximum power of 254 HP and a maximum torque of 350 Nm. It is worth mentioning that the T8 hybrid version of the car has a comprehensive maximum power of 407 HP, a comprehensive maximum torque of 640 Nm, an acceleration of 0-100 km/h in only 5.3 seconds, a comprehensive fuel consumption as low as 2.3 liters /100 km, and a strong power level.

Write at the end:

According to the data, Volvo’s sales in the country maintained a strong growth trend in November, leading the world with nearly 30% sales growth, and successfully broke through the 100,000-vehicle mark in late November, and the annual sales volume is expected to set a record for the fourth consecutive year. As the sales pillar of Volvo cars, S90, S60L and XC60 also performed brilliantly, among which XC60 accounted for nearly one-third of Volvo’s total sales in China. Now the new XC60 will undoubtedly boost Volvo’s overall sales.

Looking around the fiercely competitive domestic luxury medium-sized SUV market, compared with BMW X3, Audi Q5 and Mercedes-Benz GLC in the luxury brand BBA camp, and even other luxury medium-sized SUVs such as Lexus NX and Cadillac XT5, the product performance of the new XC60 is also bright. In terms of design, the original Nordic style, more powerful and energy-saving power system, outstanding configuration and leading safety system at the same level, and the scalable modular architecture based on Volvo SPA also make the new XC60 reach a new height in safety and driving control. In addition, compared with the new energy vehicles that are slightly scarce in the same class, the high-performance hybrid version provided by the new XC60 gives consumers more choices. Compared with BBA’s deep-rooted brand appeal in China, Volvo speaks for itself with the new XC60′ s solid product strength. It can be predicted that the arrival of the new XC60 will bring a powerful impact to the luxury medium-sized SUV market.

　　On October 22 nd, the spy war suspense drama "The Scare of the Deep Sea" was officially launched. The changing background of the Anti-Japanese War, the All-Star cast and the compact narrative rhythm made "The Scare of the Deep Sea" highly praised on the first night.

　　Throughout the history of China’s spy war drama, its development has gone through a long and tortuous process. From the first anti-special film Invisible Front in 1949 to now, China’s spy war movies and TV series have gone through decades of historical process, and both the theme content, narrative style and audio-visual rhetoric have entered the development stage of "letting a hundred flowers blossom". This year marks the 70th anniversary of the founding of New China. In the new era, outstanding film and television works that promote the main theme are constantly emerging. In this year’s tribute dramas, The Scare of the Spy War in the Deep Sea has just started, and its ratings have gone up. With excellent production and strong values, it has once again attracted the audience’s attention to the TV series with the theme of "Spy War".

　　Looking back at the historical situation, thrilling and lurking, highlighting the national conditions of the country

　　"The Scare of the Deep Sea" tells the story that Chen Shan, a street thug who lives by selling intelligence in Shanghai in 1941, was accidentally taken a fancy to by Araki, the spy chief of Japanese Mei agency, because he looks like Xiao Zhengguo, and was involved in an underground war. Chen Shan was forced to become a Japanese spy, pretending to be Xiao Zhengguo and going to Chongqing to lurk inside the military system, ready to steal important information. However, as a native of China, Chen Shan didn’t want to betray his motherland. Under the constant influence of Communist party member Zhang Li and Qian Shiying, Chen Shan gradually grew up and resolutely stood in the anti-Japanese camp. In the battle of wits and courage with the enemy again and again, Chen Shan finally established his faith, grew into a real soldier, and successfully crushed the sinister plot of the invaders.

　　Judging from the broadcast series, the story of "Scared" is ups and downs, the relationship between characters is complicated, and the plot rhythm is relaxed. The natural performance of the actors also makes the audience naturally immersed in the plot. The personal fate of Chen Shan and other characters is closely combined with history in the play. In a specific historical period, the strong patriotic feelings and distinctive national justice choices displayed by ordinary people provide people living in the new era with the important significance of examining yesterday, looking back at history and strengthening the mainstream values of society.

　　Little people carry forward the unchangeable Chinese soul in the era of righteousness

　　The success of an excellent TV drama is inseparable from the guidance of correct values, and it is also an important foundation and prerequisite for the success of literary and artistic works. Carrying forward patriotism and communism is an unquestionable narrative theme of spy war dramas. "The Scare of the Deep Sea in the Spy War" tells the changing process of the protagonist Chen Shan from an idle social youth to a heroic fighter who bravely resists the enemy and has a sense of national justice. Different from the stereotyped hero images on the screen before, The Scare of the Spy Wars enters from a special incision, focusing on Chen Shan, describing a group of people or a profession in a more profound way, and then extending from the incision of "Chen Shan", reflecting the profile of the society at that time: even if the struggle requires struggle, risking one’s life, hurting the feelings of relatives and friends, and even sacrificing one’s own life, the characters in the play still stick to their beliefs.

　　In The Scare of the Deep Sea, the characterization is more diversified, and the characters and stories in the war years are given more modern thinking to interpret and interpret. People’s heroes are becoming more and more popular with the people. They are no longer omnipotent, but grow up from ordinary people. The whole drama describes the process of self-transformation of little people in the treacherous history and under the correct guidance of the Communist Party of China (CPC), and conveys and praises communist party people’s unswerving revolutionary spirit and noble character of sticking to faith in a quiet way, and also enlightens and ponders modern audiences.

　　Type masterpieces emerge, and film and television people will always keep China’s heart.

　　In recent years, there have been many "bourne shadows" on the screen. There are many excellent domestic spy war suspense dramas represented by The Scare of the Deep Sea. Since the beginning of Vow Silence in 2002, the creation of spy war dramas has gradually flourished; In 2009, the popularity of Latent became the peak of China’s spy war dramas, and later dramas such as Red, Pretender, Decryption, Cliff and Kite gave birth to a new wave of creation and viewing of spy war dramas. The thrilling and gripping storyline of spy war drama makes the audience’s enthusiasm for it increase, showing different style characteristics in the development of the times.

　　This year, as a representative of high-quality tribute drama, The Scare of the Spy Wars in the Deep Sea won the recognition and love of the audience just after its launch. The root of it is that the whole drama "The Scare of the Spy War in the Deep Sea" is based on national justice and national feelings, responds to the voice of the times, conforms to the trend of the times, organically combines the mainstream socialist values with the innovation and development of the cultural market, and is finally loved and praised by the audience.

　　In this era of rapid development of science and technology, Huawei is once again at the forefront of innovation. Huawei released the high-profile flagship SUV— — Ask M9. With the full support of Huawei technology, this model is committed to providing users with an unparalleled driving experience with full size, full scene and full intelligence, marking that the field of smart travel is about to enter a new era.

　　On December 26th, the M9 was officially released, which is an important layout of Huawei in the field of smart cars. Yu Chengdong, managing director of Huawei, CEO of BG, and chairman of BU, a smart car solution, spoke highly of the M9: "The M9 is a landmark product in the intelligent era. We have brought all the best black technologies of Huawei smart cars to the car, which has brought the ultimate experience of the leading generation in all aspects that users think and can’t think of, redefined the standard of smart cars, and is a well-deserved flagship SUV of science and technology!"

　　Design: Explore the heroic sky and the attitude of soaring in Wan Li.

　　In terms of appearance design, the M9 adopted a brand-new family design language, with the spirit of Kunpeng as the core, and integrated the heroic attitude of exploring the sky and soaring Wan Li into the body design. The interior of the car is designed with a double-embracing cockpit, which perfectly integrates future technology with Zhongzheng luxury style. One Glass universal triple screen brings great vision and enjoyment. At the same time, the whole car is made of high-grade NAPPA leather, and the central armrest and door panel are made of natural cork wood, which is made of top-grade materials, making users luxurious wherever they go.

　　Intelligent driving: the strength of the leading generation, redefining the intelligent driving experience

　　As a flagship SUV of science and technology, Wenjie M9 has also demonstrated the strength of the leading generation in intelligent driving. It is equipped with HUAWEI ADS 2.0 high-order intelligent driving system, and the first PDP prediction decision-making and planning network is launched, bringing users a high-order intelligent driving experience that can be opened all over the country. At the same time, Wenjie M9 also has the strongest parking ability in the industry, which supports automatic roaming of vehicles to find parking spaces, independent search for people, and supports self-defined parking spaces and follow-up reversing, so that there is no anxiety in parking carts.

　　Intelligent safety: building the safest car ever.

　　In terms of intelligent safety, Wenjie M9 is committed to building the safest car ever for users. It adopts super-strong basalt body, and the aluminum volume of the body accounts for 80%, and 12 parts of the whole car are made of 2000MPa nuclear submarine grade thermoformed steel. At the same time, based on the powerful capability of HUAWEI ADS 2.0, the maximum active braking speed of the forward AEB supported by M9 is increased to 120km/h, covering high-speed scenes of human driving and intelligent driving. Lateral support for 40-120km/h active obstacle avoidance, backward support for 1-12km/h active braking, greatly reducing the accident probability.

　　In addition, the M9 also launched the ESA emergency lane change assistance system, which can automatically control the steering to assist the driver to avoid collision when there is a collision risk between the vehicle and the front target. This innovative technology provides a strong guarantee for driving safety.

　　Intelligent cockpit: the new HarmonyOS 4 and the new HUAWEI SOUND Excellence Series

　　In terms of intelligent cockpit, Wenjie M9 is equipped with the new HarmonyOS 4 and the new HUAWEI SOUND Excellence Series, and the whole car is equipped with 10 screens. At the same time, Xiaoyi is equipped with AI model for the first time, creating more full-scene possibilities for users with AI+ data. The new HUAWEI SOUND Excellence Series has the flagship hardware configuration, and the power amplifier output reaches 2080W W. The ring scatterer integrates light and shadow aesthetics, acoustic technology and AI wisdom to make the audio-visual effect more shocking.

　　Power performance: dual choice of pure electricity and extended range to meet diversified needs.

　　In terms of power, the M9 pure electric vehicle has 22000rpm, and the acceleration time of 0-100km/h is only 4.3 seconds, which is comparable to super-running. The ultra-low power consumption is only 17.4kWh/100km, which brings users the ultimate performance experience of four-wheel drive power and two-wheel drive energy consumption.

　　Finally, let’s pay attention to the price of M9. According to the official announcement, the price of M9 starts at 469,800 yuan. This price is quite competitive for such a flagship SUV that combines technology, luxury and safety.

　　The release of M9 undoubtedly brought a new wave to the smart car market. With its leading technical strength in intelligent driving, intelligent safety, intelligent cockpit and the strong endorsement of Huawei brand, it is believed that this model will set off a wave of flagship SUV in the market.

Dutch brother, Jake Gyllenhaal and Jacob Bartrand laughed heartily.

The main creative team of the film Spider-Man: Heroic Expedition, jointly produced by American Columbia Pictures and Marvel Pictures, recently appeared at CCXP in Sao Paulo, Brazil. Actors Tom Holland, Jake Gyllenhaal and Jacob Bartrand attended the event. There was not only close interaction between the main creator and the fans, but also a number of movie materials were released. The new version of Spider-Man’s battle dress was cool and exquisite, and the first trailer was full of material. During the trip to Brazil, the filmmakers were full of sincerity.

Dutch brother, Jake Gyllenhaal and Jacob Bartrand danced live.

Spider-Man’s surprise at the comic exhibition continued, and Dutch brother’s impromptu dance smashed the audience.

The movie Spider-Man: Heroic Expedition recently appeared in the Comic-Con in Sao Paulo, Brazil. This time, the official sent three important roles-Tom Holland, the new version of Spider-Man, Jake Gyllenhaal, the secret guest, and Jacob Bartrand, Spider-Man’s friend Ned. The three leading actors interacted closely with fans at the press conference, and performed an impromptu dance with the famous song September by the famous band Earth, wind&fire, and the atmosphere was instantly ignited.

It is worth mentioning that Tom Holland released a selfie video during the exhibition. At the end of the video, he actually caught Jake Gyllenhaal practicing Spider-Man’s spinning, as if he was playing a spider but was discovered by the owner. Tom froze for a few seconds, then smiled smugly, while Jake Gyllenhaal on the other side closed the door awkwardly. Jake Gyllenhaal is a well-known movie star in Hollywood. He has starred in many blockbusters, including Brokeback Mountain and Source Code. In Spider-Man: Heroic Expedition, he will play the mysterious guest in Spider-Man’s sworn enemy "The Evil Six".

Spider-Man new battle suit

Heavy notice, on-site release of new battle clothes, surprise appearance

In addition to the interaction of the creative team, the film also released two new versions of Spider-Man battle clothes. The first edition is a classic red and blue color matching suit, which is more refined and slim than the first one, and the color tone is darker than the original one, which looks more mature. The other version of the black suit, known as the "stealth suit", is dark and equipped with a pair of special glasses. The most surprising thing is that the suit is wearing a S.H.I.E.L.D. badge, and the identity of Spider in the second part is expected.

In addition to two new battle suits, the first trailer carried a lot of shocking materials and was released. In the trailer, Spider and his classmates came to Europe to play along the Venice Canal. However, the good times did not last long. European cities were suddenly attacked, and Spider-Man stepped forward again. The live fans responded enthusiastically after watching it. It is reported that the new version of the preview will be released globally next week, and the mystery of Spider-Man: Heroic Expedition will be officially unveiled.

Dutch brother and Jacob Bartrand made a surprise appearance.

Spider-Man: The Heroic Expedition is directed by Jon Watts and co-starred by Tom Holland (Spider-Man: The Return of Heroes, Captain America: Civil War), michael keaton (Focus, Bird Man), Jake Gyllenhaal (Source Code, Brokeback Mountain), samuel jackson (Pulp Fiction, Inglourious Basterds) and Zandaya. The film will be held on July 5, 2019.